Merchant
Merchant

Merchant

  • Dining Style: Casual Dining
  • Website: http://www.merchantmadison.com/
  • Phone: 6082599799x
  • Hours of Operation:
    Happy Hour
    M-Sat 3:00 PM - 6:00 PM

    Dinner & Late Night
    Every Night 5:00 PM - BARTIME

    Brunch
    Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
    Sunday 9:00 AM - 3:00 PM (Year Round)
  • Payment Options: AMEX,Diners Club,Discover,MasterCard,Visa
  • Cuisine: Bar / Lounge / Bottle Service, Contemporary American
  • Executive Chef: Anna Dickson
  • Dress Code: Casual Dress
  • Accepts Walk-Ins: Yes
  • Additional Details: Bar Dining, Bar/Lounge, Beer, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Patio/Outdoor Dining, Personal wines welcome (corkage fee applies), Takeout, View, Weekend Brunch, Wheelchair Access, Wine, Wine Bar
  • Catering: Please call if interested.
  • Private Party Facilities: We have limited private dining available. Please call (608) 259-9799 to speak to management.
  • Private Party Contact: Joshua Berkson 6082599799x
  • Entertainment: We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
    http://www.merchantmadison.com/entertainment/
  • Special Events: Please call us to arrange a special event, happy hour, or party.

Getting there

  • Cross Street: E. Doty Street
  • Public Transit: Downtown bus lines are one block away.
  • Parking: Public Lot
  • Parking Details: Streetside and Parking ramp available across the street
A word from Merchant
Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.
Continued
Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerFit for Foodies
  • Diners' Choice WinnerHot Spot
  • Diners' Choice WinnerVibrant Bar Scene
Merchant reviews from OpenTable diners
119 reviews since June 22, 2014
Overall Rating4.3
  • Food4.4
    Service4.3
  • Ambiance4
    Noise LevelEnergetic
92% of reviewers would recommend this restaurant to a friend.
fit for foodies (83)vibrant bar scene (70)hot spot (47)good for groups (31)special occasion (31)neighborhood gem (28)romantic (24)late-night find (23)great for brunch (23)notable wine list (18)great for outdoor dining (11)great for lunch (11)scenic view (4)kid-friendly (3)Show More
  • Good food, but...
    OpenTable Diner Since 2010
    Dined on 10/17/2014
    Maybe you just need young eyes and ears to dine in the evening at Merchant. The food was good, not exceptional, but good. It was almost impossible to read the menu with the small print and no light at the table, and we basically had to shout at each other to keep up a conversation. I hate to think that we have to join the 5:00 dining crowd, but it was definitely challenging. I would return for a meal earlier in the day.
    Special Features:
    fit for foodies, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great first experience
    SeanS
    Dined on 10/13/2014
    My wife and I went there to celebrate our anniversary. The atmosphere is cool and urban chic. The menu is small for number of selections, but everything looked appealing. We had the ploughman's plate and was suprised by the quantity and variety of meat and cheeses offered. House salad was a not-too large, but generous portion. The duck was great and well presented. Again the wine list was small, but had great choices. Overall, portions are generous and displayed beautifully. The service was attentive and pleasant. We thought it was great. We would definitely go back. We loved that the back of the menu showed a map and names of food providers the restaurant used. A great local touch.
    Special Features:
    fit for foodies, hot spot, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Understaffed=terribly slow service
    OpenTable Diner Since 2008VIP
    Dined on 10/12/2014
    Merchant is a family favorite. We enjoy the food & the vibe. Sun. 10 a.m. brunch: Waited 20 mins for bloody Mary's; Waitress explained "the poor guy he is the only bartender," Also, though waitress was very friendly, she too was left to dangle by understaffing. Waited too long be greeted to put in drink & starter order, too long for drinks to arrive, too long to order main meal, then the wait was so long for main meals that we asked for bread refill 2x. We did not receive our main meal until more than an hour after being seated. My dish was not what I ordered; waitress was very apologetic and made it right by reordering it & taking it off bill. Rez stated celebrating Birthday & no acknowledgment. What happened Merchant? New Management?
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great Dining
    OpenTable Diner Since 2011
    Dined on 10/8/2014
    The restaurant had an energetic atmosphere and was great for a date. The food was great, as were the drinks (we had a few mixed drinks and they were all amazing).
