Lure New York

4.7
3357 reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
icon/ic_cuisineCreated with Sketch.
Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3357 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.6
food
4.5
service
4.6
ambience
4.1
value
Noise · Moderate
94% of people would recommend it to a friend
5
4
3
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C
Washington DC
5 reviews
Dined 3 days ago
Overall 4food 5service 3ambience 4

Ate at Lure before a show. Service was slow, but food and drinks were excellent and a great hip hop soundtrack playing. Swanky and hipsterish.

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S
New York Area
20 reviews
Dined 6 days ago
Overall 5food 5service 5ambience 5

Phenomenal and flavorful food! Great selection and presentation. Fantastic!

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OT
Philadelphia
2 reviews
Dined on November 11, 2018
Overall 4food 4service 3ambience 5

Lobster roll was terrible
Burger great!

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D
New York Area
2 reviews
Dined on November 11, 2018
Overall 5food 5service 5ambience 5

Absolutely amazing! I have never been more full in my life because every single thing we ordered was so good!

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LM
Sacramento
56 reviews
Dined on November 10, 2018
Overall 5food 5service 5ambience 5

We try to eat at Lure every time we are in NYC. The seafood is fabulous, and the wait staff exceptional. Fun cocktails, too. It's located in basement of a building, and the decor is the deck/inside of a boat!!! It's very fun. Love it!!

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OT
New York Area
4 reviews
Dined on November 10, 2018
Overall 4food 5service 4ambience 4

This was one of the best meals we have eaten in the city. The food and service was exceptional. I am still dreaming of the shrimp and burger. The only reason this isn't 5 stars is due to the service from the front desk staff, plus we maybe had the worst table in the place :)
Highly recommended - definitely book in advance if you can.

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OT
Milwaukee
36 reviews
Dined on November 9, 2018
Overall 5food 5service 5ambience 5

Fabulous in every way! Staff and food are exceptional.

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OT
New York Area
1 review
Dined on November 7, 2018
Overall 4food 5service 5ambience 5

The food and everything was great. The kitchen must have been busy because our sushi roll never came out. It was on our bill at the end. The waitress had the kitchen fix it quickly instead of taking it off the bill, so we ended up taking a sushi roll to go that we never ate.

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OT
New York Area
1 review
Dined on November 6, 2018
Overall 5food 5service 5ambience 5

Great place.

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OT
1 review
Dined on November 5, 2018
Overall 5food 5service 5ambience 5

Great! Classic spot.

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OT
New York Area
4 reviews
Dined on November 5, 2018
Overall 5food 5service 4ambience 4

Excellent food. Very attentive service. Wonderful overall experience.

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m
New York Area
8 reviews
Dined on November 3, 2018
Overall 5food 5service 5ambience 4

Lovely food as always

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BF
New York Area
37 reviews
Dined on November 3, 2018
Overall 5food 5service 5ambience 5

Really good local Soho restaurant with superb seafood and great wine list.

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NN
New York Area
3 reviews
Dined on November 3, 2018
Overall 5food 5service 5ambience 5

This spot will never fail you. The FOOD is amazing!!! Great service and delicious drinks. Great place for a date or ladies night out. Family friendly. Great menu. Street parking is alway available.

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J
New York Area
8 reviews
Dined on November 2, 2018
Overall 5food 5service 5ambience 5

My first time dining and will definitely be back. We had a reservation for two and we preferred to sit at the bar. Bar seating is “first come, first serve” but we were able to snag two seats while waiting for a table. Our bartenders, Joe and Rebecca, were PHENOMENAL and had great suggestions. Everything from the quality and taste of the food to the service was exceptional. It was truly a wonderful and memorable evening.

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OT
New York Area
1 review
Dined on November 1, 2018
Overall 3food 3service 5ambience 4

last minute birthday bash / dinner

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n
New York Area
37 reviews
Dined on October 29, 2018
Overall 2food 2service 2ambience 2

The table/booth was very uncomfortable. We ordered four dishes, all which were disappointing. I expressed my disappointment to the server in regards to one dish; the lobster toast was extremely salty and difficult to eat. Was hoping a manager would stop by (as I, myself, am a restaurant manager) to discuss the meal, especially after receiving negative feedback.

Something that really put me off, a waiter at the service bar pulled a very long hair out of a martini and was waving it around, I could see it from my table. He was laughing about it with the bartender and did not alert management. Was very perturbed to see that especially while eating my meal.

Service was okay, food was not good, ambience was so/so. Will not be returning.

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OT
New York Area
1 review
Dined on October 28, 2018
Overall 5food 5service 5ambience 5

Love Lure NYC and never a disappointment!!!!!

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S
New York Area
15 reviews
Dined on October 27, 2018
Overall 4food 4service 5ambience 4

Stopped for a quick bite. Service was awesome

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g
New York Area
8 reviews
Dined on October 27, 2018
Overall 5food 5service 5ambience 5

I took my wife here for her birthday. We had a really delicious food and wonderful service. We shared a the Yellowtail Jalapeno Roll. My wife had the seared diver scallops and I had the nori crusted tuna. We both loved everything. We shared amazing blueberry & white peach mint ice cream for desert. We would definitely return here Thanks.

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OT
New York Area
3 reviews
Dined on October 26, 2018
Overall 2food 2service 2ambience 3

I always viewed this restaurant as a SoHo classic. It’s been around for a very long time and I decided to try it for the first time on my sister’s birthday. She loves seafood and I thought this would be a great choice.

Pros:
I love the interior. Really something special. The experience of feeling like you’re in a yacht while being in the heart of NYC is unlike any other!

Cons:

1. Service - from the host to the servers, I got the impression that no one really wanted to be there. The negative attitude was palpable.

2. Food - I am sad to say I was not impressed by the choices. I came at a weird time (4:30pm, right before the switch to the dinner menu) but that shouldn’t be a reason to get mediocre food. The calamari didn’t even taste like seafood. The sauce overpowered the taste. We were starving, so we ate them anyways. Overall, none of us were impressed by what we ordered. It didn’t taste that great and was very pricey for what it was.

I wouldn’t come back. Poor value for what you pay. Has the potential of being a great restaurant. Seems like its golden days have come and gone.

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r
New York Area
1 review
Dined on October 24, 2018
Overall 5food 5service 5ambience 5

I love this place. Always a go-to for a fun and fresh meal!

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q
New York Area
33 reviews
Dined on October 23, 2018
Overall 2food 2service 2ambience 3

was awful food took forever rolls were super small

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g
New York Area
1 review
Dined on October 23, 2018
Overall 4food 5service 4ambience 5

Great bash burger - and sushi - can get this combo anywhere downtown

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P
New York Area
16 reviews
Dined on October 20, 2018
Overall 3food 3service 4ambience 3

Chardonnay by the glass ($22) was excellent.

Appetizers (crab cake, tuna tacos) were rather pedestrian at premium pricing ($18-$22).

Sushi rolls were fair, bronzino pretty good.

Food was basically average and prices were premium. Might return for a drink at the bar when in the area, but for dining the value is below average.

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E
San Diego
22 reviews
Dined on October 19, 2018
Overall 4food 4service 4ambience 4

Very loud and busy but good sushi and fish and good service

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CB
New York Area
8 reviews
Dined on October 18, 2018
Overall 5food 5service 5ambience 5

Wife and i cone all the time. It’s pricey but the quality is always top notch. There’s buzzing energy and great service, you won’t refret it.

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M
Memphis
5 reviews
Dined on October 15, 2018
Overall 5food 5service 5ambience 5

Their crispy rice is not to be missed! Loved every bite of this meal!

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TN
New York Area
20 reviews
Dined on October 12, 2018
Overall 5food 5service 5ambience 5

amazing every time!

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M
New York Area
26 reviews
Dined on October 10, 2018
Overall 5food 5service 5ambience 4

We always love the great food, wine and great service!

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D
New York Area
57 reviews
Dined on October 10, 2018
Overall 3food 1service 5ambience 5

The hostess did a great job of picking a table to accommodate our 4 year old, and the server was fantastic.
Fried calamari appetizer was just awful. It was an Asian sauce vehicle only.
The bread for the lobster roll was stale.
The mahi tacos were very good.
We spend $180 on lunch before tip. Even with 4 drinks, ouch.

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T
New York Area
35 reviews
Dined on October 8, 2018
Overall 4food 4service 4ambience 4

Always a vibrant scene. Last time I went was on a Monday and I’m glad there were people there which didn’t make it seem empty. I was going to grab a drink at the bar first but all the stools were occupied

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M
Mississippi
21 reviews
Dined on October 8, 2018
Overall 5food 2service 5ambience 5

Food was just ok!!

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DS
1 review
Dined on October 7, 2018
Overall 5food 5service 5ambience 5

Great food! I love all the sushi rolls, the cripsy rice and the lobster mac n' cheese!

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R
London
2 reviews
Dined on October 4, 2018
Overall 2food 2service 2ambience 4

Too expensive for the mediocre food

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BW
New York Area
9 reviews
Dined on September 24, 2018
Overall 5food 5service 5ambience 5

Want an awesome meal with great cocktails in a trendy SoHo joint? Then come here! Food & service was great - we will be back!

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NN
New York Area
3 reviews
Dined on September 24, 2018
Overall 5food 5service 5ambience 5

My boyfriend and I are regulars. This is actually his favorite restaurant. We dine all over NYC; uptown, Midtown , Downtown and this is by far his favorite spot. If you get lucky enough you’ll spot a few celebrities. We truly LOVE this place it represents the true essence of NYC.

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KH
New England
5 reviews
Dined on September 23, 2018
Overall 5food 5service 5ambience 5

Fun and delicious
Loud so not for quiet conversation
Great city vibe

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P
New York Area
14 reviews
Dined on September 21, 2018
Overall 5food 5service 5ambience 5

You can NEVER go wrong with a meal at Lure. Great food, awesome service and a hopping environment.

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KL
1 review
Dined on September 19, 2018
Overall 5food 4service 5ambience 5

This was an amazing experience. I highly recommend this place for a date. Especially if you want to impress

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