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  • Lure New York

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Lure New York
Lure New York

Lure New York Details

  • Dining Style: Casual Elegant
  • Website: http://www.lurefishbar.com
  • Phone: (212) 431-7676
  • Hours of Operation: Lunch: Monday - Friday: 11:30am - 4:00pm

    Dinner: Sunday & Monday 4:00pm-10:00pm, Tuesday-Thursday 4:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
  • Payment Options: AMEX, MasterCard, Visa
  • Cuisine: Seafood, Sushi
  • Executive Chef: Josh Capon
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Bar/Lounge, Beer, Full Bar, Happy Hour, Non-Smoking Restaurant, Personal wines welcome (corkage fee applies), Takeout, Weekend Brunch, Wheelchair Access, Wine

Getting there

  • Cross Street: Prince & Mercer Streets
  • Public Transit: N,R,F,V,B
  • Parking: No
A word from Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
Foodspotting photos
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Awards voted by OpenTable diners
  • Diners' Choice WinnerSeafood
Diner Reviews
  • "The atmosphere is casual and quiet on an early Friday evening. The service is decent and attentive. Seafood dishes are clean, simple, and refreshing. The restaurant week menu serves meals on a lighter end if you are looking for a meal that is not too heavy."
    Dined on 8/15/2014
  • "Went to Lure for Restaurant Week and really enjoy delicious seafood food. I recommend this restaurant."
    Dined on 8/15/2014
  • "The food was good, service was quick. I would go for entrees the sushi was nothing too impressive. We had to ask for a bread basket though. I would def recommend for lunch restaurant week. Otherwise it can be pricey."
    Dined on 8/15/2014
  • "Came here for late dinner with a couple of friends visiting. The 4 of us were seated promptly, waiter was and fun and very helpful. Their restaurant week menu is the best deal in town, all dishes are exceptional! My friend's shrimp tempura were so delicate and crispy, yummy! The steamed red snapper was from a different planet. Amazing! We never felt rushed. The decor is very nice (a tiny cold for me but still!) You can have a proper conversation without yelling yet their is still some ambiance! I love this restaurant. I should come more often. From beginning to end, it was amazing."
    Dined on 8/14/2014
  • "My husband & I make the trip from Staten Island at least 2x a yr. to go to Lure. There is nothing like it on Staten Island. The food is always outstanding."
    Dined on 8/14/2014
  • "Wonderful oysters (though a bit small). Salmon cooked so perfectly -- I'm jealous. Wish I could make salmon that comes out that well. All in all -- a great meal."
    Dined on 8/14/2014
  • "Came here for restaurant week and had a very good time. Unlike a lot of other restaurants that have "special" menus, Lure offered many of their regular appetizers and mains. All of the seafood we ordered was fresh and well-prepared. The swordfish was particularly delicious, as well as their warm chocolate cake with ice cream and popcorn. When we started our lunch, the restaurant was mostly empty and quiet. By the time we got dessert, the space had filled up with more diners and it got really loud (interior made to look like a yacht, so lots of hard surfaces, I guess). Overall, service was very good."
    Dined on 8/14/2014
  • "Went for restaurant week and they exceeded my expectations. The ambience puts you in the "at sea" mood, hence seafood restaurant. The hand-crafted cocktails are superb, was nice to see a unique cocktail listing with great deail and thought put into the ingredients versus a long listing of generic cocktails. Not many (none other than Lure, I've expereince so far), gives you a half dozen of oysters on the half shell for an appetizer on restaurant week. Main course had great selections as well and they included the special of the day as another bonus option. Chocolate cake w/ salted caramel ice cream & popcorn garnish = Best Dessert ever! Long story short, I will be returning again even if its not restaurant week! Excellent option."
    Dined on 8/12/2014
  • "Came to Lure just on a whim. Ive always heard great things about this place and they delivered on every aspect of it. The signature cocktails are $16 and worth every dollar. Nothing is worse than a pricey lackluster drink. The drink were amazing. They did a good job featuring some of their best dishes on the Restaurant Week menu. Excited to have a new place to dine when shopping in Soho."
    Dined on 8/11/2014
  • "This was our second visit and while we liked it the first time we loved it this time. The food and waiter were great and the place had a great vibe."
    Dined on 8/11/2014
  • "We've been to Lure several times and it never disappoints. The fish is impeccable and well prepared, great wine list, and excellent service."
    Dined on 8/11/2014
  • "Service from bus boys is very bad, they are rude. Food is great, it is very fresh. However, their donuts doesn't have the right texture and too oily."
    Dined on 8/11/2014
  • "Though reservations for the times I wanted weren't available, Lure was at least 35% empty when I was there, which included unavailable times. Appetizer and dessert were exceptionally good, but the sushi was disappointingly pedestrian, with small pieces. Green tea was a mediocre bag. Ambiance and service were very good."
