Lure New York

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4.7
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3462 Reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3462 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.6
service
4.6
ambience
4.2
value
Noise · Moderate
93% of people would recommend it to a friend
5
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RB
Cleveland
2 reviews
Dined on June 6, 2019
Overall 3food 3service 3ambience 3

Sushi was okay. We were hoping for something special.

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L
New York Area
5 reviews
Dined on June 5, 2019
Overall 5food 4service 5ambience 5

Service was exceptional and made our birthday celebration even more special. Always a great time at Lure, food and staff keep us coming back.

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OT
New York Area
1 review
Dined on May 30, 2019
Overall 5food 5service 5ambience 5

One of the best dining experiences I’ve had in along time. Top notch wait staff was knowledgeable about the menu and attentive. Every dish was delicious. Best king crab I ever had. A terrific experience!!!

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L
Denver
24 reviews
Dined on May 28, 2019
Overall 5food 5service 5ambience 5

Chef Preston is amazing!!!

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OT
New York Area
1 review
Dined on May 26, 2019
Overall 5food 5service 3ambience 5

This place never disappoints! Food is always on point 👌🏼

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JE
New York Area
7 reviews
Dined on May 26, 2019
Overall 5food 4service 5ambience 5

Food, ambiance, and service were great. The sushi had interesting flavor profiles, and it was really fresh. We ended up having the brunch menu, and it was just as good. Only complaint is that I got the salad with seared tuna, and there was so little tuna! It was sliced so thin you couldn’t taste it if you had anything else on your fork, and if you reassembled it, it was probably 1/3 of the protein portion you’d expect at a restaurant like this. It was particularly surprising because Lure normally gives moderate to large portions. On a salad, you definitely need protein to feel full, so I left a little hungry. I would still go back, I would just order an extra something with it.

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LJ
New York Area
35 reviews
Dined on May 19, 2019
Overall 5food 5service 5ambience 5

First time dining at Lure and was delighted with the fabulous service, delicious ambiance and ambiance.
Can't wait to return!

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J
Atlanta
10 reviews
Dined on May 19, 2019
Overall 5food 5service 5ambience 5

Classic and still fantastic...Great food and service. Highly recommend.

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j
New York Area
1 review
Dined on May 11, 2019
Overall 5food 5service 5ambience 5

Food was amazing. The restaurant was super cute, we felt like we were on a cruise ship. The service was great, our waitress was so attentive. It was a really nice lunch date.

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K
San Diego
2 reviews
Dined on May 7, 2019
Overall 4food 5service 5ambience 4

Very nice overall

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T
New York Area
5 reviews
Dined on May 5, 2019
Overall 5food 5service 5ambience 5

it hasn't been a miss yet. you should be prepared for a long meal as the main courses, especially they sushi can take a while but otherwise this place is aces.

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OT
Indiana
1 review
Dined on May 1, 2019
Overall 3food 5service 2ambience 4

I ordered the chocolate fondant to go and asked for the ice cream on the side so it wouldn’t melt. Ice cream never made it in.

Bus boys were very attentive but servers were basically nonexistent.

Food was really good though!

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n
New York Area
27 reviews
Dined on April 30, 2019
Overall 5food 5service 5ambience 5

Our go-to for delicious sushi and an extensive wine list in NYC

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T
New York Area
6 reviews
Dined on April 27, 2019
Overall 5food 5service 5ambience 5

always worth it, our family's go to for several years now and a consistent business dinner spot for me too. great sushi, entrees for everyone, dope drinks, great ambiance

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k
New York Area
4 reviews
Dined on April 23, 2019
Overall 5food 5service 5ambience 5

Great food and service, as always. Everything is always outstanding here. We love the homemade chips, and the chefs at the sushi bar are fantastic. It’s our favorite place to sit. Top Notch!

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s
Kansas City
18 reviews
Dined on April 21, 2019
Overall 5food 5service 5ambience 5

Aa beautiful restaurant without too much noise....wonderful food and very kind staff.

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OC
New York Area
3 reviews
Dined on April 19, 2019
Overall 5food 5service 5ambience 5

Great time for Good Friday lunch with kids

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OT
San Francisco
3 reviews
Dined on April 16, 2019
Overall 4food 5service 2ambience 4

Service was extremely slow. The food was great, but it took incredibly long and the staff didn’t seem to care.

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F
New York Area
12 reviews
Dined on April 13, 2019
Overall 5food 5service 5ambience 5

Drinks are expensive $20 each so I suggest having one home before you go. Food was good but the atmosphere and concept was everything. Would come back for the sushi and the ice cream sandwiches were a cute treat. Service was good!

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AK
New York Area
14 reviews
Dined on April 13, 2019
Overall 5food 5service 5ambience 5

Everything was great as usual!

