INC American Bar & Kitchen

4.8
560 Reviews
$30 and under
Contemporary American
INC American Bar & Kitchen, located in the heart of New Brunswick’s Theatre District, welcomes you to come in and enjoy a memorable dining experience. We set out to use the choicest seasonal ingredients and craft them to create dishes that are both unique and memorable here at Ingredients-N-Craft. Our goal is to create a relaxed yet entertaining dining experience rooted in bold flavors, shaped by innovative cuisine, and enhanced by knowledgeable and friendly service. INC’s signature whiskey bar is loaded with over 200 unique and rare spirits as well as an extensive craft beer list. With our focus on original handcrafted cocktails and inventive dishes, we seek to offer our guests an opportunity to try and taste modern American cuisine.

Support INC American Bar & Kitchen during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
Physical Distancing
  • Distancing maintained in common areas
  • Extra space between tables
Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
Screening
  • Sick staff prohibited in the workplace
What 560 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.8based on recent ratings
4.8
food
4.8
service
4.7
ambience
4.6
value
Noise · Moderate
94% of people would recommend it to a friend
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AT
AliT
1 review
Dined 7 days ago
Overall5food5service5ambience5

This is the best place to go to if you want delicious food and a great selection of wine/spirits. The staff is always friendly and the place is always clean. It's the perfect date spot.

OT
OpenTable Diner
New York Area
1 review
Dined on April 3, 2021
Overall5food5service5ambience5

Been going to INC regularly for a few years now. During the pandemic we did not go indoor dining at all. Now that we are vaccinated, our first indoor dining experience was INC. Walking in we were pleased to notice some tables are left empty to force social distancing. We were surprised to see that the new menu is mostly BBQ since they’ve always had a more refined menu (not hating on BBQ, just odd). The food did not disappoint. Great way to go back out there.

JT
vipJuanT
New York Area
20 reviews
Dined on March 30, 2021
Overall5food5service5ambience5

We’ve being coming here for years and it never fails to delight. Recently had the scallops. The artistry of the plating was a palette of colors, with flavors to match. I paired it with the Marla Hooch cocktail, a deliciously smooth, mildly sweet treat.

Need to get back soon for the new menu.

JH
JohnH
New York Area
1 review
Dined on March 27, 2021
Overall4food4service5ambience5

Loved the decor, small servings big bowls not much in said bowl

OT
OpenTable Diner
1 review
Dined on March 26, 2021
Overall5food5service5ambience5

Great food. Fast drinks. Always great here

W
Willy
New York Area
1 review
Dined on March 20, 2021
Overall4food5service4ambience4

Unique delicious food. Just a LITTLE pricy. Wonderful cocktails.

OT
OpenTable Diner
New York Area
1 review
Dined on March 19, 2021
Overall5food5service5ambience5

Our server was such a sweetheart and the bartender was amazing!

BM
BrianM
1 review
Dined on March 9, 2021
Overall5food5service5ambience5

I am in love with this place, the staff, the food, the drinks, and the environment. I will literally never hesitate to go here and can not say enough good about it.

OT
OpenTable Diner
1 review
Dined on March 6, 2021
Overall5food5service5ambience5

We simply love this place! Awesome drinks and eats with a smile.

N
Nadina
New York Area
2 reviews
Dined on March 5, 2021
Overall5food5service5ambience5

Drinks and attention by staff was and always is amazing!!!

SB
vipSarahB
Mobile
10 reviews
Dined on March 5, 2021
Overall5food5service5ambience5

Incredible service. Friendly, family atmosphere. Food is super unique and delicious.

SM
SaraM
Chicago
3 reviews
Dined on February 27, 2021
Overall3food3service3ambience4

On a couples date and we wanted to relax and enjoy .. the server was super nice but did want us to order quickly. No time to enjoy our drinks before first course came and then they wanted us to put in dinner before we started to eat the appetizers. Food came so quickly is was definitely pre-prepared and plated. The brussel sprouts were the best we have ever had though! For a whiskey bar .. the ice balls should be clear, not cloudy.

S
Sarah
New York Area
4 reviews
Dined on February 27, 2021
Overall5food5service5ambience5

INC is one of our favorite restaurants. The food is always delicious, we appreciate the seasonal menu changes so it always feel fresh and exciting. The staff is always so welcoming and the service is fantastic.

