Trace
Trace

Trace

  • Dining Style: Casual Elegant
  • Website: http://www.trace-sf.com/
  • Phone: 4158177836x
  • Hours of Operation:
    Breakfast: Monday-Friday: 6:30am -10:30am

    Brunch: Saturday & Sunday: 7:00am - 2:00pm

    Lunch: Monday-Friday: 11:30am - 2:00pm

    Dinner: Monday-Thursday 6:00pm -10:00pm,
    Sunday: 6:00pm -10:00pm
    Friday & Saturday: 6:00pm - 11:00pm
  • Payment Options: AMEX,Discover,MasterCard,Visa
  • Cuisine: Contemporary American
  • Executive Chef: Jason Rae
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Bar/Lounge, Beer, Entertainment, Farm to Table, Full Bar, Happy Hour, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Private Room, Weekend Brunch, Wheelchair Access, Wine
  • Entertainment: Resident DJ's spinning Friday and Saturday nights at UPSTAIRS Bar and Lounge.

Getting there

  • Cross Street: Howard Street
  • Public Transit: Two blocks from Montgomery Muni and Bart Station.
  • Parking: Valet
  • Parking Details: $15 validated parking @ W Hotel, Howard Street entrance.
A word from Trace
TRACE at W San Francisco is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible cuisine. At the helm, Executive Chef Jason Rea leads his team to source local and sustainable ingredients, serving meals that can be confidently traced back their natural origins.