    Dined on 8/11/2014
  • "I had a great time, all was perfect! Really good food and service. Personal very nice!! I recomend this restaurant for special occasions like aniversaries, romantic dinner, etc."
    Dined on 8/10/2014
  • "The food was mostly good; for the right stuff a 3 (out of 5). One of our special of the day entrees (the Rockfish) must've been the end of the batch, because it came out overcooked and rumpled skin. After sending it back the flounder was better. The service on the other hand, well atrocious is the only way I can describe it. They rank a 1 star for the service. We were seated promptly and then waited 20 minutes before we even got water. There must have been a shift change at 7:15, on a Sunday or else they just were inept. VERY disappointed after being so highly rated. Can't say to anyone it's worth a try, even with decent food. Skip the 'al'lure of this place and try one of the dozens of other great seafood/sushi places in the Village."
    Dined on 8/10/2014
  • "Although our waiter was a bit new the food was delicious. I had the Mayan Grilled Prawns and my dinner guest had the sashimi. I would highly recommend"
    Dined on 8/9/2014
  • "Loved the creative interior decor that makes you really feel like you're dining inside a luxury yacht. The raw platter was delicious and clearly using some of the best and freshest quality seafood. The entrees were just ok and not particularly noteworthy, would really go back for the raw seafood platters and desserts!"
    Dined on 8/8/2014
  • "Four of us went and all had really good meals. Great sushi and all the fish was excellent. Raw bar was good as well. I recommend you go."
    Dined on 8/8/2014
  • "They need more training for the waiterservice people. They need to know better what they are serving and if not, they must get the information right away so that the cusomers can pleace orders better. The person who is serving was training a young person and I was afraid that the younger one does not learn much from the person showing her. It was quite noisey and had a hard time conversing. All that said, the food was good and my friends were happy. That is all that counts for me since I was the one to ask them to try this place."
    Dined on 8/8/2014
  • "The Restaurant Week menu and food were very good. Fortunately we were seated in a smaller - less noisy section - and could enjoy talking to each other."
    Dined on 8/7/2014
  • "Lure has officially become my go to restaurant for lunch in SoHo. The oysters are ultra fresh and tasty - easily some of the best in Manhattan. Last time I visited I had the Miso Glazed Salmon off the restaurant week menu and it was brilliant. The salmon was cooked to perfection and served over a bed of sauteed sugar snap peas and shiitake mushrooms. I'm still craving those flavors and it's been a week. Dessert was amazing. A super simple butterscotch pot de creme that was just the ideal way to end the meal. Can't wait to visit again."
    Dined on 8/7/2014
  • "We went here for my husband's birthday.We arrived a bit early for our reservation and met the restaraunt packed with happy hour patrons.Understanding we would need to wait, one of the three the hostess VISABLY looked at my husband and my mother-up and down-with discust and proceeded to ask them to "step out of the sight line of the main entrance."Another told my mother "not to touch her flowers" and the other stood in silence as the other two snubbed my guests.The did not take offense becuase they have a patient nature. I, on the other hand, was visably appauled and decided to speak with the manager if my experience did not improve. Thankfully,it did.The food was excellent and the service staff were more than accomidating. He felt special."
    Dined on 8/6/2014
  • "The place is an excellent way to spend time with co-workers or group of friends. We went there around 8-9pm on Wednesday and it was pretty noisy. Probably, not the place to have a romantic dinner on the first date. The food was delicious and I would definitely recommend this place to all my friends. The only reason I gave 4 stars is because the reservation was made at 8:15 pm and we were not seated until 9:05pm."
    Dined on 8/6/2014
  • "Quite an extensive wine list and a great find on fish and seafood. Reasonably priced. Went for Restaurant Week but will be returning to try out some of their other menu items. Liked the decor - the inside of a ship."
    Dined on 8/6/2014
  • "Visited this quaint restaurant (which has an awesome interior - I was literally in a Boat, hah) during restaurant week with a friend for lunch and holy smokes, everything we had was fantastic. Everything on their menu that we tried was fresh, flavorful, and left a really good positive impression. Oysters were very fresh, main course items were spot on, but their dessert, the butterscotch pudding, was simply amazing. Thanks so much Lure!"
    Dined on 8/6/2014
  • "Good choice for a satisfying, even if not memorable Restaurant Week seafood lunch..."
    Dined on 8/5/2014
  • "Food was delicious and staff was friendly and engaging! Decor made your dining experience an out of New York adventure"
