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Nearby points of interest

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  1. Distance: 0.03mi
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About Lure New York

Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

142 Mercer
New York, NY 10012
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Seafood, Sushi

Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am

Cross Street:
Prince & Mercer Streets

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, MasterCard, Visa

Phone Number:
(212) 431-7676

Website:
http://www.lurefishbar.com/

Public Transit:
N,R,B,D,F,M

Executive Chef:
Josh Capon

Additional:
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York Ratings and Reviews

5
4
3
2
1

4.6

Overall Rating

based on recent ratings
food

4.6

service

4.3

ambience

4.4

value

3.9

Noise

Moderate

89% would recommend it to a friend

Special Occasion (30)
Good for Birthdays (29)
Good for a Date (28)
See All
Vibrant Bar Scene (26)
Fun (24)
Hot Spot (24)
Fit for Foodies (24)
Bar Seating (22)
People Watching (22)
Business Meals (21)
Good for Groups (21)
Good for Anniversaries (20)
Romantic (19)
Creative Cuisine (19)
Casual (17)
Great for Lunch (16)
Neighborhood Gem (16)
Cozy (14)
Healthy (14)
Handcrafted Cocktails (13)
Happy Hour (13)
Notable Wine List (9)
Sunday Lunch (9)
Great for Brunch (8)
Worth the Drive (7)
Authentic (5)
Local Ingredients (4)
Quiet Conversation (4)
Gluten Free Options (3)
Late-night Find (3)
Comfort Food (2)
Great Beer (2)
Paleo Friendly (2)
Seasonal (2)
Spicy (2)
Tapas (2)
Good Vegetarian Options (2)
Afternoon Coffee (1)
Afternoon Tea (1)
Kid-friendly (1)
Great for Outdoor Dining (1)
Quick Bite (1)
Scenic View (1)
Tasting Menu (1)
Vegan (1)
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3103 reviews
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vip
 (New York Area)·Dined 6 days ago

Good place when it's cold out, large, roomy place with attractive bar.

Tags: Neighborhood Gem
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on December 10, 2017

The restaurant was exceptionally cold and uncomfortable at 11:30am. The food was overpriced and bland.

Tags: Sunday Lunch
Was this review useful to you?Yes·No·
food3
ambience3
service2
value2

 
 (New York Area)·Dined on December 9, 2017

The service was appalling. The food was pretty good but did not compensate for the horrible service. Never again.

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food3
ambience3
service1
value2

 
 (Indiana)·Dined on December 7, 2017

Good sushi- fish entrees were mediocre and the bruslesprouts were poor

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food3
ambience4
service4
value2

vip
 (New York Area)·Dined on December 6, 2017

A little overpriced for the food. Happy hour is better value.

Was this review useful to you?Yes·No·
food3
ambience5
service5
value2

 
 (New York Area)·Dined on December 6, 2017

Amazing as always. My go to business lunch restaurant.

Tags: Hot Spot, Business Meals
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (New York Area)·Dined on December 3, 2017

Great food. We waited 30 min for table despite reservation which was only challenge.

Was this review useful to you?Yes·No·
food5
ambience4
service4
value3

 
 (New York Area)·Dined on November 27, 2017

Enjoyed a lovely lunch here. Food very good and service attentive.

Tags: Great for Lunch, Special Occasion, Business Meals
Was this review useful to you?Yes·No·
food4
ambience4
service4
value4

 
 (New York Area)·Dined on November 27, 2017

We made a last minute reservation but were treated like regulars. The food was awesome and our waitress was amazing! Will definitely be back.

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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on November 27, 2017

We’ve been going here for years and it’s normally very busy, the food is good, and the service is descent. This time, we had to wait for our food for over an hour and drinks for about 30 min. The service was unusually poor. It will take me a while before we go back there again.

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food4
ambience1
service1
value2

vip
 (Dallas)·Dined on November 26, 2017

It was just OK. Very expensive. I’d go somewhere else for better sushi and a better value.

Was this review useful to you?Yes·No·
food3
ambience4
service3
value1

vip
 (New York Area)·Dined on November 25, 2017

Great service. Amazing food. And atmosphere. Thank you

Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (New York Area)·Dined on November 25, 2017

Food was pretty good but the ambient was very loud and the service was slow (probably because it was very crowded and the tables very close from each other)

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food4
ambience2
service3
value3

 
·Dined on November 17, 2017

From the moment we were seated, we thought we were in a great place. And we were not disappointed. Our waitress was friendly and knowledgeable. She brought us a wine to taste and it was wonderful. We ordered the beet salad to start and the dressing was outstanding. We then asked our waitress to help us decide between three entres. She recommended the snapper for two which was lightly coated, cubes and beautifully served over a slightly spicy sauce. What a dish! A plus. For desert, we again sought advice from our waitress. She suggested the baked chocolate cookie with ice cream. A delight. One of the best meals we've ever had.

Tags: Fit for Foodies, Happy Hour, Handcrafted Cocktails, People Watching, Worth the Drive, Creative Cuisine, Special Occasion, Bar Seating, Fun, Casual, Good for Birthdays, Vibrant Bar Scene, Good for a Date
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food5
ambience5
service5
value4

 
 (New York Area)·Dined on November 17, 2017

The food was good, the only thing is the service wasn't the best in the beginning, we felt rush and the waiter seemed as if he didn't want to be there. Then our waiter got switched out for another waiter which was nicer because he had to go because he was past his time I guess.

Tags: Vegan, Good for a Date, Romantic, Quiet Conversation, Special Occasion, Cozy
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food5
ambience5
service2
value4

vip
·Dined on November 17, 2017

Consistently one of the best spots in New York. Great setting which feels like being on a boat, fresh fish and great options for non-fish eaters. Service is always stellar as well.

Tags: Neighborhood Gem, Good Vegetarian Options, Fit for Foodies, Special Occasion, Vibrant Bar Scene, Good for Birthdays
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on November 13, 2017

Great food, service and ambiance. Sushi was phenomenal. Loved the spicy tuna on crispy rice.

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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on November 13, 2017

As a neighbor, I go quite often to Lure. Good food, light, good drinks.

Tags: Comfort Food, Great for Brunch, Cozy
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food3
ambience4
service4
value4

 
 (New York Area)·Dined on November 12, 2017

Great brunch!

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food5
ambience5
service4
value4

 
 (New York Area)·Dined on November 8, 2017

Everything was great. The waitress was exceptional.

Tags: Worth the Drive, Creative Cuisine, Hot Spot, People Watching, Special Occasion
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (New York Area)·Dined on November 6, 2017

The ambiance and decor is truly unique - the wood paneling and round cubby windows are designed to make the diner feel as if they are inside a boat. The food is generally good but overpriced for portion and many of the reviews said this already but I actually dismissed it (I was wrong). Dinner was $408 (before tip) for two woman and a 1-year old and and included wine. We started off with the $135 Royale seafood tower (1) supposed to come with 5 crab claws & 5 king crab legs. They were completely out of both varieties but no one told us. We would not have ordered the tower if we knew the crab claws/king crab was out. I asked him to bring out what the kitchen thought was fair. They brought out one piece of lobster and one lobster claw. I don't think this was a comparable trade but whatever. The tower is supposed to include 1 pound of lobster, which it did not. It included one chunk, not enough to even cut to share and definitely not a lb. This is the same piece they brought out to "replace" the missing 10 pieces of claws/legs. Also, the 2 seafood salads is just the older fish they are combining with a heavy vinegar dressing as a way to to jazz up the tower . Lastly, the sashimi pieces are TINY and they sell it by the piece ($7). We ordered 6 pieces for the table and only 2 slices were as described and the other 4 were the skinny little pieces. That was $42. But the topper is that we had ordered the sparkling rose from the "by glass" wine menu which should have been $18 glass but he brought some other sparkling rose (NOT on the glass menu) that was $38/glass. How do you automatically default to a more expensive sparkling rose than is the second item on the "wine by the glass" menu???
Summary: Definitely not worth the prices, in both portion/size and their mistakes. Seafood is generally mediocre.

2 people found this review helpful.
Was this review useful to you?Yes·No·
food3
ambience4
service2
value1

 
 (New York Area)·Dined on November 5, 2017

We ordered the Crab legs and they burned them on the grill. for $35 a pound I would not expect them to serve over cooked crab legs... literally the easiest thing to cook. Hosts are cool.

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food1
ambience5
service3
value1

 
 (New York Area)·Dined on November 4, 2017

Allergic reaction

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food5
ambience5
service1
value5

 
·Dined on November 3, 2017

Lure Fishbar is the best seafood restaurant in the area. The food is great- everything from the fresh oysters to fish dishes. The wine is superb also, they have a great skilled team that handle the outside.

Our waiter Cody has got to be the best damn waiter I've ever had. He was always there to help and really nice to us.

An amazing restaurant with amazing staff and food.

Tags: Local Ingredients, Vibrant Bar Scene, Great Beer, Notable Wine List, Fun, Handcrafted Cocktails, Neighborhood Gem
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

 
 (New York Area)·Dined on November 3, 2017

Extremely slow service. But the food was amazing as always and the crowd and ambiance were great.

Tags: Good for Anniversaries
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food4
ambience5
service2
value3

vip
 (New York Area)·Dined on October 30, 2017

It was such a good experience. The food was amazing and the wait staff was so friendly. Loved the booth that we were given. Will definitely be back.

Tags: Special Occasion
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food5
ambience5
service5
value3

vip
 (New York Area)·Dined on October 29, 2017

So delicious and such a great vibe. Very varied menu/options for everyone!

Tags: Fun
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food5
ambience5
service5
value5

 
 (Washington DC)·Dined on October 28, 2017

Great service and above all...excellent food! If you're looking for quality food and clean eating, I highly recommend Lure. Portion size was perfect and I highly recommend saving room for dessert! Share the ice cream sandwiches as the portion is large.

Tags: Healthy, Casual, Fun, Romantic
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food5
ambience5
service5
value5

 
·Dined on October 28, 2017

Terrible waitress... combative, condescending, appeared to be having a bad day long before we got there.

Tags: Casual, Good for Anniversaries, Good for Birthdays, Good for a Date, Cozy, Healthy, Great for Brunch, Romantic, Quiet Conversation, Sunday Lunch, Tasting Menu
Was this review useful to you?Yes·No·
food4
ambience3
service1
value4

 
 (Washington DC)·Dined on October 26, 2017

Food was okay but service was lacking. Likely wouldn’t go back.

Tags: Hot Spot, Vibrant Bar Scene
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food4
ambience3
service2
value3

vip
 (Washington DC)·Dined on October 25, 2017

Love the look of this place, it really does look like a yacht! I ordered their famous burger, and i loved it. Way, way, way too loud for me though. People were literally yelling at each other during their upbeat conversations. Staff was luke warm. Great food though!

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food4
ambience3
service4

vip
 (Tallahassee)·Dined on October 23, 2017

Tuna was fantastic, wine great and desert was fantastic

Tags: Notable Wine List
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food5
ambience4
service4
value3

 
 (San Francisco)·Dined on October 23, 2017

Good food, very expense drinks

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food5
ambience4
service4
value3

vip
 (New York Area)·Dined on October 22, 2017

Excellent dinner at this unique and stylish SoHo restaurant. Interior reminds one of the inside of a luxury yacht. We enjoyed the tempura shrimp and the Lure House Roll. My halibut was very well prepared and the bucatini pasta was excellent too. Service was a little spotty for the latter half of the meal and generally not as sophisticated as the menu and space.

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food5
ambience5
service4

vip
 (New York Area)·Dined on October 22, 2017

Nice Soho spot for brunch on a cold day. Wide selection on menu.

Tags: Creative Cuisine
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food4
ambience4
service2
value3

vip
 (New York Area)·Dined on October 22, 2017

I have been in this place before a couple of years and still seems to be very good. A bit noisy but it's OK if you are on the younger side!!! I like it!!!

Tags: Vibrant Bar Scene
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food4
ambience4
service4
value3

vip
 (Cleveland)·Dined on October 21, 2017

Easily one of the best restaurants in NYC which is no small statement.

Fun night, very hip place, excellent service, food and drinks!

Tags: Notable Wine List, Local Ingredients, Healthy, Handcrafted Cocktails, Gluten Free Options, Good for a Date
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food5
ambience5
service5
value5

 
 (New York Area)·Dined on October 21, 2017

We went to Lure on double-date with friends. The decor is amazing! You really feel like you're inside a fancy yacht, minus the rocking of the waves. We were seated right away, despite coming a little earlier than our reservation. The staff was very attentive and brought us water right away. For appetizers, we had buffalo chicken lollipops and the crab cake. The chicken was good, but not very spicy. The crab cake was outstanding! Very flaky and light on a delicious bed of pear and greens. For our main entrees, we had roasted organic chicken and a side of lobster mac n' cheese and the Shazam roll. The chicked was juicy and fell right off the bone. It was delicious! The mac was also delicious; cheesy but not too rich. The roll was very good, but not out of this world. Our friends had the burger and the lobster tempura roll. They both said their meals were very good. Overall, I would recommend this place.

Tags: Special Occasion, People Watching, Casual, Good for Birthdays, Sunday Lunch, Neighborhood Gem, Great for Lunch
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food4
ambience5
service5
value3

vip
 (Chicago)·Dined on October 21, 2017

Poor service: cocktails were 20 minutes to get to our table, and the wine was brought without a glass.

The order itself missed three plates

There was a hair in our salad.

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food2
ambience3
service1
value2

vip
 (New York Area)·Dined on October 21, 2017

We went on a busy Friday night to celebrate a special birthday. The bar and restaurant were packed solid so I was concerned that our 8:30 reservation wasn't going to be honored. However I was delighted to be seated within 10 minutes of our res and in a very nice, quiet, location near the bar. The waiter was a top notch professional who was attentive but not overbearing. The menu is seafood eclectic with everything from lobster rolls (excellent) to sushi and caviar. I had a salmon dish that was tasty and done just right. The crispy calamari was extraordinary. Great flavor and fried perfectly. The drinks from the bar were perfect a feature sometimes hard to get in this big city.
All told it was a great experience with good food, great service, and a
pleasant vibe. Would definitely return-soon.

Tags: Handcrafted Cocktails, Fit for Foodies, Vibrant Bar Scene, People Watching, Good for Birthdays, Special Occasion
Was this review useful to you?Yes·No·
food4
ambience4
service5
value4

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