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The General
The General

The General Details

  • Dining Style: Casual Elegant
  • Website: http://emmgrp.com/restaurants/the-general/
  • Phone: (212) 271-7101
  • Hours of Operation: Dinner: Monday: 6:00pm-10:00pm, Tuesday & Wednesday: 6:00pm - 11:30pm, Thursday - Saturday: 6:00pm-12:30am, Sunday: Closed
  • Payment Options: AMEX, MasterCard, Visa
  • Cuisine: Asian, Chinese, Sushi
  • Executive Chef: Hung Huynh
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Beer, Full Bar, Late Night, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Private Room, Wheelchair Access, Wine
  • Entertainment: Check out our Jazz Room Thursday-Saturday night 7:30PM-12:30AM.
    Make A Reservation at The General Jazz Room
  • Special Events & Promotions: For events please call 212-271-7101

Getting there

  • Cross Street: Corner of Spring & Bowery
  • Public Transit: F or J to Delancey St, 6 to Spring St,
    B or D to Grand St.
  • Parking: No
A word from The General
In early 2013, EMM Group opened their largest Manhattan project to date on the well-worn Lower East Side corner of Bowery and Spring Streets. The 20,000 square-foot property at 199 Bowery houses multiple concepts including The General, a bustling destination restaurant serving up Modern Asian Cuisine in an inspired and imaginative style. Top Chef Season 3 Winner and Executive Chef Hung Huynh has created a menu featuring a wide range of innovative dishes such as the Tuna Tataki BLT, Philly Peppersteak Sweetbuns, Peking Duck and The General's Beef and Broccoli, all marked with creative, culinary twists and turns around traditional eastern flavors to ensure a truly interactive and exciting experience for restaurant patrons. Additional reservations are also available in our Jazz Room, Make A Reservation at The General Jazz Room. Continued
Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerAsian
Diner Reviews
  • "I had a wonderful time here for my birthday. The staff was great and the food was even better!!! I will definitely return. Great job."
    Dined on 8/19/2014
  • "The best Asian Cuisine food I ever tried..I love the boat it has so many different sushi that I never eating before and I love the lobster rolls it was awesome. The drinks was so good I even ask for more even though I was a little buzzed lol...."
    Dined on 8/16/2014
  • "One of the best finds in Manhattan and their sushi is better than nobu the dessert is to die for"
    Dined on 8/15/2014
  • "I really enjoyed this restaurant. The food was creative and tasty, although a little pricey. Very uniique place!"
    Dined on 8/13/2014
  • "This is the 3rd time I've been to The General; however this time by far was the best experience. Our waitress was amazing!! Adriana I believe her name is .. She checked on us throughout our time there was attentive enough without being annoying personal enlighten without being too familiar. The food was exquisite!!! From appetizer to dessert it was so tasty!! Truly one of my favorite places. The ambience and the drinks were remarkable! I couldn't believe how everything was soo perfect! The only drawback is the price! Lol if you have it however it's much better off being spent here!"
    Dined on 8/12/2014
  • "Went to The General as part of Restaurant Week. Was very disappointed to find several items on the Restaurant Week menu only available for an extra charge - anywhere from an additional $10 to an additional $30 per item. Really defeats the point of Restaurant Week! We ordered the scallops and the szechuan chicken for entrees. Scallops were very tasty and cooked perfectly but the portion was miniscule - 4 medium sized scallops! Who would only eat that much in their main meal?? Even as an appetiser it would have been on the small side. Szechuan chicken was the only dish we had that was a reasonable serving size but it was relatively flavourless. Definitely not the spicy szechuan we were expecting. Won't be going back to The General."
    Dined on 8/8/2014
  • "Restaurant Week Dinner First, our waiter, Josh was exceptionally personable & helpful explaining the dishes. We started with Chicken tacos & Hamachi cucumber cups; entrees -Seared Scallops were the better choice, two of the three pieces of Grilled King Oyster Mushrooms were chewy. Desserts of Green Tea Donuts and Sticky Coconut Cake were very satisfying as an ending. The crowd is Twenty Somethings and it is Noisy. They have a Jazz Room downstairs that we intend to try next time."
    Dined on 8/8/2014
  • "Bad service and Disorganized kitchen. Entree came out before the appetizer. After apps were serviced, a second set of apps were brought over to our table and taken back to the kitchen. Waitress took the leftover away to pack and after waiting for a long time, we were told that they were thrown out by mistake. The manager comped us by giving us some chicken and vegetable to take home. Our leftover had been far more expensive items from the menu."
    Dined on 8/8/2014
  • "The food was surprising. The flavors just popped in your mouth. The drinks were great! I would defjnity go back."
