Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
View Private Dining DetailsThere were three hosts and they all were clueless and cared less about the guests. They chatted and didn't not care to seat people or greet us. There were empty tables and we waited 20 mins to be seated for two people. The hosts said they forgot we were there.
The food was amazing but our waitress was horrible.
Everything at Lure was amazing
We had a delicious lunch
The service was excellent
The decor was very relaxing
What a completely pleasant experience this restaurant always achieves
great food, service was excellent, would definitely recommend.
I’ve been to Lure many times and everything is also superb.
Food was amazing!!! Restaurant was really noisy but our meal was spectacular.
Overpriced food. Sushi was bodega quality. Drinks were mild and watered.
Superb food - especially the lobster bisque, then the scallops, and the key lime pie. It doesn't get any better.
Excellent seafood, very deep wine list with a knowledgeable sommelier.
Lure is our SOHO go-to! Love this place! Great seafood from beginning to end! Fun atmosphere, a little loud, but worth it! Food is outstanding!
Loved the ship's interior decor both in the larger main room and in the quieter side room. Great waiter (sorry I don't remember his name). The menu is so good that it's difficult to decide what to order. We decided to order a dozen yummy oysters, crispy spicy tuna and deviled eggs with fried oysters for apps. We wanted to see how hungry we were after eating those prior to ordering dinner. Well...the apps were so good that we ordered another round and called it a day! We'll have to come back many times to try all of the delicious sounding items.
The food was not good. The lobster bisque was like a bowl of cream. The fish for 2 was covered in some asian sauce that was like what you would buy at the market and comes in a bottle. The service was slow. The waiter had too many tables. I would never eat here again and already have told other people not to eat here.
Great food and service. The hostess is the nicest person! Will be back soon.
Wie immer großartig, sehr busy, sehr New York. Gute Weinkarte und geniale Sommeliere
Love this place, excellent
Always great food. Hostess management could be better. Very good service otherwise.
Great. Somewhat expensive but good service.
Outstanding restaurant. Superb seafood, done to perfection. Wine list goes on for pages. Even French guests are impressed.
Went to Lure on a Monday night with friends and it was hopping. I had been to Lure before on the weekend and it was hopping, but I didn't expect it to be as crowded/energetic on a Monday. The restaurant is designed to look like the inside of a yacht/ship, which is fun.
When it is crowded, which apparently it is every night, it is VERY noisy in there, so don't go if you want to have a quiet conversation. Also don't go if you're on a budget or don't want to spend a lot on dinner, because everything is very expensive and the portions are small-medium.
But, if you're okay with the noise and the prices and you want AMAZING food, especially seafood, sushi and raw bar, definitely go! The food is outstanding and the drinks are great too. It is a really fun restaurant with a fun vibe, so go with fun people and expect to have a loud, boozy, delicious meal.
Horrible! Had to scream to hear one another over the noise. Rude and inattentive servers. Never go back.
Extremely noisy restaurant. Don't go if you plan to have a conversation without shouting at each other. The food is good, but pretty overpriced. The decor as the interior of a ship is very nice.
Best burger in the city.
This is our favorite NYC restaurant. It hits all the points
We adore Lure!!! We have shared so many special moments there- our first date, our anniversaries, and most recently, to celebrate the birth of our baby! But we’ve also been countless times to celebrate nothing at all- bc the food is outstanding. Always a 10/10.
Bestes Restaurant!! Sehr netter Location, super Service und tolles Essen, viel Auswahl an sushi, seafood!! War sehr begeistert!
The best! Great food, atmosphere and all around great night.
we sat at the bar on Sunday to enjoy clams, oysters and Negroni's.
always the best.
service was super as well.
Perfect.....................................,mmmm
Nice place, good service but sushi is average at best. May visit again to try other food options.
Our food came all at once ! Felt pressured to eat quickly ...
Amazing food, terrible hostess. Especially the one who was wearing space buns, she was especially nasty. We waited over an hour for the table and the hostess team was unprofessional and unapologetic. With that in mind our waiter Jacob was excellent, and did his best to make up for the lack of service previous.
Great food, service and ambiance! We enjoyed so much we stayed for over 2hrs! Thank you.
Great food, very lively bar scene. Good variety on the dinner menu, very nice staff.
I have been here to Lure several time for business lunch , is expensive but food and atmosphere is very pleasant
The service is as amazing as the food. The deep dish cookie is huge!
Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.
Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.
We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!
Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.