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Press Release


OpenTable, Inc. Recognized as Category Leader With Two Microsoft 2001 Retail Application Developer Awards


June 26, 2001 		ORLANDO, Florida — HITEC, Booth #156 — (June 26, 2001) OpenTable, Inc. (www.opentable.com) today announced that its electronic reservation book (ERB) was selected as a two-category winner in the 2001 Microsoft Retail Application Developer (RAD) Awards. The winners of the RAD Awards are selected annually by a panel of industry experts to recognize excellence and innovation in software development for companies serving the retail and hospitality industries. OpenTable’s ERB was named Best in Customer Relationship Management (CRM) and Best Use of the Internet Technologies.

“OpenTable’s technology solutions have been innovating in restaurant management since the company was founded,” said Gary Cooke, industry manager of hospitality and foodservice at Microsoft. “The RAD Awards recognize leadership, excellence and category performance. We’re pleased to recognize OpenTable’s superior solutions that help restaurants increase guest loyalty and drive business.”

The ERB is a complete restaurant management center that automatically compiles a comprehensive customer database to track guests’ dining history and preferences — enabling restaurants to cater to their guests based on those preferences. Restaurateurs can then mine customer data to conduct highly targeted on and offline marketing campaigns. The ERB’s reporting tools simplify operational forecasting and communication between the front and the back of the house, and the floor plan can increase table turns for high-volume restaurants by up to ten percent.

The ERB is connected to the Internet 24/7 via secure connections enabling restaurateurs to accept reservations even when no one is available to answer the phone. Reservations can be made at www.opentable.com and through the company’s many online partners including citysearch.com, americanexpress.com, fodors.com and AOL’s digitalcity.com.

“OpenTable is committed to providing measurable benefits to our restaurant and hotel partners that result in significant, bottom-line added value,” said Jeff Edwards, the company’s CEO. “We’re honored to receive this recognition from such a respected group of industry experts.”

About OpenTable, Inc.
OpenTable, Inc. is the leading supplier of networked software applications to the hospitality industry. The company’s solutions include industry-leading reservation management, customer relationship management (CRM), marketing, seating optimization and yield management solutions.

OpenTable introduced real-time online reservations to the restaurant industry in 1998, and now has products that deliver the conveniences of 24/7 online reservations to hotel concierges (OTConcierge), travel agents (OTTravel) and administrative assistants (OTAdmin). Dining consumers can tap into the OpenTable network and make reservations online at www.opentable.com, and also through the company’s many distribution and content partners including American Express, Citysearch.com, The New York Times, The Chicago Tribune, The Los Angeles Times, washingtonpost.com, Zagat.com and Fodors.com. OpenTable’s customers include leading hotel chains and more than 1200 of the nation’s top restaurants.

About the Microsoft RAD Awards
The Sixth Annual RAD Awards for Retail & Hospitality Application Developers recognizes excellence in retail and hospitality applications. Application developers who make the best use of Microsoft technology to provide business benefits to customers in the retail and hospitality industries are honored with the prestigious award. Established in 1995, the RAD Awards showcase Microsoft products and partners that have solved technology challenges for hundreds of hospitality and retail companies, from individual hotels and restaurants to cruise lines, small businesses to large enterprises.

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