    Dined on 8/7/2014
  • "I had a good time at the General. Great ambiance, crowded and playing some great music. Food was very good, we had 5 people and split rolls, hot small plates, fried rice and then two desserts. All the food definitely had "wow factor". Our waitress, who was pretty much never to be found and rude should have recommended the amount of food needed to order. Our table was not able to finish about 1/3 of the plates that we ordered due to over-ordering after we asked her how much she recommended. All of this when The General is fairly pricey."
    Dined on 8/6/2014
  • "A bit pricey, but the food was quite tasty and the scenery was on display. Try the peeking duck, it's delicious and the lobster roll app was something else."
    Dined on 8/6/2014
  • "Great food, great cocktails and very god ambiance. Chicken tacos & the crispy shrimp to die for!!! Hung's fried rice--amazing! All of the sushi rolls are delicious. Have brought friends and family here. A must try. Furthermore we had the NICEST server ever."
    Dined on 8/2/2014
  • "We had the tasting menu and it was delicious. The crispy shrimp, enrobed in a velvety sauce, was addictive - as was the fried rice, which was among the best I've had. The cocktails were original and excellent. The service was ultra-professional and the setting was glamorous. Could be a go-to spot before a show at the Bowery Ballroom or a movie at Landmark Sunshine Cinema."
    Dined on 8/2/2014
  • "One of my favorite time of the year is Restaurant week because of course you get to have an amazing meal for an amazing price. I have been to the General on many occasions, last year for restaurant week which was amazing. The food tasted great the service was great so i was excited to have a ladies night out here. This time not so much the food was not as fresh and my amazing green tea donut which I had been boasting about all day long felt flat in flavor as well as the presentation. Our server just seemed out of it like if us restaurant week folks didn't deserve the Same attention as the people who were there buying from the regular menu. I was really disappointed with my experience at the general, I won't be back for a while."
    Dined on 8/1/2014
  • "Hosts were not friendly or apologetic for seating us 30 min after our reservation. Sushi was not bad however the rest of the food was mediocre. Most likely would not go back"
    Dined on 8/1/2014
  • "The hostesses had attitude. The table service was indifferent and inattentive. It's too bad, because the food was excellent."
    Dined on 8/1/2014
  • "Restaurant week price is not restaurant week price. Too much added cost"
    Dined on 8/1/2014
  • "good food and drinks small portions and rather pricey. best part of dinner was the green tea donuts"
    Dined on 7/30/2014
  • "Small portions , adequate service. Although we were all there on time, we were not seated on time. There was some confusion over the reservation, we made it for 6 and they had it for 6, but they inexplainably had another reservation for 2. Hostess had an attitude when she sat us. Waitress was adequate, not overly friendly. Food was ok, but really small portions. What would have normally been a restaurant week bill ($38 per person) ended up over $70 per person due to us having to order more food. Would probably not go back again"
    Dined on 7/30/2014
  • "When food comes out to quickly ,which it did , it's premade and for the prices they charge it shld be made to order"
    Dined on 7/29/2014
  • "Best Peking duck I have had anywhere - friendly service - crazy live karaoke downstairs on some days - not a place for a romantic tete a tete but fab for friends and groups!!"
    Dined on 7/29/2014
  • "$79 for Peking Duck just about sums this restaurant's treatment of its guests. While tasty, that is way overpriced and no better than a good Peking Duck from Chinatown, at half the price. Portions were so skimpy we had to go for ice cream after. around the block. Save your money and head to Chinatown instead. This is way overpriced for what it is."
    Dined on 7/26/2014
  • "but go early if you don't want loud music and a scene."
    Dined on 7/24/2014
  • "I went during restaurant week and from the poor service we received, I think they were not ready for a packed house. The hostess was overwhelmed and failed to notice a table was open for about 15 minutes. The restaurant week menu selection was pretty good, however about 50% of the menu you needed to add money if you wanted certain selections, which defeats the purpose of restaurant week. The food came out sporadically and in no particular order and took a really long time. The waitress seldom came by to check on the table and when desert time came around, they had run out of 2 of the 3 choices. Although the Green Tea Donut was good, I would have rather had the Chocolate Trifle which I ordered as soon as we were seated."
    Dined on 7/23/2014
  • "The hostess didn't seem like she wanted to work & didn't say anything. No smile, no hello, no thank you, no enjoy etc. Very odd. We got seated and our waitress came to the table right away to explain the menu. We ordered our food within 3min since we sat and our dishes came out quick (we ordered everything from the sushi bar) the rice cake w/tuna is Yum! Dishes are meant to be shared. We didn't see our waitress after we ordered. Waited 15min to get our bill. The server that served us our food was a bit strange, he spoke very low when explaining our food items & was pointing at our food so close as if he was going to touch it. Overall - food was good, but over priced. Much rather spend my $ at Nobu or Morimoto"
    Dined on 7/23/2014
  • "over priced, food wasn't terrible it just wasn't up to the price they were charging. not a well managed outfit here. I cannot see it being a hotspot for long."
