This restaurant added safety precaution details

This includes info about cleaning, sanitizing, social distancing, and usage of personal protective equipment. Learn more.

Lure New York

4.7
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3591 Reviews
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$31 to $50
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Seafood
Starting May 14th, Lure NY will be offering takeout and delivery. Please call the restaurant to place your order or order online at Postmates.

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Support Lure New York during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
  • Sealed or wrapped utensils used
Social Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
  • Sick staff prohibited in the workplace
Personal Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
What 3591 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.5
service
4.6
ambience
4.1
value
Noise · Moderate
95% of people would recommend it to a friend
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JJ
JJAG
New England
2 reviews
Dined 3 days ago
Overall5food5service4ambience5

Limited menu due to Covid but still great quality food and sushi.

S
vipService1111
Orange County
17 reviews
Dined 7 days ago
Overall4food5service4ambience4

Service was a little slow, but navigating outdoor seating and walking the food up the stairs can’t be easy during the troubling times. Lure was a treat as usual!

BF
vipBleeckerFrank
New York Area
52 reviews
Dined on October 3, 2020
Overall5food5service5ambience5

Great place even though there is only outdoor dining at present. The management really cares about the regular customers. Just all around good.

OT
OpenTable Diner
1 review
Dined on September 11, 2020
Overall3food1service4ambience4

Lovely outdoor dining area, decent drinks but the food was just so disappointing. We ordered crispy tuna rolls which had an overwhelming amount of rice, shrimp tempura which was awful and we sent it back, and a few pieces of sushi which were all good. If you go here it’s best to just order sushi and a main dish

OT
OpenTable Diner
New York Area
3 reviews
Dined on August 29, 2020
Overall4food5service4ambience4

I loved this place before the quarantine and the experience was just as good with the quarantine outside dining setup.

OT
vipOpenTable Diner
New York Area
1 review
Dined on August 28, 2020
Overall1food1service3ambience3

The quality of the fish wasn’t at the level it used to be. Rolls weren’t well done and tasted like if we purchased them in a supermarket. Not what you expect when you’re paying more than $100 pax. Very disappointing.

FM
FrancisM
New York Area
2 reviews
Dined on August 25, 2020
Overall5food5service5ambience5

This is a review for the outside dining because of Covid restrictions. Food was very good and service was excellent given the circumstances.

CS
vipChelseaS
New York Area
17 reviews
Dined on August 23, 2020
Overall4food4service3ambience4

We had a date night here and the food was good! Their crispy rice was decent but not amazing. Their specialty rolls were very small for the price. Was not impressed. Waiter wasn’t really that attentive, we had to ask for things multiple times before we got them. Lobster bucatini was amazing and the Sashimi app was great.

OT
OpenTable Diner
Vancouver
6 reviews
Dined on August 15, 2020
Overall5food5service5ambience5

Great place! Will visit here again with my family and friends. Highly recommended.

DG
DirtyGirlsDinnerClub
New York Area
3 reviews
Dined on August 5, 2020
Overall2food2service4ambience3

Sadly there were a few shortcomings. We made a 5pm reservation + then were disappointed to find that NONE of the happy hour offerings were available. We based our outing + reservation on the menu that is on the website. The service + the servers were absolutely spot on + were the best part of the night. The lobster was overcooked (though the corn that came with the dish had great flavour + obviously had a lot of attention). The mayo that was layered over the tempura shrimp made them inedible + the crispy sushi rice seemed like a great idea, based on their instagram, but upon tasting it we found that the rice adhered to one's teeth + that it was best to just eat the yellowtail off the top of the roll + leave the rest on the plate. The arugula/peach salad we ordered was delicious, but I'm sure that the fruit was nectarines. Perhaps we should have just stopped at the sashimi + martinis.

we ordered more cocktails than we would normally just to satiate our hunger + disappointment but after having spent close to $300, this was not the first night out in months we were expecting.

KB
vipKB1969
New York Area
10 reviews
Dined on July 23, 2020
Overall4food4service4ambience3

We love lure - but honestly I can’t wait for indoor dining! The food is always amazing but the menu was cut down to accommodate this covid situation. Will be back once everything goes back to normal!!!

OT
OpenTable Diner
New York Area
1 review
Dined on March 8, 2020
Overall5food5service5ambience5

The food was delicious without being overly prepared. A beautiful chocolate cake for a birthday celebration was an added bonus!

IL
vipIsabellaL
New York Area
3 reviews
Dined on March 5, 2020
Overall5food5service5ambience5

The food here never disappoints!! 11/10!

C
nicoleC
New York Area
1 review
Dined on March 4, 2020
Overall5food5service4ambience5

Excellent sushi!
Would highly recommend this spot for any occasion. Great happy hour as well

OT
OpenTable Diner
New York Area
4 reviews
Dined on February 22, 2020
Overall3food3service3ambience3

The wine was great & the Lobster Mac & Cheese too:)

OT
vipOpenTable Diner
New York Area
3 reviews
Dined on February 21, 2020
Overall5food5service3ambience5

Lure never disappoints. First night out as new parents and they welcomed us with open arms. Great food, great ambiance, GREAT TABLE (THANKS LURE!). Service wasn’t the best-as our server confused some items on our order. Then again-he wasn’t one of my go to’s so...

All in-great night out.

SD
vipSD19
New York Area
48 reviews
Dined on February 21, 2020
Overall3food3service2ambience2

Service was SLOW and I ended up leaving after the appertizer which arrived 45 minutes late.

OT
vipOpenTable Diner
New York Area
7 reviews
Dined on February 19, 2020
Overall5food5service5ambience5

Exceptional as always.!

D
Dani
New York Area
2 reviews
Dined on February 17, 2020
Overall5food5service5ambience5

Our 4th time here and we’ve claimed it as “our spot” and will continue to be our#1 go to when in town.

-Dani & RB

2
vip2travelingthompsons
Milwaukee
10 reviews
Dined on February 17, 2020
Overall5food5service5ambience5

Terrific service by James. Very personable and very efficient. Food was great. Definitely a “return to “ restaurant!!

I
vipIsaac
New York Area
5 reviews
Dined on February 16, 2020
Overall1food1service3ambience1

Food was mediocre at best. Very noisy and very expensive. The food we received was not similar as to the menu description. Salmon dishes were returned and then inedible. The white fish for $37.00 was very small, not even 1/2 portion.

CF
CarolaF
New York Area
1 review
Dined on February 8, 2020
Overall5food5service5ambience5

We were a party of seven celebrating a friend big birthday. The restaurant is beautiful, the food is delicious! We loved everything we ordered specially shrimp tempura and the Asian crispy fish. The service was outstanding. This is my sixth time in the restaurant and I will continue bringing family, friends and colleagues. I totally recommend this restaurant!

OT
OpenTable Diner
Miami
1 review
Dined on February 8, 2020
Overall5food5service5ambience5

Great ambience, food, and overall attention!

OT
vipOpenTable Diner
New York Area
1 review
Dined on February 7, 2020
Overall5food5service4ambience4

Delicious food but definitely louder than I would like

OT
vipOpenTable Diner
New York Area
2 reviews
Dined on February 7, 2020
Overall3food3service2ambience5

I’ve been here for dinner before and I had an amazing meal; however, my friends and I went for the restaurant week lunch and it was clearly lower quality food, and not worth the price.

d
vipdhohman99
New York Area
28 reviews
Dined on February 7, 2020
Overall4food5service4ambience4

The service was a bit slow, but the restaurant was crowded. The food was excellent, if a bit pricey. Overall, I would go again.

OT
vipOpenTable Diner
New York Area
1 review
Dined on February 6, 2020
Overall5food5service2ambience5

Outstanding food

BP
vipBillyP
New York Area
60 reviews
Dined on February 2, 2020
Overall5food5service5ambience5

Love this place. Food is spectacular. The room is GORGEOUS and the service is top-notch. I just wish it were cheaper!

DH
vipDotsHurl
New York Area
109 reviews
Dined on February 1, 2020
Overall4food4service5ambience4

Always a lovely experience at Lure. Oysters are so fresh. Love the atmosphere too! Service is always wonderful!

GF
vipGoodFoodGoodCompany
New York Area
11 reviews
Dined on January 31, 2020
Overall3food3service4ambience3

Disappointed. We loved this place just a month ago. Last night the food was mediocre. Very expensive and just not as good.

L
vipLaur
New York Area
2 reviews
Dined on January 30, 2020
Overall5food5service5ambience5

Absolutely wonderful service. Lure strikes the balance between sophisticated and down to earth perfectly, with astoundingly good food.

NB
NBrown
New York Area
8 reviews
Dined on January 29, 2020
Overall5food5service5ambience5

Fantastic Restuarant Week menu and great value. The cocktails were amazing and the good was delicious.

HM
HumzaM
New York Area
1 review
Dined on January 26, 2020
Overall5food5service5ambience5

Great place for meetup with friends, colleagues, or dates. Restuarant ambiance is that of the inside of a yacht or ship, which is really cool. Sushi was great. Menu options were great.

EL
vipElizabethL
Cleveland
15 reviews
Dined on January 25, 2020
Overall5food5service5ambience5

A MUST if you are in Soho and love seafood! It is below ground level and designed as if you are on a cruise ship which makes the experience even that much more fun. The sushi and seafood tower were delicious as were our cocktails and our service was top-notch. Definitely pricey, but well worth it.

CP
vipChrisP
New York Area
4 reviews
Dined on January 24, 2020
Overall5food5service4ambience5

Every aspect of our meal was delicious. The tuna tartare was high quality, the salmon perfectly cooked and well-flavored, and the pumpkin cake moist and well-complimented by the cream cheese frosting, marmalade, and pumpkin seeds. The ambiance was also quite lovely - you feel as if you're inside a luxury yacht. Lure is definitely worth it for NYC Restaurant Week!

BF
vipBleeckerFrank
New York Area
53 reviews
Dined on January 24, 2020
Overall5food5service5ambience5

Marvelous Soho haunt great for night spot or last minute date. Superb wine list and cozy bar scene. Good after a day of shopping in cold weather. Very good wait- staff that serves with a smile and recommendations for whatever you feel like. Good variety on menu.

m
vipmoonchild981
New York Area
22 reviews
Dined on January 21, 2020
Overall5food1service1ambience5

Decided to try it for the first time as part of NYC Restaurant Week and loved everything, will definitely be back!

AL
vipALICIAG
New York Area
2 reviews
Dined on January 19, 2020
Overall1food3service1ambience3

Everything seemed fine- we waited over 30 min to receive our order while diners ate and left, when order I arrived it was incorrect and boyfriends meal was wrong and had to be redone. Have gone to Lure for over 15 years and this was a sub par experience and put a real damper on what should have been a nice Sunday afternoon.

OT
vipOpenTable Diner
Washington DC
4 reviews
Dined on January 7, 2020
Overall5food5service5ambience5

Everything was amazing thank you so much

OT
vipOpenTable Diner
New York Area
3 reviews
Dined on January 6, 2020
Overall5food5service5ambience5

Legendary spot!

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3591 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.

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