Merchant
Merchant

Merchant

  • Dining Style: Casual Dining
  • Website: http://www.merchantmadison.com/
  • Phone: 6082599799x
  • Hours of Operation:
    Happy Hour
    M-Sat 3:00 PM - 6:00 PM

    Dinner & Late Night
    Every Night 5:00 PM - BARTIME

    Brunch
    Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
    Sunday 9:00 AM - 3:00 PM (Year Round)
  • Payment Options: AMEX,Diners Club,Discover,MasterCard,Visa
  • Cuisine: Bar / Lounge / Bottle Service, Contemporary American
  • Executive Chef: Anna Dickson
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Bar Dining, Bar/Lounge, Beer, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Patio/Outdoor Dining, Personal wines welcome (corkage fee applies), Takeout, View, Weekend Brunch, Wheelchair Access, Wine, Wine Bar
  • Catering: Please call if interested.
  • Private Party Facilities: We have limited private dining available. Please call (608) 259-9799 to speak to management.
  • Private Party Contact: Joshua Berkson 6082599799x
  • Entertainment: We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
    http://www.merchantmadison.com/entertainment/
  • Special Events: Please call us to arrange a special event, happy hour, or party.

Getting there

  • Cross Street: E. Doty Street
  • Public Transit: Downtown bus lines are one block away.
  • Parking: Public Lot
  • Parking Details: Streetside and Parking ramp available across the street
A word from Merchant
Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.
Continued
Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerFit for Foodies
  • Diners' Choice WinnerHot Spot
  • Diners' Choice WinnerVibrant Bar Scene
Merchant reviews from OpenTable diners
107 reviews since May 20, 2014
Overall Rating4.2
  • Food4.4
    Service4.2
  • Ambiance4
    Noise LevelEnergetic
87% of reviewers would recommend this restaurant to a friend.
fit for foodies (77)vibrant bar scene (63)special occasion (39)hot spot (35)romantic (28)late-night find (26)good for groups (26)neighborhood gem (25)great for brunch (22)notable wine list (17)great for outdoor dining (15)great for lunch (11)kid-friendly (5)scenic view (4)Show More
  • Perfect late afternoon stop
    4HFoodieVIP
    Dined on 9/15/2014
    We really enjoyed our later afternoon lunch at the Merchant. The squash flat-bread was awesome
    Special Features:
    fit for foodies, great for brunch, great for lunch, hot spot, late-night find, romantic, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Good food friendly service
    mooshka19
    Dined on 9/13/2014
    Very friendly . We came in w a baby stroller and the hostest was very nice about it. Everything from bisquit & gravy to steak and eggs was great. Only complaint: getting food out of kitchen a little sliw.
    Special Features:
    fit for foodies, good for groups, great for brunch, great for lunch, kid-friendly, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Fabulous experience!
    ace22
    Dined on 9/12/2014
    The food was amazing, fresh & delicious! The menu had a great variety to choose from. Our waiter was knowledgeable & happy to be serving us. I would highly recommend dining at Merchant! It was a fun night of unique drinks & wonderful food!
    Special Features:
    fit for foodies, good for groups, hot spot, neighborhood gem, notable wine list, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good food poor service
    OpenTable Diner Since 2014
    Dined on 9/7/2014
    The waitress spent a lot of time switching with the hostess so the hostess could smoke which led to an extremely long dinner. It took a long time to get refills and often the waitress seemingly disappeared. She did not have more than 3 tables. The food was good dessert could be improved.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • OpenTable Diner Since 2009
    Dined on 9/4/2014
    Great food and ambiance. Felt that the menu was limited for those for those who do not eat pork or meat.
    Special Features:
    fit for foodies, late-night find, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • great gastro pub
    violinmaker
    Dined on 8/31/2014
    Limited but but appropriate menu, high level of execution. Great bar selections.
    Special Features:
    great for lunch, great for outdoor dining
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • FranckmVIP
    Dined on 8/29/2014
    Great food and great cocktails but the place is way too loud, which takes away from having a great experience.
    Special Features:
    hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Great all around
    Subasue
    Dined on 8/27/2014
    First of all our server Kate was friendly and approachable. The cocktail menu is extensive and Kate was very knowledgeable when responding to questions re: unknown (to us) ingredients. The addition of lemon oil to the Manhattan resulted in a bright delicious rendition to this classic! The food was delicious - good quality ingredients cooked well without unnecessary ingredients that tend to confuse my palate. The duck confit with beets was delicious, as was the pork chop with grits. This was our first visit to Merchant, and we will definitely return! Keep up the great work with your servers, as they really do make or break one's dining experience!
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • UW Parent
    OpenTable Diner Since 2008
    Dined on 8/26/2014
    This is one of our regular dining spots when we visit our daughter at the University. It has a lively happy atmosphere, the food is good and the service friendly.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great Food and Good Service
    PamD
    Dined on 8/24/2014
    Really great food with creative vegetarian options. Service was friendly and enthusiastic.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Love the Merchant
    4HFoodieVIP
    Dined on 8/23/2014
    We have been taking our tour groups here for 3 years. The staff is top notch and super friendly, the food is creative and tasty and the bar is the best in Madison.
    Special Features:
    great for brunch, fit for foodies, great for outdoor dining, late-night find, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • yoyo
    Dined on 8/22/2014
    Server was not attentive at all. We had to wait 30 minutes before our first drink. We got our salad before the cocktails. It tooks over 1 hour to get our food.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great, but noisy
    OpenTable Diner Since 2006VIP
    Dined on 8/21/2014
    I echo other reviews of the loudness of this cute restaurant. It's very difficult to hear your dining companions as everything echoes and is exceptionally loud. That being said, the food is wonderful and service very good. You will not be disappointed.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • really enjoyed the food!
    spottedcow71
    Dined on 8/17/2014
    I am not from Madison but will be making Merchant a regular stop when I am in town!!
    Special Features:
    great for brunch, fit for foodies, good for groups, great for lunch, scenic view, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • tasty brunch
    beannie
    Dined on 8/10/2014
    Our brioche French toast with fruit and syrup was divine, the coffee strong, and the table seating for the seven of us perfect. Good service too!
    Special Features:
    great for brunch
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fair
    MaryMc
    Dined on 8/9/2014
    I can only rate this restaurant as "fair". It is super noisy,bad acoustics. The server was morose, he seemed a bit sad & not really very engaged or interested. The portions of some dishes were ridiculously small, including the charcuterie board and the duck. The desert of rhubarb crisp was not at all good, and in fact just plain bad. Would not be able to recommend and wil not return.
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Great food and drinks, too noisy
    OpenTable Diner Since 2011
    Dined on 8/8/2014
    I had one of the best cocktails ever, the food was delicious, the prices reasonable, the service good -- but it was really noisy. My dining companion and I had to practically yell at each other to be heard. Merchant needs to work to create some quieter dining spaces.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • mixed bag
    tasteymorsel
    Dined on 8/8/2014
    Duck large platter was tastey but miniscule. Same with the drink. Too loud for the 4 of us to hear each other at our booth. The server was very attentive. Seems like more of a bar scene.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fantastic dinner
    TREID
    Dined on 8/2/2014
    The meal was amazing and the staff was extremely knowledgable and accommodating. Truly, this was a great restaurant which specializes in using local food providers. Additionally, they composed unique and delicious cocktails; always a plus.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion, late-night find, neighborhood gem, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Fresh and Fun
    jlou
    Dined on 8/1/2014
    Merchant's fresh local ingredients combined with their talented and creative chef and serving staff make for a pleasing evening for all of your senses! Will go back again and again.
