Lure New York

4.7
3392 reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private Dining

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3392 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.6
food
4.5
service
4.6
ambience
4.0
value
Noise · Moderate
92% of people would recommend it to a friend
5
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NP
New York Area
1 review
Dined 4 days ago
Overall 5food 5service 4ambience 4

Delicious, fresh food. Fish melts in your mouth.
Great decor, the restaurant looks like the inside of a ship.
This is one of my top restaurants.

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s
New York Area
79 reviews
Dined on January 8, 2019
Overall 4food 4service 5ambience 5

My adult daughter works in SoHo and we have celebrated her birthday here almost every year! As well as other times - always delicious- great sushi - especially the crispy rice sushi. It has gotten a bit pricey - but so has the neighborhood!

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c
Philadelphia
11 reviews
Dined on January 5, 2019
Overall 4food 4service 4ambience 4

Super delicious. Love the atmosphere and had a great time. So many selections that it was hard to choose sushi vs brunch vs regular entrees. Loved the dressed oysters and the fish tacos. Co-diners had the lobster roll which was excellent as was the burger and Cobb salad. Would definitely go back!

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OT
1 review
Dined on January 5, 2019
Overall 5food 5service 4ambience 5

Food was outstanding. Great quality food and drinks. Great vibes and energy in the place. Would definitely recommend!

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OT
New York Area
87 reviews
Dined on January 4, 2019
Overall 2food 2service 3ambience 2

Food was over salted and over priced. Happy hour, not so happy.

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DO
New York Area
2 reviews
Dined on January 1, 2019
Overall 3food 3service 4ambience 4

My error going on New Year’s Day. The kitchen had an off night. I have been to Lure for many personal and business lunch/dinner events. This was the only time I can say I was completely disappointed

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MB
New York Area
16 reviews
Dined on December 31, 2018
Overall 5food 5service 5ambience 5

A perennial favorite of our family....have been here many times at different times of year and we always look forward to our next visit. Food, service and ambience are always top notch.

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OT
New York Area
7 reviews
Dined on December 30, 2018
Overall 2food 4service 2ambience 3

Location carina, particolare.
Servizio non ci ha convinti.
Cibo buono ma nel complesso migliorabile, soprattutto il menu brunch.
Vini discreti ma costosi (prezzi gonfiati).
Nel complesso il raaporto qualità/ prezzo e’ migliorabile, soprattutto migliorabile il servizio attento ma troppo superficiale e a tratti “altezzoso”.
Il locale e’ pretenzioso, i prezzi gonfiati, abbiamo mangiato ottimo sushi (bevendo divinamente) a Ny senza spendere oltre 100 dollari a testa!!

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OT
New York Area
1 review
Dined on December 23, 2018
Overall 5food 5service 5ambience 5

Family Xmas dinner! Was fantastic...

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BF
New York Area
41 reviews
Dined on December 22, 2018
Overall 5food 5service 5ambience 5

Very fine Soho place for good food and lively bar scene.

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DA
New York Area
53 reviews
Dined on December 22, 2018
Overall 5food 5service 5ambience 5

Menu was somewhat limited, but the food was outstanding, including fabulous oysters. Nice selection of non-alcoholic beverages and excellent wine list. Look forward to our next visit!

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RD
1 review
Dined on December 22, 2018
Overall 5food 5service 5ambience 3

Great food and staff. Best blue point oysters I have ever had

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OT
New York Area
1 review
Dined on December 20, 2018
Overall 5food 5service 5ambience 5

Best tune sashimi salad in NYC!

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OT
Phoenix
3 reviews
Dined on December 18, 2018
Overall 4food 4service 3ambience 4

It was a busy night and I got there a little later than the time I reserved. Also had a smaller party due to cancelations. Thought it be easier for 2 ppl. Waited about an hour to be seated but thought it was worth the wait. However, it seemed as if our server wanted to leave early so we felt rushed through the whole dining process. We expected a totally different dining experience for the price we paid.

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S
Washington DC
7 reviews
Dined on December 18, 2018
Overall 5food 5service 5ambience 5

Great service, atmosphere and even better food from sushi to steak. Amazing wine and sake list with an expert staff to take you through the menu

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m
New York Area
6 reviews
Dined on December 17, 2018
Overall 3food 3service 2ambience 3

We have been to Lure many times and usually have a very good meal. However, our food was only fair this time and for the money, there are so many other choices in NYC. Sadly, our experience was doubly disappointing because the service was poor as well. Hope they get things turned around.

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DM
New York Area
9 reviews
Dined on December 14, 2018
Overall 3food 3service 2ambience 4

Food is good but not great. On the expensive side so expected superb food but didn’t get it. Waiter was excellent but kitchen let him down as it took almost an hour to get some sushi and soup starters.
Lobster roll was good but not special in any way served on a plain tasteless roll. Sushi was as expected.
In sum, expensive restaurant that under delivers.

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NS
New York Area
10 reviews
Dined on December 11, 2018
Overall 5food 5service 5ambience 4

Food was delicious! My first time and I can't wait to go back! Definitely try a specialty roll. Servers were so pleasant, decorated nicely, could feel the holiday vibe. Lobster Mac and cheese, filet mignon, sea urchin bucatini - all amazing!!! Can't wait to go back! My only complaint is that it's quite noisy. I would turn the music down a bit so people aren't forced to talk so loudly.

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OT
New York Area
4 reviews
Dined on December 10, 2018
Overall 5food 5service 5ambience 5

La única contra que tiene es el nivel de ruido ambiente.

