Innovation

4.4
257 reviews
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$30 and under
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Contemporary American
Top Tags:
  • Special Occasion
  • Good for Groups
  • Great for Brunch
Innovation is a Locally Inspired, Contemporary Cuisine causal dining restaurant located in The Crowne Plaza Hotel .

Innovation offers a selection of Certified Angus Steaks, Fresh Seafood, Pasta, Sandwiches and more all made in our scratch kitchen.

Come join us at Innovation: the place to gather, dine & celebrate!
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Private dining
Dining Style
Casual Dining
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Cuisines
Contemporary American, Steak, Seafood
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Hours of operation
Breakfast: Monday - Friday: 6:00am - 11:00am
Saturdays: 7:00am - 11:00am
Sundays: 7:00am-10:00am
Sunday Brunch: 10:00am -2:00pm
Lunch: Monday - Saturday: 11:00am - 2:00pm
Dinner: Monday - Saturday: 5:00pm - 9:00pm
Sunday: Menu offered in the lounge
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Phone number
(414) 259-0793
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Payment options
AMEX, Discover, MasterCard, Visa
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Dress code
Casual Dress
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Executive chef
Gil Amador
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Neighborhood
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Cross street
Watertown Plank
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Parking details
Free parking located at Innovation and adjacent to Crowne-Plaza Hotel.
Additional
Banquet, Bar/Lounge, Beer, Cocktails, Full Bar, Non-Smoking, Outdoor dining, Patio/Outdoor Dining, Weekend Brunch, Wheelchair Access, Wine

Private Dining

From "Quiet and Quaint" to "Big and Elaborate": Innovation/Crowne Plaza should be your first choice for private dining events. A perfect place to hold showers, rehearsal dinners, gift opening, Anniversaries, birthday parties, wedding and more. All our menu selections are made in our scratch kitchen.

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What 257 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.4based on recent ratings
4.3
food
4.6
service
3.8
ambience
3.9
value
Noise · Quiet
100% of people would recommend it to a friend
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4.0Dined on May 13, 2018

Dined here for a Mother's Day brunch. Thought it was going to be in the Innovation restaurant, but rather, it was held in a very large ballroom. Not expecting that. The food choices were plentiful and the wait staff was very attentive. I guess I would have preferred to have eaten in the restaurant in a more intimate atmosphere. We were a party of 6, and had quite a few empty chairs at our very long table. The per person cost seemed a bit high. Overall, a nice meal and appreciated the coupon for a future visit to the restaurant.

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5.0Dined on May 13, 2018

Our family of 11 people went to Innovation for the Mothers Day Brunch Buffet. It was an outstanding experience. The servers were extremely attentive and accommodating, and the food was excellent. We loved everything about it. We will definitely do this again, and we are eager to try the restaurant for non-special occasions.

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5.0Dined on May 13, 2018

The service was amazing. It was Mother's Day and my mother is a bit picky, but our server (Kiki) brought her what she requested without question. We really enjoyed the variety of selections, especially the desserts! My only complaint is that we had made our reservations when the brunch buffet was NOT the big Mother's Day buffet; we thought that might best fit our needs. When the restaurant decided to upgrade to the large Mother's Day buffet I was told we would be able to pay the regular amount, not the Mother's Day upcharge. I was even told a note would be made on our reservation. However, on Mother's Day we were charged the full amount for the special buffet and there was no note on our reservation. I did not make a fuss, but I was disappointed.

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5.0Dined on May 6, 2018

great food&plenty of it! helpful staff we've been here several times-always good!

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3.0Dined on May 5, 2018

Had gift certificate , was 39th wedding anniversary. Food ok but nothing special atmosphere dead , holds over 50 no one there when we left at 7:00 pm on a Saturday.

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2.0Dined on April 1, 2018

My family attended the Easter brunch and had a reservation for 3:00. When we arrived, we needed to pay first before we could enter the venue. It looked like they were closing out the register. When entering the banquet hall it looked this event was over. The Easter bunny: gone. Music: gone. People: gone. The food was cold, empty, never refilled, and removed before we could even finish eating! The severs were wonderful and looked exhausted from the whole day service. The entire banquet was being taken down the entire time we were eating. Tables, placesettings, decorations, tablecloths: gone. My question is: why would they take a reservation for 3 o’clock when the entire banquet hall had already been emptied? Worst $109 ever spent.

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5.0Dined on April 1, 2018

Awesome place for Easter brunch. Great service great food. Very clean

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5.0Dined on April 1, 2018

My wife and I dined at Innovation for Easter brunch. The Buffett was beautiful, and spread throughout the halls, dining room, and banquet hall. Denise, our server, was attentive without lingering, and we did not go without our waters being refilled immediately. We had mimosas, and I also had a Bloody Mary, which were all great. We had a wonderful Easter brunch. Thank you to the Innovation staff for a wonderful experience.