TRACE is located at W San Francisco, an electric urban retreat with a refreshing vibe and extraordinary service. Situated in the heart of the SoMA district next to the San Francisco Museum of Modern Art, Yerba Buena Gardens, and Moscone Convention Center, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.
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Trace reviews from OpenTable diners
42 reviews since May 20, 2014
Overall Rating4
  • Food4.1
    Service4.2
  • Ambiance3.9
    Noise LevelModerate
91% of reviewers would recommend this restaurant to a friend.
fit for foodies (15)great for lunch (14)special occasion (14)good for groups (11)neighborhood gem (9)vibrant bar scene (9)romantic (9)great for brunch (8)hot spot (6)late-night find (4)kid-friendly (4)scenic view (2)notable wine list (2)great for outdoor dining (1)Show More
  • wonderful anniversary dinner
    aimnrodfood
    Dined on 9/6/2014
    The staff treated us well and the food was delicious. Perfect anniversary dinner!
    Special Features:
    hot spot, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Average restaurant in W hotel
    FoodierachVIP
    Dined on 8/8/2014
    My friend and I went there on a Friday night. The place was packed for special event. It was very loud but on a regular day I think it may have been quieter. The food was average, I had the roast duck, which was very salty. My friend had the pasta which she said had an after taste! Don't think we would go there anytime soon.
    Special Features:
    vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • They Offer 1000 Points for a Reason
    InExileVIP
    Dined on 8/1/2014
    The food is mixed: my companion had some very good salmon while I suffered with underdone poultry. The service is mixed: bus staff is excellent and attentive, but our waiter was nowhere to be seen throughout the meal. There were only 18 people in the entire restaurant so he had no excuse not to be present. Someone thought the dining and extremely loud, pounding club music make a good combination. They do not.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great for a nice date
    hbull015
    Dined on 7/17/2014
    The decor in Trace is very contemporary, and the seating is extremely comfortable. Because of the way the restaurant is set up, it offers a great deal of privacy. The mixed drinks were fantastic, and our waiter was very knowledgeable about the menu and food.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Above and beyond
    OpenTable Diner Since 2002
    Dined on 7/13/2014
    My wife and I went there for her birthday, I requested they create something special for dessert. To our surprise a very artistic and beautiful dessert was prepared for the occasion. they helped make this a very special day.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • super
    cackieVIP
    Dined on 7/6/2014
    very nice staff. Friendly to children. Great brunch!!!
    Special Features:
    great for brunch, kid-friendly, fit for foodies, good for groups, romantic, special occasion, great for lunch, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • It is worth the wait
    cackieVIP
    Dined on 7/4/2014
    Good food and fun atmsophere! Staff was nice to my children. Fancy drinks for grown ups. Good appetizers!
    Special Features:
    great for brunch, kid-friendly, fit for foodies, good for groups, great for outdoor dining, romantic, special occasion, great for lunch, late-night find, scenic view, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Questionable
    OpenTable Diner Since 2009
    Dined on 6/28/2014
    As walking into this restaurant, there was a pungent fishy smell which made me wonder whether it was a decent place to eat. The host and hostess were very welcoming and sat us down quickly. The server took her time to come and take our order when it was really slow there. We ordered a bottle of wine which was partially spilled. It showed the lack of professionalism and training and attentiveness. The flat bread was too oily and really felt mediocre. The octopus and potato starter was amazing. The entrees were great. I ordered the duck which was excellent with wonderful taste and presentation. The busboys dropped the silverware and nearly spilled the wine on me.
    Special Features:
    good for groups
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Interesting menu
    danteum
    Dined on 6/26/2014
    There were some unusual choices on the menu. I enjoyed the chicken liver mousse, which was great. I added a beet salad to round out lunch, and the two dishes worked together well. Very close and convenient to the convention center, with excellent service.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • VHung08VIP
    Dined on 6/24/2014
    The food was better than I was expecting considering it's a hotel restaurant. The staff was very friendly and attentive, which helped a lot. It's close and convenient so I would definitely consider coming back, especially for one-on-ones.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • OpenTable Diner Since 2007
    Dined on 6/9/2014
    Had dinner with friends during dine-about-time. Great selection of cocktails, wine and the food, of course! I had the cauliflower risotto and salmon. Dee-lish! I highly recommend this restaurant.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Wonderful!
    FooDLoveR
    Dined on 6/8/2014
    Myself and 3 girlfriends tried out this restaurant while visiting the area from Seattle. It was also the "dine around town" week. We all took advantage of the promotion. The food and service were both great, all our meals were the best we had i our trip to SFO! The beet salad was outstanding, along with the rest of the meal!! FANTASTIC! A great value with the Promotion as well! will definitely be back the next time I'm in town!
    Special Features:
    fit for foodies, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Food is tastey
    dinealotVIP
    Dined on 6/6/2014
