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Party Size
For 2
7:00 PM
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Booked 1 time today


248 reviews
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$30 and under
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Contemporary American
Top Tags:
  • Good for a Date (3)
  • Quiet Conversation (2)
  • Romantic (2)
Innovation is a Locally Inspired, Contemporary Cuisine causal dining restaurant located in The Crowne Plaza Hotel .

Innovation offers a selection of Certified Angus Steaks, Fresh Seafood, Pasta, Sandwiches and more all made in our scratch kitchen.

Come join us at Innovation: the place to gather, dine & celebrate!
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Private dining
Dining Style
Casual Dining
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Contemporary American, Steak, Seafood
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Hours of operation
Breakfast: Monday - Friday: 6:00am - 11:00am
Saturdays: 7:00am - 11:00am
Sundays: 7:00am-10:00am
Sunday Brunch: 10:00am -2:00pm
Lunch: Monday - Saturday: 11:00am - 2:00pm
Dinner: Monday - Saturday: 5:00pm - 9:00pm
Sunday: Menu offered in the lounge
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Phone number
(414) 259-0793
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Payment options
AMEX, Discover, MasterCard, Visa
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Dress code
Casual Dress
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Executive chef
Gil Amador
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Cross street
Watertown Plank
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Parking details
Free parking located at Innovation and adjacent to Crowne-Plaza Hotel.
Banquet, Bar Dining, Bar/Lounge, Beer, Full Bar, Happy Hour, Non-Smoking, Outdoor dining, Weekend Brunch, Wheelchair Access, Wine

Private Dining

From "Quiet and Quaint" to "Big and Elaborate": Innovation/Crowne Plaza should be your first choice for private dining events. A perfect place to hold showers, rehearsal dinners, gift opening, Anniversaries, birthday parties, wedding and more. All our menu selections are made in our scratch kitchen.

View Private Dining Details
What 248 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.0  based on recent ratings
Noise · Quiet
91% of people would recommend it to a friend
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Oldtimer (Milwaukee)
3.0  Dined on February 16, 2018

Service was great but the fish fry was average. Salad bar was very good.

OpenTable Diner (Milwaukee)
5.0  Dined on February 6, 2018

Innovation was a great place to catch up with friends. One of the few places that are quiet enough to hear the conversation.

OpenTable Diner (Milwaukee)
4.0  Dined on January 28, 2018

Only been there for Sunday Brunch. Really good food, quiet atmosphere, so great for conversation. Somewhat pricey re other brunches.

Racerd (Milwaukee)
3.0  Dined on January 26, 2018

The fish was not very good. Service was adequate. I did like the clam chowder.

eatout (Milwaukee)
1.0  Dined on January 20, 2018

Restaurant was almost empty at 7 on a Saturday. Seafood pasta came out and had flies flying around it. It tasted like it was old seafood. Other dish was very bland. The whole experience reminded me of something very cheap and trashy!

Saussy (Milwaukee)
4.0  Dined on January 7, 2018

Innovation offers a nice selection of choices from fruits, vegetables, sweets, omelet bar and breakfast items. Definitely enjoyed going for brunch.

OpenTable Diner (Milwaukee)
3.0  Dined on December 29, 2017

Nice fish fry. Server was either new or poorly trained. Dishes with which were finished remained on the table even after I asked her to remove them.

Shash (Milwaukee)
4.0  Dined on November 23, 2017

We went for the Thanksgiving buffet and it was very good. There was a fresh salad bar with plenty of variety, cheeses, breads, fresh fruit, hot entrees and sides, carving stations and a wide selection of tasty desserts. We were very pleased with everything. You definitely felt like you were in a hotel restaurant, with the cheesy elevator music to accompany, but it was all pleasant. Our server was kind although not extremely attentive and I felt a little rushed when looking over the bill. There was a 21% gratuity included on the bill. It wasn't pointed out by the server.

iDunkn (Milwaukee)
4.0  Dined on November 23, 2017

We went for Thanksgiving brunch. Food was excellent. There was a great appetizer table and salad bar with a great selection of cheeses ,shrimp, smoked salmon and vegetables. Hot bar had turkey, ham and salmon with all the sides. There was a large selection of desserts in manageable sizes so you could try a variety. A $18 tip was added to our bill which I think was a lot considering this was buffet.

OpenTable Diner (Chicago)
5.0  Dined on November 3, 2017

Superb service and the food - outstanding!! Next time I'm in the area, I will be going there again.

BridgetK (Milwaukee)
3.0  Dined on September 23, 2017

We went to Innovation on a date night and didn't want to leave the west side. We found Innovation on Open Table and decided to give it a try. My pasta dish was just okay. The sauce didn't go with the noodles or vegetables within the dish. My husband ordered a hamburger. The server asked how he wanted it cooked and he said medium. It came well done. Don't ask unless you can make it as requested. Beer was good, wings were good and our waitress was very attentive and friendly. If you want a night of beer and appetizers, it could be a nice place to hang out at the bar. The more expensive dishes, and it was in the $ range, were not worth it.

OpenTable Diner (Milwaukee)
2.0  Dined on August 5, 2017

The steak was good, but most other dishes were bland.

OpenTable Diner (Milwaukee)
4.0  Dined on July 25, 2017

Innovation is in the Crowne Plaza Hotel. Pretty typical food. Needed to have a breakfast meeting for 7 and they accommodated us nicely. Breakfast is good. Have not had any other meals there.

TeslaK (Milwaukee)
4.0  Dined on June 27, 2017

Pleasant spot for a business breakfast. Easy access and nicely appointed. Wonderful server - she was bright, friendly, personable, and helpful. Food was reasonable, but a bit pricey for the quality. One thing that gets a high mark from me is they had soy milk for coffee!! Would happily have business meeting here again.

OpenTable Diner (Chicago)
4.0  Dined on May 28, 2017

After such an excellent experience at Innovation for Easter brunch, my family was in town from Illinois and wanted to return for Sunday brunch (Memorial Day Weekend). I made the reservation on OpenTable, which offered me two slots, 10:45am or 1:30pm; I took the 1:30 so everyone could sleep in. When we called the next afternoon to let the hostess know we were running 10 minutes behind, we were informed for the first time that brunch ended at 2pm and food would not be replenished. Needless to say my outspoken family was all but pleased. We high tailed it over, assuming we'd be rushed, and thought we'd just grab as many plates as we could. Not what we had planned for a relaxing day. My Aunt was pretty vocal thatOpenTable should not accept reservations 30 mins before close of a buffet, without informing patrons. I agree.

My anxiety grew as I saw my whole plan for a nice meal with my family about to go off the rails, (and I have seen my family in action when things don't go well when we're out to eat) . . .but, then we met Nancy.

She made us feel welcomed, apologized for the confusion on the online reservation system (apparently Easter times are still on Open Table) and put us at ease so we wouldn't feel rushed. She and Tamika saved the day. Not only did she attend to our needs, even hand delivering a dessert cart of goodies to our table, but I kid you not, she even carved the Prime Rib for us.

I have worked in the industry for 20+ years, and Nancy is living proof that the right employee can turn any situation into a positive one. She will keep us coming back again and again. She knows what service, attention to detail and taking care of the customers are all about. She is an asset to any team, and I hope you know what a great champion of your business you have. Thanks, Nancy.

HartfordChef (Milwaukee)
1.0  Dined on May 14, 2017

Visited Innovation for their Mother's Day brunch.

Check-in was confusing and redundant (had to check in to pay and then wait in a line to present tickets I was given after paying).

Service was terrible. Our server never explained anything to us, and given there was food all throughout different rooms, we had no idea what was where. She didn't offer us the fact that mamosas and champgagne was included. After she delivered our water, she knocked one over on the couch side of the table, wiped it, didn't offer a new table or address it in any way. We had to ask someone else for chairs to all sit on the other side. After that, she never came back. I was REQUIRED to pay 18% and that is a joke.

Regarding the food, it was average to poor. There was duplicate stations with the same thing, they were not the same, some were dried out, others were good. Prime rib was beyond rare. I mean raw. Plates were missing on some of the stations. Champagne and mamosas were being prepared on the bar and sitting there, but apparently they were not for you to take as they looked to be, for the servers. Confusing.

Ambience...they were blairing only what I can recall as "Musak". You know it's a hotel, feels like a hotel.

Value..... not great, but ok for adults, but kids were $17.95. My kids ate about $4 in food each.

This was not impressive and I would never return and never recommend.

vipluvopentable (Milwaukee)
5.0  Dined on April 21, 2017

This time we went tp Innovation for breakfast, which was excellent. All food was prepared perfectly. The only problem we had was that the waitress and hostess had no idea what Open Table was, but somehow we still managed to get our OT points.

1timer (Milwaukee)
3.0  Dined on April 16, 2017

The buffet was awkward and for the price truly was not a value.
I understand you want to maximize the dollar earned but there was really nothing special about this brunch.

OpenTable Diner (Milwaukee)
4.0  Dined on April 16, 2017

The food was very good and the service and attentiveness from staff was exceptional.

Anne (Milwaukee)
5.0  Dined on March 24, 2017

Innovation delivers one of the best Friday night Fish Frys in the area, giving choices (baked or fried), potato options (baked, french fries, potato pancake) as well as a great salad bar and extra appetizers and clam chowder. A consistent favorite!