The General
The General

The General

  • Dining Style: Casual Elegant
  • Website: http://emmgrp.com/restaurants/the-general/
  • Phone: 2122717101x
  • Hours of Operation:
    Dinner: Monday: 6:00pm-10:00pm, Tuesday & Wednesday: 6:00pm - 11:30pm, Thursday - Saturday: 6:00pm-12:30am, Sunday: Closed
  • Payment Options: AMEX,MasterCard,Visa
  • Cuisine: Sushi, Asian, Chinese
  • Executive Chef: Hung Huynh
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Beer, Full Bar, Late Night, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Private Room, Wheelchair Access, Wine
  • Entertainment: Check out our Jazz Room Thursday-Saturday night 7:30PM-12:30AM.
    Make A Reservation at The General Jazz Room
  • Special Events: For events please call 212-271-7101

Getting there

  • Cross Street: Corner of Spring & Bowery
  • Public Transit: F or J to Delancey St, 6 to Spring St,
    B or D to Grand St.
  • Parking: No
A word from The General
In early 2013, EMM Group opened their largest Manhattan project to date on the well-worn Lower East Side corner of Bowery and Spring Streets. The 20,000 square-foot property at 199 Bowery houses multiple concepts including The General, a bustling destination restaurant serving up Modern Asian Cuisine in an inspired and imaginative style. Top Chef Season 3 Winner and Executive Chef Hung Huynh has created a menu featuring a wide range of innovative dishes such as the Tuna Tataki BLT, Philly Peppersteak Sweetbuns, Peking Duck and The General's Beef and Broccoli, all marked with creative, culinary twists and turns around traditional eastern flavors to ensure a truly interactive and exciting experience for restaurant patrons. Additional reservations are also available in our Jazz Room, Make A Reservation at The General Jazz Room.
Continued
Foodspotting photos
See all photos
Awards voted by OpenTable diners
  • Diners' Choice WinnerAsian
The General reviews from OpenTable diners
160 reviews since May 24, 2014
Overall Rating3.8
  • Food4
    Service3.7
  • Ambiance3.9
    Noise LevelEnergetic
79% of reviewers would recommend this restaurant to a friend.
good for groups (95)hot spot (89)vibrant bar scene (72)fit for foodies (63)special occasion (54)neighborhood gem (41)late-night find (37)great for outdoor dining (27)romantic (17)notable wine list (9)great for brunch (9)great for lunch (4)kid-friendly (3)scenic view (2)Show More
  • Very Underwhelmed
    AllieVIP
    Dined on 9/19/2014
    The restaurant decor is really fun and I've heard great things, but our party of 4 was very underwhelmed by the quality of the food and the service. When we ordered sides to share they usually came with 5 pieces which meant that we each would have 1 and someone else would get the 5th piece, but before we had time to grab the 5th piece the wait staff would take the plate away. In what world is that ok? The food was VERY average - nothing blew us away. I get better sushi at my neighborhood sushi spot and I get better lamb skewers at Trader Joe's. This is a poor man's Buddakan - although their priced similary.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Bad experience. Won't be back
    TribecaMikeVIP
    Dined on 9/13/2014
    I had to wait an hour for a table despite having a reputation. Then they ran out of crispy rice cakes which was one of the main reasons for going there. They forgot to serve an item we ordered. Then our enrtees took more than one hour to arrive. The manager said our order was lost in the kitchen so he gave us free fried rice. Are you kidding me? We already ordered fried rice as a side and now we have two of the same side dish. Then the table next to us was 4 drunk girls who kept screaming at the top of their lungs and no one from the staff asked them to keep it down, they were upsetting many other tables in addition to ours. I never write reviews but this was such a bad experience that I feel compelled to warn others.
    Special Features:
    vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great food but....
    Diner7VIP
    Dined on 9/13/2014
    The General serves interesting and delicious food that can be best described as Asian tapas.. The decor is odd, the front room has an industrial shabby chic vibe that's interesting. But the back dining room comes across as shabby old Chinese restaurant. Tables are close together, too Food- fried rice is is terrific, as are the spicy chicken tacos.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Very disappointed
    Yummy7VIP
    Dined on 9/13/2014
    I was excited to dine here, until the food came. It was takeout Chinese food at best. We ordered everything at once and our wait or promised it would be spaced out perfectly. It all came at the same time on our tiny table. It wasn't hot or tasty. I was truly disappointed with the food and the service... Would never go back or recommend it!
