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Party Size
For 2
Date
Today
Time
7:00 PM
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Booked 78 times today

Lure New York

4.7
3252 reviews
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$31 to $50
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Seafood
Top Tags:
  • Fit for Foodies
  • Good for a Date
  • Special Occasion
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3252 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.4
service
4.6
ambience
4.1
value
Noise · Moderate
87% of people would recommend it to a friend
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5.0Dined 4 days ago

Lure is my go-to time and time again-- and it never fails to impress! I absolutely love the tempura shrimp appetizer, it's a large portion and absolutely delicious. I also highly recommend their house-made gin lychee martini!

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5.0Dined 5 days ago

Fathers day

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5.0Dined 6 days ago

Took my boyfriend there for pre Father’s Day dinner he loves seas food , every thing that was ordered was EXCELLENT!!! Service was great I’m glad i found this restaurant. Def will come back and thanks for the great service !!

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5.0Dined 7 days ago

amazing atmosphere

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5.0Dined on June 12, 2018

Birthday really good place

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4.0Dined on June 11, 2018

Overpriced! I was charged 30$ for non- alcohol mojito!!!'

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5.0Dined on June 11, 2018

Our waitress was awesome and the service and attention excellent !

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5.0Dined on June 9, 2018

This was the best seafood I can remember. Excellent sole and also shrimp tempura appetizer

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5.0Dined on June 9, 2018

The room is different, very interesting. The sushi was unbelievable, Service was excellent. In a great Soho location.

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5.0Dined on June 7, 2018

Loved it all!

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3.0Dined on June 7, 2018

There were 4 of us. Two meals were good, one was ok and one fish dish was over cooked and dry. The noise level was so high that it was unenjoyable. The décor was very nice giving a feeling of being on a boat. The wait staff was very good.

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5.0Dined on June 7, 2018

Everything was great. I need to go back for the deviled eggs very soon! They were the highlight for me.

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5.0Dined on June 5, 2018

So delicious. My favorite spot. Our server, Adam, was so nice and accommodating. Have a nut allergy and double checked for for all 6 dishes to make sure nothing had nuts. So nice and will ask to be seated in his section every time from now on.

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4.0Dined on June 4, 2018

We were given an awkward table that backed up to another table. Didn’t like that. The tables were too close together that we actually leaned on the other table. We ordered drinks 3 separate times and never received them until about 30 mins later and the last drink we ordered, coffee was never brought out but was on the bill. The waitress really never checked in. That is why it took so long for her to realize we weren’t brought the other drinks. The food was delicious. Probably wouldn’t recommend it based on service.

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5.0Dined on June 4, 2018

Wonderful place, service and food.

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5.0Dined on June 3, 2018

Always excellent. Always consistent.

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5.0Dined on June 2, 2018

The food is really amazing. Good cocktails. We always eat here when we come to town twice per year. Highly recommend sitting at the sushi bar.

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5.0Dined on June 2, 2018

As always, Lure never fails to deliver. Great food, good ambiance, decent service (the restaurant has some superstars-hence the comment on service) and overall good time.

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4.0Dined on May 29, 2018

Great food. High prices.
Happy hour has great deals in comparison to regular menu prices.

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4.0Dined on May 28, 2018

Geoff Zakarian raves about their Bucatini and Uni.it lives up to his raves. The service is outstanding. The wine pairings excellent. NOTE that Lure Fishbar is very expensive. Best for very special occasions, or high end business accounts entertainment.

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5.0Dined on May 28, 2018

Always great

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5.0Dined on May 27, 2018

Wonderful food. The Uni was spectacular. The staff was tentative and very knowledgable about their menu.

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4.0Dined on May 26, 2018

A great place to have dinner with friends or a special occasion . Good food good service with a nice ambiance!

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5.0Dined on May 25, 2018

The sushi chef Sergio is the nicest guy in all of New York!! Highly recommend.

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5.0Dined on May 20, 2018

Food was perfectly-prepared and fresh, excellent service

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3.0Dined on May 19, 2018

Amazing food. Too noisy. Mediocre service.

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3.0Dined on May 19, 2018

Took 1 hr, 45 mins to get our entrees after ordering. Ridiculous

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5.0Dined on May 18, 2018

Love this place!

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5.0Dined on May 12, 2018

The food was excellent but our waiter was not very attentive to our table and we had to grab someone to
Help us.

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5.0Dined on May 10, 2018

Creative drinks and menu, extensive wine list. Seafood was fresh, delicious and beautiful. Attentive service.

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2.0Dined on May 10, 2018

Bad food really but nice waiter

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2.0Dined on May 9, 2018

Il locale è esteticamente bello (sembra di essere sottocoperta in una barca) e il cibo ordinato (solo sushi, il menu offre anche altro) è nella media ma devo purtroppo segnalare che la serata è stata un incubo a causa del DELIRIO TOTALE causato dalle urla delle persone che lo frequentano che invece che parlare normalmente come ci si aspetterebbe soprattutto in un ristorante, urlano letteralmente. Se non fosse frequentato da cafoni sarebbe anche bello. Siamo scappati dopo neanche un’ora, giusto il tempo di mangiare velocemente e pagare. La cosa strana è che i gestori del locale non hanno mai fatto niente per riportare il volume ad un livello umano, neanche nella peggiore delle mense scolastiche ho trovato un casino simile, veramente un’atmosfera terribile e invivibile. Il tempo passato al Lure è stato un incubo, non ci torneremo e lo sconsiglio vivamente.

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4.0Dined on May 5, 2018

Food was delicious and the ambiance was great. I would highly recommend this place!

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4.0Dined on May 3, 2018

Excellent hot spot in SOHO. Matthew the Restaurant Manager is excellent

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3.0Dined on May 3, 2018

Disappointed with seating. We were seated at table next to entrance to private area -- curtain was to the left, I was facing the wall, for perspective. Arrived and reservation was for 6pm. Staff very pleasant all around. With so many booths available, not sure why we were hustled to such a seat. Perhaps assuming privacy but table next to the entrance to another seating area.For my guest, it was a first time. I dined at your establishment once before -- I was seated in a booth -- it was great. I was a bit embarrassed as I reflect but quickly settled in. It was important to make a good first impression with my guest -- a thanks for a fundraising effort. Oh, I'm 6 foot, and if I wanted to cross my legs, I was limited to one side for if I extended my leg to the left, I could potentially trip passers-by. I am not sure if I will return. If I do, I will make a seat preference. Thank you and enjoy your day.

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5.0Dined on May 1, 2018

Always great! Best Surf&Turf!

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4.0Dined on April 30, 2018

Always a GREAT place for food. Look to spend some money cause it’s averages 100-150/ person without a bottle of wine and just 2 courses but still o e of our favorite places in the area.

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5.0Dined on April 29, 2018

Always a top experience through and through

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5.0Dined on April 29, 2018

Always fresh and always prepared perfectly

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4.0Dined on April 28, 2018

The atmosphere is beautiful and well designed. The food was delicious.

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