Love this place!

The food was excellent but our waiter was not very attentive to our table and we had to grab someone to
Help us.

Creative drinks and menu, extensive wine list. Seafood was fresh, delicious and beautiful. Attentive service.

Bad food really but nice waiter

Il locale è esteticamente bello (sembra di essere sottocoperta in una barca) e il cibo ordinato (solo sushi, il menu offre anche altro) è nella media ma devo purtroppo segnalare che la serata è stata un incubo a causa del DELIRIO TOTALE causato dalle urla delle persone che lo frequentano che invece che parlare normalmente come ci si aspetterebbe soprattutto in un ristorante, urlano letteralmente. Se non fosse frequentato da cafoni sarebbe anche bello. Siamo scappati dopo neanche un’ora, giusto il tempo di mangiare velocemente e pagare. La cosa strana è che i gestori del locale non hanno mai fatto niente per riportare il volume ad un livello umano, neanche nella peggiore delle mense scolastiche ho trovato un casino simile, veramente un’atmosfera terribile e invivibile. Il tempo passato al Lure è stato un incubo, non ci torneremo e lo sconsiglio vivamente.

Food was delicious and the ambiance was great. I would highly recommend this place!

Excellent hot spot in SOHO. Matthew the Restaurant Manager is excellent

Disappointed with seating. We were seated at table next to entrance to private area -- curtain was to the left, I was facing the wall, for perspective. Arrived and reservation was for 6pm. Staff very pleasant all around. With so many booths available, not sure why we were hustled to such a seat. Perhaps assuming privacy but table next to the entrance to another seating area.For my guest, it was a first time. I dined at your establishment once before -- I was seated in a booth -- it was great. I was a bit embarrassed as I reflect but quickly settled in. It was important to make a good first impression with my guest -- a thanks for a fundraising effort. Oh, I'm 6 foot, and if I wanted to cross my legs, I was limited to one side for if I extended my leg to the left, I could potentially trip passers-by. I am not sure if I will return. If I do, I will make a seat preference. Thank you and enjoy your day.

Always great! Best Surf&Turf!

Always a GREAT place for food. Look to spend some money cause it’s averages 100-150/ person without a bottle of wine and just 2 courses but still o e of our favorite places in the area.

Always fresh and always prepared perfectly

The atmosphere is beautiful and well designed. The food was delicious.

Disappointing

Good meal, good crowd, good service. Double thumbs up

A bit expensive. Very nice ambience. Good for client lunch. Great location. Delicious food. Great menu with lots of options.

Food was excellent but service was mediocre .

We came here for my birthday celebration . We had a group of 6 and was seated at a very small booth that could fit at most 4 people comfortably. We asked for a bigger table and was told by the manager unfortunately that was the largest they had. Although we saw many empty tables in the back of the restaurant so not sure why he would not accompany our request. Lucky we were all girls was able to sit snuggly. Food is excellent at Lure. We loved the sushi and rolls here and everything was fresh and delicious. Several of us ordered the scallops as entree and it was very good also.

After we paid our bills we were sitting here and waiting for our friends from using bathroom and getting ready to leave. While we were sitting there was no longer than 10 mins, the managers came over and started taking our napkins from the table and said to us hope we enjoyed our meal( without even looking at us or making eye contacts) we felt like he was coming over to tell us time to leave. We all got up and left the restaurant and when we’re leaving the same manager did not even look up once or said anything like good night or come back again.

Our group of 6 spent close to $900 for the dinner and for that price we paid, we expected a better service.

Will I go back again? Probably not.

Perfect. Waiter was excellent. Food great.

They sat me at a table where my arm was touching the wall. I have been to this restaurant 100 times. There were 25 tables open. What a lack of respect.

First dish took 1 hour to come out.... each hour a new meal came out. Still a favourite restaurant. Always a pleasure.

Wonderful place. We celebrated a double birthday last Friday night and we had the best service imaginable. Food is excellent and wine suggestions were impeccable. Highly recommended.

There were three hosts and they all were clueless and cared less about the guests. They chatted and didn't not care to seat people or greet us. There were empty tables and we waited 20 mins to be seated for two people. The hosts said they forgot we were there.
The food was amazing but our waitress was horrible.

Everything at Lure was amazing

We had a delicious lunch
The service was excellent
The decor was very relaxing

What a completely pleasant experience this restaurant always achieves

great food, service was excellent, would definitely recommend.

I’ve been to Lure many times and everything is also superb.

Food was amazing!!! Restaurant was really noisy but our meal was spectacular.

Overpriced food. Sushi was bodega quality. Drinks were mild and watered.

Superb food - especially the lobster bisque, then the scallops, and the key lime pie. It doesn't get any better.

Excellent seafood, very deep wine list with a knowledgeable sommelier.

Lure is our SOHO go-to! Love this place! Great seafood from beginning to end! Fun atmosphere, a little loud, but worth it! Food is outstanding!

Loved the ship's interior decor both in the larger main room and in the quieter side room. Great waiter (sorry I don't remember his name). The menu is so good that it's difficult to decide what to order. We decided to order a dozen yummy oysters, crispy spicy tuna and deviled eggs with fried oysters for apps. We wanted to see how hungry we were after eating those prior to ordering dinner. Well...the apps were so good that we ordered another round and called it a day! We'll have to come back many times to try all of the delicious sounding items.

The food was not good. The lobster bisque was like a bowl of cream. The fish for 2 was covered in some asian sauce that was like what you would buy at the market and comes in a bottle. The service was slow. The waiter had too many tables. I would never eat here again and already have told other people not to eat here.

Great food and service. The hostess is the nicest person! Will be back soon.

Wie immer großartig, sehr busy, sehr New York. Gute Weinkarte und geniale Sommeliere

Love this place, excellent

Always great food. Hostess management could be better. Very good service otherwise.

Great. Somewhat expensive but good service.

Outstanding restaurant. Superb seafood, done to perfection. Wine list goes on for pages. Even French guests are impressed.

Went to Lure on a Monday night with friends and it was hopping. I had been to Lure before on the weekend and it was hopping, but I didn't expect it to be as crowded/energetic on a Monday. The restaurant is designed to look like the inside of a yacht/ship, which is fun.

When it is crowded, which apparently it is every night, it is VERY noisy in there, so don't go if you want to have a quiet conversation. Also don't go if you're on a budget or don't want to spend a lot on dinner, because everything is very expensive and the portions are small-medium.

But, if you're okay with the noise and the prices and you want AMAZING food, especially seafood, sushi and raw bar, definitely go! The food is outstanding and the drinks are great too. It is a really fun restaurant with a fun vibe, so go with fun people and expect to have a loud, boozy, delicious meal.