PLAJ
PLAJ
  • Address:
    333 Fulton Street
    San Francisco, CA 94102
    Neighborhood:
    Civic Center / Hayes Valley / Van Ness
  • Cuisine:
    Scandinavian
    Price: $30 and under

PLAJ

  • Dining Style: Casual Dining
  • Website: http://www.plajrestaurant.com/
  • Phone: 4158638400x
  • Hours of Operation:


    Dinner: Sun-Monday 5:00PM - 8:15PM
    Tuesday-Thurs 5:00PM - 10:15PM
    Fri-Sat 5:00PM - 10:30PM
  • Payment Options: AMEX,Discover,MasterCard,Visa
  • Cuisine: European, Californian, Scandinavian
  • Executive Chef: Roberth Sundell
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Bar Dining, Beer, Farm to Table, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Wheelchair Access, Wine
  • Private Party Facilities: Please contact Andrea Sundell. Subject to availability.
  • Private Party Contact: Andrea Sundell 4152948925x

Getting there

  • Cross Street: Franklin Street
  • Parking: Valet
  • Parking Details: Valet parking is provided for a fee through the Inn At The Opera, subject to available space.
A word from PLAJ
Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
Continued
Foodspotting photos
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PLAJ reviews from OpenTable diners
212 reviews since July 3, 2014
Overall Rating4.3
  • Food4.5
    Service4.1
  • Ambiance4.2
    Noise LevelModerate
92% of reviewers would recommend this restaurant to a friend.
fit for foodies (157)special occasion (115)romantic (98)neighborhood gem (87)good for groups (18)notable wine list (14)hot spot (9)late-night find (7)vibrant bar scene (6)great for brunch (1)scenic view (1)kid-friendly (1)Show More
  • Creative, modern Scandinavian Food
    OpenTable Diner Since 2005
    Dined on 10/29/2014
    Don't miss the terrific cocktails ( gloved the Rye and Cucumber!) or the special twist on warm chocolate cake dessert. Wonderful service, new combinations of flavors, lovely ambience. Well worth the visit - a place to celebrate for 2 or a small group.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Excellent Scandinavian theme food
    pH123VIP
    Dined on 10/26/2014
    It's minutes walk from the opera/symphony and in a small hotel. The menu is organized into groups of small and some larger plates listed under Day, Garden, Fjord and Beta. I didn't fully understand the groupings, but in each were both the well known and something eclectic. Under Fjord: herring and several preparations of salmon. Beta: chicken, elk saddle, sweetbreads & very good charcuterie . All plates are larger than I expected and all are superbly presented. Service was impeccable and the setting quiet and delightful. Wines were good and there are unusual cocktails. Not just for a pre or post performance event, I'd go back in a heartbeat. Among my favorite restaurants of the past year.
    Special Features:
    fit for foodies, neighborhood gem, notable wine list, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Pläj was just okay.
    OpenTable Diner Since 2014
    Dined on 10/26/2014
    The drinks were great! The food on the other hand was on the verge of bland. Suppose that goes with the territory, but does not need to. The Alaskan halibut was cooked to perfection, but the rest of the meal was under seasoned.
    Special Features:
    romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Superb
    Hagorat
    Dined on 10/25/2014
    Food was fantastic. Drinks awesome. I'll return for sure.
    Special Features:
    fit for foodies, good for groups, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Love it!!! Foods are divine!
    mccoy
    Dined on 10/25/2014
    Scandinavian gem in the city!! Fast service! It arouses multiple senses while dining!
    Special Features:
    fit for foodies, good for groups, late-night find, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • JUST A GEM!!!
    sheridanaVIP
    Dined on 10/24/2014
    While we have eaten here at least 10++++ times, we are always delighted with everything. Food is great, service is attentive and warm, ambiance unusually charming!!! I almost don't want to TELL anyone, as I will never get in again!! Love this place
    Special Features:
    fit for foodies, hot spot, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • One of sf's best restaurants
    Abby
    Dined on 10/24/2014
    Food and restaurants in San Francisco tend to underwhelm me. Prescribing to routine and falling deep into the haze of "California cuisine". Plaj is different. Yes it's "ingredient driven" and sure one could consider it "cuisine from California" but it's also much much more. Are first dish, hearing, salty and strong was brightened with yogurt and citrus then softened with fresh dill. Everything we ate was like this, flavors developing like great dancers; Pushing and pulling, cutting in with perfect timing, never tripping and always on point. If your unwilling to break your routine stick with Nopa or Zuni or Flour and Water or AQ or commonwealth or any restaurant in the mission with loud music and an open kitchen. For memorable goto plaj
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Suomi1
    Dined on 10/23/2014
    Interesting combinations of foods on the platters. Grav lox was good, but I did not care for rye crumbs with it. I am from Finland and nuts about anything rye, but crumbs were dry and boring. A piece of good rye bread would have been much better. I also expected MORE real Scandinavian cuisine. Herring was outstanding, pork belly was very moist and had a lot of favor. Others ordered halibut and were very pleased. Apple cobbler melted in the mouth. Service was technically good, but the waitress was a bit cold and humorless. This was a first restaurant we have visited in a few years where we actually had a real conversation with normal voices without shouting and going deaf. How pleasant and refreshing. We will visit again.
    Special Features:
    fit for foodies, neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Marion
    Dined on 10/22/2014
    As usual dining at Plaj is always a pleasure. The wait staff is very professional and attentive and the food is served at the proper temperature with an explanation of each item.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Accentuated Swedish cuisine
    Localdiner
    Dined on 10/21/2014
    The food is fabulous utilizing local farm fresh produce, meets, and cheeses. The rye bread is reminiscent of the Swedish rye bread my grandmother would make - it is fabulous! I found the food to be the best flavors from the old world but in generous portions sized for the New World. Yum, Yum, Yum Elegant, fresh, authentic, nouveau, and traditional!
    Special Features:
    fit for foodies, good for groups, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • great food, slow service
    OpenTable Diner Since 2009
    Dined on 10/21/2014
    Food was fabulous, will try again but after informing staff we had tickets for the opera and limited time for our meal, service was slow to take our order, slow delivering dishes and so slow we had no time to order desserts which we were looking forward to sampling.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • PeggyVIP
    Dined on 10/20/2014
    I didn't realize how much I like Scandanavian flavors. Best pickled herring, ever! And the poached salmon was absolutely lovely, to look at and to eat.
    Special Features:
    fit for foodies, good for groups, neighborhood gem, notable wine list, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Scandinavian Delight!
    JrcinmsVIP
    Dined on 10/18/2014
    What a treat to find a Swedish restaurant in San Francisco when we were there to support our daughter's first half marathon. She had studied for 6 months in Sweden and enjoyed the trip down culinary memory lane! The place is near the theater and opera so there was a crowd there early to make their dates. As we were lingering, it quieted down and then reenergized a bit afterward. The food is mostly in small plates, good for sharing. We enjoyed it all but the lobster dish stood out. Too full for dessert, but they had some delicious sounding ones!
    Special Features:
    neighborhood gem, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Love it
    DonfVIP
    Dined on 10/18/2014
    Always a great experience eating at Plaj. The evening it was packed because of three shows in the area but somehow service didn't suffer. WEll run restaurant.
    Special Features:
    fit for foodies, hot spot, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Going back for more...!
    Roo2614
    Dined on 10/17/2014
    We have been to Plaj before, this time we took friends since our previous experience was so great! Plaj did not disappoint us. The food was as good as ever! Our friends who are from the Scandanavian region were pleasantly surprised and they will go again to try more delicious dishes. We are going again, in a bout two weeks, with more friends and we know that the food, the service and the ambiance will impress them. Good job Plaj! We are coming back for more!
    Special Features:
    fit for foodies, good for groups, hot spot, neighborhood gem, notable wine list, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Very good Scandinavian restaurant
    avercampVIP
    Dined on 10/15/2014
    Most of the dishes we tried in two visits were very good. The menu is quite confusing however.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Best herring ever
    AnnaMarie
    Dined on 10/11/2014
    Main menu is excellent - diverse, seasonal, fresh. Wonderful takes on Scandanavian classics, especially the herring 3 ways. Aebelskivers (dessert) delicious and fun, but the rest of the desserts were just ok.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • A culinary journey
    EatWithEm
    Dined on 10/10/2014
    The Blood Pudding was delicious. My date and I agreed that it was probably the best dish we ordered. In addition to that, we had the Fried Lefse, in house Bread, Poached lobster w/ skagen and caviar and the halibut. All were delicious and unique (to my palate). The menu warns you that the plates are to be shared and not large, but we thought they were medium sized and walked out overstuffed (but happy). You have to walk through a hotel lobby to get to the restaurant, . Location is great if you are going to the symphony (like we were); however, remember to let your server know that. Mine knew it and still didn't bring all our dishes at once (he claimed there wasn't enough room at the table). All in all a wonderful experience.
    Special Features:
    fit for foodies, neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Consistently great
    OpenTable Diner Since 2003VIP
    Dined on 10/10/2014
    This place is always innovating and offering new twists on old favorite, like smoked salmon. The bread is to die for and I always look forward to their cocktail list.
