Pizza Pura
Pizza Pura

Pizza Pura

  • Dining Style: Casual Dining
  • Website: http://www.pizzapura.com/
  • Phone: 8282252582x
  • Hours of Operation:
    Dinner: Monday - Saturday: 5:00pm - 10:00pm
  • Payment Options: AMEX,Discover,MasterCard,Visa
  • Cuisine: Pizzeria
  • Executive Chef: Laura Reuss
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Beer, Counter Seating, Farm to Table, Non-Smoking Area, Non-Smoking Restaurant, Patio/Outdoor Dining, Personal wines welcome, Personal wines welcome (corkage fee applies), Smoking Area, Takeout, Wheelchair Access, Wine
  • Private Party Facilities: Pizza Pura is small and the entire restaurant can be reserved with seating for 40.
  • Private Party Contact: Ben Mixson 8282795176x

Getting there

  • Cross Street: Bartlett St.
  • Public Transit: Traffic Circle on Clingman Avenue
  • Parking: Private Lot
  • Parking Details: There is a large free parking lot across the street, free street parking, and an additional parking lot 1/4 mile north on depot street.
A word from Pizza Pura
The mission of Pizza Pura is to respect the history of pizza by implementing the original methods of pizza preparation dating to the 1800"s in Naples, Italy. We use a Neapolitan template and apply local and seasonal produce and meats to our wood-fired oven. This is complimented by our house made small batch gelato.
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Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerBest Overall
  • Diners' Choice WinnerBest Food
  • Diners' Choice WinnerNeigborhood Gem
Pizza Pura reviews from OpenTable diners
46 reviews since May 25, 2014
Overall Rating4.5
  • Food4.6
    Service4.4
  • Ambiance4
    Noise LevelModerate
95% of reviewers would recommend this restaurant to a friend.
fit for foodies (32)neighborhood gem (30)great for outdoor dining (25)kid-friendly (18)good for groups (11)great for lunch (5)hot spot (4)notable wine list (3)late-night find (2)special occasion (1)Show More
  • If you like pizza...
    OpenTable Diner Since 2011
    Dined on 9/19/2014
    ...you might enjoy this place! Great choices, fresh ingredients. Tasty!
    Special Features:
    neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Good Neo-Pizza, Long Wait for Food
    AmazingAsheville
    Dined on 9/19/2014
    Our pizzas - I had the red "Three Little Pigs" and my wife the signature "Fig & Pig" -- were excellent. However, the meal narrowly escaped being a disaster, as we had to wait one long hour after being seated for our starter, the arugula salad. Then we waited some more for our pizzas, which only take 90 seconds to cook. The explanation was that a large group had come in just before we did, but while busy on a Friday night the restaurant wasn't totally full. A well-run restaurant (the owner also runs White Duck Taco in the RAD and Downtown) that has been open for more than a year should be able to handle a normal evening. I say nearly a "disaster" because the embarrassed waitress took 50% off our meal and comped us dessert. Nice move!
    Special Features:
    fit for foodies, great for outdoor dining, hot spot, kid-friendly, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Beat pizza in Asheville?
    Birdmom1
    Dined on 9/4/2014
    Our first time at Pizza Pura! Authentic Italian pizza cooked just right! They gladly accommodated my dietary needs (vegan). Service was great! We will be back!
    Special Features:
    fit for foodies, good for groups, hot spot, kid-friendly, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • You Tried The Rest Now Try The Best
    foodsnobVIP
    Dined on 8/26/2014
    If you want pizza that tastes like real Italian look no further. The arugula salad is delicious and huge. I don't often have dessert when dining out but I make an exception at Pizza Pura because they make delicious gelato and cannoli's. This is the perfect place for a casual inexpensive meal that is so much better than other "pizza joint".
    Special Features:
    fit for foodies, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Very good!
    lpak
    Dined on 8/15/2014
    Ordered Caprese Salad, Genovese Pizza, Tiramisu Gelato. All were amazing!!!
    Special Features:
    fit for foodies, great for outdoor dining, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Great ingredients!
    ETRO14
    Dined on 8/15/2014
    Well crafted pizza! Spectacular flavors, well executed dishes.
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Best pizza in Asheville
    DJKistler
    Dined on 8/14/2014
    Great tasting pizza and creative combinations of ingredients.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • great pizza
    totalfoodie
    Dined on 8/2/2014
    Excellent pizza and a real plus that you take reservations
    Special Features:
    fit for foodies, good for groups, great for lunch, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Authentic pizza
    pizzafiend
    Dined on 7/29/2014
    Excellent crust, simple but fresh tomato sauce & ingredients. Not the most variety available, but what they serve they make well.
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, great for lunch
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Real pizza
    Halfback
    Dined on 7/25/2014
    This is the real deal people! Very authentic and as close to what you'll find in Italy as you'll get. Go and enjoy!
    Special Features:
    fit for foodies, good for groups, great for outdoor dining, neighborhood gem, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Fantastic
    SweeTea
    Dined on 7/25/2014
    Best pizza ever.... Salsicchia... It was amazing! Everyone was nice; hand-made home-made mozzarella! Just wonderful!
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • We Came. We Saw. We Ate
    PizzaLover
    Dined on 7/18/2014
    Delicious salads and pizzas. Our group of six shared several arugula salads and five different pizzas (we had leftovers) and several of us shared a bottle of wine (montepulciano for $32). We also ordered several of the yummy cannoli for dessert. Nice wait staff. We sat on the deck on a rainy Friday evening (rustic feel, picnic tables) protected from the rain by an awning. Overall very happy dining experience, reasonable prices and we will go back.
    Special Features:
    kid-friendly, fit for foodies, good for groups, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Best pizza in town
    Foodiesophisticated
    Dined on 6/27/2014
    Incredible handcrafted gourmet pizza with unique ingredients. Homemade pistachio cannoli's the best ever. All staff warm, welcoming and efficient. Eaten there many times and amazingly consistent. Way to go.
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Time to clean the pizza stone!
    Cribpusher
    Dined on 6/21/2014
    We love the unique toppings, great salads, and the awesome Lambrusco served here, but this visit, pizza crust had burnt oven sediment that overwhelmed the taste. Very disappointing, as we have enjoyed our prior visits so much. I hope this will be corrected so we may return.
    Special Features:
    neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Best Pizza in Asheville
    foodsnobVIP
    Dined on 6/16/2014
    Just the best! Our go-to place for outstanding pizza, salad, dessert. Service is friendly and knowledgable.
    Special Features:
    fit for foodies, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great Neighborhood Pizza
    AshevilleResident
    Dined on 6/14/2014
    Pizza was great. There was not a great selection of beer, especially with Asheville's current beer scene.
    Special Features:
    fit for foodies, great for outdoor dining, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • My favorite date night spot
    Martha
    Dined on 6/14/2014
    Loose, relaxed, comfortable, friendly and OUTSTANDING FOOD!!!!! This is the real thing and of course Asheville fresh. We go regularly and are trying to eat our way through the menu. Last week the discovery of sage sausage and leeks on italian cream rather than a tomato sauce was AMAZING! This week we tried the artichoke and spinach on italian cream and asked the chef to add a meat of his choice. He surprised us with calebrese sausage. Little pigs is also a favorite. AND DO NOT miss the cannolis, salty caramel is my fave. Ok...here is the deal. Get both specialty salads and share, a glass of house red, pizzas of your choice, cannolis to finish and an espresso to savor and you just had one of the best meals Asheville has to offer.
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Pizza Supreme!
    Foodie1VIP
    Dined on 6/13/2014
    An outstanding pizzeria--neapolitan pizzas from a wood fired oven. The pizza has less cheese than is usual in the U.S. and choice ingredients without being overwhelming. The pizzas are a cut above ordinary and are truly gourmet. The staff is friendly and helpful. The restaurant is small with booth and table seating. We were in a party of 5 and all were quite pleased. The cannoli for desert were wonderful as was the gelato. Overall, as good as it gets for pizza in Asheville.
    Special Features:
    kid-friendly, fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • This place is a gem!
    EricHVIP
    Dined on 6/7/2014
    We have been patrons of Pizza Pura since it first opened, and we love this little gem. The service is always casual and friendly, with helpful descriptions and wine suggestions. But it's the simple and delicious food that holds our interest. When guests are in town, Pizza Pura is a solide choice and great alternative to busy downtown establishments.
