Lure New York

Name: Lure New York
Address: 142 Mercer, New York, NY, United States, 10012
Telephone: (212) 431-7676
Price range: $31 to $50
Rating: 4.7

4.7

3489 Reviews

$31 to $50

Seafood

Top Tags:

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

Party Size

2 people

DateTime

Jun 10, 2023

7:00 PM

Booked 17 times today

Order delivery or takeout

Takeout

(212) 431-7676

Additional information

Dining style
Casual Elegant
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, MasterCard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Private party contact
Event Manager: (888) 206-6719

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

What 3,489 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.6Food
4.5Service
4.6Ambience
4.2Value

Noise • Moderate

s
skinneemonkey
Los Angeles
88 reviews
vip
5.0
88 reviews
Dined on May 19, 2023
overall5food5service5ambience5
Lure is a great SOHO go to for lunch or just a quick bite in between shopping stops. The deviled eggs with caviar are to die for. Every bite of sushi melted on the pallet. My friends had the chicken lollipops and mentioned they had the best balance of heat and sweetness. Highly recommend dropping into LURE if your in SOHO and find yourself needing to fill your belly with goodness.
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JF
JosephF
New York Area
6 reviews
5.0
6 reviews
Dined on May 17, 2023
overall5food5service5ambience5
Always such great food and service. The ambiance is great for any date.
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OT
OpenTable Diner
New York Area
3 reviews
3.0
3 reviews
Dined on May 15, 2023
overall3food3service1ambience1
It was very loud and the service was awful. Very slow and they actually never brought one of our dishes and had to package it up to go. My son said it was much better when he was there previously.
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G
Good
New York Area
151 reviews
vip
4.0
151 reviews
Dined on May 14, 2023
overall4food4service4ambience5
We had a very good dinner at this restaurant the service is very good we had a great waiter. The drinks are excellent, clam chowder one of the best we have had. The halibut was delicious however the rainbow sushi roll was a let down. Overall a good experience
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BD
BrianD
Miami
1 review
1.0
1 review
Dined on May 9, 2023
overall1food2service1ambience2
The waiter started to almost force us to by 2 bottle of water instead of one, as we asked for. We also ordered other beverages and it of course turned out that one bottle of water was enough. A bottle of water is USD 10. Too many waiters asked us many time if everything is ok and it seems as if there are too many waiters working, doing nothing. When we mentioned we didn’t wanted desert, we got the check immediately without asking, like we were forced to leave. Food very overpriced and I would not recommend this place.
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MH
MarkH
New York Area
10 reviews
vip
2.0
10 reviews
Dined on May 6, 2023
overall2food2service1ambience4
I moved to Miami and looked forward to coming back to Lure for brunch. My order was messed up several times and our table kept having to ask for basic things like soy sauce several times. I was beyond disappointed by the experience.
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OT
OpenTable Diner
New York Area
2 reviews
5.0
2 reviews
Dined on May 2, 2023
overall5food4service4ambience5
Loved the food and ambience!!!! The sushi tasted a tiny bit different and was extremely small for the price or I’d give this place 5 stars! I’ve been there before and the food was a tiny bit better on a thurs vs mon! They were out of a lot of product like uni, and 2 other food products, 3 people 460 plus tip. I’m def going back though! I do love this place and I’d recommend the seafood grand plateau the most, it’s worth the price!! 😋
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LB
LauraB
New York Area
3 reviews
4.0
3 reviews
Dined on April 3, 2023
overall4food3service3ambience4
Service was good and was super fast. Sat down around six and was finished with pasta and a glass of wine before seven. We weren’t super hungry so didn’t do sushi, but it’s a solid spot I’d go back to! Bucatini was tasty! They gave you a ton of pasta too.
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KM
KMH2023
New York Area
1 review
2.0
1 review
Dined on April 1, 2023
overall2food2service3ambience3
Lure isn't what it used to be. The only good dish was the tuna crispy rice. The sushi did not taste fresh, we waited for both rounds of cocktails for 30+ minutes. They only had 2 bartenders working on a busy Saturday night. The salmon entree was overcooked. Disappointing.
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OT
OpenTable Diner
New York Area
1 review
5.0
1 review
Dined on April 1, 2023
overall5food5service5ambience5
Fun spot for group date! Great energy and looks like the inside of a yacht! Very cool place.
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MB
MamaBo
New York Area
30 reviews
vip
5.0
30 reviews
Dined on March 19, 2023
overall5food5service5ambience5
It was a great seafood , great music and a great time !
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K
Keeper
New York Area
12 reviews
vip
5.0
12 reviews
Dined on March 15, 2023
overall5food5service5ambience5
I always have a good time at Lure with friends. The food and service are outstanding! Definitely a go-to that never fails. Take a seat at the sushi bar for a great experience.
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N
Nicole
New York Area
19 reviews
vip
5.0
19 reviews
Dined on March 5, 2023
overall5food5service4ambience4
They have the best branzino! So light and the skin is nice and crispy.. The warm chocolate chip cookie dessert is also fantastic!! Warm, gooey, salty and sweet; perfectly balanced!!
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CT
CT01
New York Area
84 reviews
vip
5.0
84 reviews
Dined on February 24, 2023
overall5food5service5ambience5
Outstanding service by the lively Natalie and delicious food. Beautiful and timeless decor. I hadn't been there in years and was very pleasantly surprised. Will go back for sure!
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OT
OpenTable Diner
New York Area
1 review
5.0
1 review
Dined on February 20, 2023
overall5food5service5ambience5
Aniversario
Is this helpful?
OT
OpenTable Diner
New York Area
2 reviews
2.0
2 reviews
Dined on January 28, 2023
overall2food2service3ambience5
The food was quite poor in presentation and taste compared to previous occasions
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G
Guribe
Salt Lake City
54 reviews
vip
5.0
54 reviews
Dined on January 28, 2023
overall5food5service5ambience5
A great place to eat seafood, great service. We had oysters, yellowtail jalapeño roll and the classic lobsters roll, all was really good.
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N
Nycjenn
New York Area
255 reviews
vip
5.0
255 reviews
Dined on January 21, 2023
overall5food5service5ambience5
Lure never disappoints! Service is always friendly and the food is some of the best in NYC! The tempura shrimp is a must as is the tuna tartar and tuna entree. Friends raved about the halibut and mushroom soup as well. Deviled eggs are a great starter and the lava cake will put you over the edge but is totally worth it!
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d
deniser
New York Area
12 reviews
5.0
12 reviews
Dined on January 10, 2023
overall5food5service5ambience5
The staff was amazing, the food was amazing, and it was an off hour so it was quiet. Can’t wait to go back!
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RV
RoseV
Los Angeles
40 reviews
vip
5.0
40 reviews
Dined on December 31, 2022
overall5food5service5ambience5
Great service, delicious food and drinks, fun atmosphere. We love it!
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f
foodie83
New York Area
3 reviews
vip
5.0
3 reviews
Dined on December 17, 2022
overall5food5service5ambience5
Excellent as always! Our go to spot in the neighborhood
1 person found this helpful
MJ
MJM66
New York Area
105 reviews
vip
4.0
105 reviews
Dined on December 11, 2022
overall4food5service5ambience4
Took my niece out for a late lunch on Sunday afternoon, I always love Lure we had sushi that never disappoints and the staff is so attentive without being over kill. Haven't had the brunch menu but such a good option if you go with someone who doesn't want sushi.
1 person found this helpful
J
Jes1
Montreal
97 reviews
vip
5.0
97 reviews
Dined on November 12, 2022
overall5food5service5ambience5
Fabulous meal. Casual but elegant. Food is well prepared and portions are generous. Sancerre could have been more chilled, but overall an A rating.
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A
Abbey
New York Area
13 reviews
3.0
13 reviews
Dined on November 10, 2022
overall3food4service4ambience2
The noise level prevented conversation. The food was very good but I would not go there again.
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T
Teresinafavina
New York Area
6 reviews
5.0
6 reviews
Dined on November 8, 2022
overall5food5service5ambience5
Always a great time at lure!
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LL
LuckyLadieswhoLunch
San Francisco
22 reviews
vip
5.0
22 reviews
Dined on October 23, 2022
overall5food5service5ambience5
We visited our son in NY and took him to Lure, his current favorite restaurant. I expected a fancy sushi place like Bond St but was pleasantly surprised by the nautical meets supper club vibe of the restaurant. We were initially placed at a table in the middle of the restaurant which was a bit too noisy with a loud group next to us. After requesting a booth, we went to the bar to wait for the table. While the drinks are expensive, the pour was very generous. It is a very attractive,spacious bar and several couples were eating their meals there. Our booth opened up quickly and we enjoyed a yummy meal of oysters, sushi, Brussels sprouts and salmon. The sushi was a B but the rest of the meal and service was top notch. We like the fact a non sushi eater would still enjoy this restaurant. Also, don’t miss the cookie desserts it was spectacular and one was enough for the 4 of us. We will definitely come back on our next visit!
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OT
OpenTable Diner
Naples
2 reviews
vip
5.0
2 reviews
Dined on October 22, 2022
overall5food5service5ambience5
Outdoor lunch and it was wonderful!!! Our waiter was great, food was delicious! Inside looked very cool, but we enjoyed the outdoor seating.
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OT
OpenTable Diner
Philadelphia
1 review
vip
5.0
1 review
Dined on October 21, 2022
overall5food5service5ambience5
My son and I had the best experience at Lure and the restaurant will continue to be our favorite go-to for special occasions! The food is fresh, artful, and delicious. We especially enjoyed the wine the friendly Sommelier, Thomas Campbell, recommended for us. All in all a delightful evening!
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AL
AmieL
Pittsburgh
4 reviews
vip
4.0
4 reviews
Dined on October 16, 2022
overall4food4service5ambience4
The staff was very nice. Our reservation was for outside but it was chilly so they let us move inside. The crispy rice rolls were really good. Highly recommend. But the rest of the sushi was just ok. It was good but nothing spectacular. It was also very loud. The music selection was on point, but we were having dinner not dancing in a club.
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y
yvonner
New York Area
4 reviews
5.0
4 reviews
Dined on September 27, 2022
overall5food5service5ambience5
Solo evening for my youngest with mom & dad all to herself! Great menu with the right type of variety and amazing setting- since were from a coastal town originally.
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OT
OpenTable Diner
New York Area
7 reviews
vip
5.0
7 reviews
Dined on September 10, 2022
overall5food5service5ambience5
Everything was amazing! We ask to seat indoor and they find us a nice table inside. Service was excellent. The food was amazing too tasty, good portions we love it . The Asian red snapper was delicious
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OT
OpenTable Diner
New York Area
3 reviews
vip
3.0
3 reviews
Dined on August 21, 2022
overall3food1service2ambience4
We ordered the lollipop chicken as an appetizer and the bleu cheese was spoiled. My son ate two pieces of the chicken and felt sick thereafter. We were unable to eat our main dish and had to rush home. Did not even get so much as an apology from the waiter for serving spoiled food. And still had to pay for the chicken we returned. Not a good experience.
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R
Robyonei
New York Area
2 reviews
vip
5.0
2 reviews
Dined on August 19, 2022
overall5food5service4ambience5
Great food. Outside, so noise was low. However, service was slow.
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TP
TPnJGW
New York Area
1 review
1.0
1 review
Dined on August 18, 2022
overall1food1service2ambience2
Food was terrible. Old and gross. Not like we remember at all. Way over priced for the quality
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N
Nycjenn
New York Area
255 reviews
vip
5.0
255 reviews
Dined on August 18, 2022
overall5food5service5ambience5
Always a wonderful experience! The food is fabulous- best rock shrimp in the city! And the service is always friendly and welcoming!
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j
jessikab
Montreal
2 reviews
5.0
2 reviews
Dined on August 7, 2022
overall5food5service5ambience5
The best of the best! Amazing service, outstanding food and very fun ambiance. Beautiful restaurant too. Can’t wait to go back!!
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OT
OpenTable Diner
New York Area
3 reviews
5.0
3 reviews
Dined on August 5, 2022
overall5food5service5ambience4
The meal and service were amazing but it’s very loud
1 person found this helpful
B
Bella
Seattle
21 reviews
vip
5.0
21 reviews
Dined on July 29, 2022
overall5food5service5ambience5
Love Lure!!
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NG
NotasGoodasbefore
New York Area
33 reviews
vip
5.0
33 reviews
Dined on July 25, 2022
overall5food4service5ambience5
Great service as usual; the team was happy to please, and we really enjoyed our anniversary dinner!
Is this helpful?
OT
OpenTable Diner
New York Area
1 review
vip
5.0
1 review
Dined on July 10, 2022
overall5food5service5ambience5
Great! Food great and great drinks!
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Safety precautions

Cleaning & sanitizing
- Surfaces sanitized between seatings
- Digital, disposable or sanitized menu provided
- Sealed or wrapped utensils used
- Common areas deep-cleaned daily
- Sanitizer or wipes provided for customers
- Contactless payment available
Physical distancing
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables

Protective equipment
- Waitstaff wear masks
- Diners must wear masks unless eating or drinking
Screening
- Sick staff prohibited in the workplace

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3489 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

Party Size

2 people

DateTime

Jun 10, 2023

7:00 PM

Booked 17 times today

Order delivery or takeout

Takeout

(212) 431-7676

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, MasterCard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Private party contact
Event Manager: (888) 206-6719

Lure New York

Make a reservation

Order delivery or takeout

Takeout

Additional information

Popular dishes

Sushi Only

Shrimp

Seafood Salad

Menu

What 3,489 people are saying

Overall ratings and reviews

Safety precautions

Cleaning & sanitizing

Physical distancing

Protective equipment

Screening

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Order delivery or takeout

Takeout

Additional information