PLAJ
PLAJ
  • Address:
    333 Fulton Street
    San Francisco, CA 94102
    Neighborhood:
    Civic Center / Hayes Valley / Van Ness
  • Cuisine:
    Scandinavian
    Price: $30 and under

PLAJ

  • Dining Style: Casual Dining
  • Website: http://www.plajrestaurant.com/
  • Phone: 4158638400x
  • Hours of Operation:


    Dinner: Sun-Monday 5:00PM - 8:15PM
    Tuesday-Thurs 5:00PM - 10:15PM
    Fri-Sat 5:00PM - 10:30PM
  • Payment Options: AMEX,Discover,MasterCard,Visa
  • Cuisine: European, Californian, Scandinavian
  • Executive Chef: Roberth Sundell
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Bar Dining, Beer, Farm to Table, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking Restaurant, Personal wines welcome, Personal wines welcome (corkage fee applies), Wheelchair Access, Wine
  • Private Party Facilities: Please contact Andrea Sundell. Subject to availability.
  • Private Party Contact: Andrea Sundell 4152948925x

Getting there

  • Cross Street: Franklin Street
  • Parking: Valet
  • Parking Details: Valet parking is provided for a fee through the Inn At The Opera, subject to available space.
A word from PLAJ
Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
Continued
Foodspotting photos
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PLAJ reviews from OpenTable diners
221 reviews since May 24, 2014
Overall Rating4.3
  • Food4.5
    Service4.1
  • Ambiance4
    Noise LevelModerate
89% of reviewers would recommend this restaurant to a friend.
fit for foodies (155)special occasion (125)romantic (105)neighborhood gem (79)good for groups (13)notable wine list (9)vibrant bar scene (8)hot spot (7)late-night find (7)great for brunch (2)great for lunch (1)scenic view (1)kid-friendly (1)Show More
  • Who knew? Swedish Cuisine
    OpenTable Diner Since 2006VIP
    Dined on 9/19/2014
    I visited Plaj with a friend before the opera the other night. I had a 5:30 reservation, and wanted to get out in enough time to get to the lecture before the opera. Not only did they get me out in time, but I had a very nice dinner too. I ordered the sweetbreads, and they came rare, sautéed, and in a pretty interesting foam. Simply wonderful. My friend had the halibut and the beet root salad. Both, marvelous. The chef has made some really interesting choices, not only in what he's putting on the menu, but also, on how they're arranging the menu. A lot of fun. Also, I will say that the ambiance is really nice. Not too dressy, a little hip, but so inviting.
    Special Features:
    fit for foodies, neighborhood gem, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • A reminder of Northern climes
    Kysymys
    Dined on 9/13/2014
    My partner and I were intrigued by the thought of a Nordic restaurant in San Francisco, having travelled to Scandinavia over the years. Our meal hit all the nostalgia buttons while the food was still firmly grounded in the contemporary. Our starter consisted of cloudberry jam and flatbread. Foodies rejoice- the server identified the country and region where the berries came from. Berry lovers rejoice- cloudberries are a tiny taste of heaven, with all the sweetness of the short Nordic summer concentrated into a tiny spread on a piece of bread. We moved on to beets with watercress and a lingonberry glaze. Then the chanterelle dishes came out accompanied by (1) poached egg and fresh beans and (2) saddle of venison. Dessert also was lovely.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great Experience ... Almost
    Novato65VIP
    Dined on 9/13/2014
    Made a reservation in advance for a night of celebration with my daughter. Was very displeased that we were placed basically in the bar area (literally sitting right next to the bar). It took us 20 minutes to get seated, despite the fact that it was an early 5:15 reservation and not crowded (we stood waiting for 10 minutes before anyone addressed us). I asked to be moved and we were then placed by the hostess at the one table that was very dark. So, the location was definitely lacking, and the initial service and hostess-attitude was poor. Having said that, our server was excellent and the food was really very good. So, apart from the poor introduction and less than stellar location, it was good, but on the whole fell short of great.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Interesting Food!
    ILike2Eat
    Dined on 9/12/2014
    The flavors of the dishes we had were very interesting and tasty. I soaked up all the sauce with bread. We tried the herring appetizer, the wild boar, the venison, and the Swedish pancake for dessert. Delicious!
