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Lure New York, New York, NY

Lure New York

4.5
4.5
3557 Reviews
$31 to $50
Seafood
  • Lively
  • Hot spot
  • Neighborhood gem
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

7:00 PM


Booked 15 times today

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Neighborhood
    SoHo
  • Cross street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,557 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.6Food
  • 4.5Service
  • 4.5Ambience
  • 4Value

NoiseModerate

3,557 Reviews
  1. Carlos

    New York City

    2 reviews

    vip
    5.0

    2 reviews

    Dined on September 9, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Uno de los mejores y más divertidos restaurantes de NY

    Is this helpful?

  2. Paul

    Hawaii

    27 reviews

    vip
    5.0

    27 reviews

    Dined on September 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food, service at a reasonable price for New York

    Is this helpful?

  3. Tim

    New York City

    11 reviews

    5.0

    11 reviews

    Dined on August 24, 2024

    1. Overall 5
    2. Food 4
    3. Service 4
    4. Ambience 4
    Is one of my goto restaurant when I'm visiting NYC. Extensive menu to choose, the cuisine are properly prepared, delicious fresh shellfish, plus a wide variety of drinks.

    Is this helpful?

  4. Helga

    Los Angeles

    3 reviews

    vip
    5.0

    3 reviews

    Dined on August 24, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Never not a great experience at Lure. I live close by and go there often, bringing different friends and family for Lure experience when they’re in town. Food is always incredibly good, I highly recommend trying popcorn shrimp for an appetizer, I think it’s the best popcorn shrimp in all of New York City. All sushi and sashimi are ALWAYS incredibly fresh, they just melt in your mouth. The staff is always incredibly professional but warm, friendly and caring. Cocktails are 10/10 as well. The interior, the ambiance, the lights, the music… don’t even get me started. It’s the place you keep wanting to come back to, because you know for a fact you’ll have a good time. And I have. Every single time. Thank you Lure, see you soon <3

    Is this helpful?

  5. David

    Los Angeles

    14 reviews

    4.0

    14 reviews

    Dined on August 18, 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    We were there for a Sunday brunch and the place was largely empty, so we were seated immediately and quickly had service. Our waiter was good, but a little impatient in our ordering. I'm sorry, but it's brunch and there are not a zillion customers to service and tables to turn over. Within five minutes of getting menus we were asked at least three times if we were ready to order. I like attentive service, and this guy was good — zero errors after we did order — but being rushed was not appropriate given the circumstances: Sunday. Brunch. Overall, though, a very good experience. We will be back.

    Is this helpful?

  6. Nicole

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on August 17, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Love this place!! The food is incredible and it’s always so fun and lively!

    Is this helpful?

  7. Jennifer

    New York City

    268 reviews

    vip
    5.0

    268 reviews

    Dined on August 15, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Always delicious! We had the salmon rolls, shrimp appetizer and tuna tartar then tuna and salmon - everything was perfectly prepared. The lychee martini is also a great cocktail! Best seafood in the area if not the city.

    Is this helpful?

  8. Ralph

    New York City

    567 reviews

    vip
    5.0

    567 reviews

    Dined on August 5, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food and extra friendly service. Lively atmosphere.

    Is this helpful?

  9. Jonathan

    New York City

    51 reviews

    vip
    5.0

    51 reviews

    Dined on July 31, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 3
    Excellent food. Terrific service and staff. Very noisy - could hardly hear myself. Wine was overpriced and pours were small.

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  10. SeanM

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on July 18, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    A favorite that hasn’t lost its touch! Food was excellent.

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.5 stars by 3557 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 15 times today

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street
    Prince & Mercer Streets
  • Neighborhood
    SoHo
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
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