Lure is my go-to time and time again-- and it never fails to impress! I absolutely love the tempura shrimp appetizer, it's a large portion and absolutely delicious. I also highly recommend their house-made gin lychee martini!

Fathers day

Took my boyfriend there for pre Father’s Day dinner he loves seas food , every thing that was ordered was EXCELLENT!!! Service was great I’m glad i found this restaurant. Def will come back and thanks for the great service !!

amazing atmosphere

Birthday really good place

Overpriced! I was charged 30$ for non- alcohol mojito!!!'

Our waitress was awesome and the service and attention excellent !

This was the best seafood I can remember. Excellent sole and also shrimp tempura appetizer

The room is different, very interesting. The sushi was unbelievable, Service was excellent. In a great Soho location.

Loved it all!

There were 4 of us. Two meals were good, one was ok and one fish dish was over cooked and dry. The noise level was so high that it was unenjoyable. The décor was very nice giving a feeling of being on a boat. The wait staff was very good.

Everything was great. I need to go back for the deviled eggs very soon! They were the highlight for me.

So delicious. My favorite spot. Our server, Adam, was so nice and accommodating. Have a nut allergy and double checked for for all 6 dishes to make sure nothing had nuts. So nice and will ask to be seated in his section every time from now on.

We were given an awkward table that backed up to another table. Didn’t like that. The tables were too close together that we actually leaned on the other table. We ordered drinks 3 separate times and never received them until about 30 mins later and the last drink we ordered, coffee was never brought out but was on the bill. The waitress really never checked in. That is why it took so long for her to realize we weren’t brought the other drinks. The food was delicious. Probably wouldn’t recommend it based on service.

Wonderful place, service and food.

Always excellent. Always consistent.

The food is really amazing. Good cocktails. We always eat here when we come to town twice per year. Highly recommend sitting at the sushi bar.

As always, Lure never fails to deliver. Great food, good ambiance, decent service (the restaurant has some superstars-hence the comment on service) and overall good time.

Great food. High prices.
Happy hour has great deals in comparison to regular menu prices.

Geoff Zakarian raves about their Bucatini and Uni.it lives up to his raves. The service is outstanding. The wine pairings excellent. NOTE that Lure Fishbar is very expensive. Best for very special occasions, or high end business accounts entertainment.

Always great

Wonderful food. The Uni was spectacular. The staff was tentative and very knowledgable about their menu.

A great place to have dinner with friends or a special occasion . Good food good service with a nice ambiance!

The sushi chef Sergio is the nicest guy in all of New York!! Highly recommend.

Food was perfectly-prepared and fresh, excellent service

Amazing food. Too noisy. Mediocre service.

Took 1 hr, 45 mins to get our entrees after ordering. Ridiculous

Love this place!

The food was excellent but our waiter was not very attentive to our table and we had to grab someone to
Help us.

Creative drinks and menu, extensive wine list. Seafood was fresh, delicious and beautiful. Attentive service.

Bad food really but nice waiter

Il locale è esteticamente bello (sembra di essere sottocoperta in una barca) e il cibo ordinato (solo sushi, il menu offre anche altro) è nella media ma devo purtroppo segnalare che la serata è stata un incubo a causa del DELIRIO TOTALE causato dalle urla delle persone che lo frequentano che invece che parlare normalmente come ci si aspetterebbe soprattutto in un ristorante, urlano letteralmente. Se non fosse frequentato da cafoni sarebbe anche bello. Siamo scappati dopo neanche un’ora, giusto il tempo di mangiare velocemente e pagare. La cosa strana è che i gestori del locale non hanno mai fatto niente per riportare il volume ad un livello umano, neanche nella peggiore delle mense scolastiche ho trovato un casino simile, veramente un’atmosfera terribile e invivibile. Il tempo passato al Lure è stato un incubo, non ci torneremo e lo sconsiglio vivamente.

Food was delicious and the ambiance was great. I would highly recommend this place!

Excellent hot spot in SOHO. Matthew the Restaurant Manager is excellent

Disappointed with seating. We were seated at table next to entrance to private area -- curtain was to the left, I was facing the wall, for perspective. Arrived and reservation was for 6pm. Staff very pleasant all around. With so many booths available, not sure why we were hustled to such a seat. Perhaps assuming privacy but table next to the entrance to another seating area.For my guest, it was a first time. I dined at your establishment once before -- I was seated in a booth -- it was great. I was a bit embarrassed as I reflect but quickly settled in. It was important to make a good first impression with my guest -- a thanks for a fundraising effort. Oh, I'm 6 foot, and if I wanted to cross my legs, I was limited to one side for if I extended my leg to the left, I could potentially trip passers-by. I am not sure if I will return. If I do, I will make a seat preference. Thank you and enjoy your day.

Always great! Best Surf&Turf!

Always a GREAT place for food. Look to spend some money cause it’s averages 100-150/ person without a bottle of wine and just 2 courses but still o e of our favorite places in the area.

Always a top experience through and through

Always fresh and always prepared perfectly

The atmosphere is beautiful and well designed. The food was delicious.