Lure New York

Name: Lure New York
Address: 142 Mercer, New York, NY, United States, 10012
Telephone: (212) 431-7676
Price range: $31 to $50
Rating: 4.7

4.7 (3595)

$31 to $50

Seafood

142 Mercer, New York, NY 10012

Make a reservation

2 people

Jul 27, 2025

7:00 PM

Booked 20 times today

About this restaurant

Lively
Good for special occasions
Hot spot

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

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What 3,595 people are saying

Lure New York reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.7Service
4.6Ambience
4.4Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Lure New York offers a vibrant nautical-themed dining experience. Guests enjoy "consistently delicious" food, especially the Shrimp Tempura, and "masterfully crafted" cocktails. The "inviting atmosphere" and "friendly, attentive staff" enhance each visit, making it a "favorite spot in NYC." Despite occasional noise and crowding, it remains a delightful choice for both regulars and newcomers.

3,595 Reviews

M
MARILYN VIP
New York City172 reviews
5.0
Dined 5 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
Went for Restaurant Week. We were a group of 5 women. Decided to eat off regular menu. Had appetizers of crispy rice and Edamame. Some of us had rolls. Others had salad. Would not recommend the lobster salad. Not enough lobster and too many greens. The rolls were delicious
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R
Ralph VIP
New York City703 reviews
5.0
Dined 5 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Great food and extra friendly service. Lively atmosphere.
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T
Tsee
New York City3 reviews
5.0
Dined 6 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Get there before Prada upstairs takes over their space. The standout dishes from the Restaurant Week menu are: summer salad, salmon, and chocolate cake. If you have a birthday, it's worth the self consciousness to get the delicious cake. Service is very attentive.
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a
adam VIP
Greater Boston29 reviews
3.0
Dined on July 11, 2025
1. Overall 3
2. Food 4
3. Service 3
4. Ambience 4
Sorry but not sure who can afford to go here anymore. The food is good. The service is good. The ambience of the yacht is great. But when I got the check I looked around and couldn't believe anyone could go here that often. Yes for a special occasion - but there are other places that are less expensive. I feel bad because I know costs are high, but the bill just got to me
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L
Laurie
New York City9 reviews
5.0
Dined on June 25, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
I’ve been a loyal customer of The Lure for years, and it never disappoints! The food is consistently delicious—standouts include their Shrimp Tempura dish, which is always fresh and bursting with flavor. The nautical-themed interior, designed to resemble a ship, creates a unique and inviting atmosphere that makes every visit special. The staff are incredibly friendly and attentive, ensuring a seamless dining experience. My friend and I can’t get enough of their sake martinis—perfectly balanced and a must-try! Whether you’re a regular or a first-timer, this is a spot you’ll want to keep coming back to.
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K
Katie VIP
New York City15 reviews
5.0
Dined on June 21, 2025
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 3
Not the greatest table directly next to the service station but the food, drinks and service were good. Loud as always.
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D
David VIP
New York City12 reviews
5.0
Dined on June 20, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
Great night out with excellent food and atmosphere.
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V
Vincent VIP
New York City50 reviews
5.0
Dined on June 2, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
An amazing time. This was the first time we been here since the Pandemic. Just as good as we remember and we will be back.
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P
Paul
London8 reviews
4.0
Dined on May 31, 2025
1. Overall 4
2. Food 4
3. Service 3
4. Ambience 2
We liked the restaurant. The food was good as were the wine & cocktails. Service was hit and miss but the main reason why I didn’t give better scores was the unbearable noise level, particularly in the bare area where we were seated. I couldn’t hear my companion who sat across the table from me.
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J
Jessica VIP
New York City9 reviews
5.0
Dined on May 29, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
We love Lure Fishbar, it’s our favorite spot in NYC. Great food, something for everyone on the menu, great vibe, wonderful team & always feel so welcome there.
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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3595 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Jul 27, 2025

7:00 PM

Booked 20 times today

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, Mastercard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a reservation

About this restaurant

Additional information

Ask Concierge
AI Beta

Menu

What 3,595 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Additional information