The Restaurant Vibe Shift

Welcome to the restaurant vibe shift.

People are dining out just as much as before the pandemic, but they’re returning to a changed landscape: QR codes, health surcharges, and reservation time limits are all becoming the norm.

All those changes have only worked to reinforce what a restaurant means today: they are places that define communities and drive change. Join us to explore what hospitality looks like now—it’s more thoughtful than ever.

What it means to be a chef today

Hear from chefs and restaurateurs across the country about how they’ve dealt with recent challenges, what keeps them going, and what a restaurant means to them in this changed landscape.

Read the article

Industry insider hot takes

How restaurants can save society
by Will Guidara

The customer isn’t always right
by Corey Mintz

Technology can transform a restaurant, but not its soul
 by Kristen Hawley

Restaurants are an extension of home
by André Mack

The gift of being a great guest
by Reem Assil

Staff contributors: Marion Brewer, Courtney Damji, Joy Manning, Bronte Schmit, Aarti Virani

Contributors: Reem Assil, Jose Garces, Markus Glocker, Will Guidara, Kristen Hawley, André Mack, Gaby Maeda, Corey Mintz, Art Smith, Iliana de la Vega

Designers: Julia Borghini, Maggie Famiglietti, Erich Grois, Az Pishneshin, Rita Poutivskaia, Chandni Thawani

Project manager: Rebecca Wetherbee

Project editor: Tanay Warerkar

Project directors: Stefanie Tuder & Molly Watson

Content director: Francesca Burke