    Dined on 7/22/2014
  • "I thought the food was fair. And, we went for Resturant week. But one of the three entree choices had a $29.00 up charge and one of the three appetizers had a $8.00 up charge. The point of rest. week is to encourage people to dine out, to try different restaurants. Put items on the rest. week menu that are included in the price you charge. It should be INCLUSIVE!!! $29.00 up charge on an item on the resturant week tasting menu! That is is insulting."
    Dined on 7/22/2014
  • "Cool place, good food, not so good service. We had a late reservation, 10:30pm. You would imagine in a place like NYC that late(r) reservations are common, however we didn't exactly receive a warm welcome. By the time we were seated, it took about 30 minutes before our server came and asked for our drink order. Apparently, another server had been assigned to us but refused to serve such a late arrival."
    Dined on 7/19/2014
  • "I thought the restaurant environment, the staff, and the food was really great. The only drawback is that the food is definitely pricey."
    Dined on 7/19/2014
  • "Amazing food. Drinks were fantastic. Great service. Nice ambiance. Highly recommended."
    Dined on 7/17/2014
  • "We took our friends from Australia here for a great night out in NYC. Our waiter, Joshua, was awesome! Great food, atmosphere and service!"
    Dined on 7/16/2014
  • "Food was good, Good looking crowd, mostly young, too noisy, Gets crowded after 8 pm"
    Dined on 7/12/2014
  • "I came to The General for my birthday party with a small group of friends. The hostess was really friendly and seated us immediately. The food was delicious- the waiter was attentive (eventhough he was swamped). I had the best time and would definitely go back again."
    Dined on 7/9/2014
  • "I've been to The General a few times now and I can at the very least say I've never had a bad experience. Even if they are not up to par on a certain aspect such as food or drink, they tend to make up for it with the scene and overall ambiance. It's hard not to have a good time here and is a great spot for groups. The lobster tempura roll and mercy roll were great to share as well as the Chinese chicken tacos and fried rice. The bourbon-miso Chilean sea bass I believe is one of the best in the city. Drinks lacked the "potency" given the price but seems pretty consistent with some of the more "sceney" restaurants with big name chefs."
    Dined on 7/8/2014
  • "The food was exceptional! The thai chicken balls are made with perfection and the sushi is very tasty and creatively put together. I had my birthday there on a thursday night at 9:45pm. The restaurant front was not packed at all, the inside part with the tables for larger groups was more lively. The only issue we had was that the service was slow and our waitress was stressed dealing with a large group, and wasn't particularly energetic and provide happy service. I will definitely go back for the food."
    Dined on 6/26/2014
  • "Went with a couple friends on a Thursday night. Changed my booking a few times and they were very accommodating. The food was incredible, great to share with a group or choose individual dishes. Mongolian Robata skewers were delicious! A tasty cocktail list, very reasonable pricing and all round great experience - can't wait to go back!"
    Dined on 6/26/2014
  • "overall, the food is great. the issue i have with this restaurant is that people always feel rushed. waiters/staff hover over your progress and quickly remove plates. secondly, the waiters are ALWAYS helpful except for the one we had this time around. even when we mentioned that the coconut ice-cream desert was runny (not like the last time), it was all very blasé. anyhow, i would go back but i wasn't happy at all. sorry."
    Dined on 6/26/2014
  • "For an expensive place, they just don't make the grade. They served pre prepared sushi rolls that were dry and bland. Portions were small - a tiny portion of seaweed salad, for instance, for real money. I would not go back. Service was spotty. Everybody was nice and pleasant but not well managed. The fried rice was very good."
    Dined on 6/24/2014
  • "Everything I ate was amazing. The ribs, fried rice, lettuce wraps, and general roll are incredible. Wonderful find! Excellent for large groups. Vibrant, exciting scene."
    Dined on 6/21/2014
  • "I chose The General for my boyfriend's birthday dinner considering he loves Top Chef and Asian cuisine. I had the UD Perks voucher, which included two cocktails and five courses. Upon arriving, we told the waitress, who hadn't seen it before, and were asked for the print out. I didn't have that so they kindly printed it for me. However, we were never offered cocktails (I later asked for the menu) and at the end of our meal, was presented with a bill for them. I didn't argue because I didn't want to be embarrassing. The sushi roll was excellent and the dessert we ordered in addition was also great, but we found the rest of the meal to be unremarkable. Wouldn't go back."
    Dined on 6/21/2014