    Special Features:
    great for brunch, fit for foodies, good for groups, great for outdoor dining, romantic, special occasion, great for lunch, late-night find, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Date night
    Ashnsam98
    Dined on 7/29/2014
    Had a wonderful time at my first "cheap date night!" The food was all wonderful as well as the service. I was amazed at how easy it was to reserve a table online!! My only complaint is how dark and loud it was. I couldn't read the menu it was so dark and it was hard to hear my partner across the table due to the noise.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Merchant is a gem
    OpenTable Diner Since 2012
    Dined on 7/27/2014
    I've been going to Merchant for the last few years and have loved every experience I've had there. Staff is friendly, food is magnificent, and the drinks are unparalleled. Went there for my birthday, and the waitress brought out free drinks as a celebration. Fantastic restaurant and bar.
    Special Features:
    great for brunch, fit for foodies, good for groups, romantic, special occasion, great for lunch, late-night find, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • The Best
    MaxieVIP
    Dined on 7/25/2014
    I ate at four places during resturant week and Merchant by far was the best. Our wait person was also very knowledgeable and helped with with a cocktail decision that suited me perfectly. The food was to die for. We will continue to eat at this establishment.
    Special Features:
    great for brunch, fit for foodies, good for groups, special occasion, late-night find, scenic view, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Okay food with terribly service
    Dorko90
    Dined on 7/25/2014
    The food was pretty good although my boyfriend's meal (duck confit) was dry and flavorless. We sat down, waitress immediately asked what we would like before we could look at the menu, and then had us waiting almost an hour for our food. The people to both sides of us who came in after us received their food before us. I will not be returning.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Amazing steak and whiskey sours
    Lharts74
    Dined on 7/24/2014
    Their steak and frites was great! Melt in your mouth. Their whiskey sour was the best I have ever had!
    Special Features:
    fit for foodies, romantic, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Lunch or Dessert Place
    KaysReview
    Dined on 7/23/2014
    We tried out Merchant during restaurant week and left feeling a little jipped. We paid $30 per person and while the food was ok it wasn't like wow. The appetizers were bland, and tiny. For the main course my husband had brat sliders and I thought that was the best dish compared to the pasta, pork shank, and steak at the table. Dessert was great though and with the smaller portions of restaurant week I had plenty of room for it. I think for lunch it would be great, and I would go back for the cake I had.
    Special Features:
    great for lunch, late-night find
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Definitely recommend
    Diner
    Dined on 7/22/2014
    Ate here for Restaurant week which has a fixed menu with selections. The duck confit is excellent-moist, falls off the bone with excellent flavor - beets were served on the plate as the side. My son had the steak and frites and said that was good also. The steak is a thinner cut. Hannah, our wait staff, was friendly, knowledgeable about the food menu and made a good choice for me on the beer selections. She checked in with us several times without being intrusive. We were first seated in the bar area which was noisy and we asked for a different table and were seated by the window - much better for talking.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Fun Place for dining
    FoodLover
    Dined on 7/22/2014
    We went during Restaurant Week, so it was quite busy, but the service was wonderful all the staff made you feel very welcome. The service was fast but not rushing you. The drinks were fabulous the mixologist was very helpful in looking for the right cocktail. The food was spectacular. I would go back anytime.
    Special Features:
    fit for foodies, neighborhood gem, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Nice, but loud
    OpenTable Diner Since 2013
    Dined on 7/21/2014
    I think this is a better bar than a restaurant. Cocktail list is extensive. However, noise level makes it nearly impossible to talk at the dinner table. Food was good and service was good.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Outstanding!
    Aluedtke
    Dined on 7/21/2014
    Service was exceptional. Our waiter was very friendly and knowledgable about the menu. Great mixology here! Love the local items offered and great variety!
    Special Features:
    great for brunch, fit for foodies, good for groups, great for outdoor dining, romantic, special occasion, great for lunch, late-night find, scenic view, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Wonderful as always!
    glassfamily
    Dined on 7/20/2014
    Food and service were great, thanks! Love the new summer cocktails, will miss JR :(
    Special Features:
    great for brunch, fit for foodies, great for outdoor dining, late-night find, neighborhood gem, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Love this place!
    Jaxmsn
    Dined on 7/18/2014
    One of my favorite spots in Madison! We had a group of friends in from out of town and took them here -- the cocktails are great, the service is impeccable and the food is delish! Definitely a spot to check out when you're in town!
    Special Features:
    fit for foodies, good for groups, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • OpenTable Diner Since 2012VIP
    Dined on 7/17/2014
    They're very recently remodeled their dining room and the results are fantastic. Clear focus on noise reduction, and the new booths are very nice. Excellent for both dinner and late drink cocktails now!
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Great decor
    4HFoodieVIP
    Dined on 7/15/2014
    I like the new booths. Date is a great deal. I also like the sheep cheese curds.
    Special Features:
    fit for foodies, good for groups, romantic, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Eh
    toma
    Dined on 7/13/2014
    Server told us they were out of two items we chose, AFTER we spent considerable time studying the menu. Server showed no genuine interest in our experience. Bottle of wine we chose was excellent, however it was a red that said "served chilled" on the menu, but it wasn't chilled. Burger and brat sliders were excellent. Cheese curds pretty but bland.
    Special Features:
    fit for foodies, good for groups, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good food, Good service,
    paris22
    Dined on 7/12/2014
    We went to Merchant with friends and had a variety of food--the guys tried the burgers and said "excellent." I had the small order of mussels and liked it--just the right portion size, nicely prepared and presented. My other friend had one of the boards--with radishes and ricotta--and thought it delicious. I ordered a cocktail, a French 75, which you cannot find just anywhere. Our server was helpful, patient, knew the menu, kept our water glasses filled without being intrusive. The night we were there the restaurant and bar were both packed with people and it was very noisy. Noise bothers me, so I found that a bit of a challenge, but it's obviously a popular spot and the food is reasonably priced and very good. It's a fun scene.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Pleasant outdoor dining
    welltraveled
    Dined on 7/11/2014
    Enjoyed a pleasant, not stellar, dinner recently at Merchants. We were lucky enough to snag one of a handful of outdoor tables. They are famous for their innovative drinks; we found them to be strong but not well balanced. Food was really good but the wait for it was ridiculous on this Friday evening in summer. Waitstaff was pleasant though and tried their best to keep us happy while we waited.
    Special Features:
    fit for foodies, good for groups, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
  • Great food - too loud.
    kitchengardener
    Dined on 7/11/2014
    This was our first visit to Merchant. We were interested in it for the local food sourcing, interesting menu, and convenient location. The food was inventive and delicious - everything we hoped for. The dining room is LOUD. We had to shout to talk to each other and to our server. If a loud bar ambiance is OK for you, you'll have no trouble. We understand a renovation is pending that will address the acoustics. We'll schedule our next visit for after that work is complete.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good food and service but too noisy
    freddyT
    Dined on 7/11/2014
    This was our first time at Merchant. The atmosphere is charming. The menu is interesting. The food is very good. Ther service was very good. The problem, and it is a BIG problem is that it is unbelievably noisy. We had a table of 4 and we could not have a conversation among the 4 of us. Even talking to the person right next to you was difficult. Across the table was impossible. I don't think we'll go back due to the noise.
    Special Features:
    fit for foodies, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Wanted to like it
    OpenTable Diner Since 2014
    Dined on 7/8/2014
    I have been wanting to check out Merchant for a long time. We planned ahead, and made reservations for 7 pm. We were not seated until well after 8:40 pm. Once seated, we did not see a server for at least 20 minutes. We had a small child with us, and had to ask twice to get some bread while we were waiting for table service. It took 30 minutes to get a slice of bread. Cocktails took 20 or more minutes, and in the end we did not see our dinners until 10:10 pm.
    Special Features:
    vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic