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Reserve at Pure
707 US Highway 46
Parsippany, NJ 07054
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$30 and under
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Hours of Operation:
Starting February 2014.
Sunday - Wednesday 4pm to 11pm
Thursday - Saturday 4pm to 2am
Brunch:Sunday:11am to 4pm
AMEX, Discover, MasterCard, Visa
Steak, Seafood, Sushi
Banquet/Private Rooms, Bar Dining, Bar/Lounge, Chef's Table, Dancing, Entertainment, Full Bar, Happy Hour, Late Night, Patio/Outdoor Dining, Private Room, Takeout, Wheelchair Access, Wine
A word from Pure
Steak, Seafood and Sushi.
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Awards voted by OpenTable diners
Diners' Choice Winner
Diners' Choice Winner
Vibrant Bar Scene
Best Restaurants in Parsippany
The outdoor seating was nice. The
waitress was very helpful and attentive. The tuna tartare app was excellent. Two of us had the sea bass. It was just ok."
Dined on 7/5/2014
Very Nice restaurant drove by it a
100 times and finally decided to try. Service was outstanding especially Danielle she was awesome. Food was outstanding so the entire experience was quite delightful."
Dined on 7/4/2014
Bought a Groupon for our 1st
visit. Crab cakes app: great flavor, lots of crab, little breading. A bit greasy, hubby said they weren't- perhaps it's because I rarely eat fried foods. Had the halibut entrée (potato crusted on one side, served over bok choy). Portion size of fish was HUGE, greens minimal (would've preferred the opposite). However, entrée had great flavor. Hubby ordered veal chop and commented it was a little fatty. Service was attentive & helpful. Note-I ordered a vodka drink with two limes, but got only one. Am a stickler for attention to detail & in the service industry, one should receive what she orders. Overall, a good experience and will likely return, though prob only w/ a Groupon, as it would be pricey w/out one."
Dined on 6/28/2014
Pure is a fabulous dining
experience. I'm definitely going back!"
Dined on 6/20/2014
We've always passed by this
restaurant and we finally decided to give it a try for father's day. The food overall was good although a little pricey which means this is only good for a special occasion."
Dined on 6/15/2014
The food and service were
excellent. First time dinning here and would definitely return. A great variety on the menu to satisfy everyone."
Dined on 6/13/2014
Food was great, servers were
great, they have outside seating which was also great. Unfortunately car traffic is a bit distracting, maybe placing a wall of some kind to block the noise might help. "
Dined on 6/4/2014
Filet and asparagus were good.
Potatoes tasted like boxed mashed. Service was very good. I had the double dirty martini and it was weak. My second regular martini tasted like all olive juice. I tried the jalapeno margarita (because I like jalapeno tequila) but it tasted like whisky sour mix and again, weak. Sent it back. I had avocado salad and that was good with crab meat.Canadian oysters good. My husband's swordfish was very good. He liked his assorted ice cream and we also had gelato cake. Was fine. I really expected more from this place after reading reviews. For the prices they charge the food should've been 5 star quality. Was not outstanding. "
Dined on 5/31/2014
Very friendly and helpful staff.
Food was delicious and made exactly how we asked. Wide variety of drink selection and a trendy atmosphere. Would recommend. "
Dined on 5/17/2014
Good looking place Management was
Very accommodating with giving us the table we wanted Bus and wait staff a bit disorganized; brought out bread after appetizers My wife's diver scallops were filled with what seemed like sand or shells and of course my bite had a piece the size of a small pebble in it I let the waitress know to inform the kitchen so other diners would not have the same problem She offered to bring a new order of scallops but I was reluctant to try it again since all the scallops had sand Years ago, it would have been taken off the check or at least an offer of coffee, desert or a drink but nothing The room was impressive for New Jersey so we might give it another chance"
Dined on 5/17/2014
Second time there, and will be
recommending this to all out-of-town visitors. I'm a Holiday Inn Priority Club member (Platinum level), so I stay at a LOT of Holiday Inns around the country, but none of them have a restaurant as nice as PURE attached to them. At our table we had a sashimi plate, a veal chop, and three fillets, and everyone was very happy with their meal. Your Wednesday wine deal will have me back there very soon."
Dined on 5/7/2014
The place is great, ambience is
really nice, food is AMAZING! BUT..the service is quite bad..our waitress seemed so pushy.. It seemed like she wanted us to leave ASAP.. did not have a smile on her face..Wasn't friendly at all! However, we later sat at the bar and the bar tender Paula was amazing! She was so nice n made us feel so comfortable! I would definitely go back for the food n sitting at the bar! "
Dined on 5/2/2014
Overall a very nice dining
experience. The wine list is very limited to mostly unknowns. Our waiter was very attentive and the restaurant was nice and quiet, but we did eat at a very early hour. Not sure how it would be later on when more crowded. The Chilean Seabass was delicious! I would definitely return."
Dined on 4/26/2014
I have been there twice in the
last two weeks, once for lunch, once for dinner. Every bit as good as anything in NYC in terms of food and presentation. Wait staff very friendly and accommodating. Definitely enjoyed a drink at the bar before going to table. Eclectic decor. Will be stopping in again soon."
Dined on 4/12/2014
Went with friends for dinner, and
had a great time. The atmosphere was comfortable. The service was good. Nice waitress. The food was delicious! Not one complaint from any of us, from appetizers to desert. Portion weren't bad, prices were reasonable. Can't remember being at a Resturant like this in this area. Looking forward to going back. We didn't go to the bar afterwards so I can't say anything about it, but looking forward to it next time. Place was filling up when we left. I do recommend going even though you gotta get kinda of dressed up for the place. I don't like getting dressed up but the place is worth it."
Dined on 3/29/2014
Pure is absolutely amazing. The
atmosphere and vibe was so chic, the service was out of this world, and the food and drinks were spectacular. I can't wait to get back there! Pure is a must for any occasion because it's an experience beyond compare. Don't miss it!"
Dined on 3/22/2014
As the title states this place
just ok. I found after four vodka and club sodas that the drinks were rather weak as I did not even have a slight buzz. The food was either muddled in thick sauce or as in the case of my Pad Thai chicken, a blob of over cooked noodles and sauce. In a Pad Thai dish the ingredients should all be identifiable with fresh basil and some heat. Not the case here. No stand outs here as our guests had a filet Mignon which was over cooked but requested medium. In all, the location may be best for group gatherings and a few drinks as a DJ music becomes loud at 10pm. Don't go for the food."
Dined on 3/21/2014
I have dined at Pure twice and
have thoroughly enjoyed both occasions. The food is young, fresh, clean american food with a mix of sushi and steakhouse fare. The ambiance is crisp, clean and hip, yet comfortable enough for a family. I went with family my first time and a friend the next. Great find in the middle of Parsippany."
Dined on 3/11/2014
The night's service did not start
off too well. Did not receive a menu until we sat down for 15 minutes and it took 20 minutes to get our first drink, martins, to arrive at our table. But the service did improve after that hiccup. The food was good. I had the seared scallops which were done perfectly and very tasty. My gf had the sea bass which was good not great. We split the clams and mussel soffrito appetizer whuch was a bit too creamy and the mussls a bit to small. Overall the food was good but the price for the meal was high for just good food and not great. $126 without tip for two entrees, one appetizer, 4 martinis and one espresso is high if my taste buds are not going to be thrilled."
Dined on 3/8/2014
We decided to try Pure on a Friday
night. The bar was crowded and noisy but sounded like everyone was having a good time. We had reservations and were seated immediately. We were approached by our server right away. Drinks were very good. Service was attentive and the food was also very good. Three of us had soups, one a spring roll appetizer. We were all pleased. We enjoyed the hanger steak, short ribs and the shrimp and pasta dish. We were a little hesitant to go because of some negative reviews but found them unfounded during our experience. I would recommend this restaurant."
Dined on 3/7/2014
This is the 3rd or 4th time I have
been to Pure but this will be the last. Service wasn't what I expected there were only 2 'real' servers. They said they were working together but it seemed to me they didn't talk to each other. One would stop at the table and ask the exact same thing the other server wanted to know. It was annoying to keep saying I told the other guy, or he asked that already. Shawn tried but Billy seem to be whining about there only being 2 servers."
Dined on 2/26/2014
Went this past Saturday night with
friends. While the restaurant itself is quite nice, that is about it. The memu is eclectic and all over the place. Our waiter couldnt answer even the most basic question - "what are your top 3 choices for dinner?" He gave such a convoluted answer and then told us not to order any of the thai dishes. "We are not a thai restaurant" the waiter said. Very expensive for inept everything. The food was only mediocre."
Dined on 3/1/2014
This was the second time my
husband and I ate at Pure. We were there with another couple. The food and service was just as good as the first time (Valentine's Day). I had the sea bass the first time and salmon the second. The fish is properly prepared and extremely tasty. MY husband had the rib eye the first time and the short ribs the second. Both are excellent. Our friends had the rib eye and based on my husband's recommendation and they were pleased with their choice. We highly recommend the calamari. It doesn't come with the traditional sauce and is perfectly fried."
Dined on 2/28/2014
I've been to this place twice and
I absolutely love it. The food, drinks, staff and the overall atmosphere are GREAT!"
Dined on 2/21/2014
I called before we went asked if
we could bring our own wine. The answer is yes, so we did but was told must be charged for $25 which they didn't tell me when I called. After we made order, the waitress came back and told us the wine we ordered was not available. But actually it was available. After we finished the food, the waitress came back and asked us to order desert, but we actually did ordered at the same time we ordered other dishes. After that, we waited for over 30 mins to get our desert, after I asked the manager two times."
Dined on 2/14/2014
We went to Pure for the first on
Valentine's Day. A rose for the woman was a nice opening touch. Food was very good - I had scallops as my first course, followed by a shrimp salad which I thoroughly enjoyed. Fillet mignon was okay, asparagus and potatoes were even better. Soufflé for dessert topped off a lovely evening. Dinner was leisurely. Shawn and our our waiters were extremely attentive. Warning - if you order a drink "on the rocks" it will cost you $2 extra. $2 for ice, really ?????????"
Dined on 2/14/2014
Located attached to a Holiday Inn
in a retail section of Parsippany who knew that there would be a restaurant this good. The decor is great and the food is wonderful. The Spicy Tuna Tartar Stack as an appetizer is fantastic. There is a very nice wine selection. On my first visit I had a wonderful bone in Ribeye which was as good as any high end steakhouse and on my second visit I had the duck confit which was moist and tender. Service is excellent. and prices are fairly reasonable. It will be part of our regular dining rotation when we want to go a bit upscale."
Dined on 2/8/2014
While the waitress was very
attentive and very nice, the service was a little slow. That's more the kitchen then the waitress."
Dined on 1/18/2014
This was the 5th time I have eaten
at Pure. The first time when it opened it was great but we have had varying experiences since then. This weekend was by far the worst experience. We sat down at 6pm and didn't leave the restaurant until 840 (the restaurant was hardly busy at the time). We asked the waitress what the specials were and when we ordered wine, she asked us what # of the wine (something clearly a waitress should know and not expect a customer to point out). I ordered a medium steak and received a well done steak. It took them 25 minutes to get another steak out. Loved it when it first opened, but since there are many other new options in the area, we will now try those out."
Dined on 1/18/2014
Cool, friendly and diverse food
and cocktail menu. Highly recommend the Spicy Tuna Tartare and scallops. Presentation, food portions on the money and good value. Service was attentive but not intrusive. Will definitiely be returning to try some of the other yummy items on their menu. Cosmos were tasty too."
Dined on 1/10/2014
I have been to this restaurant
three times. The food is very good, but each time i go there there has been a problem. The first two times I went i made a reservation and had to wait 45 minutes for a table because they "ran out of menus". I have never heard such a thing. The third time i went was my recent visit on New Years Eve. Again i invited guests and when we drove up we were stopped by parking attendants who told me that it was $10 to park. Can you imagine? The restaurant is in a hotel and they were charging to park in the hotel parking lot whether they parked the car or not. They were clearly taking advantage of their patrons. So, it cost me $20 because i paid for my guests. Dont think i will go back."
