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Party Size
For 2
Date
Today
Time
7:00 PM
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Booked 77 times today

Lure New York

4.6
3222 reviews
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$31 to $50
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Seafood
Top Tags:
  • Good for a Date
  • Fit for Foodies
  • Special Occasion
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3222 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.6based on recent ratings
4.6
food
4.4
service
4.5
ambience
4.0
value
Noise · Moderate
90% of people would recommend it to a friend
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5.0Dined 3 days ago

Love this place!

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5.0Dined on May 12, 2018

The food was excellent but our waiter was not very attentive to our table and we had to grab someone to
Help us.

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5.0Dined on May 10, 2018

Creative drinks and menu, extensive wine list. Seafood was fresh, delicious and beautiful. Attentive service.

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2.0Dined on May 10, 2018

Bad food really but nice waiter

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2.0Dined on May 9, 2018

Il locale è esteticamente bello (sembra di essere sottocoperta in una barca) e il cibo ordinato (solo sushi, il menu offre anche altro) è nella media ma devo purtroppo segnalare che la serata è stata un incubo a causa del DELIRIO TOTALE causato dalle urla delle persone che lo frequentano che invece che parlare normalmente come ci si aspetterebbe soprattutto in un ristorante, urlano letteralmente. Se non fosse frequentato da cafoni sarebbe anche bello. Siamo scappati dopo neanche un’ora, giusto il tempo di mangiare velocemente e pagare. La cosa strana è che i gestori del locale non hanno mai fatto niente per riportare il volume ad un livello umano, neanche nella peggiore delle mense scolastiche ho trovato un casino simile, veramente un’atmosfera terribile e invivibile. Il tempo passato al Lure è stato un incubo, non ci torneremo e lo sconsiglio vivamente.

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4.0Dined on May 5, 2018

Food was delicious and the ambiance was great. I would highly recommend this place!

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4.0Dined on May 3, 2018

Excellent hot spot in SOHO. Matthew the Restaurant Manager is excellent

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3.0Dined on May 3, 2018

Disappointed with seating. We were seated at table next to entrance to private area -- curtain was to the left, I was facing the wall, for perspective. Arrived and reservation was for 6pm. Staff very pleasant all around. With so many booths available, not sure why we were hustled to such a seat. Perhaps assuming privacy but table next to the entrance to another seating area.For my guest, it was a first time. I dined at your establishment once before -- I was seated in a booth -- it was great. I was a bit embarrassed as I reflect but quickly settled in. It was important to make a good first impression with my guest -- a thanks for a fundraising effort. Oh, I'm 6 foot, and if I wanted to cross my legs, I was limited to one side for if I extended my leg to the left, I could potentially trip passers-by. I am not sure if I will return. If I do, I will make a seat preference. Thank you and enjoy your day.

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5.0Dined on May 1, 2018

Always great! Best Surf&Turf!

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4.0Dined on April 30, 2018

Always a GREAT place for food. Look to spend some money cause it’s averages 100-150/ person without a bottle of wine and just 2 courses but still o e of our favorite places in the area.

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5.0Dined on April 29, 2018

Always fresh and always prepared perfectly

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4.0Dined on April 28, 2018

The atmosphere is beautiful and well designed. The food was delicious.

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2.0Dined on April 28, 2018

Disappointing

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4.0Dined on April 27, 2018

Good meal, good crowd, good service. Double thumbs up

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4.0Dined on April 27, 2018

A bit expensive. Very nice ambience. Good for client lunch. Great location. Delicious food. Great menu with lots of options.

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3.0Dined on April 26, 2018

Food was excellent but service was mediocre .

We came here for my birthday celebration . We had a group of 6 and was seated at a very small booth that could fit at most 4 people comfortably. We asked for a bigger table and was told by the manager unfortunately that was the largest they had. Although we saw many empty tables in the back of the restaurant so not sure why he would not accompany our request. Lucky we were all girls was able to sit snuggly. Food is excellent at Lure. We loved the sushi and rolls here and everything was fresh and delicious. Several of us ordered the scallops as entree and it was very good also.

After we paid our bills we were sitting here and waiting for our friends from using bathroom and getting ready to leave. While we were sitting there was no longer than 10 mins, the managers came over and started taking our napkins from the table and said to us hope we enjoyed our meal( without even looking at us or making eye contacts) we felt like he was coming over to tell us time to leave. We all got up and left the restaurant and when we’re leaving the same manager did not even look up once or said anything like good night or come back again.

