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General Assembly Restaurant & Bar
General Assembly Restaurant & Bar

General Assembly Restaurant & Bar Details

  • Dining Style: Casual Elegant
  • Website: http://www.generalassemblyrestaurant.com
  • Phone: (212) 951-7111
  • Hours of Operation: Dinner: Monday: 5:30pm - 10:00pm
    Tuesday - Thursday: 5:30pm - 11:00pm
    Friday - Saturday: 5:30pm - 12:00am
    Closed Sundays
  • Payment Options: AMEX, Carte Blanche, Diners Club, Discover, JCB, MasterCard, Visa
  • Cuisine: American, French, European
  • Executive Chef: Craig Koketsu
  • Dress Code: Business Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Banquet/Private Rooms, Bar Dining, Bar/Lounge, Beer, Cafe, Farm to Table, Full Bar, Happy Hour, Non-Smoking Restaurant, Private Room, Wheelchair Access, Wine

Getting there

  • Cross Street: East 26th Street
  • Public Transit: 6 at 23rd Street or 28th Street N, R at 23rd Street
  • Parking: Private Lot
A word from General Assembly Restaurant & Bar
General Assembly Restaurant & Bar is a casually sophisticated market-driven grill located at 360 Park Avenue South, one block east of Madison Square Park by partners Craig Koketsu (Park Avenue, Quality Meats) and Michael Stillman. The 170-seat restaurant features a European-inspired menu utilizing local and seasonal ingredients.Continued
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Diner Reviews
  • "I was hoping for a new Park Avenue Cafe, but it wasn't to be. The food is very good. The cocktails are imaginative, even to the vessels that contain them. The kitchen is slow. The acoustics are awful. The room is very attractive (although table cloths would make it more so and perhaps cut down on the annoying din.). I went back twice, hoping for better, but it's another one of a hundred post-recession- tailored- to -the- young places.... mostly focused on drink and snack food. On both visits I had the roasted beets with ginger-citrus yogurt.... delicious and quite filling. Black sea bass and branzino are good choices, but they're on every menu so I guess this is more about giving the young what they're familiar with."
    Dined on 8/16/2014
  • "The place is nice but I was personally looking for special and unique plates to try... a unique experience... and didn't find that."
    Dined on 8/15/2014
  • "We were very happy with our experience here. They have good cocktails and an interesting wine list. The food is top notch. The only negatives are that it seems more geared towards groups so is not a great place for a couple to go. Since there are so many groups, it was very loud. We went here for our anniversary and it was not the ideal place for that as the seating arrangement was not very private for couples. The bar area was quite busy so it took quite awhile to get our cocktails. Also, the music is really weird. They want to play their interesting mix but all we could hear was the base. I think they need to change the type of music they are playing. But all that said, we had a good meal at an interesting new restaurant."
    Dined on 8/15/2014
  • "Loved how varied the menu was. The rabbit was cooked perfectly. It was loud so very hard to hear the server."
    Dined on 8/14/2014
  • "Came here during restaurant week and we couldn't have been more delighted. The food was wonderful. Our waiter was attentive and helpful. We'll be back."
    Dined on 8/14/2014
  • "This new restaurant has a pleasant atmosphere and good service. I had the special restaurant week dinner (lots of choices) with soft shell crab and branzino. Both were the best I have had anywhere. The flavoring was excellent. The bread served in a skillet was great. I look forward to going back and ordering the same thing again. The deserts were weak but I didn't care since the first two courses of the meal were so good."
    Dined on 8/14/2014
  • "I have been to General Assembly twice and have enjoyed it. Everything about the restaurant makes for a terrific dining experience. The decor, the menu selection is wonderful and very creative, the service is excellent. A welcome addition to the New York Restaurant scene."
    Dined on 8/14/2014
  • "We went for restaurant week and I was disappointed by the food. I had the roast chicken which was so crispy and dry I could have guessed it was roasted then fried. The tomato and white bean dip was good but nothing special, as was the peanut butter, chocolate eclair. My friend had the soft-shell crab which was a large portion and she seemed to enjoy, and the steak with fries that were noted as not amazing. Service was so slow our dining experience on a Thursday was nearly 3 hours. The best part of the evening was the Lillet Cup cocktail. I'd return for a drink only."
    Dined on 8/13/2014
  • "We had a great Restaurant Week lunch. Our waiter was very accommodating. The portions and choices were very generous. substitutions were made when necessary even tho it was a prix fixe menu. the restaurant is new and very attractive."
    Dined on 8/12/2014
  • "Had read great press about this place. Was pleasantly surprised to see them offering a Restaurant Week menu. It had more options than most and absolutely everything we tried was delicious. The service was top notch from the front door to when we left. Every single staff member we passed thanked us for coming and said goodnight. Yes, this is at should be, but rarely is. Will definitely return."
    Dined on 8/11/2014
  • "We ordered off the Restaurant Week menu. Portions were not at all chintzy, and the service were great and friendly. Will definitely return. The skirt steak was wonderful, very tasty, as was the scallop and gnocci appetizer. The hamburger was fine, but the meat in it was a little too good, needed more flavor/fat!"
    Dined on 8/11/2014
  • "We came here for restaurant week, and it was fantastic. The front-of-house staff was friendly when walking us to our tables and the wait staff was quick and very accommodating. The food was amazing. I had the soft shell crab appetizer, and the steak entree. The crab was great, and I liked the touch of guacamole on the plate. The steak was also amazing, and the butter is what makes it so. And for desert, I had the apple-ginger sorbet, which was cutely prepared and a great end to a satisfying meal. I was very full by the end. I would highly recommend this place for restaurant week or if you're just ever in the Flatiron district."
    Dined on 8/8/2014
  • "This was definitely one of the best restaurant week finds ever! There was a great selection of appetizers and entrees - many more than the other restaurant week menus - and everything was delicious! The coconut almond joy eclair was amazing as well! The restaurant is beautiful too with a nice wine selection! I would definitely go here again!"
    Dined on 8/7/2014
  • "the food and service were excellant, but the place is so large i got lost coming back for the bathroom"
    Dined on 8/7/2014
  • "Came here for dinner with a friend and we had an incredible dining experience. The ambiance, the food, the service...all exquisite. You must dine here."
    Dined on 8/7/2014
  • "Food was fabulous in every way but I couldn't hear the wait staff nor the others in our party across the table."
    Dined on 8/7/2014
  • "I have had the pleasure of dining here three times. All experiences were terrific. The food is always delicious. The staff is always accommodating, and it is just the place to go to for a festive time with friends. Even it there isn't a special occasion, it always feels like one when I dine here. Consistency is important, and all three experiences were exceptional."
    Dined on 8/6/2014
  • "I would definitely recommend this restaurant over and over. A must try is the corn crème Brulee. it is indescribable. The service was fantastic and the food was great."
    Dined on 8/5/2014
  • "Rabbit Wellington anyone? Uni on toast? How about yummy spiced and bbq'd lamb ribs? This is not an avant-garde Wiley Dufresne restaurant but it does have an intriguing and unusual menu (which also includes roast chicken and a NY strip). But more than innovative, the food here is extremely good, conventional or un-. The wine list isn't extensive, but it's nicely sufficient, and the service is attentive without the interruptions of "How much are we enjoying the meatballs tonight?" every fifteen minutes. The only serious drawback to the place is the noise--but perhaps this is a generational issue. What's excitement for millennials is often overbearing for geezers."
    Dined on 8/5/2014
  • "Was seeing a play and had to run, but the service and food was spot on. We told the host, and the servers, and they were quite attentive. Opted for the restaurant week price fix and did not go wrong. The gnocchi and scallop appetizer was so light and delicious. As was the filet of Bronzino over a light vegetable saute. If you are a meat lover, the burger came done to perfection with a side of flavored fries. Dessert was a chocolate peanut butter eclair and key lime eclair. Yum Yumm"
    Dined on 8/5/2014
  • "Would not go back there again was one time restaurant for me."
    Dined on 8/5/2014
  • "Solid place for a business lunch. Classy interior, not stuff, good quality food. Went for RW and would definitely go back in the future. Not necessarily a romantic date spot, but perfect when looking for a nice sit-down lunch in the Flatiron area."
    Dined on 8/5/2014
  • "A new find, very good service, food interesting and tasty...nice combinations such as scallops and gnocci. The service really stood out despite a busy night. Noisey but tolerable for conversation. Very strong cocktails!"
    Dined on 8/4/2014
  • "Great for a celebration - we came to celebrate a friends engagement and it was perfect! Love that they have big round tables. The sangria was delicious."
    Dined on 8/4/2014
  • "Good food, great service, and an enjoyable experience. Very limited vegetarian options."
    Dined on 8/1/2014
  • "Biggest complaint is with the host and hostess. The hostess was unpleasant at best. The hosts and hostess never smiled even when thanked or smiled at. And worse were argumentative when we checked in wanting to put us in the bar area when there was plenty of room in the dining room. Both my guest and I were dressed in work attire. Wait staff, on the other hand, were wonderful. Appetizers, main course and sides were very delicious. Vegetables and deserts were tasteless."
    Dined on 8/1/2014
  • "Went here for Restaurant Week and was immediately impressed. The decor was adorable from the hanging street pole-looking lights to the sleek looking booths. The bread that was brought out was deliciously buttery and just out of the open, brushed with salt. I started with the house made ricotta with honey and chili oil, which came with veggies and flatbread to dip. Then, I had the steak frites, followed by the mint chocolate macaron ice cream that was had macarons stuffed in the ice cream, which was an extra delight. Everything was delicious! I have no complaints. The service was also lovely. Can't wait to come again!"
    Dined on 8/1/2014
  • "Came here for restaurant week with the bf. We had a 8:30pm reservation, got to there a few minutes early. We were not seated right away but as we were waiting we notice people coming in after us and getting seated before us! It could have been cause it was a busy night or something but it so happened that the guy forgot about us! We had to remind him that we were in fact still here!! Other then that little incident the place has a very romantic setting and it is a perfect place to bring a date. The food is one point and the waiter was very nice and patient."
    Dined on 7/31/2014
  • "I am a huge fan of Quality Meats, but I think the owners have missed badly with this latest restaurant. Don't get me wrong - the setting is spectacular! However, the food is expensive and pretentious; and the other diners appear to be there either just to be seen or to have expense account meals. GA seems to know this & prices/prepares their food accordingly (looks great, taste just OK). Finally, the noise is beyond rock concert level. To sum up, if you are from out of town, the suburbs, or you have to impress someone with lots of flash and glitz from those two areas and money is no object, then by all means GA is for you. If you are a New Yorker looking for a meal worthy of what GA is charging, look elsewhere."
    Dined on 7/30/2014
  • "Well planned menu and wonderful presentation. it was not the typical lunch week offering"
    Dined on 7/30/2014
  • "I was dining with my bf my birthday, would def recommend. After combing through myriad pages to find a gem of a restaurant participating in RW Summer 14 I am so happy we ended up at General Assembly. I was originally hopefully because of their large RW menu and their exciting cocktail list. It was a fun, vibrant scene already at 7:30pm-- we arrived 15 minutes early and were seated promptly. Other reviews that said it felt cramped--the tables are tight, but not obnoxiously so, it doesn't impede on the experience. The bread is to die for. The cocktails are pricey but quality; props to the CA Chardonnay, cleverly disguised mango-infused vodka, refreshing & inventive. Food was well prepared, timely and tasty. Desserts and espressos too."
    Dined on 7/29/2014
  • "The restaurant itself is rather beautiful. There are jars of dried herbs and other bottled "stuff" used as decoration and it's quite lovely. Our waiter was wonderful. I just wish the food was too. While nothing was bad nothing was amazingly great! Nothing left us wanted more of it. Sorry but true. Yes we dined on a restaurant week menu the food should still have packed more punch. Disappointing to say the least. Would go back to the bar area for a quick drink - but nothing more."
    Dined on 7/29/2014
  • "great food and atmosphere. Portions were large and desserts were great!"
    Dined on 7/29/2014
  • "went during restaurant week and while all the food was tasty, there was a sense of assembly line cooking and service. scallop gnocchi had great flavor but no scallops, roasted beets with a tangy yogurt were lovely but felt like they'd been sitting chilled on the plate for the whole evening. I was steered without subtlety away from a pasta and lamb meatball offering, I'm not sure any waiter in a fine dining restaurant has ever been more blatant that they would rather not serve me a specific dish so we both had a well charred and seasoned steak frites. Desert came in a paper cup and dripped all over the table. Service disappeared after the delivery of our entrees. Didn't feel special after-all, even for the reduced price of $50 plus wine."
    Dined on 7/28/2014
  • "I was saddened to hear that the Hurricane Club closed down and hopeful/excited to try General Assembly. From reading several reviews i was expecting an "upgrade to both the menu and the decor" of its predecessor. Unfortunately, this new restaurant did not meet my expectations. They moved things around and the ambiance is just different. Very "vanilla" as compared to the Hurricane Club, which in my opinion had a lot of character. This venue would be ideal for a business lunch but not necessarily a cozy dinner date. Had some excellent wine and the apple ginger sorbet was probably the best thing that I had that night."
    Dined on 7/28/2014
  • "New additon to PAS. Good food, wine and service. Beautiful rooms, tables spaced for comfort. App spreads, home made Ricotta outstanding, Branzino prepared perfectly. Dessert, OMG order the brownie ice cream. Can't wait to go back and try more."
    Dined on 7/27/2014
  • "We went to this place and it was amazing. Without any other word to describe it it was just amazing. I love every minute of my time there. My woman loved it from beginning to end as well. From the bar to when we got our check."
    Dined on 7/26/2014
  • "I went here for a work lunch during restaruant week. Food was really good, and definitely a good deal. It was a late lunch, and maybe that's why it was a bit too quiet. Service was good, but not outstanding. Will go back for dinner or regular lunch hours to try it again, since maybe going "off hours" affected my experience."
    Dined on 7/25/2014
  • "The menu was boring ( we didn't eat the Restaurant Week menu as we couldn't find anything interesting), and the steaks were both overcooked. Black and Blue was rare ( at best) and Medium Rare was medium- well cooked. Got extra dessert when we pointed this ( on their asking) but they weren't so good either will be sticking to Quality Meats - this has nothing going for it except more space and light."
    Dined on 7/25/2014
  • "nice selection for RW. First, they bring these amazing little round rolls. slightly salted, hot & delicious! started with the soft shell crabs (amazing), had streak frites for dinner. Perfect sized portion, although not as medium rare as I'd like. finished with 2 of their 4 napoleans which were also delicious. Service was terrific although bordering on overbearing. Also, we felt extremely rushed even though there were many empty tables. My friend wasn't even halfway done with her app when they brought dinner. I had no choice but to take mine because i didn't want it sitting on the side getting cold. She had the fish and was less than thrilled. we were only given choices of 6:00 or 7:00, but there were plenty of tables in between."
    Dined on 7/24/2014