Lure New York

4.7
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3526 Reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private Dining

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Specials

Thanksgiving Dinner Special Menus & Offers

Join us Lure FIshbar for Thanksgiving Dinner! Traditional 3-course menu available with wine-pairing optional. No a la Carte menu, Sushi or Raw bar available for this service Lure Fishbar $115/pp $160/pp w/ wine pairings. Kids Menu Available

Thursday, November 28, 2019

What 3526 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.6
service
4.6
ambience
4.2
value
Noise · Moderate
89% of people would recommend it to a friend
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OT
New York Area
5 reviews
Dined on November 12, 2019
Overall5food5service5ambience5

Great experience. Always good.

KN
San Francisco
9 reviews
Dined on November 11, 2019
Overall5food5service4ambience5

Great table, delicious food. Only disappointment was a $20 cake fee for a small berry crumbler that we brought for our friend. I wish server had let us know. The dessert itself was less than $20 so the price doubled with the “cakeage” fee. ;(((

Otherwise, always good food.

C
New York Area
6 reviews
Dined on October 31, 2019
Overall5food5service5ambience5

Food was EXCELLENT. Service was EXCELLENT. I highly recommend.

OT
New York Area
5 reviews
Dined on October 30, 2019
Overall5food5service5ambience5

Overall great experience

S
New York Area
8 reviews
Dined on October 25, 2019
Overall5food5service5ambience5

An amazing evening yet again! We loved celebrating our engagement with our close friends! Thanks for making it special :)

TB
New York Area
17 reviews
Dined on October 24, 2019
Overall5food5service5ambience4

Some of the best seafood dishes we've ever had. Room is designed to feel like a ship. Not the cheapest dinner ever, but they can charge because they are that good and they have been very crowded every time we've been there.

OT
New York Area
5 reviews
Dined on October 24, 2019
Overall5food5service5ambience5

Amazing ambiance

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MP
New York Area
2 reviews
Dined on October 22, 2019
Overall5food5service5ambience5

BEST FOOD, GREAT CHOICES. FUN ATMOSPHERE.IT'S A GO TO PLACE.

DA
Detroit
5 reviews
Dined on October 20, 2019
Overall5food5service5ambience5

We went here for brunch on a cold rainy Sunday with our adult children. The fish was fantastic as was our waitress who was very attentive. We have been for dinner and the past and enjoyed that as well.

OT
Miami
2 reviews
Dined on October 17, 2019
Overall5food5service5ambience5

We’ve lived in the city for 14 years and Lure is a restaurant that we always go back to and it’s not a restaurant that’s in our neighborhood and right around the corner. In fact, this is the second time I’ve been there in the past weeks.

OT
1 review
Dined on October 14, 2019
Overall5food5service5ambience5

Absolutely love lure! Has amazing food and a variety menu so everyone is happy. Also the staff is trained very well, excellent service. Would recommend for all occasions, it is a little pricey tho but doesn’t matter

E
New York Area
4 reviews
Dined on October 12, 2019
Overall4food5service5ambience5

Great experience
But Very expensive....

VA
New York Area
4 reviews
Dined on October 3, 2019
Overall4food4service3ambience4

It’s very good place , always clean , and food is good kids love it but this time our service was slow and not kid friendly, which is rare cause always all the servers are very sweet and nice

MZ
New York Area
17 reviews
Dined on September 27, 2019
Overall5food5service5ambience5

I took my wife here for her birthday. The venue was perfect and the food was excellent. Easy to have a conversation where we were sitting. Would strongly recommend.

AW
Kansas City
19 reviews
Dined on September 27, 2019
Overall5food5service5ambience5

Jacob was terrific and the food spectacular. Had the salmon Great service and atmosphere

BG
Minneapolis
3 reviews
Dined on September 26, 2019
Overall5food4service5ambience3

Great bar service; food was good; service was OK; seated in back room though (even though I requested a booth several weeks in advance); seated 40 mins after our reservation

OT
New York Area
2 reviews
Dined on September 26, 2019
Overall5food5service5ambience5

Great time as usual!!!

OT
New York Area
10 reviews
Dined on September 26, 2019
Overall5food5service5ambience5

Always great!

JT
New England
32 reviews
Dined on September 25, 2019
Overall5food5service5ambience5

We sat at the Sushi bar and truly enjoyed the experience. My niece and I were treated like valued guests. We were truly entertained watching the sushi chefs create their specialties and they explained to us what everything was. We enjoyed the knowledge and the beauty of their work. We will certainly return next time we are in the city.

OT
Philadelphia
1 review
Dined on September 15, 2019
Overall5food5service5ambience5

Came for our 6 year wedding anniversary. It was a perfect night. Great food great mood!

MB
New York Area
13 reviews
Dined on September 13, 2019
Overall5food5service5ambience5

Amazingly fresh and innovative fish and other dishes. Servings almost too large to finish! Lovely atmosphere. I've waited 20 years to try Lure and I'm sorry I did. I'll be back soon!