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Average at Best
    prapid
    Dined on 9/13/2014
    I was really looking forward to The General. The food was OK. There wasn't anything I had that wow'd me. Prices were very high for what you get portion wise. I would have rather gone to Chinatown for a third of the cost and the food would have been better. Very disappointed!
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • a fun night
    Gormay13VIP
    Dined on 9/12/2014
    If I didn't have the groupon discount it would have been too expensive. Get the general roll and crispy rice cakes.
    Special Features:
    fit for foodies, good for groups, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Outstanding sushi
    OpenTable Diner Since 2011
    Dined on 9/6/2014
    We had three different rolls; The General, Mercy, & Crisp. They were all fantastic! We also had the Chinese Chicken Tacos which were tiny but also very very good. Our server was very friendly. Only complaint was the noise and the tables were so tight that the couple next to us were really loud & annoying but what can ya do. I would def go back.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great waiters/ rude hostess
    Luv2dine
    Dined on 9/5/2014
    I would give this restaurant a five star rating but my first encounter was walking in and being greeted by the hostess. The restaurant was pretty empty and she asked if my full party was here. I said no, the last person is on her way, but asked if can we please sit down. She said no you will have to wait. So I again said politely, my sister is feeling faint and needs sit down, I noticed the restaurant is empty, can we please sit so she can eat something. She then responded with a nasty tone... I don't need to hear it, I just asked you if your party was here, that's it, it's done and she waved me off. Luckily the waiter was awesome...warm, welcoming, informative.
    Special Features:
    fit for foodies, good for groups, hot spot, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Nice Place!
    LoulouVIP
    Dined on 9/4/2014
    Nice place to be. I went to Catch two days before going to General and I think they are similar, but Catch has more personality! The roll General is amazing.
    Special Features:
    neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Best sushi I've ever had
    OpenTable Diner Since 2011VIP
    Dined on 8/30/2014
    I picked this as a random choice from the area list and am soooo glad I did.....best tuna and lobster roll EVER and another guest had the best filet ever, really really recommend this place for fantastic food at a reasonable price with friendly service
    Special Features:
    fit for foodies, good for groups, late-night find, neighborhood gem, notable wine list, romantic, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Quantities of Odds
    SatiatedWulf
    Dined on 8/30/2014
    My wife and I had an excellent time at The General. Being avid viewers of Top Chef, we were thrilled with the chance to sample a menu by Chef Hung Huynh. The ambiance was delightful with unique decoration, tables, and bar design. Though the restaurant was quite full, we had no issues having an intimate dinner. The food and specialty cocktails were irresistible. Our only criticism was how come all of the portions came out in odd numbers? For example, the mouth watering Voodoo sushi roll was presented to us in five pieces. All of the dishes that we ordered were like this, having either 3 or 5 pieces. It would have been nice for our server to alert us of this trait before ordering. Or perhaps the ability to adjust the order to fit our party.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • So-so
    FoodMaven
    Dined on 8/29/2014
    The food was very average. I expected more so was disappointed.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great place for girls night!
    JessVIP
    Dined on 8/28/2014
    I love coming here and sharing the different small plates while I catch up with my friends. The service is amazing, sushi is fresh and the cocktails are great. The chicken tacos and tuna tataki lettuce cups are a hit!
    Special Features:
    fit for foodies, good for groups, great for outdoor dining, hot spot, neighborhood gem, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Fabulous Food
    pandadocVIP
    Dined on 8/27/2014
    I have been here several times now, this last time I met the chef owner and Top Chef Season 3 winner Hung Huynh who was the perfect host - from our chance meeting at the entrance (he held the door open) to the special little touches to our meal. I have to say he makes the best fried rice I have ever had and closest to my mother's - every other "Chinese" restaurant makes their own versions but none ever are as authentic as his. With great attention to detail, flavor building and layering - but staying true to his Southeast Asian roots; I found every dish - sushi rolls, Robata, Sea bass to be perfection and it is easy to see why he is "Top Chef". I never take time out to write reviews - but this place deserved special attention. Bravo.
    Special Features:
    fit for foodies, good for groups, great for brunch, great for lunch, great for outdoor dining, hot spot, kid-friendly, neighborhood gem, notable wine list, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Poor Service
    OpenTable Diner Since 2013
    Dined on 8/26/2014
    Waitress spilt soy sauce on my pants and then claimed she didn't do it. Later she comes back to apologize and says don't worry it will come out. Not impressed and this incident means we will not go back! Service is as important as the food.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great Time
    MattVIP
    Dined on 8/23/2014
    Had an absolutely great time! The service really made our visit, though. Our waitress was absolutely lovely. We never felt rushed or pressured, and she was funny to boot!
