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Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
- Surfaces sanitized between seatings
- Common areas deep cleaned daily
- Digital, disposable or sanitized menu provided
- Sanitizer or wipes provided for customers
- Contactless payment available
- Sealed or wrapped utensils used
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables
- Sick staff prohibited in the workplace
- Waitstaff wear masks
- Diners must wear masks unless eating or drinking
8 pcs sushi & choice of: Spicy Tuna, Cucumber, Yellowtail Scallion or Salmon Avocado
Cucumber, Avocado, Soy Vinaigrette
Spicy Sesame Mayo
Limited menu due to Covid but still great quality food and sushi.
Service was a little slow, but navigating outdoor seating and walking the food up the stairs can’t be easy during the troubling times. Lure was a treat as usual!
Great place even though there is only outdoor dining at present. The management really cares about the regular customers. Just all around good.
Lovely outdoor dining area, decent drinks but the food was just so disappointing. We ordered crispy tuna rolls which had an overwhelming amount of rice, shrimp tempura which was awful and we sent it back, and a few pieces of sushi which were all good. If you go here it’s best to just order sushi and a main dish
I loved this place before the quarantine and the experience was just as good with the quarantine outside dining setup.
The quality of the fish wasn’t at the level it used to be. Rolls weren’t well done and tasted like if we purchased them in a supermarket. Not what you expect when you’re paying more than $100 pax. Very disappointing.
This is a review for the outside dining because of Covid restrictions. Food was very good and service was excellent given the circumstances.
We had a date night here and the food was good! Their crispy rice was decent but not amazing. Their specialty rolls were very small for the price. Was not impressed. Waiter wasn’t really that attentive, we had to ask for things multiple times before we got them. Lobster bucatini was amazing and the Sashimi app was great.
Great place! Will visit here again with my family and friends. Highly recommended.
Sadly there were a few shortcomings. We made a 5pm reservation + then were disappointed to find that NONE of the happy hour offerings were available. We based our outing + reservation on the menu that is on the website. The service + the servers were absolutely spot on + were the best part of the night. The lobster was overcooked (though the corn that came with the dish had great flavour + obviously had a lot of attention). The mayo that was layered over the tempura shrimp made them inedible + the crispy sushi rice seemed like a great idea, based on their instagram, but upon tasting it we found that the rice adhered to one's teeth + that it was best to just eat the yellowtail off the top of the roll + leave the rest on the plate. The arugula/peach salad we ordered was delicious, but I'm sure that the fruit was nectarines. Perhaps we should have just stopped at the sashimi + martinis.
we ordered more cocktails than we would normally just to satiate our hunger + disappointment but after having spent close to $300, this was not the first night out in months we were expecting.
We love lure - but honestly I can’t wait for indoor dining! The food is always amazing but the menu was cut down to accommodate this covid situation. Will be back once everything goes back to normal!!!
The food was delicious without being overly prepared. A beautiful chocolate cake for a birthday celebration was an added bonus!
The food here never disappoints!! 11/10!
Would highly recommend this spot for any occasion. Great happy hour as well
The wine was great & the Lobster Mac & Cheese too:)
Lure never disappoints. First night out as new parents and they welcomed us with open arms. Great food, great ambiance, GREAT TABLE (THANKS LURE!). Service wasn’t the best-as our server confused some items on our order. Then again-he wasn’t one of my go to’s so...
All in-great night out.
Service was SLOW and I ended up leaving after the appertizer which arrived 45 minutes late.
Exceptional as always.!
Our 4th time here and we’ve claimed it as “our spot” and will continue to be our#1 go to when in town.
-Dani & RB
Terrific service by James. Very personable and very efficient. Food was great. Definitely a “return to “ restaurant!!
Food was mediocre at best. Very noisy and very expensive. The food we received was not similar as to the menu description. Salmon dishes were returned and then inedible. The white fish for $37.00 was very small, not even 1/2 portion.
We were a party of seven celebrating a friend big birthday. The restaurant is beautiful, the food is delicious! We loved everything we ordered specially shrimp tempura and the Asian crispy fish. The service was outstanding. This is my sixth time in the restaurant and I will continue bringing family, friends and colleagues. I totally recommend this restaurant!
Great ambience, food, and overall attention!
Delicious food but definitely louder than I would like
I’ve been here for dinner before and I had an amazing meal; however, my friends and I went for the restaurant week lunch and it was clearly lower quality food, and not worth the price.
The service was a bit slow, but the restaurant was crowded. The food was excellent, if a bit pricey. Overall, I would go again.
Love this place. Food is spectacular. The room is GORGEOUS and the service is top-notch. I just wish it were cheaper!
Always a lovely experience at Lure. Oysters are so fresh. Love the atmosphere too! Service is always wonderful!
Disappointed. We loved this place just a month ago. Last night the food was mediocre. Very expensive and just not as good.
Absolutely wonderful service. Lure strikes the balance between sophisticated and down to earth perfectly, with astoundingly good food.
Fantastic Restuarant Week menu and great value. The cocktails were amazing and the good was delicious.
Great place for meetup with friends, colleagues, or dates. Restuarant ambiance is that of the inside of a yacht or ship, which is really cool. Sushi was great. Menu options were great.
A MUST if you are in Soho and love seafood! It is below ground level and designed as if you are on a cruise ship which makes the experience even that much more fun. The sushi and seafood tower were delicious as were our cocktails and our service was top-notch. Definitely pricey, but well worth it.
Every aspect of our meal was delicious. The tuna tartare was high quality, the salmon perfectly cooked and well-flavored, and the pumpkin cake moist and well-complimented by the cream cheese frosting, marmalade, and pumpkin seeds. The ambiance was also quite lovely - you feel as if you're inside a luxury yacht. Lure is definitely worth it for NYC Restaurant Week!
Marvelous Soho haunt great for night spot or last minute date. Superb wine list and cozy bar scene. Good after a day of shopping in cold weather. Very good wait- staff that serves with a smile and recommendations for whatever you feel like. Good variety on menu.
Decided to try it for the first time as part of NYC Restaurant Week and loved everything, will definitely be back!
Everything seemed fine- we waited over 30 min to receive our order while diners ate and left, when order I arrived it was incorrect and boyfriends meal was wrong and had to be redone. Have gone to Lure for over 15 years and this was a sub par experience and put a real damper on what should have been a nice Sunday afternoon.
Everything was amazing thank you so much
Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.
Lure New York is rated 4.7 stars by 3591 OpenTable diners.
Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.