    Special Features:
    fit for foodies, great for outdoor dining, neighborhood gem, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Birthday Celebration
    DawnJ
    Dined on 6/7/2014
    When we go out to dinner we want it to be special. That doesn't necessarily mean expensive! It does mean good food and good service. I took my husband to Pizza Pura for his birthday since we had heard so many good things about the pizza. We started with the anitpasti appetizer that was plentiful and delicious. From there we ordered two different pizzas - the Fig and Pig and the house special that night, brussels sprout and green apple. Yes, it sounds strange but they were amazingly delicious. All ingredients were fresh and nothing overpowered. Of course no birthday is complete without dessert and they more than delivered with salted caramel toffee cannolis. We could have cut everything in half but it was a birthday. Great place
    Special Features:
    good for groups, great for outdoor dining, special occasion, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Been around the world- Pura is fab!
    MouthTougueStomachVIP
    Dined on 6/6/2014
    My husband is on the hunt for the perfect slice. He's from New Jersey so he wants his pizza to be as good as a mythical place in his memory. Consequently, we try a lot of mediocre pizza. Pura pizza is in my top all time pizza places. I love the crust, the presentation and the atmosphere. It has a lot of foodie toppings like Brussels sprouts and figs but it also pleases my very picky Jersey guy. Pura also does a nice job on several salads and their homemade cannolis are worth the calories. It's a fun place to hang with large roomy booths and great outdoor seating. Great service and a fair price finishes the story of why I am a repeat customer.
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Ratings-Only Reviews
    Based on 25 ratings-only reviews submitted since May 25, 2014
    • Overall Rating4.5
    • Food4.5
    • Ambiance3.7
    • Service4.4
    • Noise LevelModerate
  • The following 40 reviews are from the Pizza Pura reviews archive.
  • none better
    JustAvisit
    Dined on 5/24/2014
    I have been to Italy twice and NYC a bunch but never had pizza better than this.
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Charming and fresh
    EdnasgldphishVIP
    Dined on 5/24/2014
    Had a wonderful experience. Food was fresh, pizza was unique. Service was top notch (thanks Brittany[ney] for keeping up with our wild family). You must have dessert, some of the best canolis I've ever had. Will return!
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • JudiVIP
    Dined on 5/23/2014
    Some of the best pizza in town! Never disappointed.
    Special Features:
    kid-friendly, fit for foodies, good for groups, great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Fantastic pizza!
    Barber
    Dined on 5/15/2014
    Some of the most creative and delicious pizza I've ever had. The service was great too. It's a must visit.
    Special Features:
    kid-friendly, fit for foodies, great for outdoor dining, romantic, special occasion, late-night find, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Great pizza
    OpenTable Diner Since 2009
    Dined on 5/6/2014
    This was a great pizza. It reminded me of the pizza I use to eat in Germany.
    Special Features:
    kid-friendly, fit for foodies, good for groups, great for outdoor dining, great for lunch, late-night find
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • yummy pizza
    man123
    Dined on 5/2/2014
    The pizza and service was great. If you go at the right time you can catch an awesome sunset.
    Special Features:
    Great for Brunch, Great for Outdoor Dining, Scenic View
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Solid
    VtwinPilotVIP
    Dined on 4/26/2014
    It's located in what appears to be a renovated warehouse district. Very well done. Small outdoor patio (we sat inside) and nicely decorated inside. The speidini was tasty. My Pig and Fig pizza, unbeknownst to me when I ordered, was not a 'red' pizza with tomato sauce. I later saw on the menu that it indeed was listed under the section labeled "special pizzas". The 'red' pizza section with classics like Margherita was above. The pig and fig pizza was fine and all, but I'd say too sweet for my taste for the main meal. It was sweet enough to be dessert. The crust though was done to perfection with that small amount of char that tells you it was baked in a wood-fired oven. Would definitely come back.
    Special Features:
    Neighborhood Gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Pickyeater
    Dined on 4/22/2014
    Service was excellent! Arugula Salad and pizza delicious combinations of flavors. The seasoning was just right.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Pure pizza
    Paulo123VIP
    Dined on 4/19/2014
    Great pizza. Cool surroundings. Great service. Cold beer. What more do you need?