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CN
New York Area
3 reviews
Dined on April 12, 2019
Overall 5food 5service 5ambience 5

Loved Lure!!! Such a gem! Excellent sushi, excellent dinner, and excellent dessert! Our waiter was attentive and helped us make selections with great recommendations. Was a nice surprise that they brought out a candle and birthday chocolate with our dessert without being asked! I marked the birthday during my reservation on opentable so it was a pleasant surprise for my boyfriend! We will def be back soon!

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B
New York Area
100 reviews
Dined on April 11, 2019
Overall 4food 4service 3ambience 4

The server was snobbish and unfriendly...never smiled...never said "Thank You"...hopefully other future patrons to this restaurant will be treated warmly (as I did the numerous times I've been there).

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OT
New York Area
37 reviews
Dined on April 10, 2019
Overall 2food 3service 3ambience 4

The food was just okay, nothing special, and the wine was disappointing. The noise level made it difficult to have a conversation. And for the amount charged, I and my fellow diners, did not think it was worth the price.

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B
Washington DC
5 reviews
Dined on April 8, 2019
Overall 5food 5service 5ambience 5

Fantastic per usual!! Love it here

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MK
New York Area
14 reviews
Dined on April 3, 2019
Overall 4food 5service 3ambience 4

Restaurant service was very friendly and efficient. Food was as expected. Experience at the bar however, was less than satisfactory. 3 bartenders and it was very hard to get their attention. I ordered 2x and also paid my check. Each time I waited FOREVER! If the bartender didn’t have their back to me, they were looking down or only serving someone in front of them. It was the worst.

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OT
New York Area
1 review
Dined on March 27, 2019
Overall 5food 5service 5ambience 5

I great
Loved it

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OT
Washington DC
2 reviews
Dined on March 27, 2019
Overall 5food 3service 5ambience 5

Mediocre food. Great vibe and service.

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OT
New York Area
3 reviews
Dined on March 26, 2019
Overall 5food 5service 5ambience 5

Lure is one of my favorite restaurants and continues to deliver on food, service and ambiance

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OT
New York Area
3 reviews
Dined on March 24, 2019
Overall 5food 5service 5ambience 5

Always love coming to Lure. We had a great brunch- I highly recommend the assortment of dressed oysters!

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OT
1 review
Dined on March 23, 2019
Overall 5food 5service 5ambience 5

Alisha (our server) was great!

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R
New York Area
9 reviews
Dined on March 22, 2019
Overall 4food 4service 5ambience 5

Very good experience for our anniversary dinner. Service was outstanding and prompt. Pan Seared striped bass was severely overdone. All other entrees were good. Was given a drink I did not order but kept it in order not to create discord with the server. Would go again, but limit my choices to smaller plates.

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B
New York Area
9 reviews
Dined on March 22, 2019
Overall 2food 1service 3ambience 4

I had been to this restaurant before and I remember it being good but this time, the food was terrible. Had to send some things back for tasting bad and when the main meal came, my salmon was over cooked and my friend ordered the sea bass barely ate it for the same reason. We were still hungry when we left. Not cool for such an expensive meal.

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DA
New York Area
1 review
Dined on March 20, 2019
Overall 4food 4service 4ambience 3

Date night.... only if you are with someone who you are very familiar with and conversation is at a "bare social minimum"... translation.... really high noise level ... ambient...crowd...house sound system...makes conversation a bit of a chore

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l
Jackson Hole
17 reviews
Dined on March 18, 2019
Overall 3food 3service 4ambience 4

Although the room itself is interesting, the food really wasn't great. I had a sushi roll and my husband had a sushi combo. We had tuna tataki to start. It was a Monday, not a great day to order sushi.

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TK
Austin
4 reviews
Dined on March 18, 2019
Overall 5food 5service 5ambience 5

Phenomenal! Went for Sunday brunch and loved it so much I took colleagues there for dinner the next day!

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OT
New York Area
1 review
Dined on March 16, 2019
Overall 5food 5service 5ambience 5

Havent been there in a while. The food was excellent! Nice crowd too!

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T
New York Area
5 reviews
Dined on March 13, 2019
Overall 5food 5service 5ambience 5

Great seafood great service always freshl always tasty

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K
Miami
27 reviews
Dined on March 11, 2019
Overall 5food 5service 5ambience 5

This place looks very cool, has stellar drinks, and even better food. Sushi rolls are creative and delicious! Ambiance is awesome. This is a great place for the scent and to be seen. Go soon!

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OT
Miami
3 reviews
Dined on March 5, 2019
Overall 5food 5service 5ambience 5

I am addicted to this institution ! So good !

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SC
New York Area
157 reviews
Dined on March 5, 2019
Overall 5food 5service 5ambience 5

A NY institution that has stood the test of time.

A kitchen that is spot on and never disappoints.

Ambiance is great. Everyone chilling.

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