    Special Features:
    fit for foodies, neighborhood gem, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • More fusion than pure scandinavian
    yummy
    Dined on 10/7/2014
    The food is different from the usual French, Italian and Californian fare. Food is generally good, though not outstanding. The braised ox cheek is flavourful and tender enough to cut with your fork, but the accompanying fried onion totally let it down -- it tasted stale and best left untouched. Service was slow, considering the restaurant was not busy.
    Special Features:
    neighborhood gem, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Eclectic menu
    LAHSVIP
    Dined on 10/7/2014
    It is a treat to find a restaurant serving Scandinavian food, especially near the Opera house.I have been there twice now and each time have been introduced to something I have never tasted before. If you enjoy seeking our new cuisine this is the place for you. There were many offerings with several ingredients that were unfamiliar - gooseberries with squid, herring, potato pancakes fried and served with eggplant dip. The wine list pairs nicely with the cuisine. While I would not order some of the dishes again (acquired taste, I think) I appreciated trying them and will be back to educate my palate on more Scandinavian food.
    Special Features:
    special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • sensory pleasure
    smk2011VIP
    Dined on 10/5/2014
    Our second visit to Plaj did not disappoint us! The fusion of California freshness and presentation applied to Swedish traditional dishes delighted us again! You can taste the food as it is presented... beautiful for the eyes and delectable aromas for the nose! Our server, Chloe, was charming and friendly, knowledgeable and unpretentious and she attended to our every need! It's so rare to find a white linen restaurant in SF these days... this is our favorite!
    Special Features:
    fit for foodies, neighborhood gem, notable wine list, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Loved it!
    JGold
    Dined on 10/4/2014
    I definitely plan to return to Plaj. The food is delicious with unique flavor. The attentive staff offered great service. Perfect place to dine prior to the opera or symphony. The location is convenient, as well.
    Special Features:
    romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Pre Opera Adventure
    LikestoCook
    Dined on 9/30/2014
    Yes we did enjoy the food here and it was a surprise. The chef, from Petaluma, brings down fresh ingredients and makes wonderful, tasty, original plates. We did enjoy the winter squash, beetroot salad with a lovely puree, and the very, very rich meatballs....and potato mash perfection. Excellent service and a nice wine list. Made it to the show on time would go back. Very nice restaurant.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Outstanding Dining
    Jack1938VIP
    Dined on 9/27/2014
    My lady and I dined on a Saturday night before the opera. It was an outstanding experience. We both had the beet salad and lamb. My lady commented that it was the best meal that she ever had.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • service
    zorroVIP
    Dined on 9/25/2014
    The food is excellent however the service has gotten worse in the last year. Any waiter or waitress who hovers, and after seeing one take a bite of food, then asks "hows your meal?" while my mouth is full, must have no experience in waiting.
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Such a nice change!
    BeachyGal
    Dined on 9/25/2014
    Plaj offers a refreshing alternative to the usual culinary choices in this area. Everything we ate had a fresh flavor profile and nice portion sizes. Even the simple dressing on the greens was light, tart and nicely different. The boar belly was cooked perfectly and accompanying veg was terrific. Dining partner sent back her meat-balls- I agreed that they tasted overly seasoned although the kitchen maintained this was their usual taste. They promptly brought her the sweetbreads which she declared perfect. Loved the princess cake for desert, too. The Carignane by the glass was a bit pricey and only meh, but the other wines were delicious. Over all this was a wonderful surprise and we certainly will be including it in our dining rotation.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • good, but
    concertgirl
    Dined on 9/25/2014
    good food. Both hostess and server made a note that we wanted to leave by 7:30, but we still had to leave without dessert or coffee.That was a disappointment.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • OpenTable Diner Since 2012
    Dined on 9/24/2014
    This is my second time going to Plaj, both times were for birthdays. They are extremely accommodating, my boyfriend doesn't eat sugar so they were going to give him a cheese plate instead of a cake but unfortunately we ran out of time as we had to catch a show. The food is fantastic, it is pretty pricey, but is definitely worth it if you have a special occasion coming up.
    Special Features:
    good for groups, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Outstading Pre Theatre Dinning
    VPaulVIP
    Dined on 9/23/2014
    We have dined at Plaj several times. They have wonderful Scandinavian cuisine, thoughtfully presented, with delicious accompaniments What originally attracted us is that they will valet park you car while attending the Theatre, Opera, or Symphony. What keeps us coming back is the food!