    Special Features:
    Kid-Friendly, Good for Groups, Great for Outdoor Dining, Great for Lunch, Neighborhood Gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Awesome find!!
    Samanthasue
    Dined on 4/18/2014
    This little gem tucked away in the River Arts District has a fun environment with delicious food. Don't expect the typical pizza you get in most restaurants. Pizza Pura has an interesting pasta like crust loaded with fresh ingredients. The arugula salad was very large, fresh and delicious. One thing you must do is save room for dessert. The chocolate dipped cannoli stuffed with pistachio filling should not be missed. Thank you Pizza Puro!! We've told many friends about you and you are definitely worth the drive from Black Mountain!
    Special Features:
    Fit For Foodies, Great for Outdoor Dining, Neighborhood Gem, Hot Spot
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Still the best Neapolitan pizza
    Christopher
    Dined on 3/29/2014
    There are a few great wood-fired brick oven pizza restaurants in AVL but we return to Pizza Pura more so than the others. Not sure why but there is a difference in their crust that we just dont seem to find in others. And their homemade Gelato is a must to try.
    Special Features:
    fit for foodies, great for outdoor dining, notable wine list, kid-friendly, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Very good choice
    Golfeng
    Dined on 3/22/2014
    This was our first time in Asheville. We picked the restaurant because of Open Table reviews. Food was different and great.
    Special Features:
    great for outdoor dining, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Pizza crust & toppings done right
    Pizzagirl
    Dined on 3/22/2014
    Pizza Pura's colorful wood fired oven puts out great pizza. The pizza chef/owner has got the temperature down correctly so the pizzas are lovely bubbly masterpieces. Fresh toppings such as house made sausage & mozzarella. Even a cheese less pie if that's what you want. I never take any home. The salads are also a good start to the meal. Fresh local greens & great vinaigrette dressing not over done. My son loves the Kumato tomato salad with fresh mozzarella, balsamic & pepperoni chips. The staff is friendly and efficient. I wish it was in my neighborhood, but worth the 10 minute drive.
    Special Features:
    fit for foodies, good for groups, great for outdoor dining, kid-friendly, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great food
    DininginAshevile
    Dined on 3/15/2014
    The menu is short but includes great choices. The caprese salad with homemade mozzarella was very tasty. My pizza with homemade sausage was yummy. No room for dessert.
    Special Features:
    fit for foodies, good for groups, kid-friendly
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Hideaway
    Foodfreaks
    Dined on 3/14/2014
    This place is a awesome tucked away gem in Asheville. Love it everytime we go
    Special Features:
    great for outdoor dining, romantic, neighborhood gem, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Great pizza
    MimiWNC
    Dined on 2/27/2014
    Celebrated a family birthday here and everyone from ages 4 to 70+ was happy. It goes without saying that the pizza is wonderful - fabulous crust and super creative toppings. The new procuitto wrapped cheese appetizer was a huge hit. Don't miss this place. Wish it was open for lunch.
    Special Features:
    fit for foodies, good for groups, neighborhood gem, kid-friendly
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Different pizzas
    OpenTable Diner Since 2013
    Dined on 2/22/2014
    We liked the different choices of pizzas including the fig and pig one. The arugula salad was awesome. Fun place to meet with friends.
    Special Features:
    good for groups, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Well executed and crafted
    Foodiesophisticated
    Dined on 2/15/2014
    Always impress in how consistent is the food and well thought out on every ingredient, it has been a long time since we got a real Italian pizza Pizza Pura definitely know how to do it! Even in NYC we haven't find a real and truly Italian pizza....
    Special Features:
    fit for foodies, late-night find
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Best pizza I ever had
    OpenTable Diner Since 2011VIP
    Dined on 2/1/2014
    I am not a pizza junkie and was plus minus on going to this resturant, but they changed my mind. The pizzas were intavative and delicious . The mushroom pizza was unusual and do rich! The crust was light, non greasy and I could have had it just by itself! Great salads. Service was fast and attentive , not a lot of ambiance and it does feel crowded . But...... I will come again and again!
    Special Features:
    fit for foodies, notable wine list, kid-friendly
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.