Y
New York Area
35 reviews
Dined on September 13, 2019
Overall4food5service3ambience4

love Lure...but be careful, my guest ordered an iced tea, I ordered a seltzer and received a $10 bottle of VOSS sparkling water...which I took home with me just because that is ridiculous. not sure i would have rather been charged $5 for one seltzer but the server should ask.
other than that LURE is consistently delicious

e
New York Area
9 reviews
Dined on September 12, 2019
Overall5food5service5ambience5

Everyone loved their food but it is pricey for the portions. That said, the experience was fun and we had a great server. Very happy!

w
New York Area
1 review
Dined on September 12, 2019
Overall4food5service2ambience4

Bartender wasn’t nice or very good.

OT
New York Area
1 review
Dined on September 11, 2019
Overall3food5service3ambience5

It took way too long to get our food. We were sitting for over an hour and a half and had only had our appetizers.

OT
New York Area
1 review
Dined on September 5, 2019
Overall5food5service5ambience5

Great waiter.

PM
New York Area
3 reviews
Dined on September 5, 2019
Overall5food5service5ambience5

Each of the dishes we ordered were outstanding. The edamame was fresh and seasoned beautifully, the shrimp tempera was delicious and quite unusual with the spicy sesame mayo. The lobster bisque was delicious as was the California roll.

P
New York Area
5 reviews
Dined on September 3, 2019
Overall5food5service5ambience5

Longtime fan of this restaurant. If you love seafood and amazing sushi Lure is the place for you in you. Elegant décor and the nicest waitstaff in Soho! 10/10

s
New York Area
76 reviews
Dined on September 1, 2019
Overall3food3service3ambience2

If you want to be cold like the fish they serve here, this is the perfect restaurant. The overbearing air conditioning will preserve you until the next sucker comes along. Take a pass on what used to be a charming and lively restaurant and now has become a sad mockery of itself. Essentially eating at Lure is like eating at an upscale TGIFs that is focused on fish. Ugh.

BF
New York Area
48 reviews
Dined on August 31, 2019
Overall5food5service5ambience5

Great local Soho place for lunch or drinks or late night dinner. Large menu, healthy food and deep wine list.

M
New York Area
5 reviews
Dined on August 29, 2019
Overall5food5service5ambience5

Food was unbelievably great. King crab california roll was so amazing and fresh, like nothing I've tasted before. Service and ambiance was also great for fun night out with my wife

D
New York Area
6 reviews
Dined on August 24, 2019
Overall5food5service4ambience4

Great food and service!

OT
New York Area
1 review
Dined on August 22, 2019
Overall5food5service5ambience5

Phenomenal! It was an engagement dinner and the service was exceptional. From a complimentary appetizer and champagne to helping execute the surprise they were great. The table they gave us was amazing and I really appreciated how they made a special night even more special beyond my wildest dreams. Thanks Lure Fishbar!!

OT
New York Area
1 review
Dined on August 19, 2019
Overall5food5service4ambience4

Food and bar service quality was very good.

L
New York Area
16 reviews
Dined on August 16, 2019
Overall5food5service5ambience5

Generous portions and excellent service!

GF
New York Area
9 reviews
Dined on August 13, 2019
Overall4food4service5ambience3

The staff were very nice and attentive. The food was very good. The wine was excellent. However, the room was excruciatingly loud, making it almost impossible to have a conversation with the person sitting next to me.

S
Atlantic City
11 reviews
Dined on August 12, 2019
Overall5food5service5ambience5

Lure New York is one of my favorites. The service is great; I was meeting a friend, I was first to arrive and was seated right away-none of this offensive "Your whole party must be here to be seated." We both ordered the Restaurant Week menu which was easily enough for two people ( we both brought half our food home) and it was delicious. I had the tuna for a main course and it was just fantastic. The restaurant is immaculate and while pricey, worth every cent.

NY
New York Area
8 reviews
Dined on August 9, 2019
Overall5food5service1ambience4

I must say the food is always 10/10 so when I requested the chips...my ABSOLUTE favorite chips, and they arrived at the table I was so excited. I took a bite and the chip was totally mushy and chewy. We called the server over and he stated they were made in the morning and that the whole batch must be bad.
I was very disappointed to hear this, it also felt like untruthful and he was annoyed we commented about it.

I’ve been to Lure dozens of times...the chips have always been fresh.

KK
New York Area
3 reviews
Dined on August 9, 2019
Overall2food2service3ambience1

I knew I was in for a disappointment when I walked in the door. The interior of the restaurant looks like the kitschy seafood restaurants on City Island with bad discoesque music playing in the background. I arrived for late lunch and was told the restaurant week menu wasn’t an option. I should have left, but ordered a bowl of clam chowder which was more like a cup for $20 after tip. What a ripoff.

SS
New York Area
13 reviews
Dined on August 7, 2019
Overall5food5service5ambience5

We had our first date at Lure 6 years ago and it’s still the best ever!!!! Amazing food and service. Little loud but it was a Thursday night ;)

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