    Special Features:
    fit for foodies, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Eclectic delight
    kimikoVIP
    Dined on 9/12/2014
    Great menu of unusual ingredients focusing on Scandinavian cuisine. Bar choices are limited because of stocking of Scandinavian brands.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • OpenTable Diner Since 2008VIP
    Dined on 9/10/2014
    My friends and I have been to this restaurant many times in the past. This time was a shocker with being told that for sparkling water, it was a $9.00 charge - outrageous!! Furthermore, in looking over past receipts from this restaurant, I found that I had never been charged for sparkling water in the past. Of course, there is no charge that appears on the bill even though I always order it. What was more insulting was having the manager insist that there they had always charged for this. And, quite honestly, before we had even gotten seated, the wait person asked about whether we wanted still or sparkling water, never mentioning that there was now a charge for the sparkling. Telling me that it appears on the menu was not good enough!
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • what a treat...
    HUlagirlVIP
    Dined on 9/8/2014
    ...to find Nouvelle Scandanavian cuisine. Innovative dishes with Scandinavian ingredients. Loved it! Lobster bisque was very delish, salads are good sized, loved the Swedish meatballs; desserts are a must.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Good , not great
    thException
    Dined on 9/5/2014
    Food was decent. Service was lacking (seriously). Would not recommend to a friend, but glad I knocked it off my bookmarks.
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Plaj: A Wonderful SF treasure
    Laina
    Dined on 9/5/2014
    Scandinavian foods, long ignored in European cuisine circles, have suddenly become chic. This Swedish restaurant shows why this is so. The foods are delicious, as well as very interesting, and the alcoholic drinks are much better with the food than wine. Look for their seasonal feasts: such as Crawfish and Yule. Laina
    Special Features:
    fit for foodies, romantic, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • service
    OpenTable Diner Since 2010
    Dined on 9/5/2014
    We all need to leave by 7:30 to be at San Francisco Opera opening night which was made very clear. We did not receive our main course until 7:35. Obvious unpleasant consequences
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great pre theatre meal
    IanK
    Dined on 9/2/2014
    Close to theaters, just a 10 minute walk to the Orpheum on Market. Ambience and service both were very good. The food offers a chance to sample high level Scandinavian food. The burrata salad was excellent. The ox cheek was delicious as were the day boat scallops. Everyone in our group was very pleased with the food. The only slight down note was the $42 pinot grigio, the cheapest bottle on the list, and not worth $42 but it was drinkable.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • High marks!
    FoodieReview
    Dined on 8/29/2014
    Went because of the high food ratings and was not disappointed. Everything cooked, prepared presented to perfection. Outstanding!
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Stockholm by the Bay
    Zisco1600
    Dined on 8/27/2014
    My family dined at Plaj last week to celebrate my sister's birthday and thoroughly enjoyed the restaurant. We had seen it reviewed enthusiastically on Check Please, Bay Area, and decided to give it a try. Everything was delicious and its Scandinavian menu unique. Would we go back? Yes!
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • PKBB
    Dined on 8/26/2014
    This was not our first visit, and everything last night was as always--Delicious food, lovely ambience, attentive but NOT intrusive service. One of the key elements of the place to us has to be the fact that one can have a conversation with one's companion. So many places today have a noise level that makes it impossible to enjoy the lovely meals. We cannot more highly recommend this place (which makes sense, as we have been there ourselves multiple times!
    Special Features:
    fit for foodies, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Unique fare
    PhilspillsthebeansVIP
    Dined on 8/23/2014
    Plaj offers a different and unique menu that's initially perplexing but is well worth the effort to master. Our server was most helpful in guiding us to dishes that fit our desires. Mustard greens salad with burrata and tomato was and dusted with a crunchy spicy something was delicious. We all enjoyed our main selections -- beef cheeks, halibut and swedish meatballs. There are many unusual options that are very appealing prepared -- poached lobster, venison and other scandinavian delicacies. Brief but well thought out wine list and very good deserts. All round, Plaj is a winner.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • great food/drinks - could be better
    Jonny
    Dined on 8/22/2014
    Food was excellent; Drinks were exquisite; Service was decent but not extraordinary (we all felt like our server was upset with out table); Table was not ready on time; Dining room was extremely hot & uncomfortable
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Wedding Dinner
    OpenTable Diner Since 2008
    Dined on 8/22/2014
    We had a party of 10 and everybody agreed that the food was excellent.
    Special Features:
    fit for foodies, good for groups
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Probably my last time here
    andy
    Dined on 8/21/2014
    Short resume of last night: I am embarrassed on your staff's behalf. The blonde lady at the entrance asked my reservation name 3 times, twice at the entrance, 1 time during dinner. The bartender was completely rude to my boyfriend and I. We waited 30 mins for the drinks (beers!). We got the bread after the appetizers were brought. Then the main course comes, and I am getting my appetizer again (instead of the main course!). So, instead of removing both plates, my plate is taken back and my boyfriend is supposed to eat by himself. After another 20 mins, I get my main course- the order is mixed again. I thought it was some kind of joke. I was polite and asked for our check. I felt so embarrassed I brought my boyfriend here. Unacceptable.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Something Different
    SFCAVIP
    Dined on 8/20/2014
    If you want to have something different I highly recommend Plaj. The food is Scandinavian with a modern touch. I have been there many times since it opened and have found the food to be exciting and delicious. I think this is the only restaurant in the Bay Area that offers tihs type of cuisine and I highly recommend it. Being one block from the Opera House and San Francisco Symphony hall is a great plus. Cray fish (I call them craw fish) is in season and I had a nice meal of them this week. Call first to be sure that they are available. I consider the in-house princess cake to be the best that I have ever had.