    Haven't been back here since the original restaurant was XYZ. The atmosphere is still nice and the service is friendly and gracious. Was here for "Dine About Town" menu. It was well prepared and nicely presented. The bread is really good, choice of olive, walnut, and sour dough. My only complaint is the house cocktails are $15. Can't imagine how much a regular cocktail would cost. Also, the wine pours are very small.
    Special Features:
    vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Disappointed
    Nicknametooshort
    Dined on 6/2/2014
    This was the wrong place to celebrate an anniversary--so that's on us. The service was OK. The food mediocre to bad. For the price, not worth it. If you want a place to hang out with folks, have a couple of drinks, and then dinner and you're OK with over spending, fine. But in SF there's a million other better places to spend your money.
    Special Features:
    good for groups, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great SOMA lunch spot
    DoloresheightsdinerVIP
    Dined on 6/2/2014
    I went with two friends for lunch yesterday; we used to go regularly but hadn't been in a few months. It was excellent - our server was great, friendly and attentive. The food was delicious including the tuna salad and the flatbread with sausage, potatoes and cheese - yum! Will go back soon!
    Special Features:
    good for groups, great for lunch
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Delicious!
    OpenTable Diner Since 2009VIP
    Dined on 6/1/2014
    Worth the meal here - stop by if you can! Very cute spot. Crisp, clean, refreshing. And we were there on a beautiful sunny day!
    Special Features:
    great for brunch, kid-friendly, fit for foodies, special occasion, great for lunch, scenic view, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • The good $19 hamburger
    OpenTable Diner Since 2014
    Dined on 5/20/2014
    We entertained clients twice at Trace during a conference. We chose Trace because it's across the street from the Mascone center. The lunch menu has limited options, but everyone found something. All the entrees were well prepared with good presentation. The Hamburger was served with an aioli dill sauce that gave it a fresh flavor. The service was quick and professional, as I would expect in San Francisco. We had a little trouble getting a table, but we were making same day reservation during a conference. On the whole, it's a little pricy, but a good business lunch close to the convention center.
    Special Features:
    great for lunch
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Ratings-Only Reviews
    Based on 25 ratings-only reviews submitted since May 20, 2014
    • Overall Rating4.2
    • Food4.2
    • Ambiance4.2
    • Service4.4
    • Noise LevelModerate
  • The following 636 reviews are from the Trace reviews archive.
  • Fantastic service!
    JaneC
    Dined on 5/17/2014
    The food was delicious, but the service really sets Trace apart. The manager, the hostess, our waiter...everyone gave an exceptional level of great, personal service. Really well made cocktails, nice urban atmosphere, and my steak was perfection. We were heading to Metreon for the evening, it was the ideal place to start our party.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • I great place for special occasion
    JEDAB
    Dined on 5/11/2014
    I love Trace for the contemporary interior, for the service and the short menu. I am tired of traditional, classic, old fashion restaurants. Trace is the place to go to a different, new one. I have been there a couple of times, and will go in the future with pleasure. I loved the friendly waiters, and the short menu, which I found easy to choose from. Food is very tasty, and comes in time - no long waiting. Thank you Trace for the wonderful experience.
    Special Features:
    great for brunch, good for groups, romantic, special occasion, great for lunch, late-night find, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Great dining experience
    Anonymous
    Dined on 5/8/2014
    Started with chicken liver pate which was terrifric. Plenty to share and it came with more than enough crostini for the two of us. Beet salad was good but not outstanding. Halibut was light, moist and beautifully presented. Excellent. Shared a chocolate desert which was also excellent. They also make their own bread - three different kinds. Can fill up on the bread alone, it is so good. Will definitely return. Roger, our waiter, was outstanding. Made great recommendations and was a real pro.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Dinner meeting for foodies
    Huss
    Dined on 5/8/2014
    i had a dinner meeting with doctors who appreciate good food. We had an excellent table that was very conducive to conversation. The food - every dish, every course was truly special. i was amazed by the combinations and innovation that went into the menu. The outcome from appetizer to dessert was excellent. Our servers was friendly and efficient and made great recommendations. My favorite dining experience during a week long trip to SF and many high end restaurants.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • perfect
    Dined on 4/27/2014
    Thank you for the excellent service and excellent food. Perfect!
    Special Features:
    Fit For Foodies, Romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Great for breakfast and lunch
    N45STVIP
    Dined on 4/27/2014
    Modern and comfortable, good food, right next to Moscone, always come here when Im in San Fran. Food is simple, fresh and well prepared.
    Special Features:
    great for brunch, great for lunch, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • We'd go back
    ItalianSpouse
    Dined on 4/26/2014
    Great service and really good food. The ambiance is a little cold for me. But otherwise a good choice for dinner.
    Special Features:
    Fit For Foodies, Good for Groups
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Hands down one of the best
    OpenTable Diner Since 2012VIP
    Dined on 4/11/2014
