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Lure New York, New York, NY

Lure New York

4.8
4.8
3535 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

7:00 PM


Booked 26 times today

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Neighborhood
    SoHo
  • Cross street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,535 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.8
4.8 based on recent ratings
  • 4.8Food
  • 4.6Service
  • 4.8Ambience
  • 4.4Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

3,535 Reviews
  1. TK719

    New York City

    715 reviews

    5.0

    715 reviews

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Absolutely wonderful lunch at Lure. Fresh and delicious salad, beautiful branzino and heavenly deep dish chocolate chip cookie with ice cream. My servers Olivia and Octavio were amazing, and made certain that everything was perfect. Such a luring place - I will be lured back soon.

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  2. Bogart

    New York City

    17 reviews

    5.0

    17 reviews

    Dined 7 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 3
    A wonderful meal at the restaurant . It is the noisiest restaurant I have been too

    Is this helpful?

  3. PabloNY

    New York City

    106 reviews

    vip
    5.0

    106 reviews

    Dined on May 9, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Delicious meal, from crunchy rice sushi to wonderful branzino and incredible lobster, really stuffed with seafood, not breading. While Lure is not inexpensive, the well-prepared meal is, lately, unique in New York City, making it a worthwhile evening. There was nothing to be disappointed about here.

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  4. AnonymousCritic

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on May 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Best place in NYC! Our favorite for all occasions. ♥️

    Is this helpful?

  5. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined on May 4, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lure fishbar is one of my go to restaurants! I enjoy every single thing, every single time! The food is always incredible

    Is this helpful?

  6. Mary

    New York City

    49 reviews

    vip
    5.0

    49 reviews

    Dined on April 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had a fabulous meal with excellent service. Would go back

    Is this helpful?

  7. DrPurr

    Philadelphia

    12 reviews

    5.0

    12 reviews

    Dined on April 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We tried this cute place on the advice of a coworkers brother who loves it here. Fun and cool place with amazing food and service! Love the look in here and the sushi was bomb tasty!!! I want to add they gave us a glass of champagne after finding out we were in NYC for our anniversary. The service was excellent!

    Is this helpful?

  8. MarcA

    New York City

    22 reviews

    vip
    4.0

    22 reviews

    Dined on April 7, 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 4
    The seafood entries were somewhat limited, but the food was good. The wine list is adequate but it is over priced.

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  9. Viremoca68

    Mexico City

    6 reviews

    vip
    4.0

    6 reviews

    Dined on March 31, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 2
    Located in a great spot, Lure catches the eye with its cool design and didn’t disappoint when it came to the food - everything we tried was tasty. The staff was on point too, really professional across the board.Just a couple of heads-ups: it was Easter Sunday, so they were out of our first few menu picks. The manager let us know politely a bit after we’d ordered, so we had to choose again. Also, the place was louder than we’d like, making it hard to stick around for long - maybe it’s just me feeling my age!Despite that, we liked it enough to plan a return on a quieter day. Definitely worth a shot.

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  10. Excellent

    New York City

    13 reviews

    5.0

    13 reviews

    Dined on March 28, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food, staff and vibe were excellent! Hosts are so accommodating and lovely, don’t ever change, Lure :)

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.8 stars by 3535 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 26 times today

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street
    Prince & Mercer Streets
  • Neighborhood
    SoHo
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
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