    Special Features:
    fit for foodies, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Very good take on Scandinavian food
    WeimarnerVIP
    Dined on 8/18/2014
    Plaj had a very interesting menu choices all representing Scandinavian roots. The balance of sweet and savory in food was fantastic. As a vegetarian, there were plenty of choices to select from. Also non alcoholic drink choices were interesting. We had lingonberry soda abs strawberry/juniper soda. Both were great. Service was also very good. They were helpful in explaining the dishes and also in selecting dishes. Overall, I would highly recommend Plaj to anyone who is looking to try Scandinavian cuisine.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • myogi
    Dined on 8/17/2014
    We had a number of dishes from each grouping, all were very tasty and some were superb. Particularly good were ones that seemed traditionally Scandinavian with very fresh components. The desserts were a real treat as well. We shared the cardamon brulee and the princess cake in a jar (yummm).
    Special Features:
    fit for foodies, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • yummmmy....
    OpenTable Diner Since 2003
    Dined on 8/16/2014
    eat. here. now. the food is so amazing at this neighborhood treasure trove of flavors! conservative interior, quiet, elegant. enjoy!
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • interesting menu
    be4theopera
    Dined on 8/16/2014
    Food was wonderful--lovely presentation with delightful sauces. Lighting a bit too dim for my taste, making it difficult to read the interesting menu without the aid of a flashlight. Waitress had to be reminded twice about my wine. But, I will come back to try some of the other items on the menu.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Scandinavia meets San Francisco
    AprilL
    Dined on 8/15/2014
    Plaj serves creative, impeccably prepared small plates with a Scandinavian touch. The dishes tend to be rich in a luxurious way - eight of them were plenty for four people. We thoroughly enjoyed the evening except that around 9:00 pm (on a Saturday) the restaurant became so loud that we could no longer talk with each other.
    Special Features:
    fit for foodies, special occasion, neighborhood gem, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Wonderful food and drinks!
    KuronekoVIP
    Dined on 8/13/2014
    This was my second time at Plaj, and it was a great experience! My favorite drinks are the Kronan Sour and Plajer! The Swedish meatballs are a must, but everything here is absolutely tasty (even the warm bread and butter)! I'll definitely be back again. :)
    Special Features:
    fit for foodies, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great find!
    NorskEA
    Dined on 8/12/2014
    On a visit to San Francisco this month (8/2014), we happened upon this reataurant and couldn't have been more pleased. The menu is unusual but not outlandish and the dishes are excellent. We will definitely visit again on another trip to SF.
    Special Features:
    special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Another superb dining experience
    InfrequentReviewer
    Dined on 8/11/2014
    This was my second dinner at Plaj, which implies that my first was excellent - and it was. The menu is a bit different, in the sense that (like having tapas) small plates make sharing easy and very enjoyable. However, there are options that involve larger portions, for those who want their own meal. The food was just outstanding - interesting, very different than most restaurants around, creative, and delicious. I particularly recommend the herring (served three ways) - although the menu changes periodically - and the beetroot dish. The specialty cocktail list was also very appealing. I live on the 'wrong' coast, however, I am in San Francisco periodically and certainly plan to return to Plaj.
    Special Features:
    fit for foodies, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Benicia Babe Goes to Plaj
    BeniciaBabe55VIP
    Dined on 8/9/2014
    Plaj is a real neighborhood find, especially in the Hayes Valley where there can be some odd characters hanging out. A great evening would be to go there either before or after the theatre. Make sure to go to the Boxing Club around the corner for a drink. I had the sausage and potatoes; real comfort food at its best.
    Special Features:
    fit for foodies, special occasion, late-night find, neighborhood gem, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Amazing food and ambience!
    Nikkilalala
    Dined on 8/8/2014
    such good food but must order several dishes because portions are really small and the price of each dish ranges from $17 and above
    Special Features:
    special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Somewhat overpriced
    quietpls
    Dined on 8/4/2014
    The ambience is classy and it is pretty quiet even with a full house. The food ranged from very good to fair. The Swedish meatballs were dry and the halibut was very fishy tasting and smelling. The potato dumplings were very bland. The ox cheeks were very tender and delicious. The beet salad was half the size of a typical dinner salad and $16...good but not worth it. Tab for 3 with the cheapest wine and one desert (very good) was $215.
    Special Features:
    special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Birthday pleasantries...
    edsanfranVIP
    Dined on 8/3/2014
    Went there for my bday and was pleasantly surprised by the quality of food. The only caveat is that the place GETS WARM (other reviewers have been correct). Started off with an interesting yet tasty cold poached lobster with foam, and friend had the burratta with greens. Entrees consisted of excellent venison with veggies, and the smoked salmon that soothed the palate. We skipped on dessert, and they were kind enough to send out some dessert wine for my bday. I'd go back in a hot NY second!
    Special Features:
    fit for foodies, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Great for novices!
    MissingChicagoVIP
    Dined on 8/2/2014
    If you never tried Scandinavian food, this is a wonderful place to have a go at it. The dishes were great, even the herring pickled three ways- i had reservations but ended up really enjoying it. All dishes were beautifully prepared and presented. Ingredients were fresh, elegant. The lobster dish definitely not to miss. There specials of the day - all sounded very good, almost difficult to choose from. Swedish meatballs were comforting ...definitely something to experience and go back to to get your scandinavian dish fix
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • great surprise
    foodlover
    Dined on 8/2/2014
    It is a small and elegant restaurant. We ended up eating mostly appetizers because they were delicious. we also ordered a salad. We could not get to the main dishes but we are planning to go back to try some of the main courses.
    Special Features:
    fit for foodies, romantic, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Interesting flavor combinations
    Pickyforareason
    Dined on 8/1/2014
    We thoroughly enjoyed the unique seasoning and combinations of ingredients that made each dish distinctive. The aquavit vinaigrette, for example, brought a floral/herbaceous note to the salad very different from a grape based vinegar. Saffron on herring, blackberries with scallops - delicious. Save room for desserts. The lavender granola crust strawberry rhubarb pie with bay leaf ice cream - memorable. The bay leaves and lavender created a flavor that can only be described as like tasting the smell of walking through parts of Golden Gate Park. Hurrah for carpeted floor - we could hear each other across the table and actually conducted a conversation without having to shout. We will definitely be back.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great Scandinavian Restaurant in SF
    RDB27
    Dined on 8/1/2014
    For Scandinavian food lovers, this is the place to dine. We thoroughly enjoyed our recent return visit. From their great home made rye bread, to their Swedish meat balls, and other delicious menu items, Plaj continues to shine. Our server was attentive and managed to serve the dinner in time for our early Symphony concert. Don't miss their interesting cocktails. The Tulip was wonderful.
    Special Features:
    fit for foodies, special occasion, neighborhood gem, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Had a great experience
    kittycat
    Dined on 7/31/2014
    I really enjoyed having dinner at Plaj with my group of friends. I had the Berkshire pork belly and the meat just melted in my mouth. Very delicious. The decor and ambience was nice. Servers were great and the food was unique and special. My only comment would be that the menu was a bit confusing with ingredients that I never heard of and the categories were in Swedish (Dagen, Hagen, Fjord, etc). It is a fancy restaurant so I expect the menu to be fancier than what I am use to but it took awhile to figure out what my party wanted to order. Aside from that (which was very minor and didn't detract the overall experience, I thought dinner at Plaj was lovely.)
    Special Features:
    special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Swedish delight
    TheDude
    Dined on 7/30/2014
    Plaj has proven to be a unique and creative gem. I have been three times and it has been completely different and exciting each time. The food is superb and not only a pleasure to look at but the combined flavored are like a Swedish Safari. Add to that impeccable service including the beautiful and charming hostess and the always attentive bartender and you have the Scandinavian equivalent of a grand slam.
    Special Features:
    fit for foodies, romantic, special occasion, neighborhood gem, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Interesting cuisine
    OpenTable Diner Since 2003
    Dined on 7/30/2014
    I really liked trying the scandinavian cuisine inspired food at Plaj. The food is very good with some unique flavors.
    Special Features:
    fit for foodies, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Imaginative and tasty
    MistereksVIP
    Dined on 7/30/2014
    Pleasantly surprised to find such interesting and delicious Scandinavian food here. Everything was wonderful - complex flavors beautifully assembled and balanced.
    Special Features:
    fit for foodies, romantic, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Scandinavian Elegance
    Foodie4life
    Dined on 7/28/2014
    An amazing dining experience. The food is very well-prepared and presented. Best of all, the dishes are unusual and interesting. This restaurant is not cheap but the food is high-end and unique, and thus for us it was well worth it.
    Special Features:
    romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.