    Special Features:
    fit for foodies, good for groups, hot spot, late-night find, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • CEM6830
    Dined on 10/7/2014
    A fun place full of crowd energy. Servers were really great. Very helpful without being intrusive. Food arrived in a timely manner and scallops and ny steak dinners were very good. A very large drink menu to choose from and some help was provided to make a selection. Special of the night looked awesome, too. Definitely will return.
    Special Features:
    fit for foodies, hot spot, notable wine list, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great brunch
    22ndBirthdayGroupVIP
    Dined on 10/5/2014
    Madison is great at brunch and Merchant is no different. It has a cool vibe and the meal was delicious. I 100% will be going back.
    Special Features:
    fit for foodies, good for groups, great for brunch, hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Great food/service, too noisy/dark
    RareDateNight
    Dined on 10/3/2014
    My husband & I went here for an anniversary dinner. We liked that they use local ingredients. Their drink menu was fantastic. We had to wait 20 minutes for our reserved table, but we enjoyed our cocktails. We really enjoyed our food. The Market Flatbread was amazing and huge. The salads were big and very good. We seared scallop stew was tasty and unique. The waitress was the best we've ever had... she really knew her menu, knew how to be friendly without being cheesy or overbearing, checked on us at the right times, gave us space. The only complaints were that it is so dark that you can't read the menus, and it's so noisy you can't hardly hear each other. Would be a fun place to go out with a group, but not for a quiet dinner.
    Special Features:
    fit for foodies, good for groups, hot spot, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Merchant - Friday Night Fall, 2014
    JB87
    Dined on 10/3/2014
    Excellent craft cocktail choices - hard to make a choice. Friday night in WI, perch fish fry was one of the best I'd had in Madison. The burger and the steak were of high quality, well prepared and ample servings. Check menu before you go, but also listen for specials. Our server was a delight, very attentive and engaging with a good sense of humor. The restaurant is a bit loud and pieces of conversation were lost to the bar noise. Appeared to be primarily college and young professional aged crowd. Definitely recommend reservations for Friday night (about 2 weeks out was my experience for Fridays), otherwise wait times without were sounding like 1.5 hours. We'll go back for the food and the service.
    Special Features:
    vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Merchant
    MadtownVic
    Dined on 9/30/2014
    We had the Date Night Special (pork shank) which was excellent. A great deal- two entrees, desert and a bottle of Malbec- for $40.
    Special Features:
    good for groups, neighborhood gem, notable wine list, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Fabulous Cocktails
    DiningDiva
    Dined on 9/28/2014
    Cocktails at Merchant are a fine art. They concoct things I would never be able to make at home, and I do make cocktails at home. The Corpse Reviver is addictive.
    Special Features:
    fit for foodies, great for brunch, great for lunch, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Luvtotrynu
    Dined on 9/26/2014
    Enjoyed Merchant and it's location so close to the capital. We dined after a really nice tour of the capital!
    Special Features:
    neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • I wanted to really like it
    OpenTable Diner Since 2005
    Dined on 9/24/2014
    As noted, I wanted to really like the food at this restaurant. I am new to Madison and have heard a lot of good things about it. We ordered the Duck Confit and it was average. It didn't have much actual taste to it. We also ordered the Steak Frites and it was okay. The best part of our meal was the appetizer of olives and ricotta cheese. Delicious! We'll try this restaurant more time and try the flatbreads, the charcuterie plates or the ribs and stay away from other entrees.
    Special Features:
    good for groups, hot spot, neighborhood gem, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • cufoodies
    Dined on 9/19/2014
    The food was right-from-the-farm fresh! Good wine list; friendly, knowledgeable wait staff. Only criticism was that it was a little too dark inside for us "middle agers."
    Special Features:
    fit for foodies, hot spot, late-night find, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good Food and Service
    TD83
    Dined on 9/19/2014
    The food was very good. But the server was great. The space is small, which is fine, but there was a big group next to the table that kept getting very close to our table (like elbow an inch away from my head type close). The server took care of this and would cut in on the side of those people and also let them know every time they got close they need to keep some space from the table. That sort of attentiveness and awareness isn't common, and made what could have been a bad experience into a good one.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Love Merchant!