Dined on 12/31/2013
The atmosphere is enjoyable!
Quality of food is outstanding! A great place to celebrate with friends or have a romantic meal. Diffenently give Pure a try!"
Dined on 11/24/2013
Went for the first time on Friday
night with my wife and daughetr after passing by in the car somany times. We were quite pleased. The restaurant is docorated nicely and the food was excellent. The sushi was very fresh and the pad thai (I got it spicy) was one of the best I have had. Portion sizes were good and the menu is not at all overpriced (NYC quality at suburban prices). I saw some reviews where people cmplained about the service, but our service was great. Note that we did sit down at 6:30 PM, so a bit early. They have an extensive kids menu as well, which is always a plus."
Dined on 11/22/2013
The food reviews sounded good, but
the service reviews were lousy. Service has definitely improved! We were greeted warmly & seated right away. The first waiter reviewed some of the popular items on the menu. He took our drink order & a second waiter took our food order. Both were attentive, knowledgable, friendly, & professional. The drinks, appetizers, dinners, & dessert were all delicious. Cocktails were strong. Wine was chilled appropriately. The yellowfin appetizer & tuna tartar were super fresh & tasty. We had sea bass & the steak special for dinner. I cleaned my plate! The steak was not super hot, but was cooked perfectly. We shared dessert - trio of creme brûlée, which was the proper temperature & yummy. We'll definitely go back."
Dined on 11/16/2013
The food here was very good. Was
our second time here (1st time only had appetizers by the bar). The entries and appetizers are very well prepared, fresh and good. My only complaints was the waiter was at times clueless regarding some of the menu items or was hardly present. The second issue was they had a DJ playing music. While I love club music, I don't want to be screaming to speak to a person who is literally a few feet away from me. Overall, I would go back here again."
Dined on 11/9/2013
to be hip. Staff inexperienced.
Some confusion. Food imaginative, but not spot on."
Dined on 11/2/2013
My wife and I both decided to
stick with the sushi side of the menu for our first time at Pure. I had the crab cakes appetizer - chock full with crab and enough for two people to share easily) - and my wife had a sugar cane beet salad, which was more like a raw beet carpaccio with goat cheese and greens - very different and very tasty. Most of the sushi rolls caters to those who like the spicy side, but they were all fresh and tasty. We will definitely return and give the steak/seafood side of the menu and chance, also."
Dined on 10/28/2013
The food was excellent, there was
a large group of us and everyone loved their dishes. The wait staff and manager were the opposite. This is a steak restaurant and the waiter didn't know what the difference between a medium rare and a medium steak was, other than to say the medium was less juicy. When asked how the sea bass was prepared he said "in a pan." Service was extremely slow and our meals did not all come out at the same time, both the appetizers and entrees. Some dishes didn't come out as hot as they should, our guess is they were sitting in the kitchen. We waited over 20 minutes for coffee and dessert, which we eventually cancelled. When the bill arrived we had still been charged for the coffee and desserts."
Dined on 10/20/2013
We got there early (5:30) and sat
in the bar for a drink. The place was deserted and the bartender very friendly and accommodating. We sat in one of the dining rooms for dinner. Again, not many people so it was quiet. We love sushi so we went for the omakase. Nicely done, well presented, imaginative blend of flavors throughout.The sushi came all at once and there was a surprisingly large number of pieces. Definitely a bargain for omakase. We had the lava cake with caramel center and hazelnut ice cream. The lava cake was excellent. Service was very good. Overall, a very nice dining experience. The place was packed when we left and fairly noisy so getting there early is best if you want a quiet dinner."
Dined on 10/18/2013
This is our second time back at
Pure. The 1st time is was so good the food was great the noise level was good and we had a great time. But this time it took over 20 min to get our drinks, we order appetizers they came in good time and were good. But then it took about 1hr or so for our dinner and it was ok. They got the order mixed up and it was just a overall a bad night. But they did give us our dessert on the house. I guess it was a bad night for them but I would go back for a drink and listen to the music it has a nice bar scene."
Dined on 10/11/2013
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