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Lure New York

4.5
4.5
3479 Reviews
$31 to $50
Seafood

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

May 2022
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10:00 PM


Booked 15 times today

Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Seafood, Sushi

  • Hours of operation

    Lunch Thu–Sun 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Phone number

    (212) 431-7676

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Smart Casual

  • Executive chef

    Josh Capon

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

  • Neighborhood

    SoHo

  • Cross street

    Prince & Mercer Streets

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

Menu

View menu on restaurant's website

What 3,479 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.5Food
  • 4.2Service
  • 4.5Ambience
  • 4Value

NoiseModerate

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Filters

  1. OT

    OpenTable Diner

    New York Area

    1 review

    2.0

    1 review

    Dined 3 days ago

    overall2food4service1ambience1

    Waiter was extremely rude to my friend, he hurt her when moving the table and when she told him, he never apologized. Extremely rude attitude and I felt extremely embarrassed, would like to ask LURE management to relay this feedback to the waiter - my friend is European and was visiting. I felt extremely embarrassed and the experience ended up being subpar because of the waiters behavior

  2. JG

    JamesG

    London

    16 reviews

    vip
    1.0

    16 reviews

    Dined 4 days ago

    overall1food2service3ambience1

    Probably one of the most expensive and disappointing meals I’ve had. If you eat inside it’s like a nightclub, so loud you can’t hear the people you are with. If you are outside the service is slow. Our waitress was lovely but run off her feet. 50 minutes to get food ordered. When the food arrived it was not premium nor worth the money they charged. There are far better places to eat at so I would recommend avoiding.

  3. OT

    OpenTable Diner

    New York Area

    8 reviews

    vip
    3.0

    8 reviews

    Dined on April 30, 2022

    overall3food3service5ambience4

    We were really looking forward to the food because we had been here before and had prior. We tried some different menu items and they were not worth it. The steak was blah and the sea bass was unfortunately worst. Not worth the ridiculous price and probably won’t be going back.

  4. OT

    OpenTable Diner

    Manchester

    1 review

    5.0

    1 review

    Dined on April 30, 2022

    overall5food5service5ambience5

    A must visit! 🤩

  5. HT

    HayaT

    Miami

    2 reviews

    5.0

    2 reviews

    Dined on April 22, 2022

    overall5food5service3ambience5

    Super fun and vibey spot. Def a place to go to have drinks and meet with friends. Not a very good date night spot. Kinda noisy.

  6. S

    Steve

    New York Area

    3 reviews

    4.0

    3 reviews

    Dined on April 21, 2022

    overall4food5service5ambience4

    The food and service was great overall. A few things that were not satisfying was the music playing was too loud. I was not able to hear the waiter at times and my guests talking due to the music playing so loudly. The music was very out dated. Justin Timberlake songs played throughout my time there. I was seated at a booth with my guests, which was very uncomfortable to all of us. The booths definitely need some major upgrading. Those booths are way too low with worn out padding's.

  7. M

    Maria

    New York Area

    35 reviews

    vip
    5.0

    35 reviews

    Dined on April 17, 2022

    overall5food5service5ambience5

    Easter Sunday.

  8. P

    Patty

    Los Angeles

    5 reviews

    vip
    2.0

    5 reviews

    Dined on April 15, 2022

    overall2food2service1ambience2

    Started off on the wrong foot and from there went considerably downhill. Booked outdoor seating (nice sunny day) and the hostess was trying to seat us inside. Terrible service. The server was nowhere to be found. We waited forever for him to take our order. We waited forever for our bill that never came, so had to pay at the host stand. Server never came to refill our water. Food was mediocre for a place like that. I ordered a Rainbow Roll and it was the saddest sushi I’ve ever had. Asked for extra wasabi.. and you guessed it! It never came. Truly disappointed in every aspect of my dining experience today. Will probably never go back.

  9. OT

    OpenTable Diner

    New York Area

    13 reviews

    vip
    5.0

    13 reviews

    Dined on April 14, 2022

    overall5food5service5ambience5

    Great food great service splendid atmosphere

  10. AH

    AlexandraH

    New York Area

    8 reviews

    vip
    5.0

    8 reviews

    Dined on April 2, 2022

    overall5food4service5ambience5

    Great service

  11. MN

    MissN

    1 review

    3.0

    1 review

    Dined on March 20, 2022

    overall3food3service1ambience4

    Food was fine. But our server, while friendly, did not do his job. We got the other servers to help us.

  12. FN

    FoodieNYC

    London

    13 reviews

    vip
    4.0

    13 reviews

    Dined on March 8, 2022

    overall4food5service5ambience5

    Hosts at door are a bit rude and the full bar waiting wasn't the nicest experience with no seats and no care - BUT once seated out food and service was beyond excellent - we loved our experience with our server and food we will be back!

  13. OT

    OpenTable Diner

    New York Area

    19 reviews

    vip
    5.0

    19 reviews

    Dined on February 26, 2022

    overall5food5service5ambience5

    Great service. Delicious food and awesome drinks. I reccomend whether you are celebrating a special occasion or just in the neighborhood.

  14. u

    uk2usa

    New York Area

    63 reviews

    vip
    5.0

    63 reviews

    Dined on February 24, 2022

    overall5food5service5ambience5

    I’ve enjoyed Lure on many occasions - the food and experience has always been excellent- On this trip I was with clients and knew that it was a great place to take them , Unfortunately on this occasion from the moment we sat down we were rushed and despite ordering 2 bottles of not cheap wine we all felt that they wanted us out asap to set another sitting . Almost after every sip of wine they topped everyone’s glass to try to speed up the finishing of it. Not all of us had finished our appetisers before having our entrées bought to the table. The food was excellent- but the rush left us all feeing like an expensive fast food restaurant. Great vibe - great food - VERY FAST IN & OUT service

  15. l

    lmc66

    New England

    9 reviews

    vip
    1.0

    9 reviews

    Dined on February 22, 2022

    overall1food1service1ambience1

    Terrible. Simple one of the worst experiences ever. Out of food. No heat. Service was deplorable. And music was insulting.

  16. VB

    VickyB

    1 review

    2.0

    1 review

    Dined on February 3, 2022

    overall2food4service2ambience2

    Food is OK. Outdoor dinning experience (the only table available at the time I made my reservation) is not good. The sitting space is very basic compare to indoor dinning, service was slow. I had the impression the outdoor space was a trouble for them, but I don't get why they offer it in the first place if this is the case.. anyways, if you can get a table inside, the place is nice.

  17. K

    Kimbella

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on February 1, 2022

    overall5food5service5ambience5

    The food was absolutely delicious and I am looking forward to returning. I do not have one complaint.

  18. w

    winegeek4hockey

    Exclusive

    24 reviews

    4.0

    24 reviews

    Dined on January 21, 2022

    overall4food4service5ambience4

    The food was awesome even the desserts. The only disappointment was the lobster ravioli. It was very good but also for a dinner portion too small and perhaps a bit light on lobster. We did the restaurant week menu added a sushi roll extra . Everything was top quality.

  19. OT

    OpenTable Diner

    New England

    16 reviews

    vip
    5.0

    16 reviews

    Dined on January 8, 2022

    overall5food5service5ambience5

    Amazing food drinks and service

  20. OT

    OpenTable Diner

    New York Area

    4 reviews

    vip
    5.0

    4 reviews

    Dined on January 2, 2022

    overall5food5service5ambience5

    The best restaurant and dining experience in soho!

  21. NN

    NatalieN

    New York Area

    34 reviews

    vip
    5.0

    34 reviews

    Dined on December 5, 2021

    overall5food5service5ambience5

    One of my fav spots in NYC.

  22. N

    Neighbor

    New York Area

    3 reviews

    vip
    3.0

    3 reviews

    Dined on December 5, 2021

    overall3food5service3ambience3

    Service was slow. Cars were noisy, but we chose to eat outside. The tables were too close for comfort…the pandemic is not over.

  23. CO

    CarolineO

    E. Tennessee

    18 reviews

    vip
    4.0

    18 reviews

    Dined on December 3, 2021

    overall4food4service5ambience4

    Good solid restaurant.

  24. F

    Frank

    New York Area

    11 reviews

    vip
    5.0

    11 reviews

    Dined on December 3, 2021

    overall5food5service5ambience5

    this Resturant was very nice and great atmosphere

  25. DD

    DanielD

    1 review

    5.0

    1 review

    Dined on December 2, 2021

    overall5food5service5ambience5

    Lure was incredible! The ambience is great (though we were in a side room that was a bit quieter - perfect to catch up with family we hadn't seen in a while and the main room was more energetic). The food was incredible. Try the tempura shrimp and octopus starters, you won't regret it! And if you're here for the sushi - wow. The rolls and the nigiri/sashimi were just amazing. We ordered a bunch of different options a la carte, and everything from the salmon sashimi to the scallop nigiri just melted in your mouth. An amazing night with amazing food and a great ambiance to house it all - highly recommended.

  26. OT

    OpenTable Diner

    New York Area

    1 review

    2.0

    1 review

    Dined on November 29, 2021

    overall2food3service2ambience3

    Terrible Hosts in the front

  27. TB

    TriBeCaGirl155

    New York Area

    135 reviews

    vip
    4.0

    135 reviews

    Dined on November 23, 2021

    overall4food5service4ambience3

    Exceptional! Best & freshest seafood in NYC.

  28. JL

    JLH32

    New York Area

    1 review

    vip
    1.0

    1 review

    Dined on November 13, 2021

    overall1food5service1ambience2

    Service was AWFUL

  29. SC

    SusanC

    San Francisco

    19 reviews

    vip
    5.0

    19 reviews

    Dined on November 11, 2021

    overall5food5service5ambience5

    I love stopping in here each time I’m in New York. The food is consistent and service is spot on. Great place to have a family reunion and shop afterwards in SoHo.

  30. OT

    OpenTable Diner

    Washington DC

    4 reviews

    5.0

    4 reviews

    Dined on October 29, 2021

    overall5food5service5ambience5

    Still so good after all these years. Love the nautical vibe and the sushi is incredible.

  31. LK

    LizK

    1 review

    3.0

    1 review

    Dined on October 28, 2021

    overall3food4service2ambience4

    The food at Lure was delicious, but the service was very slow. We had an 8:30pm reservation and sat outside where there were very few customers. The overhead lamp bulbs above us had burned out, so it wasn't as comfortable as it could have been, and the food took a long time to arrive. The steamed snapper with curry was delicious.

  32. RD

    RichardD

    New York Area

    6 reviews

    3.0

    6 reviews

    Dined on October 21, 2021

    overall3food4service2ambience3

    Quality of the food was definitely good. Can't say same about the service. Our table (outside) seemed to be an afterthought. We would of continued to order more if service was more attentive.

  33. BH

    BeatrizH

    Las Vegas

    17 reviews

    vip
    5.0

    17 reviews

    Dined on October 17, 2021

    overall5food5service5ambience5

    Outstanding! Food, drinks and vibe!!

  34. n

    nickg

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on October 16, 2021

    overall5food5service5ambience5

    Awesome food and an even better ambiance

  35. OT

    OpenTable Diner

    1 review

    4.0

    1 review

    Dined on October 11, 2021

    overall4food5service5ambience5

    Food was amazing, kitchen was backed up so we had to wait around an hour after we got there. Our server Olivia, was so accommodating and nice. Branzino was delicious but definitely not filling, Sea Urchin bucatini was great. Overall 4 and a ½ stars, just because food took so long.

  36. B

    Bugs

    New York Area

    36 reviews

    vip
    5.0

    36 reviews

    Dined on October 3, 2021

    overall5food5service5ambience5

    The food was fabulous as always and our server was great!

  37. OT

    OpenTable Diner

    New York Area

    1 review

    vip
    1.0

    1 review

    Dined on September 12, 2021

    overall1food3service1ambience3

    Took over an hour for drinks - waiter never came - we had to waive him down and there were issues with the order once it was finally taken

  38. a

    austkat

    Denver

    20 reviews

    vip
    5.0

    20 reviews

    Dined on September 11, 2021

    overall5food5service4ambience4

    We went for my daughter’s birthday and sat outside which was great. Great people watching. The best pasta I have ever had. Would definitely recommend this place

  39. LL

    LibraLover

    New York Area

    17 reviews

    vip
    2.0

    17 reviews

    Dined on September 9, 2021

    overall2food3service1ambience4

    The waiter disappeared and after 35 minutes he didn’t even take a drink order. I asked another waiter to help and he was very nice he said the other guy ended his shift. But think they should communicate better. Generally very slow even though it wasn’t a busy time.

  40. J

    Janetzim

    New York Area

    51 reviews

    5.0

    51 reviews

    Dined on September 8, 2021

    overall5food5service5ambience5

    Wonderful meal, fabulous oysters, terrific clam chowder, delicious salmon and branzino. And we are a big fan of our waiter, James, who deserves special mention for attentive service with personality! Our only complaint is that for us, the noise level was too intense.

Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Digital, disposable or sanitized menu provided
    • Sealed or wrapped utensils used
    • Common areas deep-cleaned daily
    • Sanitizer or wipes provided for customers
    • Contactless payment available
  • Physical distancing

    • Limited number of seated diners
    • Distancing maintained in common areas
    • Extra space between tables
  • Protective equipment

    • Waitstaff wear masks
    • Diners must wear masks unless eating or drinking
  • Screening

    • Sick staff prohibited in the workplace

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.5 stars by 3479 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

May 2022
Sun
Mon
Tue
Wed
Thu
Fri
Sat
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10:00 PM


Booked 15 times today
Google Map for Lure New York

142 Mercer New York, NY 10012

Additional information

  • Cross street

    Prince & Mercer Streets

  • Neighborhood

    SoHo

  • Hours of operation

    Lunch Thu–Sun 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Cuisines

    Seafood, Sushi

  • Dining style

    Casual Elegant

  • Dress code

    Smart Casual

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Executive chef

    Josh Capon

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

  • Phone number

    (212) 431-7676

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

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