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  5. SoHo

Lure New York

4.7
4.7
3489 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

7:00 PM


Booked 17 times today

Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Seafood, Sushi

  • Hours of operation

    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Phone number

    (212) 431-7676

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Smart Casual

  • Executive chef

    Preston Clark

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

  • Neighborhood

    SoHo

  • Cross street

    Prince & Mercer Streets

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

What 3,489 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.6Food
  • 4.5Service
  • 4.6Ambience
  • 4.2Value

NoiseModerate

  1. skinneemonkey

    Los Angeles

    88 reviews

    vip
    5.0

    88 reviews

    Dined on May 19, 2023

    overall5food5service5ambience5
    Lure is a great SOHO go to for lunch or just a quick bite in between shopping stops. The deviled eggs with caviar are to die for. Every bite of sushi melted on the pallet. My friends had the chicken lollipops and mentioned they had the best balance of heat and sweetness. Highly recommend dropping into LURE if your in SOHO and find yourself needing to fill your belly with goodness.

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  2. JosephF

    New York Area

    6 reviews

    5.0

    6 reviews

    Dined on May 17, 2023

    overall5food5service5ambience5
    Always such great food and service. The ambiance is great for any date.

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  3. OpenTable Diner

    New York Area

    3 reviews

    3.0

    3 reviews

    Dined on May 15, 2023

    overall3food3service1ambience1
    It was very loud and the service was awful. Very slow and they actually never brought one of our dishes and had to package it up to go. My son said it was much better when he was there previously.

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  4. Good

    New York Area

    151 reviews

    vip
    4.0

    151 reviews

    Dined on May 14, 2023

    overall4food4service4ambience5
    We had a very good dinner at this restaurant the service is very good we had a great waiter. The drinks are excellent, clam chowder one of the best we have had. The halibut was delicious however the rainbow sushi roll was a let down. Overall a good experience

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  5. BrianD

    Miami

    1 review

    1.0

    1 review

    Dined on May 9, 2023

    overall1food2service1ambience2
    The waiter started to almost force us to by 2 bottle of water instead of one, as we asked for. We also ordered other beverages and it of course turned out that one bottle of water was enough. A bottle of water is USD 10. Too many waiters asked us many time if everything is ok and it seems as if there are too many waiters working, doing nothing. When we mentioned we didn’t wanted desert, we got the check immediately without asking, like we were forced to leave. Food very overpriced and I would not recommend this place.

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  6. MarkH

    New York Area

    10 reviews

    vip
    2.0

    10 reviews

    Dined on May 6, 2023

    overall2food2service1ambience4
    I moved to Miami and looked forward to coming back to Lure for brunch. My order was messed up several times and our table kept having to ask for basic things like soy sauce several times. I was beyond disappointed by the experience.

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  7. OpenTable Diner

    New York Area

    2 reviews

    5.0

    2 reviews

    Dined on May 2, 2023

    overall5food4service4ambience5
    Loved the food and ambience!!!! The sushi tasted a tiny bit different and was extremely small for the price or I’d give this place 5 stars! I’ve been there before and the food was a tiny bit better on a thurs vs mon! They were out of a lot of product like uni, and 2 other food products, 3 people 460 plus tip. I’m def going back though! I do love this place and I’d recommend the seafood grand plateau the most, it’s worth the price!! 😋

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  8. LauraB

    New York Area

    3 reviews

    4.0

    3 reviews

    Dined on April 3, 2023

    overall4food3service3ambience4
    Service was good and was super fast. Sat down around six and was finished with pasta and a glass of wine before seven. We weren’t super hungry so didn’t do sushi, but it’s a solid spot I’d go back to! Bucatini was tasty! They gave you a ton of pasta too.

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  9. KMH2023

    New York Area

    1 review

    2.0

    1 review

    Dined on April 1, 2023

    overall2food2service3ambience3
    Lure isn't what it used to be. The only good dish was the tuna crispy rice. The sushi did not taste fresh, we waited for both rounds of cocktails for 30+ minutes. They only had 2 bartenders working on a busy Saturday night. The salmon entree was overcooked. Disappointing.

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  10. OpenTable Diner

    New York Area

    1 review

    5.0

    1 review

    Dined on April 1, 2023

    overall5food5service5ambience5
    Fun spot for group date! Great energy and looks like the inside of a yacht! Very cool place.

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  11. MamaBo

    New York Area

    30 reviews

    vip
    5.0

    30 reviews

    Dined on March 19, 2023

    overall5food5service5ambience5
    It was a great seafood , great music and a great time !

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  12. Keeper

    New York Area

    12 reviews

    vip
    5.0

    12 reviews

    Dined on March 15, 2023

    overall5food5service5ambience5
    I always have a good time at Lure with friends. The food and service are outstanding! Definitely a go-to that never fails. Take a seat at the sushi bar for a great experience.

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  13. Nicole

    New York Area

    19 reviews

    vip
    5.0

    19 reviews

    Dined on March 5, 2023

    overall5food5service4ambience4
    They have the best branzino! So light and the skin is nice and crispy.. The warm chocolate chip cookie dessert is also fantastic!! Warm, gooey, salty and sweet; perfectly balanced!!

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  14. CT01

    New York Area

    84 reviews

    vip
    5.0

    84 reviews

    Dined on February 24, 2023

    overall5food5service5ambience5
    Outstanding service by the lively Natalie and delicious food. Beautiful and timeless decor. I hadn't been there in years and was very pleasantly surprised. Will go back for sure!

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  15. OpenTable Diner

    New York Area

    1 review

    5.0

    1 review

    Dined on February 20, 2023

    overall5food5service5ambience5
    Aniversario

    Is this helpful?

  16. OpenTable Diner

    New York Area

    2 reviews

    2.0

    2 reviews

    Dined on January 28, 2023

    overall2food2service3ambience5
    The food was quite poor in presentation and taste compared to previous occasions

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  17. Guribe

    Salt Lake City

    54 reviews

    vip
    5.0

    54 reviews

    Dined on January 28, 2023

    overall5food5service5ambience5
    A great place to eat seafood, great service. We had oysters, yellowtail jalapeño roll and the classic lobsters roll, all was really good.

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  18. Nycjenn

    New York Area

    255 reviews

    vip
    5.0

    255 reviews

    Dined on January 21, 2023

    overall5food5service5ambience5
    Lure never disappoints! Service is always friendly and the food is some of the best in NYC! The tempura shrimp is a must as is the tuna tartar and tuna entree. Friends raved about the halibut and mushroom soup as well. Deviled eggs are a great starter and the lava cake will put you over the edge but is totally worth it!

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  19. deniser

    New York Area

    12 reviews

    5.0

    12 reviews

    Dined on January 10, 2023

    overall5food5service5ambience5
    The staff was amazing, the food was amazing, and it was an off hour so it was quiet. Can’t wait to go back!

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  20. RoseV

    Los Angeles

    40 reviews

    vip
    5.0

    40 reviews

    Dined on December 31, 2022

    overall5food5service5ambience5
    Great service, delicious food and drinks, fun atmosphere. We love it!

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  21. foodie83

    New York Area

    3 reviews

    vip
    5.0

    3 reviews

    Dined on December 17, 2022

    overall5food5service5ambience5
    Excellent as always! Our go to spot in the neighborhood

    1 person found this helpful

  22. MJM66

    New York Area

    105 reviews

    vip
    4.0

    105 reviews

    Dined on December 11, 2022

    overall4food5service5ambience4
    Took my niece out for a late lunch on Sunday afternoon, I always love Lure we had sushi that never disappoints and the staff is so attentive without being over kill. Haven't had the brunch menu but such a good option if you go with someone who doesn't want sushi.

    1 person found this helpful

  23. Jes1

    Montreal

    97 reviews

    vip
    5.0

    97 reviews

    Dined on November 12, 2022

    overall5food5service5ambience5
    Fabulous meal. Casual but elegant. Food is well prepared and portions are generous. Sancerre could have been more chilled, but overall an A rating.

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  24. Abbey

    New York Area

    13 reviews

    3.0

    13 reviews

    Dined on November 10, 2022

    overall3food4service4ambience2
    The noise level prevented conversation. The food was very good but I would not go there again.

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  25. Teresinafavina

    New York Area

    6 reviews

    5.0

    6 reviews

    Dined on November 8, 2022

    overall5food5service5ambience5
    Always a great time at lure!

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  26. LuckyLadieswhoLunch

    San Francisco

    22 reviews

    vip
    5.0

    22 reviews

    Dined on October 23, 2022

    overall5food5service5ambience5
    We visited our son in NY and took him to Lure, his current favorite restaurant. I expected a fancy sushi place like Bond St but was pleasantly surprised by the nautical meets supper club vibe of the restaurant. We were initially placed at a table in the middle of the restaurant which was a bit too noisy with a loud group next to us. After requesting a booth, we went to the bar to wait for the table. While the drinks are expensive, the pour was very generous. It is a very attractive,spacious bar and several couples were eating their meals there. Our booth opened up quickly and we enjoyed a yummy meal of oysters, sushi, Brussels sprouts and salmon. The sushi was a B but the rest of the meal and service was top notch. We like the fact a non sushi eater would still enjoy this restaurant. Also, don’t miss the cookie desserts it was spectacular and one was enough for the 4 of us. We will definitely come back on our next visit!

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  27. OpenTable Diner

    Naples

    2 reviews

    vip
    5.0

    2 reviews

    Dined on October 22, 2022

    overall5food5service5ambience5
    Outdoor lunch and it was wonderful!!! Our waiter was great, food was delicious! Inside looked very cool, but we enjoyed the outdoor seating.

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  28. OpenTable Diner

    Philadelphia

    1 review

    vip
    5.0

    1 review

    Dined on October 21, 2022

    overall5food5service5ambience5
    My son and I had the best experience at Lure and the restaurant will continue to be our favorite go-to for special occasions! The food is fresh, artful, and delicious. We especially enjoyed the wine the friendly Sommelier, Thomas Campbell, recommended for us. All in all a delightful evening!

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  29. AmieL

    Pittsburgh

    4 reviews

    vip
    4.0

    4 reviews

    Dined on October 16, 2022

    overall4food4service5ambience4
    The staff was very nice. Our reservation was for outside but it was chilly so they let us move inside. The crispy rice rolls were really good. Highly recommend. But the rest of the sushi was just ok. It was good but nothing spectacular. It was also very loud. The music selection was on point, but we were having dinner not dancing in a club.

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  30. yvonner

    New York Area

    4 reviews

    5.0

    4 reviews

    Dined on September 27, 2022

    overall5food5service5ambience5
    Solo evening for my youngest with mom & dad all to herself! Great menu with the right type of variety and amazing setting- since were from a coastal town originally.

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  31. OpenTable Diner

    New York Area

    7 reviews

    vip
    5.0

    7 reviews

    Dined on September 10, 2022

    overall5food5service5ambience5
    Everything was amazing! We ask to seat indoor and they find us a nice table inside. Service was excellent. The food was amazing too tasty, good portions we love it . The Asian red snapper was delicious

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  32. OpenTable Diner

    New York Area

    3 reviews

    vip
    3.0

    3 reviews

    Dined on August 21, 2022

    overall3food1service2ambience4
    We ordered the lollipop chicken as an appetizer and the bleu cheese was spoiled. My son ate two pieces of the chicken and felt sick thereafter. We were unable to eat our main dish and had to rush home. Did not even get so much as an apology from the waiter for serving spoiled food. And still had to pay for the chicken we returned. Not a good experience.

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  33. Robyonei

    New York Area

    2 reviews

    vip
    5.0

    2 reviews

    Dined on August 19, 2022

    overall5food5service4ambience5
    Great food. Outside, so noise was low. However, service was slow.

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  34. TPnJGW

    New York Area

    1 review

    1.0

    1 review

    Dined on August 18, 2022

    overall1food1service2ambience2
    Food was terrible. Old and gross. Not like we remember at all. Way over priced for the quality

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  35. Nycjenn

    New York Area

    255 reviews

    vip
    5.0

    255 reviews

    Dined on August 18, 2022

    overall5food5service5ambience5
    Always a wonderful experience! The food is fabulous- best rock shrimp in the city! And the service is always friendly and welcoming!

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  36. jessikab

    Montreal

    2 reviews

    5.0

    2 reviews

    Dined on August 7, 2022

    overall5food5service5ambience5
    The best of the best! Amazing service, outstanding food and very fun ambiance. Beautiful restaurant too. Can’t wait to go back!!

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  37. OpenTable Diner

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on August 5, 2022

    overall5food5service5ambience4
    The meal and service were amazing but it’s very loud

    1 person found this helpful

  38. Bella

    Seattle

    21 reviews

    vip
    5.0

    21 reviews

    Dined on July 29, 2022

    overall5food5service5ambience5
    Love Lure!!

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  39. NotasGoodasbefore

    New York Area

    33 reviews

    vip
    5.0

    33 reviews

    Dined on July 25, 2022

    overall5food4service5ambience5
    Great service as usual; the team was happy to please, and we really enjoyed our anniversary dinner!

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  40. OpenTable Diner

    New York Area

    1 review

    vip
    5.0

    1 review

    Dined on July 10, 2022

    overall5food5service5ambience5
    Great! Food great and great drinks!

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Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Digital, disposable or sanitized menu provided
    • Sealed or wrapped utensils used
    • Common areas deep-cleaned daily
    • Sanitizer or wipes provided for customers
    • Contactless payment available
  • Physical distancing

    • Limited number of seated diners
    • Distancing maintained in common areas
    • Extra space between tables
  • Protective equipment

    • Waitstaff wear masks
    • Diners must wear masks unless eating or drinking
  • Screening

    • Sick staff prohibited in the workplace

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3489 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 17 times today
Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street

    Prince & Mercer Streets

  • Neighborhood

    SoHo

  • Hours of operation

    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Cuisines

    Seafood, Sushi

  • Dining style

    Casual Elegant

  • Dress code

    Smart Casual

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Executive chef

    Preston Clark

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

  • Phone number

    (212) 431-7676

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Do Not Sell or Share My Personal Information
  • Cookie Preferences
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