    Dined on 8/4/2014
  • "This place was such a trip when you walk down the stairs to the entrance and open the door you feel like you are entering a restaurant in an old time cruise liner. Port holes and huge openings similar to a ship and all the ceilings and walls were wrapped in wood. The food was spectacular. Went here for Restaurant week and ordered off the special menu. Heather, our server made it very easy for us she told us what to order an it was simply delicious. From the bottle of rose, salmon tartare, shrimp tempura, the entrees daurade and cod, then the finish pot de creme and choco cake. We left fully satisfied and The Lure gives us another reason to leave Chelsea."
    Dined on 8/4/2014
  • "Amazing oysters! I couldn't get enough. Also had the sushi and chocolate cake! The only downfall is that it was so loud so we couldn't have much of a conversation."
    Dined on 8/4/2014
  • "Our experience at Lure was great. The ambiance is really nice and the decor is well done. The service was excellent, especially Adam the sommelier. He chose a perfect pairing for us that we enjoyed. The food was tasty and creative except the grilled prawns and polenta were a bit too salty for my taste but edible. The crusted tuna was perfect all around. The fish tacos were phenomenal and as was the crispy rice with tuna. The overall experience was wonderful. Will definitely return."
    Dined on 8/3/2014
  • "This was my first time going to Lure although I've passed by it many times. I knew that by being an expensive restaurant they don't serve much but this night it was a bit over the top. I loved the miso salmon they served me and thought it was delicious. Not so much a big fan of the raw seafood appetizer but in all my meal was great. When we tried to order the octopus, they brought us a teeny tiny tentacle the size of my finger. And for $21 I might add! My meal was great but not outstanding and I was lucky it was restaurant week"
    Dined on 8/1/2014
  • "Generous and tasty portion of crispy shrimp; nice, small blue-point oysters; and the mizo-glazed salmon was cooked to perfection. The only disappointment was the butterscotch desert that was a little heavy (but still yummy!). The décor has a nautical theme but is not overdone. The service was excellent - our waitress was professional and efficient. We shall definitely go again."
    Dined on 8/1/2014
  • "Besides the food being amazing, the service was fantastic also. Our waitress figured out we were sharing plates, and had the kitchen split them without us even asking. It was a really appreciated touch, and it's nice to see some places still make customer service the priority - thanks!"
    Dined on 7/31/2014
  • "The notable thing about the wine list was the mark up ... 200%. Nevertheless, we had a fun dinner - feel free to order off menu (bash burger was excellent). Fun atmosphere."
    Dined on 7/31/2014
  • "We sat in the bar area, which surprisingly was a little quieter than the main restaurant, which was really loud. I have been here a few times before and always found the food to be great. Last Thursday's meal was not that great. Maybe because it was Restaurant Week? The sushi was a little bland; the oysters did not have much flavor either. The miso salmon I found to be a little overcooked and lacking flavor. The warm chocolate cake however was good. The server was outstanding."
    Dined on 7/31/2014
  • "Went for NYC Summer Restaurant Week 2014 and was very pleased with the menu, quality, service, etc."
    Dined on 7/31/2014
  • "Our server didn't speak to us or reccomend anything. She just wanted our order. Wine service was slow and a third server came to present it even though we were only one of two tables our server had. My husband ordered the daurade which was well presented and delicious. I tried to eat the Cod, but it was overcooked and bland. We didn't want to complain so my husband swapped dishes with me. The server finally came to check on us and we told her the cod was overcooked and unedible. She offered to bring salt and did. My husband was forcing himself to eat so we sent the cod back and were told we couldn't order anything else because the kitchen was closed. No apologies and one entree passed back and forth across the table ruined our experience."
    Dined on 7/30/2014
  • "food and ambiance here were great, service was attentive. front desk was bad :( called to up my reservation by 1 and was put on hold for 10 minutes. then when I arrived on the night was told my party was waiting at the bar... when they were not."
    Dined on 7/30/2014
  • "I was pleased with the tuna taco appetizer and the yellowtail jalapeno roll we had we had for appetizers but the entrees were so much better and more creative and flavorful. We followed recommendations of the waitress and she picked great items but I suspect all are very good or better. I liked that portions for entrees were not huge and priced right. Warm chocolate cake desert was a great blend of different flavors and textures. Great service from our waitress and all wait staff. A little noisy but in a good way. I will go back."
    Dined on 7/29/2014
  • "Here for restaurant week, great and quick service."
    Dined on 7/28/2014