OT
OpenTable Diner
New York Area
8 reviews
Dined on February 20, 2021
Overall5food5service5ambience5

Great food and drinks. Perfect place for eclectic small plates. Get the Buffalo deviled eggs.

F
vipFuego70
New York Area
27 reviews
Dined on February 19, 2021
Overall5food5service5ambience5

Excellent food with great flavors. Great friendly staff that serves tasty craft cocktails.

OT
OpenTable Diner
New York Area
3 reviews
Dined on February 13, 2021
Overall5food5service5ambience5

We went for Valentine’s Day. They had the regular menu and 2 price levels for fixed menus. We went with the fixed menu and it was excellent. The service was very professional and we felt comfortable indoor dining.

KR
vipKimR
New York Area
9 reviews
Dined on February 13, 2021
Overall5food5service5ambience5

The food and service were excellent! It was fixed menu for the holiday weekend and we were thrilled. I’d definitely go back.

SB
vipSarahB
Mobile
10 reviews
Dined on February 13, 2021
Overall5food5service5ambience5

Amazing, friendly service. Delicious food. Personable staff. Cocktails are excellent!

OT
OpenTable Diner
New York Area
1 review
Dined on February 13, 2021
Overall5food4service4ambience5

Reasonable price for good dining experience.

OT
vipOpenTable Diner
New York Area
4 reviews
Dined on February 6, 2021
Overall5food5service5ambience5

We dined here on a Saturday night. The food and drinks are simply amazing, the atmosphere is very chill and the service was outstanding. Given Covid times, the tables are spaced out far enough but it remains a fun experience. We will return soon!
Special thanks to Tatiana, our waitress, who was outstanding!

AU
AnnetteU
New York Area
1 review
Dined on December 18, 2020
Overall5food5service5ambience5

INC is my and my fiancé’s favorite restaurant in New Brunswick. Each dish comes out more perfect than the next! Staff is attentive and friendly. Drinks are always delicious.

Try an espresso martini (or two!) It’s not to sweet and is the perfect way to end the evening!

10 stars for INC

S
Sierra
1 review
Dined on December 11, 2020
Overall5food5service5ambience5

Food, cocktails, ambience and customer service was AMAZING! Definitely recommend!

EP
EliosP
1 review
Dined on November 17, 2020
Overall5food5service5ambience5

Love this place. One of my favorites in New Brunswick. I've been coming here for years and introducing people to it.

TL
vipTLa929
New York Area
23 reviews
Dined on November 14, 2020
Overall5food5service5ambience5

Our first time here. Staff is welcoming and professional. Tables and seats were appropriately spaced and scrubbed after guests left. Server recommended a whiskey for my old fashioned, it was delicious. Whiskey was called Buffalo (something) it was really good. We ordered truffle fries, voodoo shrimp and Philly cheesesteak empanadas for the table. Steak was perfectly cooked. Burger was HUGE, juicy and topped with bacon-yum! Chocolate chip mug cake with vanilla gelato was perfect. Add this place to your list, they nailed it.

OT
OpenTable Diner
New York Area
1 review
Dined on November 7, 2020
Overall5food5service5ambience5

When my wife worked across the street, we were here almost every Friday. Due to working at home and other COVID restrictions, we haven’t been since February. The chefs and staff have not missed a beat - food, drinks, and service were exceptional, and I can’t wait until we can be back on a regular basis.

LF
vipLauraF
New York Area
66 reviews
Dined on November 6, 2020
Overall5food5service5ambience4

Great experience!!!

LS
LisaS
Philadelphia
3 reviews
Dined on October 24, 2020
Overall3food4service2ambience2

For a bourbon type bar they have no creative drinks on the menu. The dinner menu is very limited, so we had the small bites which were good. It was dreary in there for a Saturday night. Needed music or something. Doesn't seem like they put much effort into making sure customers have a good time.

MH
MariaH
New York Area
15 reviews
Dined on October 24, 2020
Overall5food5service5ambience5

The food was excellent. The BANH MI STEAMED BUNS and CHICHARRONES appetizers are delicious. The hint of rosemary on the flatbread was such a nice touch too. As for the old fashion, I requested mine with Luxardo cherries and it was perfect!