    Special Features:
    fit for foodies, romantic, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great food, Great service!
    OpenTable Diner Since 2014
    Dined on 8/22/2014
    I took my boyfriend and his friend here for his birthday and this was our first time coming here. It was such a great experience! We scored a coupon from Travel Zoo and spent only $69 for $115 worth of food and drinks. When I come back, I'm definitely ordering the duck buns and green tea doughnuts again! Service was amazing, the waitress was very attentive to any questions and the wait staff always kept our water (and alcoholic beverages) full and table clean.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion, neighborhood gem, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Best Birthday Dinner EVER
    OpenTable Diner Since 2008
    Dined on 8/19/2014
    I had a wonderful time here for my birthday. The staff was great and the food was even better!!! I will definitely return. Great job.
    Special Features:
    kid-friendly, good for groups, special occasion, late-night find, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • The food was very good
    butterfly2118
    Dined on 8/16/2014
    The best Asian Cuisine food I ever tried..I love the boat it has so many different sushi that I never eating before and I love the lobster rolls it was awesome. The drinks was so good I even ask for more even though I was a little buzzed lol....
    Special Features:
    great for brunch, good for groups, great for outdoor dining, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • the general
    joey
    Dined on 8/15/2014
    One of the best finds in Manhattan and their sushi is better than nobu the dessert is to die for
    Special Features:
    fit for foodies, good for groups, great for outdoor dining, romantic, special occasion, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Rose624VIP
    Dined on 8/13/2014
    I really enjoyed this restaurant. The food was creative and tasty, although a little pricey. Very uniique place!
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Blown away... In a great way!
    NeeceD77VIP
    Dined on 8/12/2014
    This is the 3rd time I've been to The General; however this time by far was the best experience. Our waitress was amazing!! Adriana I believe her name is .. She checked on us throughout our time there was attentive enough without being annoying personal enlighten without being too familiar. The food was exquisite!!! From appetizer to dessert it was so tasty!! Truly one of my favorite places. The ambience and the drinks were remarkable! I couldn't believe how everything was soo perfect! The only drawback is the price! Lol if you have it however it's much better off being spent here!
    Special Features:
    fit for foodies, good for groups, special occasion, late-night find, neighborhood gem, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Small portions and overpriced
    Gideon
    Dined on 8/8/2014
    Went to The General as part of Restaurant Week. Was very disappointed to find several items on the Restaurant Week menu only available for an extra charge - anywhere from an additional $10 to an additional $30 per item. Really defeats the point of Restaurant Week! We ordered the scallops and the szechuan chicken for entrees. Scallops were very tasty and cooked perfectly but the portion was miniscule - 4 medium sized scallops! Who would only eat that much in their main meal?? Even as an appetiser it would have been on the small side. Szechuan chicken was the only dish we had that was a reasonable serving size but it was relatively flavourless. Definitely not the spicy szechuan we were expecting. Won't be going back to The General.
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Surprisingly Good Food
    JannVIP
    Dined on 8/8/2014
    Restaurant Week Dinner First, our waiter, Josh was exceptionally personable & helpful explaining the dishes. We started with Chicken tacos & Hamachi cucumber cups; entrees -Seared Scallops were the better choice, two of the three pieces of Grilled King Oyster Mushrooms were chewy. Desserts of Green Tea Donuts and Sticky Coconut Cake were very satisfying as an ending. The crowd is Twenty Somethings and it is Noisy. They have a Jazz Room downstairs that we intend to try next time.
    Special Features:
    hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good food, bad service
    AnnaggVIP
    Dined on 8/8/2014
    Bad service and Disorganized kitchen. Entree came out before the appetizer. After apps were serviced, a second set of apps were brought over to our table and taken back to the kitchen. Waitress took the leftover away to pack and after waiting for a long time, we were told that they were thrown out by mistake. The manager comped us by giving us some chicken and vegetable to take home. Our leftover had been far more expensive items from the menu.
    Special Features:
    great for brunch, good for groups, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great Gem in the Rough
    Crystal4T
    Dined on 8/7/2014
    The food was surprising. The flavors just popped in your mouth. The drinks were great! I would defjnity go back.
