Nearby points of interest
Nearby points of interest
About Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
New York, NY 10012
Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
Prince & Mercer Streets
$31 to $50
AMEX, MasterCard, Visa
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Lure New York Ratings and Reviews
The ambiance and decor is truly unique - the wood paneling and round cubby windows are designed to make the diner feel as if they are inside a boat. The food is generally good but overpriced for portion and many of the reviews said this already but I actually dismissed it (I was wrong). Dinner was $408 (before tip) for two woman and a 1-year old and and included wine. We started off with the $135 Royale seafood tower (1) supposed to come with 5 crab claws & 5 king crab legs. They were completely out of both varieties but no one told us. We would not have ordered the tower if we knew the crab claws/king crab was out. I asked him to bring out what the kitchen thought was fair. They brought out one piece of lobster and one lobster claw. I don't think this was a comparable trade but whatever. The tower is supposed to include 1 pound of lobster, which it did not. It included one chunk, not enough to even cut to share and definitely not a lb. This is the same piece they brought out to "replace" the missing 10 pieces of claws/legs. Also, the 2 seafood salads is just the older fish they are combining with a heavy vinegar dressing as a way to to jazz up the tower . Lastly, the sashimi pieces are TINY and they sell it by the piece ($7). We ordered 6 pieces for the table and only 2 slices were as described and the other 4 were the skinny little pieces. That was $42. But the topper is that we had ordered the sparkling rose from the "by glass" wine menu which should have been $18 glass but he brought some other sparkling rose (NOT on the glass menu) that was $38/glass. How do you automatically default to a more expensive sparkling rose than is the second item on the "wine by the glass" menu???
Summary: Definitely not worth the prices, in both portion/size and their mistakes. Seafood is generally mediocre.
Lure Fishbar is the best seafood restaurant in the area. The food is great- everything from the fresh oysters to fish dishes. The wine is superb also, they have a great skilled team that handle the outside.
Our waiter Cody has got to be the best damn waiter I've ever had. He was always there to help and really nice to us.
An amazing restaurant with amazing staff and food.
Love the look of this place, it really does look like a yacht! I ordered their famous burger, and i loved it. Way, way, way too loud for me though. People were literally yelling at each other during their upbeat conversations. Staff was luke warm. Great food though!
Excellent dinner at this unique and stylish SoHo restaurant. Interior reminds one of the inside of a luxury yacht. We enjoyed the tempura shrimp and the Lure House Roll. My halibut was very well prepared and the bucatini pasta was excellent too. Service was a little spotty for the latter half of the meal and generally not as sophisticated as the menu and space.
We went to Lure on double-date with friends. The decor is amazing! You really feel like you're inside a fancy yacht, minus the rocking of the waves. We were seated right away, despite coming a little earlier than our reservation. The staff was very attentive and brought us water right away. For appetizers, we had buffalo chicken lollipops and the crab cake. The chicken was good, but not very spicy. The crab cake was outstanding! Very flaky and light on a delicious bed of pear and greens. For our main entrees, we had roasted organic chicken and a side of lobster mac n' cheese and the Shazam roll. The chicked was juicy and fell right off the bone. It was delicious! The mac was also delicious; cheesy but not too rich. The roll was very good, but not out of this world. Our friends had the burger and the lobster tempura roll. They both said their meals were very good. Overall, I would recommend this place.
We went on a busy Friday night to celebrate a special birthday. The bar and restaurant were packed solid so I was concerned that our 8:30 reservation wasn't going to be honored. However I was delighted to be seated within 10 minutes of our res and in a very nice, quiet, location near the bar. The waiter was a top notch professional who was attentive but not overbearing. The menu is seafood eclectic with everything from lobster rolls (excellent) to sushi and caviar. I had a salmon dish that was tasty and done just right. The crispy calamari was extraordinary. Great flavor and fried perfectly. The drinks from the bar were perfect a feature sometimes hard to get in this big city.
All told it was a great experience with good food, great service, and a
pleasant vibe. Would definitely return-soon.
I really wanted to love this restaurant! The location is superb, the energy is contagious, and the decor is fun. The food is good, too, although not exactly exciting. What was lacking, unfortunately, was the quality of service. The person who waited on our table threw a menu at the table. :-( Everytime he came to us, he showed a sign of hurries. Could it be the particular person? Was it just a bad luck? Possibly, but would we really want to bother finding out? Unfortunately, no. :-(
They put something on the fish to either keep it fresh or falvor it and that made the Halibut taste like crab. Afterwards I couldn’t sleep because of that additive. It kept me up. I had no alcohol , no coffee and only sorbet for dessert. I don’t think the fish is really that fresh and they have to disguise it . Salads we had were delicious and fresh tho. The music is so loud you had to cup your ears to hear your dinner mates talking to you and we could hardly hear our waitress. That part was very disappointing. Over all I think its better for brunch at the bar. Making reservations is tough and limited. This place used to be better.
What a surprise! The restaurant is located below street level, the restaurant sign is just above eye level on the corner of the bldg.
Upon entry you have basically stepped into to a yacht/boat style setting. We had a reservation for 3 at 5:30 and were guided to a wobbly table somewhat in the middle of the floor. I addressed the table and asked for a booth since many of them were open and was told that they were all reserved. NOTE: If you want a booth, make a note to your reservation of that so they can accommodate. I believe our waiter came over and we advised that the Maitre d' was supposed to be helping us, he pretty much disappeared. We later were approached by the manger who smoothed things over for us and fixed our table, after the delayed response from the Maitre d'. She/manager also ended up taking care of us for the rest of the evening and was very knowledgeable and super friendly, which was a plus. Great managerial skills!
We ordered the Crispy Calamari and the Tuna Tacos, both exceptionally good! Drinks were the Mas Vintage, definitely a guy drink that hits the spot! The Big Apple, very good and the Humming Bird, very refreshing. Main entrees were the Classic Lobster Roll, cause the birthday girl really wanted the Salt & Vinegar Chips, cooked to perfection and taste! Miso Glazed Salmon, the best and the veggies were surprisingly good, not a veggie person. Lastly was the Nori Crusted Tuna, the garlic rice was the show stopper but the medium seared Tuna was like butter! For desert, which I don't normally do but in this case I am glad we ordered. The lime cheesecake was silken heaven, with a side of Coconut ice cream. The Apple Pie for two, the crumb is by far the best with a side of Rum ice cream, simple pleasure, was a perfect end to a perfect meal with good company.
So needless to say, beside the small bump at the start of dinner, the overall meal, ambiance and experience were well worth it. A definite neighborhood gem.
Upbeat and lively. Great happy hour experience then onto our table. I loved that several waiters stopped by to help when our waiter was hit with a large group. One noticed my friend dropped his knife and another noticed my empty wine glass- we were allowed to linger over wine with no pressure to leave. Lovely night.
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