+27%
Bookings for OpenTable Experiences were up 27% YoY.*
Top Restaurants > Trends 2025
Trends to watch in 2025
To see where dining is headed, OpenTable looked at people’s dining habits in 2024 and surveyed diners to see what they were looking forward to in 2025. From special dining experiences to going out more frequently, here’s what to look out for next year.
Trends to watch in 2025
To see where dining is headed, OpenTable looked at the ways people were booking in 2024 and surveyed diners to see what they were looking forward to in 2025.
From special dining experiences to going out more frequently, here’s what to look out for next year.
1. Experiential dining continues to rise
Diners are craving unique, curated experiences, such as tasting menus, cooking classes, and more.
1. Experiential dining continues to rise
Diners are craving unique, curated experiences, such as tasting menus, cooking classes, and more.
42%
No signs of slowing down: a survey revealed 42% of diners said they would be more interested in (or doing more) experiential dining in 2025 vs. 2024.**
38%
The most popular kinds of dining experiences diners are interested in trying in 2025 include: tasting menus (38%), dinner and a show (34%), bottomless brunch (29%), special deals/promotional offers (28%), and themed dining experiences (16%). **
2. Wednesdays are the new Friday
Why wait for the weekend? Mid-week dining is on the rise, with Wednesday emerging as the biggest trending dining day, perhaps due to hybrid or remote working schedules.
2. Wednesdays are the new Friday
Why wait for the weekend? Mid-week dining is on the rise, with Wednesday emerging as the biggest trending dining day, perhaps due to hybrid or remote working schedules.
+11%
Wednesday saw the largest increase* (+11%) in seated diners compared to any other day of the week, year-over-year.
43%
In 2025, 43% of respondents said they plan to dine out on Wednesday if they were to dine out during the week.**
3. Everyone’s invited
Let the whole friend thread know: after solo dining, group dining saw the largest increase year-over-year.
3.Everyone’s invited
Let the whole friend thread know: after solo dining, group dining saw the largest increase YoY.
43%
plan to group dine more frequently in 2025.**
+8%
OpenTable data* reveals group dining is up 8% year-over-year, with 10am and 6pm seeing the highest increase year-over-year (+11%).
“We’re consistently seeing more large parties at our restaurants – while we do see a lot of special occasions, we’re also seeing ‘just because’ group dining,” said Kevin Boehm, Co-CEO and Co-Founder of Boka Restaurant Group and OpenTable Advisory Board Member.
“We love this because we know magic happens when people come together over a meal and hope to see this build momentum into 2025.“
4. People are hungry to go out
We are so back. In an age of uncertainty, one thing is for sure: people are ready to go out next year.
4. People are hungry to go out
We are so back. In an age of uncertainty, one thing is for sure: people are ready to go out next year.
54%
54% of respondents said they plan to dine out more in 2025 than they did in 2024.**
71% & 68%
This is lead by younger generations: 71% of Gen Z and 68% of Millennials plan to dine more at restaurants in 2025**.
*OpenTable Data: OpenTable looked at online reservations for all restaurants active on the OpenTable platform from January 1 – September 30, 2024 and compared it to the same range in 2023.
**OpenTable Consumer Research: An online survey was conducted by PureSpectrum among 1503 US consumers. Within this sample, major cities have been weighed for direct comparison. The research fieldwork took place between 25 October – 4th November, 2024.
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