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5.0Dined on April 1, 2018

Easter Brunch. The spread was so impressive. The choices of food were top notched and tasty. We loved the ballroom decorations, the live music and the Easter bunny appearance. This couldn't be beat for Easter Brunch.

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3.0Dined on February 16, 2018

Service was great but the fish fry was average. Salad bar was very good.

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5.0Dined on February 6, 2018

Innovation was a great place to catch up with friends. One of the few places that are quiet enough to hear the conversation.

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4.0Dined on January 28, 2018

Only been there for Sunday Brunch. Really good food, quiet atmosphere, so great for conversation. Somewhat pricey re other brunches.

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3.0Dined on January 26, 2018

The fish was not very good. Service was adequate. I did like the clam chowder.

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1.0Dined on January 20, 2018

Restaurant was almost empty at 7 on a Saturday. Seafood pasta came out and had flies flying around it. It tasted like it was old seafood. Other dish was very bland. The whole experience reminded me of something very cheap and trashy!

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4.0Dined on January 7, 2018

Innovation offers a nice selection of choices from fruits, vegetables, sweets, omelet bar and breakfast items. Definitely enjoyed going for brunch.

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3.0Dined on December 29, 2017

Nice fish fry. Server was either new or poorly trained. Dishes with which were finished remained on the table even after I asked her to remove them.

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4.0Dined on November 23, 2017

We went for the Thanksgiving buffet and it was very good. There was a fresh salad bar with plenty of variety, cheeses, breads, fresh fruit, hot entrees and sides, carving stations and a wide selection of tasty desserts. We were very pleased with everything. You definitely felt like you were in a hotel restaurant, with the cheesy elevator music to accompany, but it was all pleasant. Our server was kind although not extremely attentive and I felt a little rushed when looking over the bill. There was a 21% gratuity included on the bill. It wasn't pointed out by the server.

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4.0Dined on November 23, 2017

We went for Thanksgiving brunch. Food was excellent. There was a great appetizer table and salad bar with a great selection of cheeses ,shrimp, smoked salmon and vegetables. Hot bar had turkey, ham and salmon with all the sides. There was a large selection of desserts in manageable sizes so you could try a variety. A $18 tip was added to our bill which I think was a lot considering this was buffet.

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5.0Dined on November 3, 2017

Superb service and the food - outstanding!! Next time I'm in the area, I will be going there again.

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3.0Dined on September 23, 2017

We went to Innovation on a date night and didn't want to leave the west side. We found Innovation on Open Table and decided to give it a try. My pasta dish was just okay. The sauce didn't go with the noodles or vegetables within the dish. My husband ordered a hamburger. The server asked how he wanted it cooked and he said medium. It came well done. Don't ask unless you can make it as requested. Beer was good, wings were good and our waitress was very attentive and friendly. If you want a night of beer and appetizers, it could be a nice place to hang out at the bar. The more expensive dishes, and it was in the $ range, were not worth it.

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2.0Dined on August 5, 2017

The steak was good, but most other dishes were bland.

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4.0Dined on July 25, 2017

Innovation is in the Crowne Plaza Hotel. Pretty typical food. Needed to have a breakfast meeting for 7 and they accommodated us nicely. Breakfast is good. Have not had any other meals there.

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4.0Dined on June 27, 2017

Pleasant spot for a business breakfast. Easy access and nicely appointed. Wonderful server - she was bright, friendly, personable, and helpful. Food was reasonable, but a bit pricey for the quality. One thing that gets a high mark from me is they had soy milk for coffee!! Would happily have business meeting here again.

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4.0Dined on May 28, 2017

After such an excellent experience at Innovation for Easter brunch, my family was in town from Illinois and wanted to return for Sunday brunch (Memorial Day Weekend). I made the reservation on OpenTable, which offered me two slots, 10:45am or 1:30pm; I took the 1:30 so everyone could sleep in. When we called the next afternoon to let the hostess know we were running 10 minutes behind, we were informed for the first time that brunch ended at 2pm and food would not be replenished. Needless to say my outspoken family was all but pleased. We high tailed it over, assuming we'd be rushed, and thought we'd just grab as many plates as we could. Not what we had planned for a relaxing day. My Aunt was pretty vocal thatOpenTable should not accept reservations 30 mins before close of a buffet, without informing patrons. I agree.

My anxiety grew as I saw my whole plan for a nice meal with my family about to go off the rails, (and I have seen my family in action when things don't go well when we're out to eat) . . .but, then we met Nancy.

She made us feel welcomed, apologized for the confusion on the online reservation system (apparently Easter times are still on Open Table) and put us at ease so we wouldn't feel rushed. She and Tamika saved the day. Not only did she attend to our needs, even hand delivering a dessert cart of goodies to our table, but I kid you not, she even carved the Prime Rib for us.

I have worked in the industry for 20+ years, and Nancy is living proof that the right employee can turn any situation into a positive one. She will keep us coming back again and again. She knows what service, attention to detail and taking care of the customers are all about. She is an asset to any team, and I hope you know what a great champion of your business you have. Thanks, Nancy.

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1.0Dined on May 14, 2017

Visited Innovation for their Mother's Day brunch.

Check-in was confusing and redundant (had to check in to pay and then wait in a line to present tickets I was given after paying).

Service was terrible. Our server never explained anything to us, and given there was food all throughout different rooms, we had no idea what was where. She didn't offer us the fact that mamosas and champgagne was included. After she delivered our water, she knocked one over on the couch side of the table, wiped it, didn't offer a new table or address it in any way. We had to ask someone else for chairs to all sit on the other side. After that, she never came back. I was REQUIRED to pay 18% and that is a joke.

Regarding the food, it was average to poor. There was duplicate stations with the same thing, they were not the same, some were dried out, others were good. Prime rib was beyond rare. I mean raw. Plates were missing on some of the stations. Champagne and mamosas were being prepared on the bar and sitting there, but apparently they were not for you to take as they looked to be, for the servers. Confusing.

Ambience...they were blairing only what I can recall as "Musak". You know it's a hotel, feels like a hotel.

Value..... not great, but ok for adults, but kids were $17.95. My kids ate about $4 in food each.

This was not impressive and I would never return and never recommend.

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5.0Dined on April 21, 2017

This time we went tp Innovation for breakfast, which was excellent. All food was prepared perfectly. The only problem we had was that the waitress and hostess had no idea what Open Table was, but somehow we still managed to get our OT points.

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3.0Dined on April 16, 2017

The buffet was awkward and for the price truly was not a value.
I understand you want to maximize the dollar earned but there was really nothing special about this brunch.

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4.0Dined on April 16, 2017

The food was very good and the service and attentiveness from staff was exceptional.

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5.0Dined on March 24, 2017

Innovation delivers one of the best Friday night Fish Frys in the area, giving choices (baked or fried), potato options (baked, french fries, potato pancake) as well as a great salad bar and extra appetizers and clam chowder. A consistent favorite!

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4.0Dined on March 24, 2017

I had the fish fry it was really really quite good. The ambience was good, the service was good, the only complaint I had was the music was too loud and it was kind of rock music, but we did ask them to turn it down and they did so it was great.

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1.0Dined on March 16, 2017

Friendly staff and appears, updated decor.

Restaurant in a mid-tier hotel.

Quality and presentation of food disappointing.

Little bugs flying around table and plates (booth location).

Convenient location to major roads.

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4.0Dined on March 3, 2017

Pretty average all the way around. Am not likely to go back. There are too many other options.

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5.0Dined on February 17, 2017

We've eaten here many times but I think this was the best. I think they have improved the food! We went for the Friday Fish Fry. Fried cod was cooked just right, green beans were a nice add and of course the salad bar was the best! The clam chowder soup was a little on the thick side but we love it so much anyway!

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5.0Dined on January 13, 2017

We are frequent customers for Innovation's Friday lunch buffet which includes excellent fried and baked fish, lots of salad options, delicious potato pancakes and even dessert. Their hot vegetables are always crisp and tasty. We consider ourselves foodies, eat out frequently in both Milwaukee and Chicago, and we love this buffet. Our usual server Paul is wonderful-- attentive without being intrusive, always pleasant, and quick to anticipate needs.

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4.0Dined on January 6, 2017

Service was awesome due to the fact that we came right after the normal dinner crowd for a Friday night

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5.0Dined on December 9, 2016

Good food,. ,Reasonable prices ,excellent service, always welcome u, managers are very pleasant.

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4.0Dined on November 24, 2016

The Thanksgiving buffet had delicious carved turkey and beef featured, with traditional sides and salads. Everything tasted very good. However it seemed over-priced, especially with no desserts offered. It was buffet style but 18% tip was added to bill, for very little service- dirty plates were taken once and water was never refilled. I enjoy the restaurant's regular menu but would pass on the buffet in the future.

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2.0Dined on August 27, 2016

Not a lot of options for brunch, so I went with the Buffet for $14 (not work it) and my pal went with the Breakfast Burrito (was fairly typical). Innovation was a decent choice since it was open fairly early and located in the hotel, but not much else. Do not go here expecting to have a nice brunch, go here out of necessity of having to satisfy your hunger in a hurry.

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3.0Dined on July 15, 2016

Innovation was a nice place. The best thing they had to offer was the Clam Chowder soup, and the all you can eat salad bar. The fish was not seasoned well. It was bland. The customer service was great. Dabrasha was wonderful, and really catered to us while there. We tipped her well for the service.

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2.0Dined on June 5, 2016

We've been to the brunch twice now, first trip was good, second try was poor; there seemed to be a real lack of care. The Prime Rib was overcooked, the other hot dishes we indescribable, it just wasn't impressive.

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