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The General
The General

The General Details

  • Dining Style: Casual Elegant
  • Website: http://emmgrp.com/restaurants/the-general/
  • Email: GENYCInfo@emmgrp.com
  • Phone: (212) 271-7101
  • Hours of Operation: Dinner: Monday: 5:30pm-10:00pm, Tuesday & Wednesday: 5:30pm - 11:30pm, Thursday - Saturday: 5:30pm-12:30am, Sunday: Closed
  • Payment Options: AMEX, MasterCard, Visa
  • Cuisine: Asian, Chinese, Sushi
  • Executive Chef: Hung Huynh
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Beer, Full Bar, Late Night, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Private Room, Wheelchair Access, Wine
  • Entertainment: Check out our Jazz Room Thursday-Saturday night 7:30PM-12:30AM.
    Make A Reservation at The General Jazz Room
  • Special Events & Promotions: For events please call 212-271-7101

Getting there

  • Cross Street: Corner of Spring & Bowery
  • Public Transit: F or J to Delancey St, 6 to Spring St,
    B or D to Grand St.
  • Parking: No
A word from The General
In early 2013, EMM Group opened their largest Manhattan project to date on the well-worn Lower East Side corner of Bowery and Spring Streets. The 20,000 square-foot property at 199 Bowery houses multiple concepts including The General, a bustling destination restaurant serving up Modern Asian Cuisine in an inspired and imaginative style. Top Chef Season 3 Winner and Executive Chef Hung Huynh has created a menu featuring a wide range of innovative dishes such as the Tuna Tataki BLT, Philly Peppersteak Sweetbuns, Peking Duck and The General's Beef and Broccoli, all marked with creative, culinary twists and turns around traditional eastern flavors to ensure a truly interactive and exciting experience for restaurant patrons. Additional reservations are also available in our Jazz Room, Make A Reservation at The General Jazz Room. Continued
Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerAsian
  • Diners' Choice WinnerHot Spot
Diner Reviews
  • "After our dinner, my partner declared this his favorite restaurant - and we eat out 3 times weekly, so that's the top of a heap of very many restaurants! The food is creative and absolutely delicious. An excellent combination of Asian with additional accents - jalapeno salt in sushi rolls! The dipping sauces were amazing, hats off to the chef - and to the wait staff who were very helpful. Loved the street view onto the Bowery."
    Dined on 4/11/2014
  • "Overall I was unimpressed with this restaurant, though it was Restaurant Week so perhaps that's why. I hear the club downstairs is pretty good but skip the restaurant......food wasn't that great, and the drinks were small for the cost. I was really hoping for more out of this place!"
    Dined on 3/5/2014
  • "This was our first time at The General. The food was scrumptious! We had the chicken tacos...get them. The General sushi roll and the Voo Doo...both delicious. We had the Lobster Tempura roll...yummy! The Lo Mein with sausage was really good. The best was the Peking Duck...incredible! The chocolate trifle and coconut cake desserts were superb. Our waiter was so great. Super helpful with menu ideas and a great personality. They have awesome cocktails as well. The GI was tasty. We will definitely go back."
    Dined on 4/5/2014
  • "The tables are crammed on top of each other, to the point that the waiter is pouring water over the heads of the people sitting next to you, & lets mention that he can't even squeeze in between table to take your order.. I asked for a seat change but they couldn't accompany me & my wife so we actually got up & left!! Also they took 2 or 3 of the better things off the menu so I definetly won't be going back"
    Dined on 4/5/2014
  • "Attracted by the hip über cool interior, we really enjoyed our meal for two. I'm a musician, so I appreciate a loud environment but we couldn't hear each other over the music. The three female hosts that night were more interested in looking cute and huddling around the computer than actually doing anything to welcome the guests, it seemed. Our server however was helpful and attentive. The food was delicious; we had the chicken meatballs and duck."
    Dined on 4/4/2014
  • "Loved our time at The General, the waitresses were super nice, made reccomendations on which dishes to buy. The food came out fairly quickly, we seemed to get a lot of attention from the staff which was nice. Great ambiance as well..we went on a Thursday night and it was crowded but overall I would def reccommend this place!!"
    Dined on 3/27/2014
  • "A great downtown spot with amazing food. We went on a Wednesday night and it was pretty crowded - lots of work groups. But the atmosphere was cool (although Catch I think is better) and service was wonderful. Will definitely return!"
    Dined on 3/26/2014
  • "Fantastic!!!! Great food great service great buzz great music. GREAT!!!!!"
    Dined on 3/22/2014
  • "when we got there at 6:45 on a thursday night it was a bit crowded. when we left at 9 pm it was jam packed. the food is good and fun, def a bit pricey. i liked the ambience of catch better- their other restaurant in the meat packing. i felt like the general was a lot of groups on business accounts."
    Dined on 3/20/2014
  • "We tried multiple items on the menu and everything was delicious. We made a reservation and it took the host about 45 minutes to seat us, but the staff constantly checked in and made our wait worthwhile. Our server as the true epitome of a server. He made sound suggestions, checked in at the right time and he knew his menu to a T. We will absolutely come back again."
    Dined on 3/21/2014
  • "We went in The General last Restaurant week and I can say that the food was awesome and the service was good. The only challenge was their table is too low for me and I'm kinda having a hard time trying to talk to my dinner companions as the noise level was too loud."
    Dined on 2/20/2014
  • "The food was delicious, and the service was very good. The only challenge was trying to talk to your dinner companions as the noise level was too loud."
    Dined on 3/7/2014
  • "I have been trying to dine at The General many times but was never lucky to score a table. So I was especially excited to eat there -but also sceptical: did it really deserve the hype or was it just another of those NYC "hot spots". And I was not disappointed: great vibe, delicious food, outstanding service. I will be back!"
    Dined on 3/12/2014
  • "I understand Saturdays are busy. I can tolerate waiting a half hour or so for my table. It was my friends birthday and we had plans for after dinner. Out reservation was at 9:30 (for three people) and they didn't sit us until 11:15. Although we were offered a round of drinks, it totally killed the entire dining experience. Our server was great and the food was good. But the wait alone would make me never want to come back."
    Dined on 3/8/2014
  • "Amazing amazing amazing! Seriously one of the best meals I have ever had. And I'm a huge critic so that means something coming from me. Cannot wait to go back."
    Dined on 3/7/2014
  • "The food at this restaurant was lacking. The portions are miniscule. The dessert however was delicious and made this restaurant worth the trip."
    Dined on 3/7/2014
  • "This was my second time at the general. My boyfriend and I had an awesome anniversary meal here. Fun scene, very lively on a Friday night."
    Dined on 3/7/2014
  • "The place is pretty hip, most people were pretty young, 25-35. The servers were proper and friendly but did not spend a lot of time visiting the table, my guess is that they were busy with too many tables or busy because of few servers. The food was average, we had the spicy tuna with jalapeno sauce, the tuna was not spicy and lacked flavor, the chicken tacos were the best, the pepper steak robatta was bland. For main, the lemon grass shrimp were too spicy, the wok seared salmon was bland and the spicy schezuan chicken was ok. The best were the desserts, the green tea donut was delicious, and the sorbet terrine too. We had a pretty good Toro red wine."
    Dined on 3/3/2014
  • "Been wanting to come here for awhile, perfect opportunity to get a group together for restaurant week. Food was great overall. The chicken tacos app is out of this world. The rest of their normal menu looked very good as well and with average NYC prices. Would definitely come back."
    Dined on 2/26/2014
  • "Wow.....that about sums up the night......the service was excellent....the food just right and plenty of it. We were early diners....and the noise level did rise as more people showed....but never was the level to high to enjoy.....my hats off to the staff and the chef for a most memorable evening."
    Dined on 3/1/2014
  • "We had a large group. Our waiter was knowledgeable of the menu items and was able to recommend options for a friend that was vegetarian. The music was loud, but good. At times it was hard to hear one another, but we just leaned in. The food is yummy, but not enough to share. We had a group of 8 and some of the tapas portions only came in three. The Assistant GM was courteous. A friend at the table knew him from another restaurant they worked at. He made sure everything was great at our table. It was a wonderful night to celebrate my mom's 65th birthday."
    Dined on 2/26/2014
  • "Food and ambiance were great! Fun music playing the background with a hip, lively vibe. Convenient for dinner before shows at Bowery Ballroom."
    Dined on 2/25/2014
  • "I have to say I was unimpressed with the restaurant, despite all that I had heard about it. I have a lot of respect for the EEM group and know this is a well known "hot spot" but my experience certainly did not prove it. The service was pretty terrible and our waitress hardly paid attention to us. I was with a group of 5 girls during Restaurant Week and you could tell the staff was NOT pleased we wanted to order from the RW menu as she rolled her eyes when I requested it. The food was decent but not standoutish nor worth the price. The cocktails were the only positive."
    Dined on 2/25/2014
  • "Food came out a little too quickly, but everything was delicious!!!"
    Dined on 2/21/2014
  • "This restaurant is excellent. I would highly recommend it to everyone I know. I love the chinese chicken tacos."
    Dined on 2/21/2014
  • "The General is a nice spot to bring a friend from out-of-town; it's a happening scene. They offer an abundance of good food options, nice decor and had a vibrant scene overall. The General provides fresh ingredients that are prepared beautifully. It can get a little loud in the back dining area but not too crazy. I would recommend it for the food; you won't be disappointed."
    Dined on 2/19/2014
  • "Loved the GI cocktail! I would go again just to get that. The food and cocktails are good but overall it is a little pricey."
    Dined on 2/19/2014
  • "Service was horrible, place is loud, and the food was average at best. Place tries too hard to make the food fancy rather than taste good. I would avoid this place at all costs. We had a reservation for two people that was booked weeks in advance. Dissapointingly we were sat at a tiny table that was wedged in between two other tables. The waiter serving the table next to us kept bumping into me and reaching over me to get food to the other table. The waiter we had rushed us, and made it clear he was trying to turn the table over. He kept pushing us to put our whole order in so the food would come faster. Overall this was an absolutely horrible experience and I will do my best to make sure nobody I know ever sets foot in this place again."
    Dined on 2/14/2014
  • "OMG - can't even begin to describe our experience in this restaurant! Awesome food, fantastic service, amazing drinks, cool interior, vibrant jazz bar downstairs - the place HAD IT ALL! Will come back again and again!"
    Dined on 2/15/2014
  • "Good restaurant but the appetizers were better than the entrees. The chicken and scallops were a bit dry for main dishes at their price points. The starters were incredible and the drinks were memorable too. Good for groups that plan on sharing many different starters and having a few drinks"
    Dined on 2/14/2014
  • "The General is a great spot with a good vible. I thought the menu had great variety and overall the quality of the food was really good. I would highly recommend the chicken tacos and the Chilean Sea bass. Unfortunately we did not go on a night the Jazz room was open so I would check the calendar online prior to going if you are interested in some entertainment."
    Dined on 2/16/2014
  • "My valentine and I had an amazing night here! Would highly recommend. However service could be better."
    Dined on 2/14/2014
  • "the food was definitely not top chef caliber, and more akin to your neighborhood Chinese place- good but nothing special. we tried the famous chicken tacos (tasty, but then it's fried taco) and the fried rice- both were good but once again pretty monotonous in flavor. The others were pretty much misses (the short ribs.. scallops... the desserts...). BUT I'd still go back, because: the ambience is pretty nice, and it's spacious (important for claustrophobic me). I can picture this as an especially good spot for groups. And I want to go check out the Jazz room- looked pretty cozy down there."
    Dined on 2/7/2014
  • "This was my third time at The General and it never disappoints. Everything on the menu will blow your mind. Executive Chef Hung (of Top Chef fame) has done such an incredible job here. Equally good for a date or a team work dinner. Highly recommended."
    Dined on 1/28/2014
  • "Been here a couple times with friends and have always had a good time. The hot apps and sushi are all wins but I particularly like the General - which they burnish with a blow torch at your table - and the Pow. I'm not a huge cocktail person but their list is great - especially the Lady with a Dagger."
    Dined on 1/16/2014
  • "Food was pretty good - we got 2 sushi rolls the General and the Pow roll. Both were very good. We also ordered the chicken tacos which were my friends favorite but probably not my favorite. We also ordered a side of the sausage lo mein - it was alright. We had an order of the Hamachi with Artichoke - I thought this was very good. We also ordered the Spare ribs and they were very simple but the meat was very good. Overall I thought that place was OK but not the hotspot that I was expecting."
    Dined on 1/11/2014
  • "The food was good, but NOT fantastic. Weight staff was amazing. Small plates were VERY small"
    Dined on 1/11/2014
  • "took my wife there for her bday...everything was great but the portions are way to small .....for family style u cant have 3 tacos as small as ur thumb...it really would cost them tiny to increase the portion size...its almost awkward how small the portions are...but food quality is fantastic..."
    Dined on 1/11/2014
  • "Im sorry to say that I choosed this restaurant based on the meny and pictures from their own website and forgot to look at rewievs. It is very expensive, and really smaill plates. That is not the problem though. The food is NOT good. You can have much better sushi at any sushiplace in a mall. Nice service, I guess they did what they could to make this place better. We went on a monday night but I still didnt expect the place to be empty..."
    Dined on 1/6/2014
  • "This was my second time dinning at The General and this time it was superb. Our waiter was fabulous and really made our experience wonderful. Everything we ate was excellent."
    Dined on 12/3/2013