OpenTable Announces Its Appetite Stimulus Plan
November 5, 2008
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SAN FRANCISCO, Calif. — November 5, 2008 — Wallets feeling a little lighter these days? Eating out less often because you’re trying to cut back on extra spending? OpenTable, Inc. (www.opentable.com), a leading provider of free, online reservations for diners and guest management systems for restaurants, today announced its Appetite Stimulus Plan™ as a way to help restaurants and diners stay full despite these lean times.
This promotion, a first of its kind for OpenTable, will feature nearly 1,300 restaurants in 13 different cities around the country, offering OpenTable.com diners a three-course, prix-fixe menu at the special price of $24.00 for lunch and $35.00 for dinner. The event will take place from November 17-21, 2008 in Atlanta, Baltimore, Boston, Chicago, Denver, Houston, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco, Seattle and Washington, DC.
“The last few months have been difficult for our restaurant partners, and we wanted to do something that would support them through this challenging time by restoring vitality to the dining scene,” said Jeff Jordan, CEO of OpenTable. “The OpenTable team quickly got together and organized this event as a fun way to get people back to enjoying the delicious food and excellent hospitality offered by our restaurant partners.”
“Restaurants are at the pulse of both our cities and our economy, and in tough times, those of us in the industry need to continually look for ways to keep restaurants bustling for the benefit of our staff members and guests,” said Danny Meyer, New York restaurateur and OpenTable board member. “A full restaurant fuels both hope and togetherness – which is exactly what people are craving these days. This promotion from OpenTable is a fantastic way to make people feel good and support restaurants by giving diners a compelling and cost-effective reason to go out to enjoy a great meal.”
In its role as organizer, OpenTable is recruiting the featured restaurants, actively marketing the event to OpenTable diners, and purchasing additional advertising in select markets. Diners should check www.OpenTable.com for a full list of restaurants participating in the Appetite Stimulus Plan promotion. Quoted prices exclude beverages, tax and gratuity.
About OpenTable, Inc.
OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants.. The OpenTable network delivers the convenience of online restaurant reservations to diners and the operational benefits of a computerized reservation book to restaurants. OpenTable has more than 8,500 restaurant partners, and since its launch in 1999, OpenTable has seated more than 80 million diners around the world. The company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Japan, Mexico, and parts of Europe.
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