B
Beckenham80
New York Area
12 reviews
Dined on October 24, 2020
Overall5food5service5ambience5

Highly recommend. This place never disappoints! Apps and drinks are always amazing, bartender gets creative with some pretty great ones. First time having entrees here and they were amazing.

ED
EricaD
New York Area
1 review
Dined on October 23, 2020
Overall5food5service5ambience5

Great drinks and food!!! Very accommodating.

MW
vipMikeW
New York Area
66 reviews
Dined on October 17, 2020
Overall4food4service3ambience3

Had a very nice dinner on a Saturday night. Opted for outdoors and was pleasantly surprised to find electric heaters over each table. Had mainly small dishes which were all good, especially liked the agnolotti.
Would definitely recommend

F
vipFuego70
New York Area
27 reviews
Dined on October 17, 2020
Overall5food5service5ambience5

Great food and service. One of our local favorites! Well managed, everyone works as a team.

OT
OpenTable Diner
Miami
1 review
Dined on October 17, 2020
Overall1food1service2ambience3

Food was very disappointing and the bill even worse. When ordering, my wife was getting a salad and asked if she could get a piece of chicken or other protein on top. The waitress said we don’t have chicken, which was very odd to hear (especially since I was about to order a chicken sandwich) but she said they could add a piece of salmon or other fish. My wife said the salmon would be fine. I also ordered a steamed bun appetizer.

The appetizer came out very quickly, which normally is a good thing but it was too fast like it was already pre-made. It tasted fine but when the entrees came, it definitely looked like the food wasn’t fresh. The chicken sandwich was very dark and dry inside, like it was fried once and then re-fried before being served. The pickle it came with looked dry and old, the fries were good. My wife’s salmon didn’t taste great and it seemed like a frozen piece of fish you’d buy from Costco.

We finished the meal and figured this place just wasn’t for us, but when the bill came we were charged $29 for the salad with salmon. The salad was $9 so I guess the small piece of frozen salmon on top was $20? My wife called the waitress over to make sure this wasn’t a mistake because the bill said salmon and not salad and there is a full salmon entree on the menu for $29. The waitress said yeah, “that’s just how we do it”. So we got charged for a full entree when in reality we got a small $9 side salad with a piece of not great salmon on top. My wife told the waitress that’s something we probably should have been told while ordering and the waitress dismissed it and just said sorry.

JT
vipJuanT
New York Area
21 reviews
Dined on October 16, 2020
Overall5food5service5ambience5

Love every visit! The cocktails and the food are always amazing!

T
vipTali
New York Area
5 reviews
Dined on October 10, 2020
Overall5food5service5ambience5

The food and the value were great. Service and atmosphere great as well!

JT
vipJuanT
New York Area
21 reviews
Dined on October 2, 2020
Overall5food5service5ambience5

While I am still leery of eating indoors, the fine folks at INC have made the outdoor seating quite comfortable with heat lamps beneath the awnings. The menu options continue to expand and the service, cocktails and cuisine remain exquisitely delectable. In these unique times, our outings to INC are an oasis in desert doldrums of this pandemic. I look forward to returning.

OT
OpenTable Diner
1 review
Dined on September 26, 2020
Overall5food5service5ambience5

Love the twist on comfort food and the staff is wonderful !!

AC
vipAmyC
New York Area
16 reviews
Dined on September 26, 2020
Overall5food5service5ambience4

Everything was great! Our waitresses were very friendly, helpful and professional! We sat outside because of Covid, but look forward to coming back to sit inside!

OT
vipOpenTable Diner
New York Area
19 reviews
Dined on September 25, 2020
Overall5food5service4ambience4

Great outdoor dining spot in NB.

D
vipDelilahmarie70
New York Area
13 reviews
Dined on September 25, 2020
Overall4food4service5ambience3

We really enjoyed our night! Service was excellent & food delicious! Could add a little ambience to the table with a flower & votive especially on the street.

FAQs

INC American Bar & Kitchen offers takeout which you can order by calling the restaurant at (732) 640-0553.

INC American Bar & Kitchen is rated 4.8 stars by 560 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.

Tweets by INC American Bar & Kitchen