    Special Features:
    fit for foodies, good for groups
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Good time, probably won't go back
    PBunting
    Dined on 8/6/2014
    I had a good time at the General. Great ambiance, crowded and playing some great music. Food was very good, we had 5 people and split rolls, hot small plates, fried rice and then two desserts. All the food definitely had "wow factor". Our waitress, who was pretty much never to be found and rude should have recommended the amount of food needed to order. Our table was not able to finish about 1/3 of the plates that we ordered due to over-ordering after we asked her how much she recommended. All of this when The General is fairly pricey.
    Special Features:
    special occasion, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Hot Scene
    luvedIt
    Dined on 8/6/2014
    A bit pricey, but the food was quite tasty and the scenery was on display. Try the peeking duck, it's delicious and the lobster roll app was something else.
    Special Features:
    good for groups, late-night find, scenic view
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Fabulous Asian inspired food in NYC
    msbnyVIP
    Dined on 8/2/2014
    Great food, great cocktails and very god ambiance. Chicken tacos & the crispy shrimp to die for!!! Hung's fried rice--amazing! All of the sushi rolls are delicious. Have brought friends and family here. A must try. Furthermore we had the NICEST server ever.
    Special Features:
    fit for foodies, good for groups, special occasion, neighborhood gem, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Taster's Delight
    Murgatroyd
    Dined on 8/2/2014
    We had the tasting menu and it was delicious. The crispy shrimp, enrobed in a velvety sauce, was addictive - as was the fried rice, which was among the best I've had. The cocktails were original and excellent. The service was ultra-professional and the setting was glamorous. Could be a go-to spot before a show at the Bowery Ballroom or a movie at Landmark Sunshine Cinema.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • started it out excited..
    Franchi
    Dined on 8/1/2014
    One of my favorite time of the year is Restaurant week because of course you get to have an amazing meal for an amazing price. I have been to the General on many occasions, last year for restaurant week which was amazing. The food tasted great the service was great so i was excited to have a ladies night out here. This time not so much the food was not as fresh and my amazing green tea donut which I had been boasting about all day long felt flat in flavor as well as the presentation. Our server just seemed out of it like if us restaurant week folks didn't deserve the Same attention as the people who were there buying from the regular menu. I was really disappointed with my experience at the general, I won't be back for a while.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Danee
    Dined on 8/1/2014
    Hosts were not friendly or apologetic for seating us 30 min after our reservation. Sushi was not bad however the rest of the food was mediocre. Most likely would not go back
    Special Features:
    hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • OpenTable Diner Since 2011
    Dined on 8/1/2014
    The hostesses had attitude. The table service was indifferent and inattentive. It's too bad, because the food was excellent.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • OpenTable Diner Since 2006
    Dined on 8/1/2014
    Restaurant week price is not restaurant week price. Too much added cost
    Special Features:
    great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • the general was ok
    seabiscuit
    Dined on 7/30/2014
    good food and drinks small portions and rather pricey. best part of dinner was the green tea donuts
    Special Features:
    hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • mmmm
    Dined on 7/30/2014
    Small portions , adequate service. Although we were all there on time, we were not seated on time. There was some confusion over the reservation, we made it for 6 and they had it for 6, but they inexplainably had another reservation for 2. Hostess had an attitude when she sat us. Waitress was adequate, not overly friendly. Food was ok, but really small portions. What would have normally been a restaurant week bill ($38 per person) ended up over $70 per person due to us having to order more food. Would probably not go back again
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Would think twice before recommend
    Mambo1
    Dined on 7/29/2014
    When food comes out to quickly ,which it did , it's premade and for the prices they charge it shld be made to order
    Special Features:
    good for groups
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • DUCK!!
    KiwMax
    Dined on 7/29/2014
    Best Peking duck I have had anywhere - friendly service - crazy live karaoke downstairs on some days - not a place for a romantic tete a tete but fab for friends and groups!!
    Special Features:
    good for groups, great for outdoor dining, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Overpriced Chinese
    GourmetmomVIP
    Dined on 7/26/2014
    $79 for Peking Duck just about sums this restaurant's treatment of its guests. While tasty, that is way overpriced and no better than a good Peking Duck from Chinatown, at half the price. Portions were so skimpy we had to go for ice cream after. around the block. Save your money and head to Chinatown instead. This is way overpriced for what it is.
    Special Features:
    great for outdoor dining, late-night find, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Tasting Menu Fun
    greenVIP
    Dined on 7/24/2014
    but go early if you don't want loud music and a scene.
    Special Features:
    hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic