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Party Size
For 2
Date
Today
Time
7:00 PM
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You must make reservations at least 5 minutes in advance of the time at Lure New York.
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Booked 63 times today

Lure New York

4.5
3170 reviews
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$31 to $50
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Seafood
Top Tags:
  • Special Occasion
  • Good for a Date
  • Fit for Foodies
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What 3170 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5  based on recent ratings
4.5
food
4.3
service
4.5
ambience
3.9
value
Noise · Moderate
87% of people would recommend it to a friend
  • 5
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  • 3
  • 2
  • 1
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vipSalvador (Houston)
3.0  Dined 3 days ago

Nice place, good service but sushi is average at best. May visit again to try other food options.

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OpenTable Diner (Miami)
4.0  Dined 5 days ago

Our food came all at once ! Felt pressured to eat quickly ...

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OpenTable Diner (New York Area)
2.0  Dined on February 18, 2018

Amazing food, terrible hostess. Especially the one who was wearing space buns, she was especially nasty. We waited over an hour for the table and the hostess team was unprofessional and unapologetic. With that in mind our waiter Jacob was excellent, and did his best to make up for the lack of service previous.

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OpenTable Diner (New York Area)
5.0  Dined on February 17, 2018

Great food, service and ambiance! We enjoyed so much we stayed for over 2hrs! Thank you.

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vipBleeckerFrank (New York Area)
5.0  Dined on February 16, 2018

Great food, very lively bar scene. Good variety on the dinner menu, very nice staff.

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PTNYC (New York Area)
5.0  Dined on February 14, 2018

The service is as amazing as the food. The deep dish cookie is huge!

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vipKris (New York Area)
2.0  Dined on February 10, 2018

Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.

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vipMudlark (New England)
5.0  Dined on February 10, 2018

Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.

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OpenTable Diner (Atlantic City)
5.0  Dined on February 10, 2018

We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!

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BAKNYC (New York Area)
4.0  Dined on February 9, 2018

Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.

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CMC1978 (New York Area)
4.0  Dined on February 8, 2018

Very loud, but good food. I think they succeed in sushi dishes and almost all fish entrees. The halibut wasn’t good, but in fairness, our waiter did not suggest that particular dish!

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OpenTable Diner (New York Area)
3.0  Dined on February 7, 2018

Went for restaurant week on a Wednesday evening. Had to wait 15 minutes to be seated despite having a res. There were empty tables too. Not ideal but ok since we were about 15 min late (although I called ahead). They seemed to want patrons to wait at the bar and order drinks.

Service was slow at the table and the food was garden variety. Nothing exceptional, especially given the price.

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kitty4u (New York Area)
5.0  Dined on February 7, 2018

The service was exceptional and the dishes all came out hot and delicious. There are so many things I want to try and I need to return soon to explore them. Great for special occasions and corporate dinners.

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vipEllie (New York Area)
5.0  Dined on February 5, 2018

This restaurant has amazing fish and sushi. The dishes are creative and delicious. Staff is friendly and helpful. All in all a great dining experience. Highly recommend.

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vipJanetzim (New York Area)
4.0  Dined on February 5, 2018

My daughter and I tried this for restaurant week, and boy were we glad we did. This is definitely a place on our list of go-to restaurants! There aren't that many seafood restaurants as good as this one. The food was both inventive and fresh. The room looked like we were on a ocean liner. The only negative was that the noise level was a little higher than we like, although not as deafening as many restaurants we've been to. Try it, you won't be disappointed.

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Meco (New York Area)
5.0  Dined on February 5, 2018

I went during restaurant week. The tempura shrimp were excellent as well as the tuna which was crusted. The best was the pistachio layer cake.

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OpenTable Diner (Western NC)
1.0  Dined on February 4, 2018

The service there is super rude. Our waiter spilt our wine and left, he never showed up again until collecting the checks. The food is not good either. The restaurant mixed several genre of food and is not good at any of them.

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ErinL (New York Area)
5.0  Dined on February 3, 2018

Loved our experience at Lure. The waiter was delightful, smart about menu options and attentive without at all being intrusive. I ordered oysters and a salad and both were excellent. This place is decorated like the hull of a boat, which is very fun.

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vipSarah (New York Area)
5.0  Dined on February 3, 2018

Love their weekend brunch

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KARO (New York Area)
3.0  Dined on February 2, 2018

Food was alright. Kind of felt weird that they sat us all the way in the back in an empty setting.

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OpenTable Diner (New York Area)
5.0  Dined on February 2, 2018

Restaurant Week Deal!
Amazing food for a great price!

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vipOpenTable Diner (New York Area)
4.0  Dined on February 2, 2018

Still the same menu after 2 years... service still needs to improve....

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OpenTable Diner (New York Area)
5.0  Dined on January 30, 2018

Great restaurant in SoHo, with fresh sushi offerings and delicious seafood and fish meals. The Miso Glazed Salmon is an all time favorite. The interior design is a great surprise. Highly recommend.

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OpenTable Diner (New York Area)
5.0  Dined on January 29, 2018

Food and atmosphere was amazing. Definitely a nice place to come on a date.

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OpenTable Diner (New York Area)
5.0  Dined on January 29, 2018

absolutely incredible!

The food was outstanding, the people were incredible kind and attentive, and the vibe is truly special!

I definitely recommend 10/10 to anyone looking for a great meal in SoHo.

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vipOpenTable Diner (New York Area)
5.0  Dined on January 29, 2018

Very good , we had the restaurant week menu salmon tartare and we share the main courses
Tuna was amazing and the salmon was awesome perfectly cooked .
Service was outstanding
I will come back !

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OpenTable Diner (Las Vegas)
3.0  Dined on January 28, 2018

Low quality sea food and poor service.

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viptheguiltypleasuresinlife (New York Area)
4.0  Dined on January 28, 2018

Great experience for restaurant week

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Kenneth (New York Area)
5.0  Dined on January 28, 2018

Came for restaurant week. Was a great menu. Definitely get the sommelier assisted wine flight.

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vipInayah (Philadelphia)
5.0  Dined on January 28, 2018

I came into New York for the day , booked this restaurant on Open table . It was truly a gem, the food is excellent, service phenomenal , my waitress Aleesha was outstanding and the manger was awesome, we engaged in a lengthy conversation it was very nice. I will be back and I highly recommend.

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