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Our favorite pre-opera restaurant
    PAJanVIP
    Dined on 9/23/2014
    We love this restaurant! The food is interesting, delicious and expertly prepared and the service is perfectly paced for a relaxed meal while allowing ample time to walk to the Opera House.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • SFfoodloverVIP
    Dined on 9/21/2014
    My first time here and my first time with Swedish food. Everything was delightful. The setting in a boutique hotel is most charming. Many of the dishes are designed to share and all were wonderful, especially the meatballs and the smoked salmon. Well worth visiting for that special dinner.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Exceptional Scandanavian Cuisine
    contestant
    Dined on 9/20/2014
    We usually eat at French restaurants or places serving California cuisine. Plaj's menu looked good because of all the fish. So for a change we made reservations for our first visit to Plaj. Our favorite Danish restaurant in New York is Aquavit and Plaj is actually better. It turns out the dishes are big enough for sharing and we ordered 4 courses for 2 people. The Chef prepares avant-garde, modern food that is cutting edge. Each plate is so beautifully presented. Recommendations are the herring appetizer and Swedish meatballs. The service is without a doubt what sets Plaj apart. The server timed the wine to arrive with each course, marked the silverware, and checked back to ask about each course. The kitchen keeps the food coming.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • denhaaghl
    Dined on 9/20/2014
    this is the best choice i've found near the sf symphony. pre-show it is packed. the ingredients are very fresh and the quality is good.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Who knew? Swedish Cuisine
    CarinaVIP
    Dined on 9/19/2014
    I visited Plaj with a friend before the opera the other night. I had a 5:30 reservation, and wanted to get out in enough time to get to the lecture before the opera. Not only did they get me out in time, but I had a very nice dinner too. I ordered the sweetbreads, and they came rare, sautéed, and in a pretty interesting foam. Simply wonderful. My friend had the halibut and the beet root salad. Both, marvelous. The chef has made some really interesting choices, not only in what he's putting on the menu, but also, on how they're arranging the menu. A lot of fun. Also, I will say that the ambiance is really nice. Not too dressy, a little hip, but so inviting.
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • A reminder of Northern climes
    Kysymys
    Dined on 9/13/2014
    My partner and I were intrigued by the thought of a Nordic restaurant in San Francisco, having travelled to Scandinavia over the years. Our meal hit all the nostalgia buttons while the food was still firmly grounded in the contemporary. Our starter consisted of cloudberry jam and flatbread. Foodies rejoice- the server identified the country and region where the berries came from. Berry lovers rejoice- cloudberries are a tiny taste of heaven, with all the sweetness of the short Nordic summer concentrated into a tiny spread on a piece of bread. We moved on to beets with watercress and a lingonberry glaze. Then the chanterelle dishes came out accompanied by (1) poached egg and fresh beans and (2) saddle of venison. Dessert also was lovely.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great Experience ... Almost
    Novato65VIP
    Dined on 9/13/2014
    Made a reservation in advance for a night of celebration with my daughter. Was very displeased that we were placed basically in the bar area (literally sitting right next to the bar). It took us 20 minutes to get seated, despite the fact that it was an early 5:15 reservation and not crowded (we stood waiting for 10 minutes before anyone addressed us). I asked to be moved and we were then placed by the hostess at the one table that was very dark. So, the location was definitely lacking, and the initial service and hostess-attitude was poor. Having said that, our server was excellent and the food was really very good. So, apart from the poor introduction and less than stellar location, it was good, but on the whole fell short of great.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Interesting Food!
    ILike2Eat
    Dined on 9/12/2014
    The flavors of the dishes we had were very interesting and tasty. I soaked up all the sauce with bread. We tried the herring appetizer, the wild boar, the venison, and the Swedish pancake for dessert. Delicious!
    Special Features:
    fit for foodies, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Eclectic delight
    kimikoVIP
    Dined on 9/12/2014
    Great menu of unusual ingredients focusing on Scandinavian cuisine. Bar choices are limited because of stocking of Scandinavian brands.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • OpenTable Diner Since 2008VIP
    Dined on 9/10/2014
    My friends and I have been to this restaurant many times in the past. This time was a shocker with being told that for sparkling water, it was a $9.00 charge - outrageous!! Furthermore, in looking over past receipts from this restaurant, I found that I had never been charged for sparkling water in the past. Of course, there is no charge that appears on the bill even though I always order it. What was more insulting was having the manager insist that there they had always charged for this. And, quite honestly, before we had even gotten seated, the wait person asked about whether we wanted still or sparkling water, never mentioning that there was now a charge for the sparkling. Telling me that it appears on the menu was not good enough!
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate