Lure New York

4.7
3428 reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private Dining

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3428 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.5
service
4.6
ambience
4.1
value
Noise · Moderate
89% of people would recommend it to a friend
5
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l
Jackson Hole
17 reviews
Dined 5 days ago
Overall 3food 3service 4ambience 4

Although the room itself is interesting, the food really wasn't great. I had a sushi roll and my husband had a sushi combo. We had tuna tataki to start. It was a Monday, not a great day to order sushi.

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TK
Austin
4 reviews
Dined 5 days ago
Overall 5food 5service 5ambience 5

Phenomenal! Went for Sunday brunch and loved it so much I took colleagues there for dinner the next day!

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OT
New York Area
1 review
Dined 7 days ago
Overall 5food 5service 5ambience 5

Havent been there in a while. The food was excellent! Nice crowd too!

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T
New York Area
3 reviews
Dined on March 13, 2019
Overall 5food 5service 5ambience 5

Great seafood great service always freshl always tasty

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K
Miami
25 reviews
Dined on March 11, 2019
Overall 5food 5service 5ambience 5

This place looks very cool, has stellar drinks, and even better food. Sushi rolls are creative and delicious! Ambiance is awesome. This is a great place for the scent and to be seen. Go soon!

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OT
Miami
3 reviews
Dined on March 5, 2019
Overall 5food 5service 5ambience 5

I am addicted to this institution ! So good !

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SC
New York Area
155 reviews
Dined on March 5, 2019
Overall 5food 5service 5ambience 5

A NY institution that has stood the test of time.

A kitchen that is spot on and never disappoints.

Ambiance is great. Everyone chilling.

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j
New York Area
1 review
Dined on February 28, 2019
Overall 4food 4service 4ambience 5

too expensive but fun fir every once in a while. 200 bucks for 4 drinks and a few appetizers.

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OT
1 review
Dined on February 18, 2019
Overall 5food 5service 5ambience 5

It’s always wonderful best sushi I’ve ever had in NYC.

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OT
New York Area
1 review
Dined on February 15, 2019
Overall 4food 5service 3ambience 4

Great except they forgot an app and when they brought out dinner I asked them about it and the waiter gave it to the wrong table by accident. Did not apologize and brought it after we finished our meal and put it on the bill last as if it was forgotten. Not good service at all.

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CH
Philadelphia
1 review
Dined on February 15, 2019
Overall 5food 5service 5ambience 4

I live in Pennsylvania, this was my second visit to Lure, and we were not disappointed. The meal was fabulous. The restaurant is noisy which I recall from my first visit. However, our only complaint is that my husband is a tall guy, 6'2" and 225 lbs. The tables are too close together we could barely move.

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J
New England
1 review
Dined on February 14, 2019
Overall 2food 3service 2ambience 4

We went here for valentine’s day and had the pre-fix menu. We ordered the surf and turf for two. The food took forever to arrive, and the cut of meat was strange and overly fatty. It was cooked well under medium rare as well, making for a chewy experience. The other courses were okay, but nothing close to the normal menu. With drinks and tip, this brought us to an over $400 meal, which unfortunately didn’t feel worth it. We’ll likely be back, but will skip holidays and pre-fixed menu.

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S
New York Area
2 reviews
Dined on February 14, 2019
Overall 5food 5service 5ambience 5

Incredible, is the best way to describe my experience.

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AA
New York Area
10 reviews
Dined on February 8, 2019
Overall 4food 5service 4ambience 4

Always a great Soho lunch spot.

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BK
New York Area
47 reviews
Dined on February 8, 2019
Overall 2food 2service 2ambience 2

This was my favorite restaurant. I’ve experienced a decline in the service and the food quality. This visit during Restaurant Week was very disappointing, but the shrimp tempura is STILL a winner! What happened Lure???????🙁

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OT
New York Area
1 review
Dined on February 7, 2019
Overall 4food 4service 4ambience 4

Great sushi, nice ambiance.

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ML
1 review
Dined on February 6, 2019
Overall 5food 5service 5ambience 5

Food excellent
Lobster roll was delicious!
Highly recommended por seafood lovers.
Price medium high

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LN
New York Area
4 reviews
Dined on February 5, 2019
Overall 5food 5service 5ambience 5

Another perfect meal.

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KS
New York Area
17 reviews
Dined on February 4, 2019
Overall 3food 3service 4ambience 3

Just so loud and we felt rushed. Not exactly cheap, so probably won't be back.

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S
New York Area
3 reviews
Dined on February 4, 2019
Overall 4food 4service 4ambience 4

I took advantage of restaurant week. They offered for an additional charge of $10.00 the seafood squid ink linguini which was so worth it. The appetizer was good very small portion but good. The desert we share two the carrot cake or their version of one was extremely small slice with a few layers it was okay. The apple straddle cobbler was super sweet but good. all in all YUMMY!

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j
New York Area
48 reviews
Dined on January 30, 2019
Overall 4food 4service 4ambience 4

I heard a lot about this place and thought a Restaurant Week dinner was a good time to try it. The offerings were amazing for the price. The tuna tartare appy was presented a tall disc of minced tuna with wasabi and sauces surrounding it on the plate and the taste was as fresh as the sea. The miso glazed salmon main was cooked perfectly. The wait staff asked how we would like it cooked. Seldom do you see this question asked of any fish but tuna. The salmon was velvety, the glaze deep and somewhat sweet. Service was friendly, attentive and knowledgeable but not intrusive. The room reminds one of an ocean liner dining room and even brought back a distant memory of One Fifth with the porthole like lamps positioned on the walls. Fresh seafood, great service, reasonable prices for the quality of food, what else do you need. Go!

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J
New York Area
4 reviews
Dined on January 30, 2019
Overall 5food 4service 5ambience 5

great place

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D
New York Area
6 reviews
Dined on January 29, 2019
Overall 3food 4service 3ambience 4

The food was delicious, but not worth the price. It wasn't anything special compared to middle-tier restaurants, although it feels like touts itself as top-tier. The setting of the restaurant looks stuffy, but the service is very average, and the food was not exceptionally amazing with ingredients that could justify such a high price. I had a good dinner, and I'm glad I tried it during Restaurant Week, but I don't think I would come here again.

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OT
New York Area
2 reviews
Dined on January 29, 2019
Overall 5food 5service 5ambience 4

Everything was fantastic. The Décor. The Wait Staff. The Food. The Dessert. The Wine!!!!!
The Sommelier was beyond wonderful. She brought us wine pairings that were amazing. We went there for Restaurant Week, but got some Oysters as well. Perfect! The place does get a bit noisy...but it wasn't unruly, so not a terrible turnoff. I would say GO! Get the oysters. AND I hear they make a fantastic burger. Who knew???

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MT
San Francisco
2 reviews
Dined on January 29, 2019
Overall 5food 5service 5ambience 5

Stunning food with ample servings and a nice, aquatic decor.

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OT
Philadelphia
4 reviews
Dined on January 27, 2019
Overall 2food 4service 1ambience 3

Ambiance and food were enjoyable but they were understaffed, underprepared (out of a lot of items), and it took forever. Disappointing experience.

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OT
Austin
1 review
Dined on January 27, 2019
Overall 3food 5service 2ambience 4

The food was great. Service could have been better. A bit pricey for sashimi.

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OT
New York Area
3 reviews
Dined on January 25, 2019
Overall 5food 5service 5ambience 5

Best Tuna I have ever had.

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M
New York Area
1 review
Dined on January 25, 2019
Overall 5food 4service 5ambience 5

Went for lunch during restaurant week. The food was good, but it was the service the highlight of our first visit to the restaurant. We experienced great customer service by everybody at the restaurant: hostess, busboy, waiting staff.
For that we will definitely come back.

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OT
New York Area
2 reviews
Dined on January 24, 2019
Overall 5food 5service 4ambience 5

Great place! Absolutely love it. Great food and service. Big portions and delicious food! Thank you!

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OT
New York Area
1 review
Dined on January 24, 2019
Overall 5food 5service 5ambience 5

Food was good. Service was great.

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SC
New York Area
156 reviews
Dined on January 24, 2019
Overall 5food 5service 5ambience 4

Been coming here for years. Whenever I've been here my guests have enjoyed. Can't remember a bad meal here.
Rare for a restaurant to be so consistently good for so long.
Kudos!

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CR
New York Area
3 reviews
Dined on January 23, 2019
Overall 4food 5service 3ambience 3

The kitchen was going through an inspection when we were there so it took a long time for any food to appear. The table next to us was a group of 5 people (3 males and 2 females) all of whom had very loud voices which got louder and more raucous the more they drank. They seemed to be known to the people running the restaurant. The food was great, but it was a relief to leave and not have these extremely loud voices battering at you.

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CT
New York Area
7 reviews
Dined on January 23, 2019
Overall 5food 5service 5ambience 4

Nice restaurant, the Hostess needs some training, missed my open table reservation, and was seating people on top of each other when the crowd was not that bad. I noticed several people asking for a different table. In all great food and great place

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OT
New York Area
1 review
Dined on January 22, 2019
Overall 3food 5service 2ambience 5

I found that my server was snippy and didn’t really appreciate that. The food and ambiance was great though.

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NP
New York Area
1 review
Dined on January 19, 2019
Overall 5food 5service 4ambience 4

Delicious, fresh food. Fish melts in your mouth.
Great decor, the restaurant looks like the inside of a ship.
This is one of my top restaurants.

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s
New York Area
79 reviews
Dined on January 8, 2019
Overall 4food 4service 5ambience 5

My adult daughter works in SoHo and we have celebrated her birthday here almost every year! As well as other times - always delicious- great sushi - especially the crispy rice sushi. It has gotten a bit pricey - but so has the neighborhood!

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c
Philadelphia
11 reviews
Dined on January 5, 2019
Overall 4food 4service 4ambience 4

Super delicious. Love the atmosphere and had a great time. So many selections that it was hard to choose sushi vs brunch vs regular entrees. Loved the dressed oysters and the fish tacos. Co-diners had the lobster roll which was excellent as was the burger and Cobb salad. Would definitely go back!

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OT
Washington DC
2 reviews
Dined on January 4, 2019
Overall 5food 5service 4ambience 5

Food was outstanding. Great quality food and drinks. Great vibes and energy in the place. Would definitely recommend!

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OT
New York Area
87 reviews
Dined on January 4, 2019
Overall 2food 2service 3ambience 2

Food was over salted and over priced. Happy hour, not so happy.

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