    BTfromTexas
    Dined on 9/17/2014
    Food and drinks were great. Waitstaff is very good - bartenders are even better! 😉
    Special Features:
    fit for foodies, hot spot, romantic, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great job Merchant and Kristin!
    JeremyVIP
    Dined on 9/16/2014
    Loved eating here. We're from San Diego and visit Madison on occasion for work and love the restaurants. Kristin is from Encinitas, originally, and made our dining experience amazing! Thanks Kristin and team. Food was great, cocktails were super fun. I will definitely see you guys next trip.
    Special Features:
    fit for foodies, good for groups, hot spot, neighborhood gem, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Perfect late afternoon stop
    4HFoodieVIP
    Dined on 9/15/2014
    We really enjoyed our later afternoon lunch at the Merchant. The squash flat-bread was awesome
    Special Features:
    fit for foodies, great for brunch, great for lunch, hot spot, late-night find, romantic, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
  • Good food friendly service
    mooshka19
    Dined on 9/13/2014
    Very friendly . We came in w a baby stroller and the hostest was very nice about it. Everything from bisquit & gravy to steak and eggs was great. Only complaint: getting food out of kitchen a little sliw.
    Special Features:
    fit for foodies, good for groups, great for brunch, great for lunch, kid-friendly, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • Fabulous experience!
    ace22
    Dined on 9/12/2014
    The food was amazing, fresh & delicious! The menu had a great variety to choose from. Our waiter was knowledgeable & happy to be serving us. I would highly recommend dining at Merchant! It was a fun night of unique drinks & wonderful food!
    Special Features:
    fit for foodies, good for groups, hot spot, neighborhood gem, notable wine list, special occasion, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Good food poor service
    OpenTable Diner Since 2014
    Dined on 9/7/2014
    The waitress spent a lot of time switching with the hostess so the hostess could smoke which led to an extremely long dinner. It took a long time to get refills and often the waitress seemingly disappeared. She did not have more than 3 tables. The food was good dessert could be improved.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • OpenTable Diner Since 2009
    Dined on 9/4/2014
    Great food and ambiance. Felt that the menu was limited for those for those who do not eat pork or meat.
    Special Features:
    fit for foodies, late-night find, romantic
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • great gastro pub
    violinmaker
    Dined on 8/31/2014
    Limited but but appropriate menu, high level of execution. Great bar selections.
    Special Features:
    great for lunch, great for outdoor dining
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • FranckmVIP
    Dined on 8/29/2014
    Great food and great cocktails but the place is way too loud, which takes away from having a great experience.
    Special Features:
    hot spot
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Great all around
    Subasue
    Dined on 8/27/2014
    First of all our server Kate was friendly and approachable. The cocktail menu is extensive and Kate was very knowledgeable when responding to questions re: unknown (to us) ingredients. The addition of lemon oil to the Manhattan resulted in a bright delicious rendition to this classic! The food was delicious - good quality ingredients cooked well without unnecessary ingredients that tend to confuse my palate. The duck confit with beets was delicious, as was the pork chop with grits. This was our first visit to Merchant, and we will definitely return! Keep up the great work with your servers, as they really do make or break one's dining experience!
    Special Features:
    fit for foodies, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • UW Parent
    OpenTable Diner Since 2008
    Dined on 8/26/2014
    This is one of our regular dining spots when we visit our daughter at the University. It has a lively happy atmosphere, the food is good and the service friendly.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Great Food and Good Service
    PamD
    Dined on 8/24/2014
    Really great food with creative vegetarian options. Service was friendly and enthusiastic.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Love the Merchant
    4HFoodieVIP
    Dined on 8/23/2014
    We have been taking our tour groups here for 3 years. The staff is top notch and super friendly, the food is creative and tasty and the bar is the best in Madison.
    Special Features:
    great for brunch, fit for foodies, great for outdoor dining, late-night find, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • yoyo
    Dined on 8/22/2014
    Server was not attentive at all. We had to wait 30 minutes before our first drink. We got our salad before the cocktails. It tooks over 1 hour to get our food.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Great, but noisy
    OpenTable Diner Since 2006VIP
    Dined on 8/21/2014
    I echo other reviews of the loudness of this cute restaurant. It's very difficult to hear your dining companions as everything echoes and is exceptionally loud. That being said, the food is wonderful and service very good. You will not be disappointed.