    Hands down one of the best dining experiences I've had. From the moment I walked in I felt taken care of. From the friendly hostess and staff. The food was amazing. Halibut crudo a must. Along with the fried quale. The scallops were cooked perfectly. The waiter was very attentive offering fantastic wine to pair with the good. Thank you for a wonderful experience. I will definitely fine here again
    Special Features:
    special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Juice was amazing, food was okay
    mia1
    Dined on 4/6/2014
    I tried this place for brunch with a friend, since we live in town and it was offered on Gilt City. It was a quiet Sunday and wasn't very crowded, and it was very light and beautiful. The juices we got were incredibly delicious -- I highly recommend the one with parsley and mint. The brunch item was pretty good, but I probably wouldn't go back just for the food. The potatoes were a little undercooked, although the poached egg was really well done, and the seasoning was a little bland. It was a nice hotel brunch if you were in town and didn't want to travel far, but with so many amazing brunch places in SF, it's not someplace I would seek out again.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Hit and Miss
    PAFoodie
    Dined on 4/4/2014
    The food and service were both hit and miss. Some dishes were good. Some were way too salty. The hostess was great and very attentive and friendly. Our server was polite but seemed annoyed the whole time. The ambience was nice.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good experience
    Yummy
    Dined on 4/3/2014
    The menu was inventive, everything was delicious and the portions were large enough to share or for two meals. The waiter was accommodating, making sure to get us out in time for a performance. And it wasn't too noisy for a conversation!
    Special Features:
    fit for foodies, good for groups, vibrant bar scene, neighborhood gem, hot spot, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • The food was great, especially
    OpenTable Diner Since 2013
    Dined on 3/30/2014
    The food was great, especially the starters. The scallops with angel hair was a bit salty -- seemed as though they may not have adjusted for the saltiness in the roe.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Gilt City Brunch
    SuicidekittyVIP
    Dined on 3/29/2014
    Wait staff was very warm and welcoming. Food was good and solid, nothing to write home about. Not sure if I will venture to this place for brunch again as there are so many brunch options in SF. Overall good experience.
    Special Features:
    fit for foodies, great for brunch, kid-friendly, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Fab!
    AndysmateVIP
    Dined on 3/21/2014
    Loved Trace. Very interesting bar scene. Fabulous cocktails. Delicious food. Excellent wait staff. Would go back!
    Special Features:
    fit for foodies, vibrant bar scene, romantic, neighborhood gem, hot spot, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Damien is the man.
    utingme
    Dined on 3/21/2014
    That hanger steak - is the dish. Damien recommended an Oban 14, and they paired perfectly. Had a wonderful dining experience for a business lunch and we all left lunch full and happy.
    Special Features:
    fit for foodies, good for groups, hot spot, great for lunch
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • fun and great food
    yumyumtrace
    Dined on 3/19/2014
    Loved or server. Interacted with us and read our minds when it came to ordering. Knew the menu up and down. Ask of our food was cooked to perfection.
    Special Features:
    fit for foodies, good for groups, vibrant bar scene, notable wine list, hot spot, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great for Power Lunches
    HungryAL123
    Dined on 3/19/2014
    Great place for business lunches...especially if you are attending a trade show/event at the Moscone Center. -Aaron
    Special Features:
    vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Amazing lunch!
    kima
    Dined on 3/12/2014
    I brought a customer to lunch at Trace last week. I didn't know that he was a 'foodie'. The meal was excellent and he was impressed with my choice.
    Special Features:
    fit for foodies, vibrant bar scene, neighborhood gem, great for lunch, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Too noisy for business meal
    Linda
    Dined on 2/27/2014
    The restaurant is too noisy for a business discussion. There is little privacy so not conducive to discussion. Convenient to Moscone.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Meh
    Leopold
    Dined on 2/17/2014
    I had high expectations but Trace didn't really get close to meeting them. The food was good but not 5*, an over exuberant chef "over egging the cake" in this case the strong tangerine on an otherwise wonderfully cooked piece of salmon. The lighting in the venue is far too harsh. The greeter was absent for close to 3m. The service is really good but slightly over intimate and verbose.
    Special Features:
    notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Nice place for a business lunch
    EJL500
    Dined on 2/12/2014
    Food was excellent. Portions were on the small side which is fine with me. I had the salmon and it was outstanding!
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Lovely Fresh Choices
    YumYum
    Dined on 2/8/2014
    Four of us enjoyed dinner here before a performance at YBCA across the street. Each of us loved our choices. Our waiter, Rodney, was perfect. The only downside is the loud music coming in from the nearby bar. I'm sure it is meant to be cool, but unless you choose your table carefully, you will need to shout to have a conversation.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • We had a fun and good night here.
    PatsVIP
    Dined on 2/7/2014
    Good fresh food, beautiful presentation and taste. Service was impeccable and friendly.
    Special Features:
    fit for foodies, good for groups, vibrant bar scene, notable wine list, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic