Lure New York
Book your next event with us
What Insiders Are Saying
Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.
Sushi was okay. We were hoping for something special.
Service was exceptional and made our birthday celebration even more special. Always a great time at Lure, food and staff keep us coming back.
One of the best dining experiences I’ve had in along time. Top notch wait staff was knowledgeable about the menu and attentive. Every dish was delicious. Best king crab I ever had. A terrific experience!!!
Chef Preston is amazing!!!
This place never disappoints! Food is always on point 👌🏼
Food, ambiance, and service were great. The sushi had interesting flavor profiles, and it was really fresh. We ended up having the brunch menu, and it was just as good. Only complaint is that I got the salad with seared tuna, and there was so little tuna! It was sliced so thin you couldn’t taste it if you had anything else on your fork, and if you reassembled it, it was probably 1/3 of the protein portion you’d expect at a restaurant like this. It was particularly surprising because Lure normally gives moderate to large portions. On a salad, you definitely need protein to feel full, so I left a little hungry. I would still go back, I would just order an extra something with it.
First time dining at Lure and was delighted with the fabulous service, delicious ambiance and ambiance.
Can't wait to return!
Classic and still fantastic...Great food and service. Highly recommend.
Food was amazing. The restaurant was super cute, we felt like we were on a cruise ship. The service was great, our waitress was so attentive. It was a really nice lunch date.
Very nice overall
it hasn't been a miss yet. you should be prepared for a long meal as the main courses, especially they sushi can take a while but otherwise this place is aces.
I ordered the chocolate fondant to go and asked for the ice cream on the side so it wouldn’t melt. Ice cream never made it in.
Bus boys were very attentive but servers were basically nonexistent.
Food was really good though!
Our go-to for delicious sushi and an extensive wine list in NYC
always worth it, our family's go to for several years now and a consistent business dinner spot for me too. great sushi, entrees for everyone, dope drinks, great ambiance
Great food and service, as always. Everything is always outstanding here. We love the homemade chips, and the chefs at the sushi bar are fantastic. It’s our favorite place to sit. Top Notch!
Aa beautiful restaurant without too much noise....wonderful food and very kind staff.
Great time for Good Friday lunch with kids
Service was extremely slow. The food was great, but it took incredibly long and the staff didn’t seem to care.
Drinks are expensive $20 each so I suggest having one home before you go. Food was good but the atmosphere and concept was everything. Would come back for the sushi and the ice cream sandwiches were a cute treat. Service was good!
Everything was great as usual!
Loved Lure!!! Such a gem! Excellent sushi, excellent dinner, and excellent dessert! Our waiter was attentive and helped us make selections with great recommendations. Was a nice surprise that they brought out a candle and birthday chocolate with our dessert without being asked! I marked the birthday during my reservation on opentable so it was a pleasant surprise for my boyfriend! We will def be back soon!
The server was snobbish and unfriendly...never smiled...never said "Thank You"...hopefully other future patrons to this restaurant will be treated warmly (as I did the numerous times I've been there).
The food was just okay, nothing special, and the wine was disappointing. The noise level made it difficult to have a conversation. And for the amount charged, I and my fellow diners, did not think it was worth the price.
Fantastic per usual!! Love it here
Restaurant service was very friendly and efficient. Food was as expected. Experience at the bar however, was less than satisfactory. 3 bartenders and it was very hard to get their attention. I ordered 2x and also paid my check. Each time I waited FOREVER! If the bartender didn’t have their back to me, they were looking down or only serving someone in front of them. It was the worst.
Mediocre food. Great vibe and service.
Lure is one of my favorite restaurants and continues to deliver on food, service and ambiance
Always love coming to Lure. We had a great brunch- I highly recommend the assortment of dressed oysters!
Alisha (our server) was great!
Very good experience for our anniversary dinner. Service was outstanding and prompt. Pan Seared striped bass was severely overdone. All other entrees were good. Was given a drink I did not order but kept it in order not to create discord with the server. Would go again, but limit my choices to smaller plates.
I had been to this restaurant before and I remember it being good but this time, the food was terrible. Had to send some things back for tasting bad and when the main meal came, my salmon was over cooked and my friend ordered the sea bass barely ate it for the same reason. We were still hungry when we left. Not cool for such an expensive meal.
Date night.... only if you are with someone who you are very familiar with and conversation is at a "bare social minimum"... translation.... really high noise level ... ambient...crowd...house sound system...makes conversation a bit of a chore
Although the room itself is interesting, the food really wasn't great. I had a sushi roll and my husband had a sushi combo. We had tuna tataki to start. It was a Monday, not a great day to order sushi.
Phenomenal! Went for Sunday brunch and loved it so much I took colleagues there for dinner the next day!
Havent been there in a while. The food was excellent! Nice crowd too!
Great seafood great service always freshl always tasty
This place looks very cool, has stellar drinks, and even better food. Sushi rolls are creative and delicious! Ambiance is awesome. This is a great place for the scent and to be seen. Go soon!
I am addicted to this institution ! So good !
A NY institution that has stood the test of time.
A kitchen that is spot on and never disappoints.
Ambiance is great. Everyone chilling.