    Special Features:
    fit for foodies
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • really enjoyed the food!
    spottedcow71
    Dined on 8/17/2014
    I am not from Madison but will be making Merchant a regular stop when I am in town!!
    Special Features:
    great for brunch, fit for foodies, good for groups, great for lunch, scenic view, neighborhood gem
    • Food
    • Ambiance
    • Service
    • Noise LevelModerate
    I would recommend this to a friend.
  • tasty brunch
    beannie
    Dined on 8/10/2014
    Our brioche French toast with fruit and syrup was divine, the coffee strong, and the table seating for the seven of us perfect. Good service too!
    Special Features:
    great for brunch
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fair
    MaryMc
    Dined on 8/9/2014
    I can only rate this restaurant as "fair". It is super noisy,bad acoustics. The server was morose, he seemed a bit sad & not really very engaged or interested. The portions of some dishes were ridiculously small, including the charcuterie board and the duck. The desert of rhubarb crisp was not at all good, and in fact just plain bad. Would not be able to recommend and wil not return.
    • Food
    • Ambiance
    • Service
    • Noise LevelCannot Recall
    I would recommend this to a friend.
  • Great food and drinks, too noisy
    OpenTable Diner Since 2011
    Dined on 8/8/2014
    I had one of the best cocktails ever, the food was delicious, the prices reasonable, the service good -- but it was really noisy. My dining companion and I had to practically yell at each other to be heard. Merchant needs to work to create some quieter dining spaces.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • mixed bag
    tasteymorsel
    Dined on 8/8/2014
    Duck large platter was tastey but miniscule. Same with the drink. Too loud for the 4 of us to hear each other at our booth. The server was very attentive. Seems like more of a bar scene.
    Special Features:
    fit for foodies, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
  • Fantastic dinner
    TREID
    Dined on 8/2/2014
    The meal was amazing and the staff was extremely knowledgable and accommodating. Truly, this was a great restaurant which specializes in using local food providers. Additionally, they composed unique and delicious cocktails; always a plus.
    Special Features:
    fit for foodies, good for groups, romantic, special occasion, late-night find, neighborhood gem, hot spot, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Fresh and Fun
    jlou
    Dined on 8/1/2014
    Merchant's fresh local ingredients combined with their talented and creative chef and serving staff make for a pleasing evening for all of your senses! Will go back again and again.
    Special Features:
    great for brunch, fit for foodies, good for groups, great for outdoor dining, romantic, special occasion, great for lunch, late-night find, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelQuiet
    I would recommend this to a friend.
  • Date night
    Ashnsam98
    Dined on 7/29/2014
    Had a wonderful time at my first "cheap date night!" The food was all wonderful as well as the service. I was amazed at how easy it was to reserve a table online!! My only complaint is how dark and loud it was. I couldn't read the menu it was so dark and it was hard to hear my partner across the table due to the noise.
    Special Features:
    fit for foodies, romantic, special occasion
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
    I would recommend this to a friend.
  • Merchant is a gem
    OpenTable Diner Since 2012
    Dined on 7/27/2014
    I've been going to Merchant for the last few years and have loved every experience I've had there. Staff is friendly, food is magnificent, and the drinks are unparalleled. Went there for my birthday, and the waitress brought out free drinks as a celebration. Fantastic restaurant and bar.
    Special Features:
    great for brunch, fit for foodies, good for groups, romantic, special occasion, great for lunch, late-night find, neighborhood gem, hot spot, vibrant bar scene, notable wine list
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • The Best
    MaxieVIP
    Dined on 7/25/2014
    I ate at four places during resturant week and Merchant by far was the best. Our wait person was also very knowledgeable and helped with with a cocktail decision that suited me perfectly. The food was to die for. We will continue to eat at this establishment.
    Special Features:
    great for brunch, fit for foodies, good for groups, special occasion, late-night find, scenic view, vibrant bar scene
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic
  • Okay food with terribly service
    Dorko90
    Dined on 7/25/2014
    The food was pretty good although my boyfriend's meal (duck confit) was dry and flavorless. We sat down, waitress immediately asked what we would like before we could look at the menu, and then had us waiting almost an hour for our food. The people to both sides of us who came in after us received their food before us. I will not be returning.
    • Food
    • Ambiance
    • Service
    • Noise LevelEnergetic