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MR
Detroit
5 reviews
Dined on December 5, 2018
Overall 5food 5service 5ambience 5

We dine out plenty... and like sushi quite a bit. This place was hands down the best meal we’ve ever had. From the specialty oysters to the sushi and sashimi everything was fantastic. Service was great.. Can’t wait to go back again!

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A
New York Area
178 reviews
Dined on December 5, 2018
Overall 5food 5service 5ambience 5

Consistently excellent spot for scrumptious seafood, sushi and meat options as well. My top 10 NYC spot since it opened 13 or 14 yrs ago. Delicious, innovative, well balanced drinks by Heather also my top 10 bartender in NYC. Great ambiance for dates or business meetings as well. Excellent service. Wonderful all around.

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BF
New York Area
41 reviews
Dined on December 4, 2018
Overall 5food 5service 5ambience 5

Local place full of character and a great wine list with sommelier in attendance.

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DT
New York Area
3 reviews
Dined on December 1, 2018
Overall 5food 5service 5ambience 5

The food is fantastic and the service was impeccable. And the homemade chips? Sooo good!
We will definitely be back soon.

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m
New York Area
2 reviews
Dined on December 1, 2018
Overall 4food 5service 3ambience 4

Went here on a birthday date with my boyfriend the food was great the shrimp tempura was the best shrimp tempura i’ve ever had and i will definitely be going back to this restaurant because of it , the noise level is high , we were seated right next to the bar and i feel like i had to talk louder than normal for my boyfriend to hear me

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OT
Columbus
3 reviews
Dined on November 30, 2018
Overall 5food 5service 5ambience 5

My fav restaurant in NYC. Come here every year for my birthday and my experience was AMAZING and food exceptional. Can’t wait to come back.

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OT
New York Area
2 reviews
Dined on November 29, 2018
Overall 5food 5service 5ambience 5

Love this place! Great food,bartender is fab!!!

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NZ
New York Area
69 reviews
Dined on November 27, 2018
Overall 5food 5service 4ambience 5

The food is outstanding! The crispy rice with tuna or salmon are unbelievable. The room is chic and stands the test of time. The service is good. My only complaint is the noise level. I wish something could be done with the acoustics in the room. It is hard to carry on a conversation. I would still highly recommend. Go with a group and the noise level won’t be that big of a concern.

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C
New York Area
19 reviews
Dined on November 21, 2018
Overall 5food 5service 5ambience 5

Lynsdi was best server I ever had. Attentive , informative and pleasant

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C
London
115 reviews
Dined on November 21, 2018
Overall 5food 4service 5ambience 5

I love the burger here and my friend loved the scallops. The service was great! And, the decor is very nautical without being kitschy!

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CD
New York Area
22 reviews
Dined on November 18, 2018
Overall 2food 4service 1ambience 3

I intentionally chose this restaurant from previous and positive experiences but the service was really bad this time. From having to ask someone to find our waitress to finally receiving our sushi over an hour later, which was placed our table with no explanation of the rolls... and we reserved during a time when the restaurant was more than 50% empty!

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OT
New York Area
1 review
Dined on November 18, 2018
Overall 5food 5service 5ambience 5

We love Lure. Have been coming there for years every now and then, every time is an amazing experience. The best Bloody Mary in town, hands down. Every item on the menu is absolutely delicious.

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C
Washington DC
6 reviews
Dined on November 17, 2018
Overall 4food 5service 3ambience 4

Ate at Lure before a show. Service was slow, but food and drinks were excellent and a great hip hop soundtrack playing. Swanky and hipsterish.

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S
New York Area
22 reviews
Dined on November 14, 2018
Overall 5food 5service 5ambience 5

Phenomenal and flavorful food! Great selection and presentation. Fantastic!

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OT
Philadelphia
4 reviews
Dined on November 11, 2018
Overall 4food 4service 3ambience 5

Lobster roll was terrible
Burger great!

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D
New York Area
2 reviews
Dined on November 11, 2018
Overall 5food 5service 5ambience 5

Absolutely amazing! I have never been more full in my life because every single thing we ordered was so good!

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LM
Sacramento
56 reviews
Dined on November 10, 2018
Overall 5food 5service 5ambience 5

We try to eat at Lure every time we are in NYC. The seafood is fabulous, and the wait staff exceptional. Fun cocktails, too. It's located in basement of a building, and the decor is the deck/inside of a boat!!! It's very fun. Love it!!

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OT
New York Area
6 reviews
Dined on November 10, 2018
Overall 4food 5service 4ambience 4

This was one of the best meals we have eaten in the city. The food and service was exceptional. I am still dreaming of the shrimp and burger. The only reason this isn't 5 stars is due to the service from the front desk staff, plus we maybe had the worst table in the place :)
Highly recommended - definitely book in advance if you can.

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OT
New York Area
1 review
Dined on November 9, 2018
Overall 2food 4service 1ambience 5

Waiter charged us twice for our meal and was never around. Terrible service!

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OT
Milwaukee
36 reviews
Dined on November 9, 2018
Overall 5food 5service 5ambience 5

Fabulous in every way! Staff and food are exceptional.

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OT
New York Area
2 reviews
Dined on November 7, 2018
Overall 4food 5service 5ambience 5

The food and everything was great. The kitchen must have been busy because our sushi roll never came out. It was on our bill at the end. The waitress had the kitchen fix it quickly instead of taking it off the bill, so we ended up taking a sushi roll to go that we never ate.

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