Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
- Surfaces sanitized between seatings
- Common areas deep cleaned daily
- Digital, disposable or sanitized menu provided
- Sanitizer or wipes provided for customers
- Contactless payment available
- Sealed or wrapped utensils used
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables
- Waitstaff wear masks
- Diners must wear masks unless eating or drinking
- Sick staff prohibited in the workplace
8 pcs sushi & choice of: Spicy Tuna, Cucumber, Yellowtail Scallion or Salmon Avocado
Classic Fish & Chips
With Fries, Coleslaw, Cocktail Sauce & Tartar Sauce
Took over an hour for drinks - waiter never came - we had to waive him down and there were issues with the order once it was finally taken
We went for my daughter’s birthday and sat outside which was great. Great people watching. The best pasta I have ever had. Would definitely recommend this place
The waiter disappeared and after 35 minutes he didn’t even take a drink order. I asked another waiter to help and he was very nice he said the other guy ended his shift. But think they should communicate better. Generally very slow even though it wasn’t a busy time.
Wonderful meal, fabulous oysters, terrific clam chowder, delicious salmon and branzino. And we are a big fan of our waiter, James, who deserves special mention for attentive service with personality! Our only complaint is that for us, the noise level was too intense.
The server didn’t have enough time for our table or any, always running, breathless and rushed.
Food was nice, but worth going to another restaurant if you want great service. Our server was nice but needed to be flagged down if we needed anything throughout the entire meal.
Great ambiance and lighting. Delicious seafood. Professional attentive waitstaff. Great mixed drinks and bar. Win win
Our waiter was awesome! We enjoyed our time and the food was delicous. I had the branzino and my friend had a seafood pasta dish (don't remember the name exactly at the moment). We would definitely return. I would want to try the scallops and also some of the other options on the menu. I also liked that although it was a lower-level restaurant, meaning you went downstairs to be seated rather than it being on street level, you didn't feel like you were sitting in a dungeon. You felt comfortable and there was plenty of lighting. You could see your food and the place was clean. Also, they are checking for your vax stats so if you are then you have inside seating options but if not, then you are offered outside seating, so if that is a concern, thats something to be aware of. At first the host said he couldn't find my reservation but eventually he did so that moment of angst was cleared up quickly. They also had good drinks but we noticed that the different bartenders changed the outcomes of our drinks even if they were the same orders. Still good though.
Until next time!
Incredible food. Exceptional service. A perfect evening.
Best dining experience!!!
Unfortunately a very bad experience. Chose this place to try out the restaurant week menu because my first time here was enjoyable. Waited forever to get the appetizer (which was wrong order). Then almost another hour to get the entree, not to mention they first served us wrong items (supposedly sho be my neighbor table’s), then we had to remind them to swap and waited another 30 min to get the entree (after reminding for 3 times). When we got the entree, salmon was over cooked (asked for medium) and tasteless (seriously no seasoning and minimum honey glaze), the lobster pasta was semi-cold with tomato sauce tasted like half-diluted. In the end they served us wrong desserts as well and we didn’t even bother to argue. At that point I just wanted to pay the bill and never return.
We ate off of the restaurant week menu- and portions were much smaller than the usual plates sizes so it’s mot exactly a “deal”.
It’s also hard because Lure definitely takes more reservations and walk ins than it can handle in a night. Our reservation was at 8 PM and we arrived at 7:55 and were not seated until 8:40. We ordered food and drinks immediately upon seeing our server - our drinks took 40 mins and our food took 80 mins! It was comical- every table was laughing alongside us because other tables were receiving their orders but ours were “delayed” probably due to ordering from the restaurant week menu.
It’s a bummmer because I’ve been to Lure before and had a great experience, but this night was much less than a good time. I laugh when I realize we sat at dinner for 3.5 hours and had two cocktails and ordered from a preset menu…
Food was delicious. Service was beyond terrible. Some of the worst service in NYC
Food was very good but tables were too close together given the current environment and felt rushed
Not great service. Long wait times to get food and service even though they weren’t busy. The food was good when we did get it though. Cool vibe inside the restaurant but be ready to wait
Very neat sushi in NYC. Staff goes above and beyond. Sushi chefs were so great— we at back by their bar area!
Love this place! Love the staff! Thanks for everything!
Horrible service and bland salmon.
Great service And food.
Just average, we will not be returning. New York has so many great restaurants, fantastic food, great outdoor seating and first class service.
The service was terrible we waited an hour for our food only to find out the server took the wrong order. Miguel however the buzzer he should be a server because after he saw we were not being attended he jumped in to check in on us and offered us excelent service. He was better than the actual server.
Mother’s Day a day early bc you were booked for Sunday
Lure has lost some of its lure frankly. Our server was not very helpful and ruined the experience for us. The cosmo my friend ordered was sour and the server really was bothered to do anything for us. Food was ok but honestly nothing special
We came here for my Mom’s birthday. We love this restaurant but don’t get to come as often because we live in queens. The food is very tasty and presented nicely. The service is lovely and the setting was very chill. I enjoyed sushi while my parents shared the crispy fish. It was fine to perfection! I do wish they had more of a variety of cooked sushi but it was fine. We will be back for sure.
All good. Always good.
I was so grateful to have a seat inside as we were very dressed and did not want to sit on the sidewalk. Since we were inside, we stayed longer and ordered more food and wine.
Waiter was great. Atmosphere lovely. One obnoxious young woman was shouting (likely over-served) and it would have been nice for all the tables around her if she had been asked to keep her shouting to a minimum. Even the hostess could clearly hear her four booths away! It was disruptive to conversations at surrounding tables.
The food was delicious and the service was spot on. Would gladly head back.
Always excellent. My top spot in NYC. Been coming here for over 15 years. All dishes are well done and delish. Drinks by Heather are superb. Must try when you in NYC
I was shocked that the bill for four people was $810. So while very nice it was about $200 too much
Awesome! Food. Dining outside. Service. Drinks. Location. All good. Will go back real soon.
Always amazing, Heather is the best bartender in NYC!
It was wonderful. My husband and I love coming here, we’ve been coming for over 10 years. the food is consistently amazing. Everyone who works there is very accommodating and friendly.
Nice outdoor seating. Waitress forgot our order and blamed it on slow kitchen despite everyone around us getting served.
Was amazing outdoor dining...loved everything
Excellent food, service, ambiance. Reservation on time. Highly recommended.
Everything was delicious as usual. They seemed to be short staffed. So drinks took vey long.
Superb lunch and service .
We were able to get inside seating to safely celebrate a friend’s birthday. The restaurant observed strict Covid-19 requirements, the staff friendly, courteous and professional. Excellent food and ambiance. The quiet serenading from the wait staff when cheesecake arrived was very sweet. Hard to single out a single entree or menu item—every dish was nicely presented and delicious.
Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.
Lure New York is rated 4.5 stars by 3591 OpenTable diners.
Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.