Our group of 6 spent close to $900 for the dinner and for that price we paid, we expected a better service.

Will I go back again? Probably not.

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5.0Dined on April 26, 2018

Perfect. Waiter was excellent. Food great.

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3.0Dined on April 26, 2018

They sat me at a table where my arm was touching the wall. I have been to this restaurant 100 times. There were 25 tables open. What a lack of respect.

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4.0Dined on April 24, 2018

First dish took 1 hour to come out.... each hour a new meal came out. Still a favourite restaurant. Always a pleasure.

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5.0Dined on April 20, 2018

Wonderful place. We celebrated a double birthday last Friday night and we had the best service imaginable. Food is excellent and wine suggestions were impeccable. Highly recommended.

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3.0Dined on April 15, 2018

There were three hosts and they all were clueless and cared less about the guests. They chatted and didn't not care to seat people or greet us. There were empty tables and we waited 20 mins to be seated for two people. The hosts said they forgot we were there.
The food was amazing but our waitress was horrible.

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5.0Dined on April 15, 2018

Everything at Lure was amazing

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5.0Dined on April 14, 2018

We had a delicious lunch
The service was excellent
The decor was very relaxing

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5.0Dined on April 11, 2018

What a completely pleasant experience this restaurant always achieves

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5.0Dined on April 10, 2018

great food, service was excellent, would definitely recommend.

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5.0Dined on April 9, 2018

I’ve been to Lure many times and everything is also superb.

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5.0Dined on April 7, 2018

Food was amazing!!! Restaurant was really noisy but our meal was spectacular.

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1.0Dined on April 4, 2018

Overpriced food. Sushi was bodega quality. Drinks were mild and watered.

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5.0Dined on April 1, 2018

Superb food - especially the lobster bisque, then the scallops, and the key lime pie. It doesn't get any better.

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5.0Dined on March 31, 2018

Excellent seafood, very deep wine list with a knowledgeable sommelier.

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4.0Dined on March 31, 2018

Lure is our SOHO go-to! Love this place! Great seafood from beginning to end! Fun atmosphere, a little loud, but worth it! Food is outstanding!

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4.0Dined on March 30, 2018

Loved the ship's interior decor both in the larger main room and in the quieter side room. Great waiter (sorry I don't remember his name). The menu is so good that it's difficult to decide what to order. We decided to order a dozen yummy oysters, crispy spicy tuna and deviled eggs with fried oysters for apps. We wanted to see how hungry we were after eating those prior to ordering dinner. Well...the apps were so good that we ordered another round and called it a day! We'll have to come back many times to try all of the delicious sounding items.

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1.0Dined on March 29, 2018

The food was not good. The lobster bisque was like a bowl of cream. The fish for 2 was covered in some asian sauce that was like what you would buy at the market and comes in a bottle. The service was slow. The waiter had too many tables. I would never eat here again and already have told other people not to eat here.

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5.0Dined on March 28, 2018

Great food and service. The hostess is the nicest person! Will be back soon.

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5.0Dined on March 25, 2018

Wie immer großartig, sehr busy, sehr New York. Gute Weinkarte und geniale Sommeliere

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5.0Dined on March 24, 2018

Love this place, excellent

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4.0Dined on March 23, 2018

Always great food. Hostess management could be better. Very good service otherwise.

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5.0Dined on March 21, 2018

Great. Somewhat expensive but good service.

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5.0Dined on March 20, 2018

Outstanding restaurant. Superb seafood, done to perfection. Wine list goes on for pages. Even French guests are impressed.

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5.0Dined on March 19, 2018

Went to Lure on a Monday night with friends and it was hopping. I had been to Lure before on the weekend and it was hopping, but I didn't expect it to be as crowded/energetic on a Monday. The restaurant is designed to look like the inside of a yacht/ship, which is fun.

When it is crowded, which apparently it is every night, it is VERY noisy in there, so don't go if you want to have a quiet conversation. Also don't go if you're on a budget or don't want to spend a lot on dinner, because everything is very expensive and the portions are small-medium.

But, if you're okay with the noise and the prices and you want AMAZING food, especially seafood, sushi and raw bar, definitely go! The food is outstanding and the drinks are great too. It is a really fun restaurant with a fun vibe, so go with fun people and expect to have a loud, boozy, delicious meal.

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