Lure New York

Name: Lure New York
Address: 142 Mercer, New York, NY, United States, 10012
Telephone: (212) 431-7676
Price range: $31 to $50
Rating: 4.7

4.7 (3583)

$31 to $50

Seafood

142 Mercer, New York, NY 10012

Make a reservation

2 people

Apr 29, 2025

11:00 PM

Booked 40 times today

About this restaurant

Good for groups
Hot spot
Good for special occasions

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,583 people are saying

Lure New York reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.5Service
4.7Ambience
4.3Value

Noise • Moderate

Loved For

New York City
Seafood
Manhattan
Seafood

Review summary

AI-generated from verified diner reviews

Lure New York offers a vibrant dining experience with "amazing sushi," "fantastic food," and a "wonderful bar." The staff is "very attentive," creating a lively atmosphere perfect for dates or gatherings. While noise can be high, the "exceptional service" and "beautiful space" ensure a memorable visit.

3,583 Reviews

R
RANDY VIP
New York City37 reviews
5.0
Dined on April 17, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
We had a great experience. The host desk team was super nice, our table was ready when we arrived and we had a wonderful server. Management from the restaurant came by repeatedly just to check in on us and make sure everything was OK. We loved the whole experience. The food was fantastic, our appetizer is delicious, have some sushi. It’s amazing! We both had fish specials, which were terrific and significant size. The cocktails, did I mention those they were fab. I would definitely go back to Lure fish bar with colleagues, or a perfect spot for a date. There’s a sexy crowd, great music and a wonderful bar.
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g
greg VIP
San Francisco12 reviews
4.0
Dined on April 15, 2025
1. Overall 4
2. Food 4
3. Service 4
4. Ambience 4
Lure is a very fun restaurant due to it's popularity and vibrant ambience.
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M
Matthew
New York City33 reviews
4.0
Dined on April 1, 2025
1. Overall 4
2. Food 5
3. Service 5
4. Ambience 5
Consistently wonderful, but room for improvement. As always, the experience was excellent overall. However, I was disappointed to find that three out of the four sake selections I requested were unavailable. Given how well sake keeps when refrigerated and how simple it is to update a printed menu, this felt like a preventable oversight.
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M
Mari
New York City3 reviews
3.0
Dined on March 31, 2025
1. Overall 3
2. Food 3
3. Service 3
4. Ambience 5
Sushi was ok. Ut the salad we had was not good …. They couldn’ t understand about cafe lungo, I had to explain 3 ti es, to bring a toothpşcks took time, I asked to 3 different worker…
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m
mark VIP
New York City4 reviews
5.0
Dined on March 28, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
Food, service and choices are exceptional. Tyre's a reason this place has survived for so long. The staff is very attentive in a very busy space and everything we ate was delicious!
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G
Gretchen VIP
Los Angeles18 reviews
5.0
Dined on March 24, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
First time dining at Lure, though we’ve walked past this restaurant many times while my daughter was staying at the Paulson center. The ambiance is just amazing, it really feels like dining inside a high end ship. The staff is top notch, very friendly, attentive and fast moving. The maître d' was especially helpful as our servers became busy with some large tables. He really stepped in and helped us a lot. The food was excellent. My daughters and I ordered several sushi rolls and my husband had the salmon entree. We also had the plum fairy cocktail and the deep dish cookie with ice cream for dessert. All were excellent. This restaurant is something special and we will be back!
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E
Emily
Philadelphia3 reviews
3.0
Dined on March 23, 2025
1. Overall 3
2. Food 5
3. Service 1
4. Ambience 3
Waitress was rude and clearly didn’t care about our table. Very disappointing.
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R
Rose
Los Angeles56 reviews
5.0
Dined on March 22, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Wonderful time! Excellent service! The food is always great. We'll be back!
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C
Christine297
New York City46 reviews
5.0
Dined on March 22, 2025
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 5
Our dinner was so delicious! Had the halibut, lobster and sushi and it was all so fresh and well prepared. Only complaint was that the noise level is so high. Definitely going back again soon!
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R
Randi-Ellen VIP
New York City10 reviews
5.0
Dined on March 21, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Great sashimi, service and birthday celebration at Lure for lunch!
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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3583 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Apr 29, 2025

11:00 PM

Booked 40 times today

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, Mastercard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a reservation

About this restaurant

Additional information

Menu

What 3,583 people are saying

Overall ratings and reviews

Loved For

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Additional information