PLAJ
PLAJ
  • Address:
    333 Fulton Street
    San Francisco, CA 94102
    Neighborhood:
    Civic Center / Hayes Valley / Van Ness
  • Cuisine:
    Scandinavian
    Price: $30 and under

PLAJ

  • Dining Style: Casual Dining
  • Website: http://www.plajrestaurant.com/
  • Phone: 4158638400x
  • Hours of Operation:


    Dinner: Sun-Monday 5:00PM - 8:15PM
    Tuesday-Thurs 5:00PM - 10:15PM
    Fri-Sat 5:00PM - 10:30PM
  • Payment Options: AMEX,Discover,MasterCard,Visa
  • Cuisine: European, Californian, Scandinavian
  • Executive Chef: Roberth Sundell
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Bar Dining, Beer, Farm to Table, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Wheelchair Access, Wine
  • Private Party Facilities: Please contact Andrea Sundell. Subject to availability.
  • Private Party Contact: Andrea Sundell 4152948925x

Getting there

  • Cross Street: Franklin Street
  • Parking: Valet
  • Parking Details: Valet parking is provided for a fee through the Inn At The Opera, subject to available space.
A word from PLAJ
Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
Continued
Foodspotting photos
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PLAJ reviews from OpenTable diners
219 reviews since May 26, 2014
Overall Rating4.3
  • Food4.4
    Service4.1
  • Ambiance4
    Noise LevelModerate
89% of reviewers would recommend this restaurant to a friend.
fit for foodies (154)special occasion (125)romantic (102)neighborhood gem (79)good for groups (13)notable wine list (9)vibrant bar scene (8)hot spot (7)late-night find (7)great for brunch (2)great for lunch (1)scenic view (1)kid-friendly (1)Show More
  • "PLAJ" it again, Sam!
    OpenTable Diner Since 2011
    Dined on 8/17/2012
    I want to preface my review my saying that I was first drawn to Plaj because I love Scandinavian culture (I visit Scandinavia every summer). My dinner began with the white asparagus, which had an "addctive" fennel confit (I had to stop myself from licking the plate!) Next, I had the white fish which resembled a miniature fish pond with floating lilypads. So artistic and so delicious. The main course was chicken with savoy cabbage, which was a tad too salty (for this American tongue). However, I especially like the wild mushrooms and skåne mustard. For dessert, I ate the cardamom creme brulee which was fantastic because the side of marinated strawberries added the perfect sweet/tart balance. The food was as memorable as the great service!!
    Special Features:
    neighborhood gem, romantic, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fabulous flavors and combinations
    OpenTable Diner Since 2004VIP
    Dined on 8/17/2012
    Fabulous flavors and combinations of flavors. Great presentation and service. This is the kind of place I want to come back to night after night to try everything on the menu. Love that they try to source everything locally, too.
    Special Features:
    fit for foodies, neighborhood gem, notable wine list, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Wonderful food, very delicious,
    OpenTable Diner Since 2009
    Dined on 8/16/2012
    Wonderful food, very delicious, very nice service! Would definitely go back!
    Special Features:
    fit for foodies, neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Plaj
    OpenTable Diner Since 2012
    Dined on 8/16/2012
    Very good food with flavorful sauces, but the Scandinavian beer selection was disappointing, as they did not have all advertised brands of beer on hand. Other menu items were also not available. The Swedish meatballs, which should be a signature dish, were delivered not as described on the menu or by the server when ordering. The meatballs were sent back as they were not good at all. The soft meatballs had too much clove or allspice and ox cheeks were a main ingredient, which was an unpleasant surprise when the bartender set the dish down and called it the veal and ox cheek meatballs. What??? A few kinks to work out, and if they do, they will have a winner. Beautiful dining area and bar with good service and fun and friendly wait staff.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Loved the food. Swedish meatballs
    OpenTable Diner Since 2001VIP
    Dined on 8/14/2012
    Loved the food. Swedish meatballs were fantastic. Server was enthusiastic and knowledgeable but service was erratic. We waited 30 minutes for cocktails to arrive. The kitchen seemed to get the food ready in spurts (several dishes at once with long waits in between).
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Creative Scandinavian food
    Homerpc
    Dined on 8/12/2012
    Plaj was unlike any other restaurant in SF, combining traditional Scandinavian ingredients with California sensibility. Each dish was an interesting combination of flavors, combining a mainingredient such as salmon or herring with a sauce and several other flavor elements, such as beets, berries, and lardons. Service was friendly, but there were a couple of problems with drinks (a Riesling that was advertised as dry ws more fit for dessert and a drink order took so long to fill that it nearly missed the food course). The wine list is small but the Scandinavian beers we tried were excellent. Despite the glitches, we were pleasantly surprised by the creativity of the food and would go back.
    Special Features:
    fit for foodies, good for groups
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • I'm a Plajer
    OpenTable Diner Since 2007VIP
    Dined on 8/11/2012
    The food was fantastic. The oxtail was great, and lingonberries with the Swedish meatballs were perfectly tangy. The beet root and jerusalem artichoke was also fantastic. The whitefish came highly recommended but the crispy shallots/onion made it taste a little fried for my taste. The service was great, as were the drinks--recommend the Plajer (player...ha). My only suggestion was that the lights were too bright...lower the dimmer! :)
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • I was flabergsted. This Scandinavia
    OpenTable Diner Since 2007
    Dined on 8/8/2012
    I was flabergsted. This Scandinavian restaurant was better than what I experienced in...Scandinavia! I'll be back.
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Bland, unexciting atmosphere,
    OpenTable Diner Since 2008
    Dined on 8/7/2012
    Bland, unexciting atmosphere, long wait with a reservation, no acknowledgement of the long wait, pricey tapas, however the food was really good. I was still a little hungry at the end of the meal due to the very small servings at a not-so-small prices.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Went on Sunday. Going back
    OpenTable Diner Since 2012
    Dined on 8/5/2012
    Went on Sunday. Going back on Tuesday. Complete and satisfying experience.
    Special Features:
    fit for foodies, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • A new place with really good
    metooVIP
    Dined on 8/5/2012
    A new place with really good Scandinavian food. The tasting of herring was perfection. The lobster with horseradish was very good. The halibut was perfectly seared and its accompaniments were nice. Service will improve with time.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • We looked forward to eating
    OpenTable Diner Since 2007
    Dined on 8/4/2012
    We looked forward to eating at this new restaurant. It appears to be the only Scandinavian one in the city. What a disapppointmen it was. The prices were high and the porions very small. For example, one of their most anticipated appetizers was a combined herring platter. It came with two gulp sized portions of two herrings and so small a portion of the third I was not sure there was any. Bread was served for the two of us in a small paper bag with one slice of bread cut in half. The lobster entre was even smaller than the herring appetizer= about the size of three coins.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • What a treat to at last have
    OpenTable Diner Since 2002VIP
    Dined on 8/4/2012
    What a treat to at last have a Scandinavian restaurant in San Francisco. Everything about it was wonderful. I hope it stays for many years to come. Perhaps a Sunday 'herring' brunch?
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • The pork cheek dish was small
    luku
    Dined on 8/3/2012
    The pork cheek dish was small in portion. Pity, since such good food only comes in such small piece. Loved the meatballs! A good handful of fat made the meatballs moist and satisfying. The Icelandic beer (pale ale, I believe) helped wash down the meat, but left the fat lingering in the mouth. Yum! The Cabernet Sauvignon from Washington State paired well with the port cheek dish. Finally, rhubarb with ice-cream/sorbet for dessert. What a wonderful way to end the day! Will be back REAL SOON!
    Special Features:
    fit for foodies, notable wine list, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Impeccable technique, lovely food
    cyssfVIP
    Dined on 8/3/2012
    Really wonderful food showing exemplary technique. The chef/owner came to our table at our request so we could compliment the food. He was charming and informative, telling us how he made the caraway smoked salmon which was truly an outstanding dish. One of the best preparations of salmon we've ever had and Ton doesn't even like salmon. We are going to Stockholm next month and he made many restaurant recommendations. Unusual food, don't think we've seen anything else quite like it in SF before. The white asparagus/morel/poached egg dish was also superb. A lovely evening with spectacular food. Service was accommodating, unpretentious, and friendly. So glad we tried Plaj.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • I was impressed by Pläj. We
    NTinSFVIP
    Dined on 7/31/2012
    I was impressed by Pläj. We got 3 small plates and 1 larger plate for the 2 of us and it was plenty. The herring dish was really good. As was the cherry tomato dish. Halibut was perfectly cooked. The rye bread, from Acme, is a really nice vehicle for sopping up the wonderful sauces. Rhubarb crisp for dessert was great-not too sweet. Service was good and the dishes were well paced (not too fast).The cocktail options are interesting. They have a number of beers I haven't seen before. The wine list is very limited. Maybe that will change? The selection wasn't bad however.We look forward to returning.
    Special Features:
    fit for foodies, neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fantastic food! Very pleasant
    OpenTable Diner Since 2011
    Dined on 7/29/2012
    Fantastic food! Very pleasant and friendly waitstaff.
    Special Features:
    neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Too little food for the price.
    Helen
    Dined on 7/29/2012
    This restaurant offers poor value. While the food was very good (well prepared with fine ingredients), and the service attentive, the portions were way too small. While we were told that the offerings were "small plates" and that we should order for the table, we expected that items priced as entrees ($20.) would offer more than a taste to each person. Even the bread servings were ungenerous.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • This is a gem that I expect
    OpenTable Diner Since 2006
    Dined on 7/29/2012
    This is a gem that I expect will soon become a favorite of SF's abundant foodie mavens. I have seldom had a more exquisite meal anywhere in the Bay Area. Portions are small, beautifully presented, and each dish has layers and layers of flavor. We were a group of four, and this afforded opportunities for us to taste many different menu offerings. I'd go back again if only for the cloudberry sorbet. This is not the Scandinavian cuisine of the U.S. immigrant culture, but a series of culinary offerings that represent the very best use of the fresh fish, berries, fruits and vegetables available in the northern countries. And do, if for no other reason than to be able to talk about it, try the most unusual SunTurnBrew.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • A must in SF...
    OpenTable Diner Since 2011
    Dined on 7/28/2012
    This place is amazing. The whitefish sashimi and taste of herring were perfect starters. Herring isn't usually at the top of my list of favorite foods, but they nail it. Braised ox cheek was full of flavor and tender. Charcuteri is an adventurous variety that makes it clear the Swedish/Scandinavian flavors you may be familiar with in the US are pale comparisons of what can be done with a little care and dedication. Can't wait to go back.
    Special Features:
    fit for foodies, good for groups, notable wine list, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • With all the diversity of
    HoneyBeeVIP
    Dined on 7/27/2012
    With all the diversity of restaurants in SF there is a lot of similarity. The dishes were fantastic. This a was great new restaurant serving food that is unique to SF. The food was fresh and creative. Small portions are meant for sharing, but of course the price adds up. The decor was cute and intimate. The location is a bit unusual as it is inside of a hotel and does not have a street face. Can't wait to go again.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • My friend and I loved the
    OpenTable Diner Since 2002VIP
    Dined on 7/27/2012
    My friend and I loved the food and the service was excellent. The chef and owner Robert came by every table and was very friendly and inspiring to talk to.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • We had a wonderful meal provided
    MRF1
    Dined on 7/27/2012
    We had a wonderful meal provided by great service.
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great place to go before heading
    shu1923VIP
    Dined on 7/26/2012
    Great place to go before heading to the Symphony or the Opera!
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Cozy elegant atmosphere, excellent
    OpenTable Diner Since 2008
    Dined on 7/26/2012
    Cozy elegant atmosphere, excellent presentation of food, main course served sizzling hot, full of flavors. A very pleasant food experience that has stayed with us. We will definitely be back and are recommending PLAJ to our friends... A find!!
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • beautiful cooked and unique
    OpenTable Diner Since 2006
    Dined on 7/23/2012
    beautiful cooked and unique dining experience. The chef is able to stay true to classic scandaavian food while making it approachable for the american palate and crowd.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fab new Civic Center spot!
    OpenTable Diner Since 2006VIP
    Dined on 7/21/2012
    This is a wonderful addition to the Civic Center dining scene...and a great transition from Ovation at Inn at the Opera. Delicious food reasonably priced. Try the Poached Lobster Skagen and the Seared Halibut with chanterelles...absolutely delicious! Also a very reasonably priced wine menu. Bravo!
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Food very good although not
    OpenTable Diner Since 2010
    Dined on 7/19/2012
    Food very good although not sensational. Pleasant. Nice atmosphere.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Remarkable tastes, but surprisingly
    OpenTable Diner Since 2010
    Dined on 7/16/2012
    Remarkable tastes, but surprisingly small portions. Wonderfully modulated flavors were truly Scandinavian. Welcoming, friendly and adroit waitstaff. A good place to go for a very nice light dinner when conversation is also a high priority.
    Special Features:
    romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • The food was unique, elegantly
    JerryVIP
    Dined on 7/15/2012
    The food was unique, elegantly presented, and delicious. We'll definitely come back.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • New and wonderful. The food
    OpenTable Diner Since 2009VIP
    Dined on 7/12/2012
    New and wonderful. The food is fresh with a California twist on Swwdish classics. We have visited this place four times since they opened in July. Try anything and everything on their menu but especially pork belly and the swedish meatballs. Great spot for romantic dinner or a quiet dinner with parents/grandparents.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Wow!! Great dining- Scandinavians
    reddox
    Dined on 7/9/2012
    Wow!! Great dining- Scandinavians will find it to their liking but with a twist!! Drinks are good!! I found my favorite beer on the menu from Norway !! Great service- plates are wonderful to share and the variety of dishes will please everyone. Good choice for all types of foodies!! Desserts are to die for- creme brûlée with cardamom flavour!! Can't wait to go back- a gem!!!!
    Special Features:
    fit for foodies, neighborhood gem, notable wine list, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Excellent all around from
    OpenTable Diner Since 2012
    Dined on 7/6/2012
    Excellent all around from the menu, food, drinks, experiance!!!
    Special Features:
    fit for foodies, neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • What a great addition to the
    DonMiguelVIP
    Dined on 7/6/2012
    What a great addition to the San Francisco pre-performance dining scene. The food was absolutely delicious--ordered by plates to share. Meatballs, dumplings, white asparagus, gravlax--followed by a sumptuous rhubard dessert to share. Wine and beer selection were wonderful. And we were pleasantly surprised when the bill came--feeling it was great value for the money. The one flaw, forgivable after being open just a week, was what might be framed as "absent minded" service. Forgetting serving spoons and serving plates while dishes were arriving. The service was otherwise terrific. It really made a wonderful start to our evening at The Magic Flute!!
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Pleasantly surprised by how
    whiteweinVIP
    Dined on 7/3/2012
    Pleasantly surprised by how good the food was. Inventive and tasty food delighted our palates. It's a little dark for my taste and for ease of reading the menu, but is quite lovely.
    Special Features:
    fit for foodies, neighborhood gem, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate